Lead Generation Specialist
Lead Generation Specialist Salary
$28.5K - $36.5K
18% of jobs
$39.7K is the 25th percentile. Wages below this are outliers.
$36.5K - $44.5K
18% of jobs
$44.5K - $52.5K
8% of jobs
The median wage is $56.7K / yr.
$52.5K - $60.5K
11% of jobs
$60.5K - $68.5K
8% of jobs
$68.5K - $76.5K
6% of jobs
$81K is the 75th percentile. Wages above this are outliers.
$76.5K - $84.5K
11% of jobs
$84.5K - $92.5K
4% of jobs
$92.5K - $100.5K
8% of jobs
$100.5K - $108.5K
3% of jobs
$108.5K - $116.5K
5% of jobs
$28.5K
$58.5K
$116K
$66,269
/year
$31.86
/hour
Lead Generation Specialist Salary Comparison by Location
Nationwide
United States
$66,269
Columbus
Ohio
$64,009
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How much does a Lead Generation Specialist make?
As of May 28, 2026, the average annual pay for a Lead Generation Specialist in the United States is $66,269 a year.
Just in case you need a simple salary calculator, that works out to be approximately $31.86 an hour. This is the equivalent of $1,274/week or $5,522/month.
While ZipRecruiter is seeing annual salaries as high as $116,000 and as low as $28,500, the majority of Lead Generation Specialist salaries currently range between $39,000 (25th percentile) to $83,000 (75th percentile) with top earners (90th percentile) making $112,000 annually across the United States. The average pay range for a Lead Generation Specialist varies greatly (by as much as 44000), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.
A Lead Generation Specialist in your area makes on average $64,009 per year, or $2,260 (3.410%) less than the national average annual salary of $66,269. Ohio ranks number 30 out of 50 states nationwide for Lead Generation Specialist salaries.
To estimate the most accurate annual salary range for Lead Generation Specialist jobs, ZipRecruiter continuously scans its database of millions of active jobs published locally throughout America.
Find your next high paying job as a Lead Generation Specialist on ZipRecruiter today.
What are Top 10 Highest Paying Cities for Lead Generation Specialist Jobs
We've identified 10 cities where the typical salary for a Lead Generation Specialist job is above the national average. Topping the list is Nome, AK, , with Berkeley, CA, and Sitka, AK, close behind in the second and third positions. Sitka, AK, beats the national average by $13,564 (20.5%), and Nome, AK, furthers that trend with another $15,938 (24.1%) above the $66,269 average.
With these 10 cities having average salaries higher than the national average, the opportunities for economic advancement by changing locations as a Lead Generation Specialist appears to be exceedingly fruitful.
Finally, another factor to consider is the average salary for these top 10 cities varies very little at 6% between Nome, AK, and Foster City, CA, , reinforcing the limited potential for much wage advancement. The possibility of a lower cost of living may be the best factor to use when considering location and salary for a Lead Generation Specialist role.
City | Annual Salary | Hourly Wage |
|---|---|---|
Nome, AK | $82,207 | $39.52 |
Berkeley, CA | $81,143 | $39.01 |
Sitka, AK | $79,833 | $38.38 |
San Francisco, CA | $78,076 | $37.54 |
Palo Alto, CA | $77,901 | $37.45 |
Santa Clara, CA | $77,829 | $37.42 |
Livermore, CA | $77,733 | $37.37 |
Oakland, CA | $77,708 | $37.36 |
Sunnyvale, CA | $77,346 | $37.19 |
Foster City, CA | $77,238 | $37.13 |
What are Top 5 Best Paying Related Lead Generation Specialist Jobs in the U.S.
We found a few related jobs that pay more than jobs in the Lead Generation Specialist category.
For example Educational Technology Integration Specialist jobs pay as much as $25,348 (38.3%) more than the average Lead Generation Specialist salary of $66,269. If you're qualified, finding work as a Educational Technology Integration Specialist may help you make more money than that of the average Lead Generation Specialist position.
Job Title | Annual Salary | Hourly Wage |
|---|---|---|
Educational Technology Integration Specialist | $91,617 | $44.05 |
Ta Specialist | $85,898 | $41.30 |
Bilingual Human Resources Specialist | $60,090 | $28.89 |
Staffing Specialist | $50,440 | $24.25 |
Talent Engagement Specialist | $44,466 | $21.38 |
About Our Data
ZipRecruiter salary estimates, histograms, trends and comparisons are derived from both employer job postings and third party data sources.
