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Lead Generation Manager Jobs in California (NOW HIRING)

Matik

Sr. Demand Generation Manager

San Francisco, CA · On-site +1

Role Description Matik is looking for a Sr. Demand Gen Manager to scale Matik's demand generation ... Lead A/B testing strategies and execution across all channels Basic Qualifications * 7+ years of ...

Fictiv

Director of Demand Generation

San Francisco, CA · On-site

$155K - $185K/yr

Own lead generation and lead nurturing strategies from first touch to purchase. * Build and ... Be accountable for lead-to-revenue performance, not just top-of-funnel volume. * Manage the funnel.

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Lead Generation Manager information

See California salary details

$32.6K

$83.2K

$141.6K

How much do lead generation manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for lead generation manager in California is $83,212.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,600.00 and $98,700.00 per year, depending on experience, location, and employer.

What does a lead generation manager do?

A Lead Generation Manager is responsible for creating and implementing strategies to identify, attract, and qualify potential customers for a business’s products or services. They oversee campaigns, manage lead databases, and collaborate with sales and marketing teams to ensure a steady flow of high-quality leads. Their goal is to optimize the lead generation process to drive sales growth and meet business objectives.

What are the key skills and qualifications needed to thrive as a lead generation manager?

To thrive as a Lead Generation Manager, you need expertise in digital marketing, analytics, and campaign strategy, often supported by a bachelor’s degree in marketing or a related field. Familiarity with CRM platforms like Salesforce, marketing automation tools such as HubSpot, and data analysis software is typically required. Strong communication, leadership, and strategic thinking skills help you coordinate teams and effectively nurture prospects. These abilities are essential for consistently driving high-quality leads and maximizing revenue opportunities for the business.

How does a lead generation manager typically collaborate with sales and marketing teams?

A Lead Generation Manager works closely with both sales and marketing teams to ensure a seamless flow of qualified leads. They coordinate with marketing to develop targeted campaigns and content that attract potential clients, then collaborate with sales to align on lead qualification criteria and handoff processes. Regular meetings and feedback loops are common, enabling the Lead Generation Manager to refine strategies based on sales team input and campaign performance. This cross-functional collaboration is crucial for optimizing conversion rates and achieving business growth goals.

What is the difference between Lead Generation Manager vs Sales Development Representative?

AspectLead Generation ManagerSales Development Representative
Primary FocusDeveloping strategies to generate and qualify leads for sales teamsEngaging with prospects to qualify leads and set appointments
Required SkillsMarketing knowledge, data analysis, strategic planningCommunication, prospecting, qualification skills
Work EnvironmentMarketing teams, sales departments, digital platformsSales teams, CRM tools, outbound outreach
Common CertificationsMarketing certifications, digital advertisingSales certifications, CRM training

While both roles focus on generating leads, the Lead Generation Manager develops strategies and oversees campaigns, whereas the Sales Development Representative actively engages prospects to qualify leads and set sales appointments. Both roles are essential in the sales funnel but differ in scope and daily responsibilities.

Is lead generation a stressful job?

Lead generation managers often face pressure to meet targets and deadlines, which can contribute to stress. The role requires strong communication skills, persistence, and the ability to handle rejection, but stress levels vary depending on workload and organizational support.

What are the most commonly searched types of Lead Generation jobs in California?

The most popular types of Lead Generation jobs in California are:

What cities in California are hiring for Lead Generation Manager jobs?

Cities in California with the most Lead Generation Manager job openings:

Infographic showing various Lead Generation Manager job openings in California as of August 2026, with employment types broken down into 82% Full Time, 15% Part Time, and 3% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $83,212 per year, or $40 per hour.

Sr. Demand Generation Manager

Matik

San Francisco, CA • On-site, Remote

Full-time

Medical, Dental, Vision, PTO

Re-posted 14 days ago

Job description

About Matik:
Matik automates the creation of presentations, documents, and reports directly from your data, powered by AI you can trust. Pull from dashboards, reports, and data in your BI, CRM, data warehouse and other sources to instantly produce on-brand, insight-rich content in formats you already use today. Trusted by teams at Okta, Asana, Autodesk, Samsara, and Zapier, Matik empowers any team to align messaging, scale best practices, and tell consistent data stories that drive action - faster than ever. Founded in 2019 by Nikola Mijic and Zak Stein and headquartered in San Francisco, Matik is backed by Andreessen Horowitz, Menlo Ventures, Box Group, and Oceans Ventures.
Matik Mission:
  • Transforming the way people work by automating the generation of repetitive data-driven narratives

Matik Values:
Our core values guide the way we interact with each other and are the foundation for how we execute on our mission and vision.
  • Customer First - we don't want to just build products that we like, but rather our customers find extremely valuable. This doesn't mean we compromise our other values or build whatever a customer wants. Lastly, the security of our customer's data is very important to us and we want to ensure our decision making keeps this in mind.
  • Trust and Transparency - at the core of every relationship is Trust. It is imperative that we gain and maintain the trust of our colleagues, customers, and investors by being honest, transparent, and ethical.
  • Quality - everything we do should personify quality. Whether it is building out new features or putting together a marketing campaign, we should all strive to hit a certain standard of quality that customers are expecting.
  • Compassion - we all come from different backgrounds and perspectives. As such, we should all actively strive to understand these perspectives without bias or judgment.

Role Description
Matik is looking for a Sr. Demand Gen Manager to scale Matik's demand generation function. Reporting to the Head of Marketing, you'll be the architect of how we create, capture, and convert demand - scaling programs, infrastructure, and playbooks that grow marketing's pipeline engine. This is a high ownership role for someone who can think strategically and execute efficiently.
Responsibilities
  • Own the strategy and manage the day-to-day execution of our full-funnel marketing campaigns, with direct responsibility for driving inbound meetings and pipeline
  • Design multi-touch customer journeys, and execute the programs that nurture leads down the journey from prospect to customer
  • Plan and manage paid media programs, including owning budget allocation, performance optimization, and ROI reporting
  • Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels
  • Partner closely with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts
  • Build and execute ABM programs targeting key accounts in collaboration with the SDR team
  • Own conversion funnel reporting and analytics - identifying the biggest optimization opportunities and implementing strategies to act on them
  • Lead A/B testing strategies and execution across all channels

Basic Qualifications
  • 7+ years of demand generation or digital marketing, owning and driving results across multiple channels
  • Experience working in B2B space and generating demand for enterprise products
  • Experience operating in a fast-paced, high-growth environment where priorities shift and scrappiness is an asset
  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
  • Experience managing Hubspot as a core marketing ops tool

What Matik Offers:
  • The opportunity to evolve and grow a proven solution to a real problem
  • A fully remote working environment with flexible working hours
  • Great environment for collaboration and growth
  • Amazing benefits - 100% paid coverage (medical, dental, and vision) for employees
  • Stipends for home internet and wellness
  • Reimbursements for home office equipment and learning & development
  • Brand new Mac laptop
  • Unlimited PTO, plus every other Friday off during the Summer
  • Company-paid lunches every Friday :)

Equal Opportunity Statement
Matik is committed to diversity in its workforce and is proud to be an equal opportunity employer. Matik considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Matik is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to careers@matik.io.

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