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Consumer Insight Analyst Jobs (NOW HIRING)

Conair LLC

Manager, Consumer Insights

Stamford, CT

Insight Generation & Storytelling * Synthesize data from multiple sources (primary research ... Strong skills in survey design, data analysis, and storytelling. * Strong writing and presentation ...

Snipes

Manager, Consumer Insights

Bensalem, PA · On-site

Reporting to the Chief Marketing Officer, the Manager, Consumer Insights will analyze customer data to understand consumer insights, shopping behaviors and trends to drive sales and customer loyalty ...

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

Jockey is seeking a Consumer Insights Manager to join our Marketing team! JOB SUMMARY The Consumer ... brand insight needs. * Bachelor's degree in related field (i.e. Research, Data Analytics ...

Conair LLC

Manager, Consumer Insights

Stamford, CT

Insight Generation & Storytelling * Synthesize data from multiple sources (primary research ... Strong skills in survey design, data analysis, and storytelling. * Strong writing and presentation ...

loco

Consumer Insights Manager

Costa Mesa, CA · Hybrid

Analyze and interpret data to identify patterns, trends, opportunities for innovation and ... consumer insights to senior management and other stakeholders. * Translate complex data into ...

El Pollo Loco

Consumer Insights Manager

Costa Mesa, CA · On-site

$109K - $125K/yr

Analyze and interpret data to identify patterns, trends, opportunities for innovation and ... consumer insights to senior management and other stakeholders. * Translate complex data into ...

Tatcha

Manager, Consumer Insights

San Francisco, CA · On-site

$100K - $115K/yr

... insight and designed to drive meaningful growth. Key Responsibilities Consumer & Market Research ... Partner with analytics and external partners to help interpret MMM, attribution, and performance ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

Consumer Insights Lead Job Function: Digital Location: JUNEAU Workplace Category:Onsite Company ... analysis to help uncover deeper insight * Global perspective and understanding, thinking across ...

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Consumer Insight Analyst information

How much does a Customer Insights analyst earn?

A Customer Insights analyst typically earns between $60,000 and $90,000 annually, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn over $100,000.

What jobs in the US pay 300,000 a year?

For a Consumer Insight Analyst, earning $300,000 annually is uncommon and typically requires senior-level experience, advanced skills in data analysis and market research, and often a leadership role within a large organization. High salaries in this field are usually associated with executive positions, such as Director or Vice President of Consumer Insights, or roles in consulting firms with extensive client portfolios.

What Is the Job of a Consumer Insight Analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges Consumer Insight Analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.

What does a consumer insight analyst do?

A consumer insight analyst studies customer data and market trends to understand consumer behaviors and preferences. They analyze surveys, sales data, and social media to help companies improve products, marketing strategies, and customer experience, often using tools like Excel, SPSS, or Tableau. Strong analytical skills and knowledge of market research methods are essential for this role.

How much do consumer insights analysts make?

Consumer insights analysts typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with advanced skills in data analysis and market research can earn higher salaries and bonuses.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 1% Internship, 86% Full Time, 6% Part Time, 1% Temporary, and 5% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution.

Consumer Insights Leader

Flexsteel Industries - Dubuque, IA

Dubuque, IA • On-site

Full-time

Posted 23 days ago

Job description

 PRIMARY FUNCTION:

The Consumer Insights Leader is responsible for establishing and leading Flexsteel’s consumer insights (intelligence) efforts. This role will develop and implement a disciplined, enterprise-wide approach to understanding consumer behaviors, needs, and preferences, translating insights into actionable strategies that drive product innovation, brand positioning, and business growth.

This role will work cross-functionally with Marketing, Product Management, Engineering, Sales, and Executive Leadership to ensure consumer insights are embedded into key business decisions. The Consumer Insights Leader will oversee external research partners, guiding research design, execution, and applications to maximize impact.

The Consumer Insights Leader is responsible for advancing a consumer-centric culture by delivering compelling, data-driven narratives that influence strategy and execution. This role will connect insights to action, ensuring research outcomes directly inform product development, go-to-market strategies, and overall business performance.

MAJOR DUTIES AND RESPONSIBLITIES

  • Establish and lead Flexsteel’s consumer insights efforts including frameworks, processes, governance, and an enterprise-wide research roadmap aligned to strategic priorities.
  • Build and champion a consumer-centric culture by embedding insights into decision-making and driving organizational adoption of a consumer-led business model.
  • Develop and manage standardized intake, prioritization, and knowledge-sharing processes, including maintaining a centralized insights repository to maximize enterprise value.
  • Design and lead qualitative and quantitative consumer research through external partners, including brand health tracking, segmentation, concept testing, pricing, and customer journey analysis.
  • Translate complex research findings into clear, actionable recommendations (“so what” / “now what”) that inform product development, marketing strategy, and business decisions.
  • Partner cross-functionally with Product Management and Engineering to identify unmet consumer needs and validate innovation opportunities.
  • Collaborate with Marketing to develop insight-driven positioning, messaging, and value propositions, and with Sales to understand shopper behavior and retail dynamics.
  • Lead cross-functional alignment, executive presentations, and workshops to activate insights and ensure adoption across the organization.
  • Manage external research vendors and partners, ensuring methodological rigor, strong outcomes, and cost-effective use of research budgets.
  • Evaluate and implement new research tools, methodologies, and technologies to continuously enhance insights capabilities.
  • Travel Required.
  • All other duties as assigned.

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