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Lead Generation Manager Jobs in Washington (NOW HIRING)

ARS-Rescue Rooter

Retail Lead Generator

Chantilly, VA · On-site

$20 - $30/hr

Chantilly, VA Part-time and full-time positions available **Entry level supervisor/management ... This is a sales role focused on customer engagement, lead generation, and appointment setting by ...

ARS-Rescue Rooter

Sales Lead Generator

Chantilly, VA · On-site

$20 - $30/hr

Chantilly, VA Part-time and full-time positions available **Entry level supervisor/management ... This is a sales role focused on customer engagement, lead generation, and appointment setting by ...

ARS-Rescue Rooter

Retail Lead Generator

Chantilly, VA · On-site

$22 - $30/hr

Chantilly, VA Part-time and full-time positions available **Entry level supervisor/management ... This is a sales role focused on customer engagement, lead generation, and appointment setting by ...

ARS-Rescue Rooter

Retail Lead Specialist

Chantilly, VA · On-site

$20 - $30/hr

Chantilly, VA Part-time and full-time positions available **Entry level supervisor/management ... This is a sales role focused on customer engagement, lead generation, and appointment setting by ...

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Showing results 21-40

All JobsLead Generation JobsLead Generation Manager JobsLead Generation Manager Jobs in Washington

Lead Generation Manager information

See Washington salary details

$37.4K

$95.5K

$162.5K

How much do lead generation manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for lead generation manager in Washington is $95,496.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,400.00 and $113,300.00 per year, depending on experience, location, and employer.

What does a lead generation manager do?

A Lead Generation Manager is responsible for creating and implementing strategies to identify, attract, and qualify potential customers for a business’s products or services. They oversee campaigns, manage lead databases, and collaborate with sales and marketing teams to ensure a steady flow of high-quality leads. Their goal is to optimize the lead generation process to drive sales growth and meet business objectives.

What are the key skills and qualifications needed to thrive as a lead generation manager?

To thrive as a Lead Generation Manager, you need expertise in digital marketing, analytics, and campaign strategy, often supported by a bachelor’s degree in marketing or a related field. Familiarity with CRM platforms like Salesforce, marketing automation tools such as HubSpot, and data analysis software is typically required. Strong communication, leadership, and strategic thinking skills help you coordinate teams and effectively nurture prospects. These abilities are essential for consistently driving high-quality leads and maximizing revenue opportunities for the business.

How does a lead generation manager typically collaborate with sales and marketing teams?

A Lead Generation Manager works closely with both sales and marketing teams to ensure a seamless flow of qualified leads. They coordinate with marketing to develop targeted campaigns and content that attract potential clients, then collaborate with sales to align on lead qualification criteria and handoff processes. Regular meetings and feedback loops are common, enabling the Lead Generation Manager to refine strategies based on sales team input and campaign performance. This cross-functional collaboration is crucial for optimizing conversion rates and achieving business growth goals.

What is the difference between Lead Generation Manager vs Sales Development Representative?

AspectLead Generation ManagerSales Development Representative
Primary FocusDeveloping strategies to generate and qualify leads for sales teamsEngaging with prospects to qualify leads and set appointments
Required SkillsMarketing knowledge, data analysis, strategic planningCommunication, prospecting, qualification skills
Work EnvironmentMarketing teams, sales departments, digital platformsSales teams, CRM tools, outbound outreach
Common CertificationsMarketing certifications, digital advertisingSales certifications, CRM training

While both roles focus on generating leads, the Lead Generation Manager develops strategies and oversees campaigns, whereas the Sales Development Representative actively engages prospects to qualify leads and set sales appointments. Both roles are essential in the sales funnel but differ in scope and daily responsibilities.

Is lead generation a stressful job?

Lead generation managers often face pressure to meet targets and deadlines, which can contribute to stress. The role requires strong communication skills, persistence, and the ability to handle rejection, but stress levels vary depending on workload and organizational support.

What are the most commonly searched types of Lead Generation jobs in Washington?

The most popular types of Lead Generation jobs in Washington are:

What cities in Washington are hiring for Lead Generation Manager jobs?

Cities in Washington with the most Lead Generation Manager job openings:

Infographic showing various Lead Generation Manager job openings in Washington as of August 2026, with employment types broken down into 84% Full Time, 9% Part Time, 2% Temporary, and 5% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $95,496 per year, or $45.9 per hour.

Director, Digital Demand Generation & Growth Marketing

Drive Capital

Lorton, VA • On-site

$150 - $230/hr

Other

Posted 3 days ago

New

Job description

Director, Digital Demand Generation & Growth Marketing
  • Marketing
  • East Coast, United States
Description

VAST Data is the AI Operating System company, redefining how organizations build and operate intelligent systems at scale.

As enterprises, AI-native companies, and cloud providers move from isolated models to fully operational AI systems, the need for a unified data and compute platform has become mission-critical.

About the Role

We're looking for a Director of Digital Demand Generation & Growth Marketing to lead our Paid Media and Campaigns team and build a modern, AI-powered demand engine.

This is a revenue-first leadership role responsible for generating qualified pipeline through digital marketing. You'll own strategy, execution, and optimization across paid channels and integrated campaigns, partnering closely with Sales, Marketing, and Revenue Operations to accelerate growth.

Success in this role is measured by business outcomes and not marketing activity.

Responsibilities

  • Own digital demand generation strategy across paid media and integrated campaigns.
  • Lead and develop the Paid Media, Campaign and Content Operations team.
  • Drive net new lead generation, marketing-sourced pipeline, and revenue contribution.
  • Optimize the entire demand funnel from Lead to MQL to SQO, improving conversion rates and pipeline velocity.
  • Manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels.
  • Lead the Content Operations function to ensure content lifecycle management, CMS governance, and repurposing workflows are optimized to fuel paid media and campaign performance.
  • Build a culture of testing, measurement, and continuous optimization using data and attribution.
  • Partner cross-functionally with Product Marketing, Field and Event Marketing Managers, Comms and Marketing Operations to maximize pipeline impact.
  • Leverage AI and automation to improve campaign execution, lead management, and marketing efficiency.

AI Experience

We're looking for a leader who understands how AI is transforming demand generation. Experience building or deploying agentic AI solutions is highly desirable, including systems that autonomously optimize paid campaigns, recommend budget allocation, improve lead routing, identify funnel bottlenecks, and create closed-loop optimization between marketing performance and CRM data.

Success Metrics

  • Net new qualified leads
  • Marketing-sourced pipeline
  • Pipeline contribution to revenue
  • Lead to MQL to SQO conversion rates
  • Pipeline velocity
  • Paid media efficiency and ROI
Requirements
  • 10+ years in B2B demand generation, growth marketing, or performance marketing.
  • 5+ years leading high-performing marketing teams.
  • Proven track record driving measurable pipeline and revenue through paid media and integrated campaigns.
  • Strong analytical and attribution skills with experience optimizing complex marketing funnels.
  • Experience with modern marketing technology and CRM platforms.
  • Experience applying AI to demand generation workflows; hands-on experience with agentic AI or autonomous marketing systems is a strong plus.
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