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Lead Generation Manager Jobs in Washington (NOW HIRING)

This is a sales role focused on customer engagement, lead generation, and appointment setting . You ... Support in-store promotions alongside retail management and ARS team members Qualifications: What ...

McCarthy is hiring Retail Lead Generation Specialists to represent our HVAC and plumbing services ... For questions about the role, you may contact our management team at 571-383-4750 *This posting ...

$20 - $22/hr

Work toward individual and team lead-generation goals. * Provide a positive customer experience ... For questions about the role, you may contact our management team at 571-383-4750 *This posting ...

Primary Purpose The Events & Demand Generation Lead will manage Emmes Group's presence at industry conferences and trade shows, and help to convert those touchpoints into commercial opportunities.

Manage and train event representatives to meet lead generation goals and ensure high product presentation standards. * Strategic Growth: Research and secure new event opportunities, including ...

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Lead Generation Manager information

See Washington salary details

$37.4K

$95.5K

$162.5K

How much do lead generation manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for lead generation manager in Washington is $95,496.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,400.00 and $113,300.00 per year, depending on experience, location, and employer.

What does a lead generation manager do?

A Lead Generation Manager is responsible for creating and implementing strategies to identify, attract, and qualify potential customers for a business’s products or services. They oversee campaigns, manage lead databases, and collaborate with sales and marketing teams to ensure a steady flow of high-quality leads. Their goal is to optimize the lead generation process to drive sales growth and meet business objectives.

What are the key skills and qualifications needed to thrive as a lead generation manager?

To thrive as a Lead Generation Manager, you need expertise in digital marketing, analytics, and campaign strategy, often supported by a bachelor’s degree in marketing or a related field. Familiarity with CRM platforms like Salesforce, marketing automation tools such as HubSpot, and data analysis software is typically required. Strong communication, leadership, and strategic thinking skills help you coordinate teams and effectively nurture prospects. These abilities are essential for consistently driving high-quality leads and maximizing revenue opportunities for the business.

How does a lead generation manager typically collaborate with sales and marketing teams?

A Lead Generation Manager works closely with both sales and marketing teams to ensure a seamless flow of qualified leads. They coordinate with marketing to develop targeted campaigns and content that attract potential clients, then collaborate with sales to align on lead qualification criteria and handoff processes. Regular meetings and feedback loops are common, enabling the Lead Generation Manager to refine strategies based on sales team input and campaign performance. This cross-functional collaboration is crucial for optimizing conversion rates and achieving business growth goals.

What is the difference between Lead Generation Manager vs Sales Development Representative?

AspectLead Generation ManagerSales Development Representative
Primary FocusDeveloping strategies to generate and qualify leads for sales teamsEngaging with prospects to qualify leads and set appointments
Required SkillsMarketing knowledge, data analysis, strategic planningCommunication, prospecting, qualification skills
Work EnvironmentMarketing teams, sales departments, digital platformsSales teams, CRM tools, outbound outreach
Common CertificationsMarketing certifications, digital advertisingSales certifications, CRM training

While both roles focus on generating leads, the Lead Generation Manager develops strategies and oversees campaigns, whereas the Sales Development Representative actively engages prospects to qualify leads and set sales appointments. Both roles are essential in the sales funnel but differ in scope and daily responsibilities.

Is lead generation a stressful job?

Lead generation managers often face pressure to meet targets and deadlines, which can contribute to stress. The role requires strong communication skills, persistence, and the ability to handle rejection, but stress levels vary depending on workload and organizational support.

What are the most commonly searched types of Lead Generation jobs in Washington?

The most popular types of Lead Generation jobs in Washington are:

What cities in Washington are hiring for Lead Generation Manager jobs?

Cities in Washington with the most Lead Generation Manager job openings:

Infographic showing various Lead Generation Manager job openings in Washington as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $95,496 per year, or $45.9 per hour.

Lead Generation Specialist

Elkridge, MD β€’ On-site

$20 - $22/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago


Key responsibilities

  • Engage with homeowners in-store to discuss home comfort, energy efficiency, and indoor air quality.

  • Generate leads and schedule appointments for in-home consultations with ARS specialists.

  • Enter customer information and support in-store promotions to promote ARS heating, cooling, and home improvement solutions.


Job description

Company Name: ARS-Rescue Rooter Overview:

Pay: $20 - $22 per hour + UNCAPPED commission
Earning potential:
$25 – $35 per hour with incentives
Schedule:
We offer flexible hours; weekend availability required

Location: Elkridge, Severn, or Glen Burnie, Laurel MD
Part-time and full-time opportunities available

American Residential Services (ARS) is the nation’s largest provider of residential HVAC, plumbing, and electrical services, with more than 7,000 professionals and over 45 years of experience helping homeowners improve comfort, efficiency, and reliability in their homes.

 We’re hiring In-Store Promotions Specialists to work inside major home improvement retail locations. This is a sales role focused on customer engagement, lead generation, and appointment setting.

You'll connect with homeowners while they shop, learn about their home-comfort needs, and introduce them to ARS heating, cooling, plumbing, energy-efficiency, and indoor air-quality solutions.

What We Offer

  • Hourly pay + UNCAPPED commission
  • Average earning potential of $20–$30/hour with commission
  • Weekly pay via direct deposit
  • Paid training
  • Flexible part-time and full-time opportunities
  • Career path into HVAC Sales Advisor roles
  • Work inside an established home-improvement retail environment
  • No door-to-door sales
  • No cold calling

Full-Time Employees Also Receive

  • Insurance available after 31 days
  • Low-cost medical, with options as low as $5/week
  • Dental and vision
  • HSA/FSA
  • 401(k) with company match
  • Paid time off + holiday pay
  • Company-paid life insurance
Responsibilities:

As a Retail Sales Associate, you will engage with homeowners while they shop and introduce them to ARS heating, cooling, and home comfort solutions. This is a high-energy sales role focused on customer engagement, lead generation, and appointment setting.

  • Start friendly, face-to-face conversations with shoppers about home comfort, energy efficiency, and indoor air quality
  • Act as a Brand Ambassador by educating customers on ARS heating and cooling services and home improvement solutions
  • Generate leads and schedule free in-home consultations
  • Enter customer information and book appointments for ARS specialists
  • Represent ARS with a professional and positive in-store presence
  • Support in-store promotions alongside retail management and ARS team members
Qualifications:

What You Need:

  • Outgoing personality and willingness to speak with shoppers
  • Retail, kiosk, Door-to-Door, or sales experience preferred (not required)
  • Ability to stand and walk during shifts
  • Weekend and some holiday availability
  • Reliable transportation
  • Clean, professional appearance representing the ARS brand
  • Ability to attend weekly in-office meetings
  • Employment is contingent on a background check in accordance with applicable law

For questions about the role, you may contact our management team at 301-276-4499


Note: This posting outlines potential pay ranges and opportunities, which are not guaranteed and do not represent a formal offer. Additional compensation may be offered based on experience and will be outlined in an offer letter addendum. ARS is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status under applicable federal, state, or local laws. Privacy policy available upon request.