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Lead Generation Manager Jobs in Michigan (NOW HIRING)

Stellantis

Idea Generation Specialist

Auburn Hills, MI · On-site

The Ideas Generation Specialist will be responsible to supporting, generating and following up on ... Manage with engineering and purchase advance idea (technical, supplier quotation, etc) * Economical ...

Matrix Basements

Canvass Marketing Lead

Kalamazoo, MI · On-site

The Marketing Manager ensures that department lead generation and sales goals are met. This is a perfect opportunity to step into a $340B industry with one of Americas most awarded home remodeling ...

A1 Services

In Store Lead Generator

Grand Rapids, MI

We are seeking a motivated and results-driven Lead Generation Specialist to join our dynamic team ... Entry in CRM systems. * Provide exceptional customer service by addressing inquiries and providing ...

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All JobsLead Generation JobsLead Generation Manager JobsLead Generation Manager Jobs in Michigan

Lead Generation Manager information

See Michigan salary details

$28.8K

$73.5K

$125.1K

How much do lead generation manager jobs pay per year?

As of Jul 29, 2026, the average yearly pay for lead generation manager in Michigan is $73,490.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,800.00 and $87,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Lead Generation Manager, and why are they important?

To thrive as a Lead Generation Manager, you need expertise in digital marketing, analytics, and campaign strategy, often supported by a bachelor’s degree in marketing or a related field. Familiarity with CRM platforms like Salesforce, marketing automation tools such as HubSpot, and data analysis software is typically required. Strong communication, leadership, and strategic thinking skills help you coordinate teams and effectively nurture prospects. These abilities are essential for consistently driving high-quality leads and maximizing revenue opportunities for the business.

What is the difference between Lead Generation Manager vs Sales Development Representative?

AspectLead Generation ManagerSales Development Representative
Primary FocusDeveloping strategies to generate and qualify leads for sales teamsEngaging with prospects to qualify leads and set appointments
Required SkillsMarketing knowledge, data analysis, strategic planningCommunication, prospecting, qualification skills
Work EnvironmentMarketing teams, sales departments, digital platformsSales teams, CRM tools, outbound outreach
Common CertificationsMarketing certifications, digital advertisingSales certifications, CRM training

While both roles focus on generating leads, the Lead Generation Manager develops strategies and oversees campaigns, whereas the Sales Development Representative actively engages prospects to qualify leads and set sales appointments. Both roles are essential in the sales funnel but differ in scope and daily responsibilities.

How does a Lead Generation Manager typically collaborate with sales and marketing teams?

A Lead Generation Manager works closely with both sales and marketing teams to ensure a seamless flow of qualified leads. They coordinate with marketing to develop targeted campaigns and content that attract potential clients, then collaborate with sales to align on lead qualification criteria and handoff processes. Regular meetings and feedback loops are common, enabling the Lead Generation Manager to refine strategies based on sales team input and campaign performance. This cross-functional collaboration is crucial for optimizing conversion rates and achieving business growth goals.

What does a Lead Generation Manager do?

A Lead Generation Manager is responsible for creating and implementing strategies to identify, attract, and qualify potential customers for a business’s products or services. They oversee campaigns, manage lead databases, and collaborate with sales and marketing teams to ensure a steady flow of high-quality leads. Their goal is to optimize the lead generation process to drive sales growth and meet business objectives.
What are the most commonly searched types of Lead Generation jobs in Michigan? The most popular types of Lead Generation jobs in Michigan are:
What cities in Michigan are hiring for Lead Generation Manager jobs? Cities in Michigan with the most Lead Generation Manager job openings:
Infographic showing various Lead Generation Manager job openings in Michigan as of July 2026, with employment types broken down into 67% Full Time, 31% Part Time, and 2% Contract. Highlights an 70% Physical, 2% Hybrid, and 28% Remote job distribution, with an average salary of $73,490 per year, or $35.3 per hour.

Lead Generation Specialist

HVAC Careers in Lansing & Grand Rapids | A-1 Mechanical

Grand Rapids, MI

$15 - $20/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 3 days ago

Job description

Pay: $15.00 - $20.00 per hour

Job description:

Job Overview
We are seeking a motivated and results-driven Lead Generation Specialist to join our dynamic team. In this role, you will be responsible for identifying and qualifying potential leads to drive business growth and enhance our customer base. The ideal candidate will possess a strong background in sales and customer service, with a keen understanding of market trends and technology sales. You will play a crucial role in supporting our business development efforts by leveraging various tools and strategies to generate high-quality leads. *Opportunities to grow and develop with a fast growing company; earn an hourly wage + commissions!

Responsibilities

  • Engage with customers to convert Tune Ups and HVAC sale leads.
  • Spend time in big box store retail partners
  • Collaborate with the sales team to develop targeted outreach strategies.
  • entry in CRM systems.
  • Provide exceptional customer service by addressing inquiries and providing information about our offerings.

Requirements

  • Strong verbal communication skills
  • Ability to work independently as well as collaboratively within a team environment.
  • Previous experience in business development or telemarketing is a plus.

Join us as we strive for excellence in lead generation, helping businesses grow while providing outstanding service. If you are passionate about sales and eager to make an impact, we encourage you to apply!

Job Type: Part-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: In person

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