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Lead Generation Specialist

Orlando, FL · On-site

$52K - $62K/yr

* Lead Generation Specialist * Full-time office job (remote and hybrid are not available). * $52,000 - $62,000 We are seeking a highly motivated and experienced Lead Generation Specialist to drive our ...

BuzzTech Media

Lead Generation Specialist

Baltimore, MD · On-site

$65K - $75K/yr

Lead Generation Specialist BuzzTechMedia is a U.S.-based digital solutions company that helps businesses and professionals manage their workloads more efficiently through smart digital collaboration.

BuzzTech Media

Lead Generation Specialist

Baltimore, MD · On-site

$65K - $75K/yr

Lead Generation Specialist BuzzTechMedia is a U.S.-based digital solutions company that helps businesses and professionals manage their workloads more efficiently through smart digital collaboration.

Home Instead

Lead Generation Specialist

Boxford, MA · On-site

Lead Generation Specialist Help More Families Find the Care They Need Some people sell products. You'll help families find peace of mind. We're a growing home care company looking for a Lead ...

VASL

Lead Generation Specialist

San Francisco, CA · Remote

Lead Generation Specialist (Remote) Job Timings: 8 am - 1 pm Pacific Standard Time (Part-time) Industry Focus: B2B Healthcare (e.g., home health, personal care, care management, hospice) About Us Our ...

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Lead Generation Specialist information

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$28.5K

$66.3K

$116K

How much do lead generation specialist jobs pay per year?

As of Aug 2, 2026, the average yearly pay for lead generation specialist in the United States is $66,269.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,000.00 and $83,000.00 per year, depending on experience, location, and employer.

What is the difference between Lead Generation Specialist vs Sales Development Representative?

AspectLead Generation SpecialistSales Development Representative
Primary RoleIdentify and generate potential leads for sales teamsQualify leads and set appointments for sales teams
Skills & CredentialsMarketing knowledge, communication skills, CRM proficiencySales skills, communication, CRM proficiency, sometimes more product knowledge
Work EnvironmentMarketing teams, online research, outreach campaignsSales teams, direct outreach, calls, emails
Industry UsageCommon in marketing and lead generation firmsCommon in sales organizations across industries

While both roles focus on generating business opportunities, a Lead Generation Specialist primarily focuses on identifying potential leads through research and outreach, whereas a Sales Development Representative actively qualifies these leads and schedules sales meetings. Both roles require strong communication skills and CRM experience, but SDRs often have a more direct sales focus and engagement with prospects.

What Is a Lead Generation Specialist?

Lead generation specialists advertise a business’s services and products through a variety of methods, including phone calls, mailers, or online ads. They are usually part of a sales and marketing team and focus on finding leads for the business. Lead generation specialists call potential clients, create mailers to attract new customers, and develop online ads to draw attention to the company’s products and services to the online community. Skills in social media, website building, CPC (cost per click), and funnel building are essential. There are no formal qualifications for this job, but the best candidates have sales experience and are highly motivated, energetic, outgoing, and not afraid of rejection.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as media directors, senior marketing managers, and digital content strategists can earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like analytics platforms and content management systems.

What are the key skills and qualifications needed to thrive as a Lead Generation Specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need a strong understanding of sales principles, market research, and data analysis, often supported by a background in marketing or business. Familiarity with CRM platforms like Salesforce, email automation tools, and lead enrichment software is typically required. Effective communication, persistence, and adaptability are crucial soft skills for building relationships and overcoming objections. These skills and qualities are essential for consistently identifying high-quality leads and driving business growth.

What are some of the main challenges Lead Generation Specialists face when qualifying potential leads?

Lead Generation Specialists often encounter challenges such as distinguishing between genuinely interested prospects and those unlikely to convert, as well as gathering accurate contact information. Additionally, they must adapt their outreach strategies to different industries and decision-maker profiles, which can require ongoing research and flexibility. Collaborating closely with sales and marketing teams is essential to ensure that qualified leads are handed off effectively, supporting the overall sales pipeline.

What does a Lead Generation Specialist do?

A Lead Generation Specialist is responsible for identifying and qualifying potential customers, or 'leads,' for a business's products or services. They use various strategies such as online research, email campaigns, social media, and cold calling to find prospects and generate interest. The goal is to build a pipeline of qualified leads that sales teams can follow up with to convert into customers. These specialists play a crucial role in driving business growth by ensuring a steady flow of new opportunities.

How much is the salary of a lead generation specialist?

The salary of a lead generation specialist typically ranges from $40,000 to $70,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in CRM tools and data analysis can earn higher salaries.

How do you become a lead generation specialist?

To become a lead generation specialist, individuals typically need a background in marketing, sales, or related fields, along with skills in digital marketing tools such as CRM software, social media platforms, and data analysis. Gaining experience through internships or entry-level roles and obtaining certifications in marketing or sales can also enhance prospects. Strong communication, research abilities, and understanding of target audiences are essential for success in this role.

What is the salary of lead generation?

The salary of a Lead Generation Specialist typically ranges from $40,000 to $70,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in CRM tools and data analysis can earn higher salaries.
More about Lead Generation Specialist jobs
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Lead Generation Specialist jobs near you
Infographic showing various Lead Generation Specialist job openings in the United States as of July 2026, with employment types broken down into 66% Full Time, 33% Part Time, and 1% Contract. Highlights an 64% Physical, 2% Hybrid, and 34% Remote job distribution, with an average salary of $66,269 per year, or $31.9 per hour.

Lead Generation Specialist

Nexus HR Services

Sacramento, CA • On-site

$30 - $35/hr

Other

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 days ago

Job description

Lead Generation Specialist - Sacramento, CA

Compensation: $30 - $35 + Commission

Overview: Nexus HR is hiring a highly motivated Lead Generation Specialist to support a fast-paced Insurance Brokerage & Advisory organization by driving outreach and generating new business opportunities. This role focuses on cold-calling prospective clients, building rapport, and scheduling qualified appointments to maintain a strong pipeline and support sales team growth.

About the job: 

As a Lead Generation Specialist, you will serve as the first point of contact for prospective clients by making outbound calls, introducing the company's services, and scheduling qualified appointments for the sales team while managing confirmations and reminders. This role requires strong communication skills, phone confidence, and persistence, with performance measured by call volume, appointment bookings, and lead quality.

Duties and Responsibilities:

  • Conduct cold calls to potential clients and generate qualified leads.

  • Schedule client appointments for the sales team and ensure calendar accuracy.

  • Perform outbound calls for appointment reminders and follow-up confirmations.

  • Ensure key meetings are booked and properly coordinated for sales representatives.

  • Build rapport with prospects and provide a professional first impression of the company.

  • Familiarize yourself with the company's insurance products and advisory services to effectively communicate value.

  • Maintain accurate records of calls, outreach activity, and appointment outcomes.

  • Collaborate with internal sales staff to support lead conversion and pipeline development.

Qualifications:

  • Prior experience in lead generation, customer service, telemarketing, or sales support is preferred (but not required).

  • Strong verbal communication and interpersonal skills.

  • Comfortable with high-volume outbound calling and rejection handling.

  • Self-starter mindset with strong motivation to meet and exceed goals.

  • Organized, detail-oriented, and able to manage schedules effectively.

  • Ability to quickly learn and understand insurance services and business offerings.

Benefits:

  • Dental

  • Vision

  • Medical

  • 401k 

  • Paid Leave

Apply