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Lead Generation Manager Jobs in California (NOW HIRING)

Stretto

Demand Generation Manager

Irvine, CA · On-site

$100K - $110K/yr

The demand generation manager will be obsessed with details and accustomed to working in a fast ... Build and run lead generation programs across email, social, in-app messaging, content, and events.

VASL

Lead Generation Specialist

San Francisco, CA · Remote

Lead Generation Specialist (Remote) Job Timings: 8 am - 1 pm Pacific Standard Time (Part-time) Industry Focus: B2B Healthcare (e.g., home health, personal care, care management, hospice) About Us Our ...

zectorweb

Telemarketing-Lead Generation

Sacramento, CA · On-site +1

$10K/mo

Communication and collaboration with the Sales Director and Managing Director a must. Web marketing ... Web Sales experience Prior lead generation phone experience SEO/SEM/PPC experience CRM experience ...

Parspec

Demand Generation Manager

San Mateo, CA · On-site

The Opportunity Parspec is seeking an experienced Demand Generation Manager to establish and grow ... Manage lead scoring and routing workflows within the marketing stack to ensure data integrity and ...

Freshworks

Demand Generation Manager

San Mateo, CA · On-site

Strong understanding of the entire demand generation funnel, including lead generation, nurture ... Strong project management skills with the ability to manage multiple priorities in a fast-paced ...

Snapchat

Product Manager, Lead Generation

Palo Alto, CA · On-site

We're looking for a Product Manager to join our SMC Ads Product team to own Snap's Lead Generation vertical - one of the company's most critical and fast-evolving revenue businesses. You will drive ...

Freshworks

Demand Generation Manager

San Mateo, CA · On-site

Strong understanding of the entire demand generation funnel, including lead generation, nurture ... Strong project management skills with the ability to manage multiple priorities in a fast-paced ...

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Showing results 1-20

All JobsLead Generation JobsLead Generation Manager JobsLead Generation Manager Jobs in California

Lead Generation Manager information

See California salary details

$32.6K

$83.2K

$141.6K

How much do lead generation manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for lead generation manager in California is $83,212.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,600.00 and $98,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a lead generation manager?

To thrive as a Lead Generation Manager, you need expertise in digital marketing, analytics, and campaign strategy, often supported by a bachelor’s degree in marketing or a related field. Familiarity with CRM platforms like Salesforce, marketing automation tools such as HubSpot, and data analysis software is typically required. Strong communication, leadership, and strategic thinking skills help you coordinate teams and effectively nurture prospects. These abilities are essential for consistently driving high-quality leads and maximizing revenue opportunities for the business.

What is the difference between Lead Generation Manager vs Sales Development Representative?

AspectLead Generation ManagerSales Development Representative
Primary FocusDeveloping strategies to generate and qualify leads for sales teamsEngaging with prospects to qualify leads and set appointments
Required SkillsMarketing knowledge, data analysis, strategic planningCommunication, prospecting, qualification skills
Work EnvironmentMarketing teams, sales departments, digital platformsSales teams, CRM tools, outbound outreach
Common CertificationsMarketing certifications, digital advertisingSales certifications, CRM training

While both roles focus on generating leads, the Lead Generation Manager develops strategies and oversees campaigns, whereas the Sales Development Representative actively engages prospects to qualify leads and set sales appointments. Both roles are essential in the sales funnel but differ in scope and daily responsibilities.

Is lead generation a stressful job?

Lead Generation Managers often face pressure to meet targets and deadlines, which can create stress. The role requires strong communication skills, persistence, and the ability to handle rejection, but stress levels vary depending on workload and organizational support.

How does a lead generation manager typically collaborate with sales and marketing teams?

A Lead Generation Manager works closely with both sales and marketing teams to ensure a seamless flow of qualified leads. They coordinate with marketing to develop targeted campaigns and content that attract potential clients, then collaborate with sales to align on lead qualification criteria and handoff processes. Regular meetings and feedback loops are common, enabling the Lead Generation Manager to refine strategies based on sales team input and campaign performance. This cross-functional collaboration is crucial for optimizing conversion rates and achieving business growth goals.

What does a lead generation manager do?

A Lead Generation Manager is responsible for creating and implementing strategies to identify, attract, and qualify potential customers for a business’s products or services. They oversee campaigns, manage lead databases, and collaborate with sales and marketing teams to ensure a steady flow of high-quality leads. Their goal is to optimize the lead generation process to drive sales growth and meet business objectives.
What are the most commonly searched types of Lead Generation jobs in California? The most popular types of Lead Generation jobs in California are:
What cities in California are hiring for Lead Generation Manager jobs? Cities in California with the most Lead Generation Manager job openings:
Infographic showing various Lead Generation Manager job openings in California as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $83,212 per year, or $40 per hour.

Demand Generation Manager

Stretto

Irvine, CA • On-site

$100K - $110K/yr

Full-time

Posted 4 days ago

Job description

Stretto is seeking a results-driven demand-generation manager to support Stretto Intelligence, the AI-enhanced product portfolio behind Research Suite and Stretto Conductor. This is a high-impact role that pairs strategy with hands-on execution: you will own the demand-generation programs that build our funnel, and you will build them yourself. You will take ownership of developing ABM and broad marketing campaigns, generating and qualifying leads, developing pipeline, and converting interest into opportunity across the bankruptcy and restructuring market.
Reporting to the Marketing Director, you will collaborate with stakeholders across the organization to develop high-impact campaigns. The demand generation manager will be obsessed with details and accustomed to working in a fast-paced environment. This is a remote role that can be based anywhere in the United States.
Essential Functions:
  • Strategize: Develop digital marketing and Account-based marketing (ABM) campaigns in collaboration with stakeholders across the organization that meet the desired business outcomes.
  • Execute: Roll up your sleeves and execute the strategy including content development, basic design, and digital channels (that may involve the support of vendors). Constantly measure and test to look for opportunities to optimize results.
  • Generate Demand: Build and run lead generation programs across email, social, in-app messaging, content, and events. Capture, route, and qualify leads so that every campaign produces measurable funnel contribution.
  • Develop Pipeline: Own the lead lifecycle in the CRM, including segmentation, scoring, stage progression, and handoff. Nurture qualified leads and ensure no opportunity is lost to a broken workflow or a data gap.
  • Drive Organic Growth: Own on-page and technical SEO across our web properties, including page optimization, metadata, and content structure. Track keyword rankings, organic traffic, and search performance, and act on what the data shows.
  • Convert: Optimize conversion across landing pages, forms, and campaign touchpoints through A/B testing and iterative improvement. Build the reporting and attribution that show where pipeline and conversions originate.
  • Support Business Development: Equip the business development team with campaign-sourced leads, lead intelligence, and follow-up workflows that help move qualified prospects toward a decision.
  • Own the Stack: Build campaigns in the CRM and maintain the integrations that pass data between the CRM, marketing automation, email distribution, social platforms, and in-app messaging. Protect data integrity through deduplication, field mapping, and ongoing list hygiene.
  • Resourceful: Find ways to get things done without having all ideal tools, techniques, or conditions readily available (progress over perfection). Think outside the box and find creative ways to solve challenges as they arise.
  • Project Manage: Keep all initiatives on track and hold stakeholders accountable. Pay attention to details and utilize methodologies to keep the trains on time.
  • Work Well Under Pressure: Effective at juggling priorities. Apply focus to the most critical deadlines to make the biggest impact toward goals.

Platform Tools
The Demand Generation Manager will work across our current marketing stack and help stand up the platforms we are moving toward. Experience with the tools below is required.
  • CRM: Insightly and Salesforce.
  • Marketing automation: Pardot, built out alongside the Salesforce migration.
  • In-app messaging and product adoption: Userpilot.
  • Email distribution: Mailchimp and Pardot.
  • Social: LinkedIn and related social platforms.
  • Web, SEO, and analytics: Google Analytics, Google Search Console, and related search tooling.
  • Integration: Native connectors and API-driven syncs that move data between these systems.

Requirements / Education
  • Bachelor's degree in a related field or equivalent education / experience required
  • Four years of experience or more marketing B2B software required
  • Extraordinary project management skills
  • Experience utilizing AI tools to improve workflow efficiency
  • ABM and broad marketing cross-channel campaign development and execution
  • Hands-on experience with in-app messaging and product adoption platforms such as Userpilot
  • Working command of the full digital funnel, including lead generation, lead scoring and lifecycle stages, pipeline development, and conversion optimization
  • Practical SEO experience, including on-page optimization and performance tracking
  • Understanding of how data passes between marketing platforms, with comfort handling field mapping, integrations, and data structure
  • Development, implementation, and management of a social media presence
  • Generation of campaign metrics and knowledge of KPIs and campaign optimization
  • Exposure to the legal, financial services, or professional services sectors
  • Interest in AI-enhanced products and a curiosity about how they are brought to market

Stretto offers a competitive starting salary and a comprehensive benefits package, along with opportunities for growth. We are an equal opportunity employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other characteristics protected by law.
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About Stretto

Sourced by ZipRecruiter

Industry

Business management consulting

Company size

201 - 500 Employees

Headquarters location

Irvine, CA, US

Year founded

1987

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