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Lead Generation Specialist Jobs (NOW HIRING)

FreeCast

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Lead Generation Specialist

Orlando, FL · On-site

$52K - $62K/yr

* Lead Generation Specialist * Full-time office job (remote and hybrid are not available). * $52,000 - $62,000 We are seeking a highly motivated and experienced Lead Generation Specialist to drive our ...

BuzzTech Media

Lead Generation Specialist

Baltimore, MD · On-site

$65K - $75K/yr

Lead Generation Specialist BuzzTechMedia is a U.S.-based digital solutions company that helps businesses and professionals manage their workloads more efficiently through smart digital collaboration.

BuzzTech Media

Lead Generation Specialist

Baltimore, MD · On-site

$65K - $75K/yr

Lead Generation Specialist BuzzTechMedia is a U.S.-based digital solutions company that helps businesses and professionals manage their workloads more efficiently through smart digital collaboration.

Home Instead

Lead Generation Specialist

Boxford, MA · On-site

Lead Generation Specialist Help More Families Find the Care They Need Some people sell products. You'll help families find peace of mind. We're a growing home care company looking for a Lead ...

VASL

Lead Generation Specialist

San Francisco, CA · Remote

Lead Generation Specialist (Remote) Job Timings: 8 am - 1 pm Pacific Standard Time (Part-time) Industry Focus: B2B Healthcare (e.g., home health, personal care, care management, hospice) About Us Our ...

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Lead Generation Specialist information

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$28.5K

$66.3K

$116K

How much do lead generation specialist jobs pay per year?

As of Aug 2, 2026, the average yearly pay for lead generation specialist in the United States is $66,269.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,000.00 and $83,000.00 per year, depending on experience, location, and employer.

What is the difference between Lead Generation Specialist vs Sales Development Representative?

AspectLead Generation SpecialistSales Development Representative
Primary RoleIdentify and generate potential leads for sales teamsQualify leads and set appointments for sales teams
Skills & CredentialsMarketing knowledge, communication skills, CRM proficiencySales skills, communication, CRM proficiency, sometimes more product knowledge
Work EnvironmentMarketing teams, online research, outreach campaignsSales teams, direct outreach, calls, emails
Industry UsageCommon in marketing and lead generation firmsCommon in sales organizations across industries

While both roles focus on generating business opportunities, a Lead Generation Specialist primarily focuses on identifying potential leads through research and outreach, whereas a Sales Development Representative actively qualifies these leads and schedules sales meetings. Both roles require strong communication skills and CRM experience, but SDRs often have a more direct sales focus and engagement with prospects.

What Is a Lead Generation Specialist?

Lead generation specialists advertise a business’s services and products through a variety of methods, including phone calls, mailers, or online ads. They are usually part of a sales and marketing team and focus on finding leads for the business. Lead generation specialists call potential clients, create mailers to attract new customers, and develop online ads to draw attention to the company’s products and services to the online community. Skills in social media, website building, CPC (cost per click), and funnel building are essential. There are no formal qualifications for this job, but the best candidates have sales experience and are highly motivated, energetic, outgoing, and not afraid of rejection.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as media directors, senior marketing managers, and digital content strategists can earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like analytics platforms and content management systems.

What are the key skills and qualifications needed to thrive as a Lead Generation Specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need a strong understanding of sales principles, market research, and data analysis, often supported by a background in marketing or business. Familiarity with CRM platforms like Salesforce, email automation tools, and lead enrichment software is typically required. Effective communication, persistence, and adaptability are crucial soft skills for building relationships and overcoming objections. These skills and qualities are essential for consistently identifying high-quality leads and driving business growth.

What are some of the main challenges Lead Generation Specialists face when qualifying potential leads?

Lead Generation Specialists often encounter challenges such as distinguishing between genuinely interested prospects and those unlikely to convert, as well as gathering accurate contact information. Additionally, they must adapt their outreach strategies to different industries and decision-maker profiles, which can require ongoing research and flexibility. Collaborating closely with sales and marketing teams is essential to ensure that qualified leads are handed off effectively, supporting the overall sales pipeline.

What does a Lead Generation Specialist do?

A Lead Generation Specialist is responsible for identifying and qualifying potential customers, or 'leads,' for a business's products or services. They use various strategies such as online research, email campaigns, social media, and cold calling to find prospects and generate interest. The goal is to build a pipeline of qualified leads that sales teams can follow up with to convert into customers. These specialists play a crucial role in driving business growth by ensuring a steady flow of new opportunities.

How much is the salary of a lead generation specialist?

The salary of a lead generation specialist typically ranges from $40,000 to $70,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in CRM tools and data analysis can earn higher salaries.

How do you become a lead generation specialist?

To become a lead generation specialist, individuals typically need a background in marketing, sales, or related fields, along with skills in digital marketing tools such as CRM software, social media platforms, and data analysis. Gaining experience through internships or entry-level roles and obtaining certifications in marketing or sales can also enhance prospects. Strong communication, research abilities, and understanding of target audiences are essential for success in this role.

What is the salary of lead generation?

The salary of a Lead Generation Specialist typically ranges from $40,000 to $70,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in CRM tools and data analysis can earn higher salaries.
More about Lead Generation Specialist jobs
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Lead Generation Specialist jobs near you
Infographic showing various Lead Generation Specialist job openings in the United States as of July 2026, with employment types broken down into 66% Full Time, 33% Part Time, and 1% Contract. Highlights an 64% Physical, 2% Hybrid, and 34% Remote job distribution, with an average salary of $66,269 per year, or $31.9 per hour.

Lead Generation Specialist

FreeCast

Orlando, FL • On-site

$52K - $62K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 13 days ago

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Job description

  • Lead Generation Specialist
  • Full-time office job (remote and hybrid are not available).
  • $52,000 - $62,000


We are seeking a highly motivated and experienced Lead Generation Specialist to drive our company's growth by executing effective lead generation strategies. The successful candidate will be responsible for identifying and attracting potential customers, nurturing relationships, and converting leads into qualified prospects. As the Lead Generation Specialist, you will play a pivotal role in expanding our customer base and contributing to the overall success of our sales and marketing efforts.


If you're a driven and innovative marketer with a track record in generating high-quality leads and converting them into valuable prospects, we encourage you to apply for the role of Lead Generation Specialist. Join our team and contribute to our company's growth by spearheading impactful lead generation initiatives.

Position Functions:

  • Strategy Development: Execute comprehensive lead generation strategies that align with the company's sales and marketing goals
  • Collaboration: Collaborate with content and creative teams to develop compelling and relevant content that resonates with the target audience at various stages of the buyer's journey
  • CRM Management: Manage the Jira CRM system that follows leads from contact to live.  Research contact information using Seamless AI to produce quality contacts. Telemarking strategy from email and social outreach to follow up appointment setting by phone.
  • Data Analysis: Monitor, track, and analyze the performance of lead generation campaigns using relevant metrics; Utilize data-driven insights to refine strategies and optimize conversion rates
  • Multi-channel Campaigns: Drive multi-channel lead generation campaigns, utilizing digital marketing, social media, email marketing, content marketing, events, and other relevant channels.
  • Content Creation: Collaborate with content and creative teams to develop compelling and relevant content that resonates with the target audience at various stages of the buyer's journey.
  • Lead Nurturing: Coordinate lead nurturing strategies to engage and educate prospects over time, moving them through the sales funnel. Utilize automated lead nurturing workflows.
  • Reporting: Generate regular reports on lead generation activities, metrics, and outcomes. Present findings and recommendations to senior management

Position Qualifications:

  • Experience in telemarketing, lead generation, sales or business development
  • Knowledge of lead generation strategies, tactics, and best practices.
  • Experience using marketing automation tools, CRM systems, and data analytics platforms
  • Experience in appointment setting by phone, as well as email and social outreach
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management skills with the ability to manage multiple campaigns simultaneously
  • Outstanding communication skills, both written and verbal
  • Creative thinker with the ability to develop innovative and impactful lead generation campaigns
  • Results-oriented mindset with a track record of achieving lead generation targets
  • Strong interpersonal skills and the ability to collaborate with cross-functional teams
  • Demonstrated ability to adapt to changing market conditions and trends
  • Responsive and willing attitude in execution of responsibilities

Company Description

FreeCast has been an established and successful company for the last 15 years and is solving the problem of multiple streaming service providers (programming competitors) offering different content and delivery models, by gathering it all into one aggregate platform for consumers. The company's technology platform labeled SmartGuide® collects, consolidates and arranges live linear channels, streaming channels, international/local channels, television programs, movies, regardless if free with ads, pay per view, or subscription based.