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Entry Level Lead Generation Specialist Jobs (NOW HIRING)

BuzzTech Media

Lead Generation Specialist

Baltimore, MD · On-site

$65K - $75K/yr

Lead Generation Specialist BuzzTechMedia is a U.S.-based digital solutions company that helps businesses and professionals manage their workloads more efficiently through smart digital collaboration.

BuzzTech Media

Lead Generation Specialist

Baltimore, MD · On-site

$65K - $75K/yr

Lead Generation Specialist BuzzTechMedia is a U.S.-based digital solutions company that helps businesses and professionals manage their workloads more efficiently through smart digital collaboration.

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Entry Level Lead Generation Specialist information

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$28.5K

$66.3K

$116K

How much do entry level lead generation specialist jobs pay per year?

As of Aug 16, 2026, the average yearly pay for entry level lead generation specialist in the United States is $66,269.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,000.00 and $83,000.00 per year, depending on experience, location, and employer.

What does an entry level lead generation specialist do?

An Entry Level Lead Generation Specialist is responsible for identifying and qualifying potential customers for a business's products or services. They typically use various methods such as online research, cold calling, emailing, and social media outreach to gather information on leads and assess their interest. Their main goal is to build a pipeline of qualified prospects for the sales team, ensuring a steady flow of new business opportunities. This role often involves maintaining databases, tracking outreach efforts, and collaborating closely with sales and marketing teams.

What are the key skills and qualifications needed to thrive as an entry level lead generation specialist, and why are they important?

To thrive as an Entry Level Lead Generation Specialist, you need strong research abilities, communication skills, and a basic understanding of sales or marketing principles, often supported by a bachelor’s degree or relevant coursework. Familiarity with CRM software (like Salesforce or HubSpot), email marketing tools, and lead tracking systems is typically required. Outstanding organizational skills, persistence, and the ability to quickly build rapport help individuals stand out in this role. These skills are crucial for efficiently identifying and qualifying potential clients, which directly impacts the growth and success of a business’s sales pipeline.

What are some common challenges faced by entry level lead generation specialists, and how can they overcome them?

Entry Level Lead Generation Specialists often encounter challenges such as reaching decision-makers, handling rejection, and maintaining motivation in a high-volume outreach environment. Building resilience and developing strong research skills can help identify the right contacts and personalize communication for better response rates. Regular feedback from team members and leveraging CRM tools can also streamline processes, making it easier to track progress and improve over time.

What is the difference between Entry Level Lead Generation Specialist vs Sales Development Representative?

AspectEntry Level Lead Generation SpecialistSales Development Representative
Primary RoleIdentify and generate potential leads for sales teamsQualify leads and set appointments for sales teams
Required SkillsResearch, communication, basic CRM knowledgeCommunication, prospecting, qualification skills
Work EnvironmentRemote or office, marketing and sales teamsRemote or office, sales and marketing teams
Common CertificationsNone required, some CRM or marketing coursesSales certifications beneficial but not mandatory

Both roles focus on lead generation but differ in scope. Entry Level Lead Generation Specialists primarily identify potential leads, while Sales Development Representatives qualify those leads and set meetings. The roles often overlap but serve distinct stages in the sales funnel.

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Entry Level Lead Generation Specialist jobs near you
Infographic showing various Entry Level Lead Generation Specialist job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 9% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $66,269 per year, or $31.9 per hour.

Entry-Level Lead Generation Specialist

Softensity Inc.,

Marietta, GA • On-site

Full-time

Retirement, PTO

Re-posted 24 days ago

Job description


What We Offer:
• Paid Time Off (PTO)
• 401(k) plan
• Opportunities for growth and professional development
• Collaborative and innovative work environment
Job Summary: As an Entry-Level Lead Generation Specialist, you will play a critical role in the growth of our business by identifying and nurturing potential leads and creating Marketing Qualified Leads (MQLs). You'll work closely with the Sales Team to bridge Lead Gen and sales efforts, ensuring leads are effectively transitioned into sales opportunities. This role requires proactive outreach, CRM management, and participation in networking events to build strong client relationships.
Key Responsibilities:
• Lead Generation: Conduct outreach to identify potential leads through various channels, including email, social media, and industry research.
• Event Participation: Represent the company at industry networking events and conferences to connect with potential clients and generate leads.
• Internal Events: Participate in and support events hosted by the company to promote brand awareness and engage with prospective clients.
• Lead Nurturing: Build and maintain relationships with prospects through consistent follow-up and personalized communication.
• Collaboration with Sales: Transition Marketing Qualified Leads (MQLs) to the Sales Team, join sales calls, and provide context for leads to ensure a seamless handoff.
• Performance Tracking: Monitor and report on lead generation metrics to continuously improve outreach strategies.
• CRM Management: Keep all lead information, activities, and progress accurately documented in the company's CRM system.
Qualifications:
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• Excellent verbal and written communication skills.
• Familiarity with CRM systems (e.g., Salesforce, HubSpot) is a plus.
• Strong organizational and multitasking abilities.
• A proactive, goal-oriented mindset with a passion for networking and relationship-building.
• Willingness to attend industry events and travel as needed.
• Team player who thrives in a collaborative environment.
Preferred Skills:
• Previous experience in lead generation, marketing, or sales is advantageous but not required.
• Knowledge of IT consulting and software development services is a plus.
How to Apply: If you're ready to kickstart your career in Lead Gen and Business Development, we'd love to hear from you! Please submit your resume and a brief cover letter explaining why you're a great fit for the role.
Join Us: At Softensity, we believe in fostering talent and creating opportunities for growth. Join our team and help us build meaningful connections that drive our success and our clients' success.
Softensity is an equal opportunity employer.

Apply