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Lead Generation Specialist Jobs (NOW HIRING)

Air Experts

Lead Generation Specialist

Edison, NJ · On-site

$20 - $30/hr

This role supports lead-generation, brand-awareness, and customer education while scheduling in ... Serve as a Promotions Specialist explaining service options, system upgrades, and comfort ...

Wing Assistant

Lead Generation Specialist (US)

Columbus, OH · Remote

$2.4K - $3.5K/mo

Lead Generation Specialist (Remote) Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to ...

ARS

Retail Lead Generation Specialist

Chesterfield, VA

$25 - $35/hr

Total Comfort is hiring Retail Lead Generation Specialists to represent our HVAC and plumbing services inside national home improvement retail stores. Why Join Total Comfort? * Hourly pay + UNCAPPED ...

EPIC Brokers

Lead Generation Specialist

New Castle, PA · On-site

$55K/yr

Lead Generation Specialist - Kickstart Your Career in Sales! Location: New Castle, PA (Relocation Assistance Provided) Come join our team! There are many reasons why EPIC Insurance Brokers ...

EPIC Brokers

Lead Generation Specialist

New Castle, PA · On-site

$55K/yr

Lead Generation Specialist - Kickstart Your Career in Sales! Location: New Castle, PA (Relocation Assistance Provided) Come join our team! There are many reasons why EPIC Insurance Brokers ...

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Lead Generation Specialist information

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$28.5K

$66.3K

$116K

How much do lead generation specialist jobs pay per year?

As of Sep 2, 2026, the average yearly pay for lead generation specialist in the United States is $66,269.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,000.00 and $83,000.00 per year, depending on experience, location, and employer.

What does a lead generation specialist do?

A Lead Generation Specialist is responsible for identifying and qualifying potential customers, or 'leads,' for a business's products or services. They use various strategies such as online research, email campaigns, social media, and cold calling to find prospects and generate interest. The goal is to build a pipeline of qualified leads that sales teams can follow up with to convert into customers. These specialists play a crucial role in driving business growth by ensuring a steady flow of new opportunities.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need a strong understanding of sales principles, market research, and data analysis, often supported by a background in marketing or business. Familiarity with CRM platforms like Salesforce, email automation tools, and lead enrichment software is typically required. Effective communication, persistence, and adaptability are crucial soft skills for building relationships and overcoming objections. These skills and qualities are essential for consistently identifying high-quality leads and driving business growth.

What are some of the main challenges lead generation specialists face when qualifying potential leads?

Lead Generation Specialists often encounter challenges such as distinguishing between genuinely interested prospects and those unlikely to convert, as well as gathering accurate contact information. Additionally, they must adapt their outreach strategies to different industries and decision-maker profiles, which can require ongoing research and flexibility. Collaborating closely with sales and marketing teams is essential to ensure that qualified leads are handed off effectively, supporting the overall sales pipeline.

What is the difference between Lead Generation Specialist vs Sales Development Representative?

AspectLead Generation SpecialistSales Development Representative
Primary RoleIdentify and generate potential leads for sales teamsQualify leads and set appointments for sales teams
Skills & CredentialsMarketing knowledge, communication skills, CRM proficiencySales skills, communication, CRM proficiency, sometimes more product knowledge
Work EnvironmentMarketing teams, online research, outreach campaignsSales teams, direct outreach, calls, emails
Industry UsageCommon in marketing and lead generation firmsCommon in sales organizations across industries

While both roles focus on generating business opportunities, a Lead Generation Specialist primarily focuses on identifying potential leads through research and outreach, whereas a Sales Development Representative actively qualifies these leads and schedules sales meetings. Both roles require strong communication skills and CRM experience, but SDRs often have a more direct sales focus and engagement with prospects.

Is lead generation a good career?

Lead generation is a viable career for those skilled in sales, marketing, and communication, often involving tools like CRM software and digital marketing platforms. It offers opportunities for growth, performance-based incentives, and can be part of roles in sales or marketing teams. Success in this field depends on skills, persistence, and understanding of target audiences.

What is the salary of lead generation specialist?

The average salary of a lead generation specialist typically ranges from $40,000 to $70,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in digital marketing tools can earn higher salaries.
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Lead Generation Specialist jobs near you
Infographic showing various Lead Generation Specialist job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $66,269 per year, or $31.9 per hour.

Retail Lead Generation Specialist

ARS-Rescue Rooter

Colonial Heights, VA • On-site

$20 - $22/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Job description

Company Name
ARS-Rescue Rooter
Overview
Pay: $20-$22 per hour + UNCAPPED commission
Earning potential: $25 - $35/hour on average with commission
Schedule: We offer flexible hours; weekend availability requiredLocation: Colonial Heights, VA
Part-time and Full-time opportunities available
Want to earn more while talking to people?
Total Comfort is hiring Retail Lead Generation Specialists to represent our HVAC and plumbing services inside national home improvement retail stores.
Why Join Total Comfort?
  • Hourly pay + UNCAPPED commission
  • Average earning potential of $25-$35/hour with commission
  • Weekly pay through direct deposit
  • Paid training
  • Flexible part-time and full-time schedules
  • Opportunity to advance into HVAC Sales Advisor roles
  • No door-to-door canvassing & No cold calling

Full-time employees also receive:
  • Insurance available after 31 days
  • Low-cost medical (as low as $5/week)
  • Dental, vision, HSA/FSA
  • 401(k) with company match
  • Paid time off + holiday pay
  • Company-paid life insurance

Responsibilities
As an Retail Lead Generation Specialists, you will:
  • Engage with customers in a retail store environment.
  • Approach shoppers and start friendly, professional conversations.
  • Ask questions to understand customers' home comfort needs.
  • Educate customers about HVAC, plumbing, tune-ups, replacements, and indoor air quality solutions.
  • Generate qualified leads and schedule in-home consultations or service appointments.
  • Represent the ARS brand professionally and enthusiastically.
  • Work toward individual and team lead-generation goals.
  • Provide a positive customer experience from the first conversation.

Qualifications
What You Need:
You don't need HVAC experience to be successful. We are looking for people who are:
  • Outgoing personality and willingness to speak with shoppers
  • Retail, kiosk, Door-to-Door, or sales experience preferred (not required)
  • Ability to stand and walk during shifts
  • Weekend and some holiday availability
  • Reliable transportation
  • Clean, professional appearance representing the ARS brand
  • Ability to attend weekly in-office meetings
  • Employment is contingent on a background check in accordance with applicable law

Note: This posting outlines potential pay ranges and opportunities, which are not guaranteed and do not represent a formal offer. Additional compensation may be offered based on experience and will be outlined in an offer letter addendum. ARS is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status under applicable federal, state, or local laws. Privacy policy available upon request.

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