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Lead Generation Manager Jobs in California (NOW HIRING)

Canals

Demand Generation Manager

San Francisco, CA · On-site

$80 - $110/hr

The Role As an early member of the Marketing team, you'll lead multi-channel demand generation ... Identify, vet and manage advertising and content syndication opportunities with industry ...

Power Plus

Lead Generation Administrator

Perris, CA · On-site

$24 - $30/hr

Aptitude for CRM setup and maintenance. * Call Center Experience or Customer Service Experience. * Ability to follow routine verbal and written instructions. * Strong verbal communication skills and ...

Egnyte

Senior Demand Generation Manager

Mountain View, CA · On-site

$145K - $185K/yr

Lead the end-to-end lifecycle-from initial brief and creative direction to execution, launch, and ... and management, demand generation, and pipeline contribution. Education: Bachelor's degree in ...

Power Plus

Lead Generation Administrator

Perris, CA · On-site

$24 - $30/hr

Aptitude for CRM setup and maintenance. * Call Center Experience or Customer Service Experience. * Ability to follow routine verbal and written instructions. * Strong verbal communication skills and ...

Egnyte

Senior Demand Generation Manager

Mountain View, CA · On-site

$145K - $185K/yr

Lead the end-to-end lifecycle-from initial brief and creative direction to execution, launch, and ... and management, demand generation, and pipeline contribution. Education: Bachelor's degree in ...

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Showing results 21-40

All JobsLead Generation JobsLead Generation Manager JobsLead Generation Manager Jobs in California

Lead Generation Manager information

See California salary details

$32.6K

$83.2K

$141.6K

How much do lead generation manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for lead generation manager in California is $83,212.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,600.00 and $98,700.00 per year, depending on experience, location, and employer.

What does a lead generation manager do?

A Lead Generation Manager is responsible for creating and implementing strategies to identify, attract, and qualify potential customers for a business’s products or services. They oversee campaigns, manage lead databases, and collaborate with sales and marketing teams to ensure a steady flow of high-quality leads. Their goal is to optimize the lead generation process to drive sales growth and meet business objectives.

What are the key skills and qualifications needed to thrive as a lead generation manager?

To thrive as a Lead Generation Manager, you need expertise in digital marketing, analytics, and campaign strategy, often supported by a bachelor’s degree in marketing or a related field. Familiarity with CRM platforms like Salesforce, marketing automation tools such as HubSpot, and data analysis software is typically required. Strong communication, leadership, and strategic thinking skills help you coordinate teams and effectively nurture prospects. These abilities are essential for consistently driving high-quality leads and maximizing revenue opportunities for the business.

How does a lead generation manager typically collaborate with sales and marketing teams?

A Lead Generation Manager works closely with both sales and marketing teams to ensure a seamless flow of qualified leads. They coordinate with marketing to develop targeted campaigns and content that attract potential clients, then collaborate with sales to align on lead qualification criteria and handoff processes. Regular meetings and feedback loops are common, enabling the Lead Generation Manager to refine strategies based on sales team input and campaign performance. This cross-functional collaboration is crucial for optimizing conversion rates and achieving business growth goals.

What is the difference between Lead Generation Manager vs Sales Development Representative?

AspectLead Generation ManagerSales Development Representative
Primary FocusDeveloping strategies to generate and qualify leads for sales teamsEngaging with prospects to qualify leads and set appointments
Required SkillsMarketing knowledge, data analysis, strategic planningCommunication, prospecting, qualification skills
Work EnvironmentMarketing teams, sales departments, digital platformsSales teams, CRM tools, outbound outreach
Common CertificationsMarketing certifications, digital advertisingSales certifications, CRM training

While both roles focus on generating leads, the Lead Generation Manager develops strategies and oversees campaigns, whereas the Sales Development Representative actively engages prospects to qualify leads and set sales appointments. Both roles are essential in the sales funnel but differ in scope and daily responsibilities.

Is lead generation a stressful job?

Lead generation managers often face pressure to meet targets and deadlines, which can contribute to stress. The role requires strong communication skills, persistence, and the ability to handle rejection, but stress levels vary depending on workload and organizational support.

What are the most commonly searched types of Lead Generation jobs in California?

The most popular types of Lead Generation jobs in California are:

What cities in California are hiring for Lead Generation Manager jobs?

Cities in California with the most Lead Generation Manager job openings:

Infographic showing various Lead Generation Manager job openings in California as of August 2026, with employment types broken down into 82% Full Time, 15% Part Time, and 3% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $83,212 per year, or $40 per hour.

B2B Demand Generation Manager

CI&T Software S.A.

San Francisco, CA • On-site

$90 - $130/hr

Other

Medical, Dental, Retirement

Posted 14 days ago

Job description

At CI&T, we help large enterprises transform the potential of AI into real business impact with AI Deployment, AI-native execution, and tech-integrated business solutions.

With 30 years of experience in technological transformation, we accelerate innovation with expertise in Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy.

We are 8,000 CI&Ters across more than 25 countries, collaborating to build solutions with real impact. AI is already part of how we work, evolve, and innovate every day.

The role

CI&T is seeking a B2B Demand Generation Manager to lead marketing planning and pipeline generation across priority industries in North America.

This role acts as a key marketing partner for assigned verticals, responsible for translating business priorities into integrated marketing plans and executing programs that drive qualified pipeline and revenue growth.

You will partner closely with sales and industry leadership to define go-to-market priorities, identify target accounts, and activate demand generation and account-based marketing (ABM) programs that engage enterprise buyers.

This is a highly visible role for a marketer who can contribute to marketing planning while driving hands‑on execution and measurable impact.

Key Responsibilities
  • Lead marketing planning and execution for assigned industry verticals, aligning programs to growth priorities and pipeline goals
  • Develop and execute vertical‑specific marketing plans in partnership with sales, industry leadership, and partnership team
  • Translate business objectives into integrated demand generation and ABM programs that drive qualified pipeline
  • Partner with sales to define target accounts, buying groups, and engagement strategies
  • Launch and manage multi‑channel campaigns across events, digital, content, PR, and partner marketing
  • Drive account engagement strategies for priority accounts and verticals
  • Ensure end‑to‑end campaign execution, from planning through lead flow and conversion
  • Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue
  • Analyze performance and continuously optimize campaigns using data and insights
  • Collaborate closely with Marketing Operations on lead management, attribution, and reporting
  • Support high‑impact industry events, executive programs, and field marketing initiatives
  • Manage and mentor team members and coordinate cross‑functional contributors
  • Partner with global marketing teams, including colleagues in Brazil, to align execution and share best practices
  • Track budgets, manage expenses, and oversee vendor coordination
Qualifications

Required

  • 5–8 years of B2B demand generation, growth, or vertical marketing experience, ideally in technology, consulting, or digital services
  • Proven track record of driving pipeline generation in enterprise or complex sales environments
  • Experience working closely with enterprise sales teams and long buying cycles
  • Strong experience with account‑based marketing (ABM) and integrated campaign execution
  • Ability to contribute to marketing planning while executing programs hands‑on
  • Strong stakeholder management skills, with experience partnering with senior executives and cross‑functional teams
  • Experience managing marketing team members or coordinating across distributed teams

Preferred

  • Experience marketing AI, digital transformation, or enterprise technology services
Benefits
  • 100% paid health & dental benefits starting day one
  • Retirement match
  • Paid parental leave
  • Dedicated career advisor
  • And so much more…

Collaboration is our superpower, diversity unites us, and excellence is our standard.

We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and underrepresented groups to our job positions.

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