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How much do lead generation associate jobs pay per hour?

As of Jul 2, 2026, the average hourly pay for lead generation associate in the United States is $22.20, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $24.76 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Lead Generation Associate, and why are they important?

To thrive as a Lead Generation Associate, you need strong communication skills, analytical abilities, and a basic understanding of sales or marketing principles, often supported by a relevant degree. Familiarity with CRM software, lead generation tools like LinkedIn Sales Navigator, and data management systems is typically required. Persistence, attention to detail, and adaptability are valuable soft skills that help build relationships and optimize outreach strategies. These skills are vital for consistently identifying and nurturing high-quality leads, directly contributing to business growth and sales success.

What are Lead Generation Associates?

Lead Generation Associates are professionals responsible for identifying and qualifying potential customers for a business's products or services. They often conduct research, reach out to prospects through calls or emails, and gather information to determine if leads meet specific criteria. Their work helps sales teams focus on high-potential prospects, improve conversion rates, and drive company growth. They may use various tools, such as CRM software and online databases, to manage and track leads efficiently.

What are some common challenges faced by Lead Generation Associates, and how can they be effectively managed?

Lead Generation Associates often encounter challenges such as reaching decision-makers, handling rejection, and maintaining high productivity during repetitive outreach tasks. To manage these, it's helpful to stay organized with a robust CRM system, regularly update contact lists, and refine outreach scripts based on feedback. Collaborating closely with sales and marketing teams can also improve targeting and messaging, making outreach more effective and less discouraging.

What is the difference between Lead Generation Associate vs Sales Development Representative?

AspectLead Generation AssociateSales Development Representative
Primary RoleIdentify and generate potential leads for sales teamsQualify leads and set appointments for sales teams
Skills & CredentialsCommunication, research, CRM familiarityCommunication, prospecting, CRM, sometimes more sales-focused
Work EnvironmentMarketing or sales teams, office or remoteSales teams, often in fast-paced environments
Industry UsageCommon in B2B sales, marketing, techCommon in SaaS, tech, B2B sales

While both roles focus on generating and qualifying leads, a Lead Generation Associate primarily focuses on identifying potential customers, whereas a Sales Development Representative actively engages with prospects to qualify and advance sales opportunities. The roles often overlap but differ in their direct interaction with prospects and sales process involvement.

More about Lead Generation Associate jobs
What are the most commonly searched types of Lead Generation jobs? The most popular types of Lead Generation jobs are:
What job categories do people searching Lead Generation Associate jobs look for? The top searched job categories for Lead Generation Associate jobs are:
Lead Generation Associate jobs near you
Infographic showing various Lead Generation Associate job openings in the United States as of June 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 66% Physical, 2% Hybrid, and 32% Remote job distribution, with an average salary of $46,178 per year, or $22.2 per hour.
Lead Generation Associate

Lead Generation Associate

Star Dental Partners

Plano, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

Job description

Overview
Star Dental Partners is now seeking a Lead Generation Associate who will play a critical role in generating leads and building a pipeline of potential partnership opportunities. This candidate will also play a critical role in assisting with the marketing efforts of Star Dental Partners within a highly collaborative and motivated team. Star Dental Partners is a high growth environment with substantial opportunity to create value for all involved. Qualified candidates should demonstrate a strong desire and passion for sales and business development, a goal-oriented attitude, and marketing experience.
As a lead generation associate you may expect the following benefits:
Highly competitive compensation consisting of base salary and performance incentives.
Benefits include:
  • Paid Time Off (PTO) as well as Company Holidays, Bereavement, and Jury Duty
  • Paid Basic Employee Life & AD&D insurance
  • Paid Employee Assistance Program (EAP) for all employees and their household
  • Medical, Dental, and Vision (BCBS)
  • Voluntary Short & Long Term Disability
  • Voluntary Life & AD&D Insurance
  • Accidental Injury, Critical Illness, and Hospital Indemnity plans with wellness incentives
  • Pet Insurance
  • 401k (Pre-Tax & Roth employee participation)

Responsibilities
  • Generate partnership leads for the company primarily through cold calling efforts
  • Build deep pipeline of future partnership opportunities
  • Outbound partnership prospect qualification and account research
  • Work closely with business development team to generate and qualify new leads
  • Manage and maintain prospect database (HubSpot) ensuring accuracy and integrity
  • Manage outbound mailing program and track response rates
  • Assist in additional marketing and administrative tasks as needed

Qualifications
Required Qualifications:
  • At least one year of experience in an inside sales or dental practice position
  • Local to the Greater Dallas, TX area and able to commute to the Plano office up to 4 days per week
  • High School Diploma or GED equivalent required, Bachelors degree preferred

Knowledge, Skills & Abilities:
  • Proficient with Microsoft Office Suite (Excel, Word, Outlook, PPT, SharePoint)
  • Comfortability with Customer Relationship Management (CRM) or similar database software tool
  • Good verbal and written communication skills
  • Excellent time management and organizational skills
  • Demonstrate teamwork and collaboration
  • Ethical, results-oriented, strategic thinker and planner
  • Thrives in an entrepreneurial, fast-paced, and growth-oriented environment
  • Exhibit resilience and perseverance

Preferred but not required:
  • Healthcare services industry experience such as dental, veterinary, or dermatology a plus
  • Experience calling small business owners
  • Multi-site company experience

Practice Description
Star Dental Partners (SDP) is a private equity backed Dental Support Organization (DSO) that acquires private practice dental office throughout the Southeastern United States and provides industry proven non-clinical support services to our dentist partners. Specifically, the SDP team assists dentists with payables and cash management, revenue cycle collections and payor relationships, inventory management, payroll administration, human resources, marketing, recruiting, and back-office management. With the benefits of scale and experience from professional management, partner dentists and their staff are free to focus their attention on the clinical side of the business.
Star Dental Partners
Support Center Headquarters - Plano, TX
https://stardentalpartners.com/
Equal Employment Opportunity
Star Dental Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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