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Lead Generation Specialist Jobs (NOW HIRING)

UniFirst

Lead Generation Specialist

San Antonio, TX · On-site

As a Lead Generation Specialist, you will provide support to UniFirst's sales team by calling prospective customers and scheduling appointments for them to meet with a UniFirst Sales Representative.

Unifirst

Lead Generation Specialist

San Antonio, TX · Hybrid

As a Lead Generation Specialist, you will provide support to UniFirst's sales team by calling prospective customers and scheduling appointments for them to meet with a UniFirst Sales Representative.

Unifirst

Lead Generation Specialist

San Antonio, TX · Hybrid

As a Lead Generation Specialist, you will provide support to UniFirst's sales team by calling prospective customers and scheduling appointments for them to meet with a UniFirst Sales Representative.

Quanterix

Lead Generation Specialist

Lead Generation Specialist Remote - EMEA - UK Quanterix is a global leader in ultra-sensitive biomarker detection, enabling breakthroughs in disease research, diagnostics, and drug development. Its ...

EPIC Brokers

Lead Generation Specialist

New Castle, PA · On-site

$55K/yr

Lead Generation Specialist - Kickstart Your Career in Sales! Location: New Castle, PA (Relocation Assistance Provided) Come join our team! There are many reasons why EPIC Insurance Brokers ...

EPIC Brokers

Lead Generation Specialist

New Castle, PA · On-site

$55K/yr

Lead Generation Specialist - Kickstart Your Career in Sales! Location: New Castle, PA (Relocation Assistance Provided) Come join our team! There are many reasons why EPIC Insurance Brokers ...

Wing Assistant

Lead Generation Specialist (US)

Columbus, OH · Remote

$2.4K - $3.5K/mo

Lead Generation Specialist (Remote) Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to ...

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Lead Generation Specialist information

See salary details

$28.5K

$66.3K

$116K

How much do lead generation specialist jobs pay per year?

As of Aug 26, 2026, the average yearly pay for lead generation specialist in the United States is $66,269.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,000.00 and $83,000.00 per year, depending on experience, location, and employer.

What does a lead generation specialist do?

A Lead Generation Specialist is responsible for identifying and qualifying potential customers, or 'leads,' for a business's products or services. They use various strategies such as online research, email campaigns, social media, and cold calling to find prospects and generate interest. The goal is to build a pipeline of qualified leads that sales teams can follow up with to convert into customers. These specialists play a crucial role in driving business growth by ensuring a steady flow of new opportunities.

What are the key skills and qualifications needed to thrive as a lead generation specialist, and why are they important?

To thrive as a Lead Generation Specialist, you need a strong understanding of sales principles, market research, and data analysis, often supported by a background in marketing or business. Familiarity with CRM platforms like Salesforce, email automation tools, and lead enrichment software is typically required. Effective communication, persistence, and adaptability are crucial soft skills for building relationships and overcoming objections. These skills and qualities are essential for consistently identifying high-quality leads and driving business growth.

What are some of the main challenges lead generation specialists face when qualifying potential leads?

Lead Generation Specialists often encounter challenges such as distinguishing between genuinely interested prospects and those unlikely to convert, as well as gathering accurate contact information. Additionally, they must adapt their outreach strategies to different industries and decision-maker profiles, which can require ongoing research and flexibility. Collaborating closely with sales and marketing teams is essential to ensure that qualified leads are handed off effectively, supporting the overall sales pipeline.

What is the difference between Lead Generation Specialist vs Sales Development Representative?

AspectLead Generation SpecialistSales Development Representative
Primary RoleIdentify and generate potential leads for sales teamsQualify leads and set appointments for sales teams
Skills & CredentialsMarketing knowledge, communication skills, CRM proficiencySales skills, communication, CRM proficiency, sometimes more product knowledge
Work EnvironmentMarketing teams, online research, outreach campaignsSales teams, direct outreach, calls, emails
Industry UsageCommon in marketing and lead generation firmsCommon in sales organizations across industries

While both roles focus on generating business opportunities, a Lead Generation Specialist primarily focuses on identifying potential leads through research and outreach, whereas a Sales Development Representative actively qualifies these leads and schedules sales meetings. Both roles require strong communication skills and CRM experience, but SDRs often have a more direct sales focus and engagement with prospects.

Is lead generation a good career?

Lead generation is a viable career for those skilled in sales, marketing, and communication, often involving tools like CRM software and digital marketing platforms. It offers opportunities for growth, performance-based incentives, and can be part of roles in sales or marketing teams. Success in this field depends on skills, persistence, and understanding of target audiences.

What is the salary of lead generation specialist?

The average salary of a lead generation specialist typically ranges from $40,000 to $70,000 per year, depending on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in digital marketing tools can earn higher salaries.
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Lead Generation Specialist jobs near you
Infographic showing various Lead Generation Specialist job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $66,269 per year, or $31.9 per hour.

Lead Generation Specialist

Chesapeake Beach, MD • On-site

Bambini Montessori Academy
11 - 50 employees
Learn more about Bambini Montessori Academyexternal

$70K - $90K/yr

Full-time

Medical, PTO

Re-posted 26 days ago

Job description

Lead Generation Specialist
Role Summary One full-time person, located in Maryland, dedicated to generating qualified leads and making the phones ring consistently for both businesses:
  • Bambini Montessori Academy
  • Window Depot / Bay Bath Remodel

Core focus: Use whatever tactics work best (ethically) to drive real inquiries, appointments, and calls - digital, offline, events, partnerships, or any combination. Track performance rigorously, eliminate what doesn't work, scale what does, and deliver measurable growth in leads and calls.
We provide overall goals and background on current efforts; the person owns strategy and execution with minimal day-to-day supervision. This is a results-driven role, not content creation or posting for its own sake.
Salary & Incentives
  • Base salary: $60,000 - $70,000 per year (based on experience and track record)
  • Bonuses: Monthly or quarterly, directly linked to results (e.g., bonuses for 20-50%+ increases in leads/calls) - strong performer could reach $70k-$90k+ total in year one
  • Benefits: Health insurance, paid time off (through Bambini)
  • Schedule: Full-time, 40 hours/week, on-site/office-based in Chesapeake Beach, MD, with occasional travel to Gambrills, Ellicott City, or Annapolis area for events, meetings, or promotions

Lead Generation Specialist - Generate Calls & Qualified Leads for Two Established MD Businesses Location: Office-based in Chesapeake Beach, MD (with occasional travel to Gambrills, Ellicott City, or Annapolis area) Pay: $60,000 - $70,000 base + performance bonuses Full-time
We're hiring a results-oriented specialist who makes phones ring and fills pipelines - using any effective, ethical methods that deliver real inquiries and appointments. No assumptions about "one best channel" - prove you can identify and optimize what actually works for local education and home services.
You'll drive growth across:
  • Bambini Montessori Academy (premium Montessori childcare in Gambrills & Ellicott City)
  • Window Depot & Bay Bath Remodel (windows, doors, siding, bathroom transformations in Annapolis area)

Key Responsibilities
  • Identify, test, and execute lead-generation tactics that convert (any channel or method that drives volume and quality)
  • Create promotions, outreach, and events that prompt immediate calls or bookings (e.g., consultations, specials, open houses)
  • Handle targeted prospecting to reach ideal customers (families for childcare, homeowners for remodels)
  • Track all sources: leads, calls, costs, ROI - report weekly, adjust fast, and focus on scalable wins
  • Own optimization: Eliminate underperformers, amplify winners, aim for consistent month-over-month gains

Who We're Looking For
  • Bachelor's degree in marketing, business, communications, or a related field (required)
  • 2-5 years generating leads for local service businesses (childcare/education, home improvement, or similar) with verifiable proof (share metrics like "% increase in calls," "leads per month," etc.)
  • Strong multi-channel thinking - adaptable, data-driven, no single-tool bias
  • Independent executor - we set targets, you deliver without constant supervision
  • Local to Maryland; able to work on-site in Chesapeake Beach office and travel occasionally to Gambrills, Ellicott City, or Annapolis area

What We Offer
  • Competitive base + meaningful bonuses for hitting/exceeding lead/call targets
  • Health benefits and paid time off
  • Real autonomy to innovate and own results
  • Impact on two stable, growing local businesses

Apply with resume + concrete examples of past lead gen success (numbers, tactics that worked, before/after). We're looking for proven doers - no generic applicants.

Apply