Consumer Insights Manager
Atlanta, GA · On-site
The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...
Consumer Insights Manager
Atlanta, GA · On-site
The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...
Consumer Insights Manager
Irving, TX · On-site
$94 - $123/hr
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs ...
Consumer Insights Manager
Irving, TX · On-site
$94 - $123/hr
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs ...
... insight discovery and execution process. As part of the Insights Team, you will be an internal "voice of the consumer" and strategic business partner to the Ocean Spray marketing and innovation teams ...
... insight discovery and execution process. As part of the Insights Team, you will be an internal "voice of the consumer" and strategic business partner to the Ocean Spray marketing and innovation teams ...
Consumer Insights Manager
Irving, TX · On-site
$94K - $122K/yr
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs ...
Consumer Insights Manager
Irving, TX · On-site
$94K - $122K/yr
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs ...
Consumer Insights Manager
Irving, TX · On-site
$94K - $122K/yr
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs ...
Consumer Insights Manager
Irving, TX · On-site
$94K - $122K/yr
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs ...
Consumer Insights Manager
Irving, TX · On-site
$94K - $122K/yr
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs ...
Consumer Insights Manager
Irving, TX · On-site
$94K - $122K/yr
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs ...
SR CONSUMER INSIGHTS MANAGER
Muscatine, IA · On-site
$170 - $210/hr
Lead the global consumer insights strategy, establishing research priorities, methodologies, and ... Partner with senior leaders across Brand Management, Marketing, Innovation, and other cross ...
New
SR CONSUMER INSIGHTS MANAGER
Muscatine, IA · On-site
$170 - $210/hr
Lead the global consumer insights strategy, establishing research priorities, methodologies, and ... Partner with senior leaders across Brand Management, Marketing, Innovation, and other cross ...
New
Consumer Insights Manager
Irving, TX · On-site
$94K - $122K/yr
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs ...
Consumer Insights Manager
Irving, TX · On-site
$94K - $122K/yr
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs ...
Consumer Insights Manager
$94K - $122K/yr
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs ...
Consumer Insights Manager
$94K - $122K/yr
The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a ... Marketing, Innovation, Sales, Category Management, and other stakeholders to identify insight needs ...
Consumer Insights Manager
Lakeville, MA · On-site
... insight discovery and execution process. As part of the Insights Team, you will be an internal "voice of the consumer" and strategic business partner to the Ocean Spray marketing and innovation teams ...
Consumer Insights Manager
Lakeville, MA · On-site
... insight discovery and execution process. As part of the Insights Team, you will be an internal "voice of the consumer" and strategic business partner to the Ocean Spray marketing and innovation teams ...
Consumer Insights Manager
Lakeville, MA · Hybrid
$116K - $145K/yr
... insight discovery and execution process. As part of the Insights Team, you will be an internal "voice of the consumer" and strategic business partner to the Ocean Spray marketing and innovation teams ...
Consumer Insights Manager
Lakeville, MA · Hybrid
$116K - $145K/yr
... insight discovery and execution process. As part of the Insights Team, you will be an internal "voice of the consumer" and strategic business partner to the Ocean Spray marketing and innovation teams ...
Consumer Insights Manager
Boston, MA · On-site
... Product, Marketing, Retail, and Customer Experience teams. * Develop and maintain insight ... Lead consumer insight projects from end to end, aligning research activities with business ...
Consumer Insights Manager
Boston, MA · On-site
... Product, Marketing, Retail, and Customer Experience teams. * Develop and maintain insight ... Lead consumer insight projects from end to end, aligning research activities with business ...
Consumer Insights Manager
Boston, MA · On-site
... Product, Marketing, Retail, and Customer Experience teams. * Develop and maintain insight ... Lead consumer insight projects from end to end, aligning research activities with business ...
Consumer Insights Manager
Boston, MA · On-site
... Product, Marketing, Retail, and Customer Experience teams. * Develop and maintain insight ... Lead consumer insight projects from end to end, aligning research activities with business ...
Consumer Insights Manager
Middleborough, MA · On-site
$116 - $145/hr
... insight discovery and execution process. As part of the Insights Team, you will be an internal "voice of the consumer" and strategic business partner to the Ocean Spray marketing and innovation teams ...
New
Consumer Insights Manager
Middleborough, MA · On-site
$116 - $145/hr
... insight discovery and execution process. As part of the Insights Team, you will be an internal "voice of the consumer" and strategic business partner to the Ocean Spray marketing and innovation teams ...
New
Consumer Insights Manager
Chicago, IL · Hybrid
Design robust, best-in-class consumer insights learning plans that meet the needs of marketing ... teams * You will help determine the appropriate research methodologies to address key strategic ...
New
Consumer Insights Manager
Chicago, IL · Hybrid
Design robust, best-in-class consumer insights learning plans that meet the needs of marketing ... teams * You will help determine the appropriate research methodologies to address key strategic ...
New
... insight discovery and execution process. As part of the Insights Team, you will be an internal "voice of the consumer" and strategic business partner to the Ocean Spray marketing and innovation teams ...
... insight discovery and execution process. As part of the Insights Team, you will be an internal "voice of the consumer" and strategic business partner to the Ocean Spray marketing and innovation teams ...
Consumer Insights Manager
Boston, MA · On-site
... Product, Marketing, Retail, and Customer Experience teams. * Develop and maintain insight ... Lead consumer insight projects from end to end, aligning research activities with business ...
Consumer Insights Manager
Boston, MA · On-site
... Product, Marketing, Retail, and Customer Experience teams. * Develop and maintain insight ... Lead consumer insight projects from end to end, aligning research activities with business ...
Consumer Insights Manager
Boston, MA · On-site
... Product, Marketing, Retail, and Customer Experience teams. * Develop and maintain insight ... Lead consumer insight projects from end to end, aligning research activities with business ...
Quick apply
Consumer Insights Manager
Boston, MA · On-site
... Product, Marketing, Retail, and Customer Experience teams. * Develop and maintain insight ... Lead consumer insight projects from end to end, aligning research activities with business ...
Manager, Consumer Insights
Frisco, TX · On-site
$98K - $145K/yr
... consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders ...
Manager, Consumer Insights
Frisco, TX · On-site
$98K - $145K/yr
... consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders ...
Consumer Insights Manager
Chicago, IL · On-site
Design robust, best-in-class consumer insights learning plans that meet the needs of marketing ... teams * You will help determine the appropriate research methodologies to address key strategic ...
Consumer Insights Manager
Chicago, IL · On-site
Design robust, best-in-class consumer insights learning plans that meet the needs of marketing ... teams * You will help determine the appropriate research methodologies to address key strategic ...
Consumer Insight Marketing information
See salary details
$42K - $55.2K
12% of jobs
$55.2K - $68.4K
9% of jobs
$71.5K is the 25th percentile. Wages below this are outliers.
$68.4K - $81.5K
17% of jobs
$81.5K - $94.7K
3% of jobs
The median wage is $102.2K / yr.
$94.7K - $107.9K
16% of jobs
$107.9K - $121.1K
18% of jobs
$121.3K is the 75th percentile. Wages above this are outliers.
$121.1K - $134.3K
17% of jobs
$134.3K - $147.5K
6% of jobs
$147.5K - $160.6K
0% of jobs
$160.6K - $173.8K
1% of jobs
$173.8K - $187K
1% of jobs
$42K
$104.5K
$187K
How much do consumer insight marketing jobs pay per year?
As of Sep 4, 2026, the average yearly pay for consumer insight marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.
What is consumer insight marketing?
Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.
How does a consumer insight marketing professional typically collaborate with product development teams?
Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.
What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?
To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.
What is the difference between Consumer Insight Marketing vs Market Research Analyst?
| Aspect | Consumer Insight Marketing | Market Research Analyst |
|---|---|---|
| Required Credentials | Bachelor's degree in marketing, psychology, or related field; often certifications in consumer behavior | Bachelor's degree in marketing, statistics, or related field; often certifications in data analysis |
| Work Environment | Marketing departments, consumer-focused agencies, retail companies | Research firms, consulting agencies, corporate marketing teams |
| Employer & Industry Usage | Used to develop targeted marketing strategies based on consumer insights | Used to analyze market data and trends to inform business decisions |
Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.
What cities are hiring for Consumer Insight Marketing jobs?
Cities with the most Consumer Insight Marketing job openings:
What states have the most Consumer Insight Marketing jobs?
States with the most job openings for Consumer Insight Marketing jobs include:
Job description
The Consumer Insights Manager is part of our Consumer Insights & Analytics team. The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for all phases of primary and/or tracking research, working with external research suppliers as needed, and analytics to inform strategic decision making. This individual will be a strategic partner in helping our brands leverage consumer insights and data-driven analysis to drive performance and brand preference.
"Education
Bachelor's Degree Business Administration, Business Analytics, Marketing, Finance, Mathematics/Statistics or related field. Pref
Work Experience
4-7 years 5+ years of experience in consumer research, marketing analytics, business intelligence, guest research. (Preferred candidates will have experience within the restaurant industry.) Pref
Skills and Abilities
Advanced Knowledge of Microsoft Excel and PowerPoint.
Experience managing quantitative research design and analysis.
Experience conducting a variety of quantitative analysis using consumer research, social listening, and syndicated behavioral data sources
Experience conducting a variety of quantitative analysis using consumer research, social listening, and syndicated behavioral data sources
Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources.
Ability to quickly navigate ambiguity and large amounts of data.
Ability to communicate complex information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing ""storytelling techniques"" to communicate a clear, compelling, and cohesive story.
Organization skills with detail-oriented project management.
Attention to detail with a focus on quality.
Experience organizing, prioritizing, and managing multiple tasks and requests.
Ability to quickly build trust and partnerships across various stakeholder groups.
Ability to learn new software and/or web-based tools quickly.
"
"Education
Bachelor's Degree Business Administration, Business Analytics, Marketing, Finance, Mathematics/Statistics or related field. Pref
Work Experience
4-7 years 5+ years of experience in consumer research, marketing analytics, business intelligence, guest research. (Preferred candidates will have experience within the restaurant industry.) Pref
Skills and Abilities
Advanced Knowledge of Microsoft Excel and PowerPoint.
Experience managing quantitative research design and analysis.
Experience conducting a variety of quantitative analysis using consumer research, social listening, and syndicated behavioral data sources
Experience conducting a variety of quantitative analysis using consumer research, social listening, and syndicated behavioral data sources
Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources.
Ability to quickly navigate ambiguity and large amounts of data.
Ability to communicate complex information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing ""storytelling techniques"" to communicate a clear, compelling, and cohesive story.
Organization skills with detail-oriented project management.
Attention to detail with a focus on quality.
Experience organizing, prioritizing, and managing multiple tasks and requests.
Ability to quickly build trust and partnerships across various stakeholder groups.
Ability to learn new software and/or web-based tools quickly.
"
About GoTo Foods
Sourced by ZipRecruiter
Industry
Food services and drinking places
Company size
10,000+ Employees
Headquarters location
Atlanta, GA, US
Year founded
2004