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Consumer Insight Marketing Jobs (NOW HIRING)

Flexsteel Home

Consumer Insights Leader

Dubuque, IA · On-site

The Consumer Insights Leader is responsible for establishing and leading Flexsteel's consumer ... Collaborate with Marketing to develop insight-driven positioning, messaging, and value propositions ...

Flexsteel Home

Consumer Insights Leader

Dubuque, IA · On-site

The Consumer Insights Leader is responsible for establishing and leading Flexsteel's consumer ... Collaborate with Marketing to develop insight-driven positioning, messaging, and value propositions ...

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...

Snipes

Manager, Consumer Insights

Bensalem, PA · On-site

Reporting to the Chief Marketing Officer, the Manager, Consumer Insights will analyze customer data to understand consumer insights, shopping behaviors and trends to drive sales and customer loyalty ...

Conair LLC

Manager, Consumer Insights

Stamford, CT

Partner closely with Brand Marketing, Product, and Sales to influence strategy and execution * Support innovation pipelines with consumer‑led learning across all stages * Provide insight input for ...

INCPG

Consumer Insights Manager

New York, NY

... marketing, sales, product, and operations-to ensure our offerings are aligned with evolving ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

INCPG

Consumer Insights Manager

Cincinnati, OH

... marketing, sales, product, and operations-to ensure our offerings are aligned with evolving ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

Collabera

Consumer Insight

Culver City, CA

$55 - $60/hr

Test marketing campaigns and materials for films. Collaborate effectively with internal ... Conduct post-launch surveys to gauge audience opinions and gather insights for future projects.

New

INCPG

Consumer Insights Manager

Chicago, IL

... marketing, sales, product, and operations-to ensure our offerings are aligned with evolving ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

Conair LLC

Manager, Consumer Insights

Stamford, CT

Partner closely with Brand Marketing, Product, and Sales to influence strategy and execution * Support innovation pipelines with consumer‑led learning across all stages * Provide insight input for ...

INCPG

Consumer Insights Manager

Cincinnati, OH · On-site

... marketing, sales, product, and operations-to ensure our offerings are aligned with evolving ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

INCPG

Consumer Insights Manager

New York, NY

... marketing, sales, product, and operations-to ensure our offerings are aligned with evolving ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

INCPG

Consumer Insights Manager

Chicago, IL · On-site

... marketing, sales, product, and operations-to ensure our offerings are aligned with evolving ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

Electrolux

Consumer Insights Manager

Charlotte, NC · Hybrid

Partner cross-functionally with product development, marketing, and sales to embed consumer insights into innovation and go-to-market strategies * Champion insights-driven decision making to ...

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Consumer Insight Marketing information

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$42K

$104.5K

$187K

How much do consumer insight marketing jobs pay per year?

As of Jun 5, 2026, the average yearly pay for consumer insight marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Consumer Insight Marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

How does a Consumer Insight Marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What is Consumer Insight Marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

More about Consumer Insight Marketing jobs
What cities are hiring for Consumer Insight Marketing jobs? Cities with the most Consumer Insight Marketing job openings:
What states have the most Consumer Insight Marketing jobs? States with the most job openings for Consumer Insight Marketing jobs include:
What job categories do people searching Consumer Insight Marketing jobs look for? The top searched job categories for Consumer Insight Marketing jobs are:
Consumer Insight Marketing jobs near you

Consumer Insights Leader

Flexsteel Industries - Dubuque, IA

Dubuque, IA

Full-time

Posted 19 days ago

Job description

 PRIMARY FUNCTION:

The Consumer Insights Leader is responsible for establishing and leading Flexsteel’s consumer insights (intelligence) efforts. This role will develop and implement a disciplined, enterprise-wide approach to understanding consumer behaviors, needs, and preferences, translating insights into actionable strategies that drive product innovation, brand positioning, and business growth.

This role will work cross-functionally with Marketing, Product Management, Engineering, Sales, and Executive Leadership to ensure consumer insights are embedded into key business decisions. The Consumer Insights Leader will oversee external research partners, guiding research design, execution, and applications to maximize impact.

The Consumer Insights Leader is responsible for advancing a consumer-centric culture by delivering compelling, data-driven narratives that influence strategy and execution. This role will connect insights to action, ensuring research outcomes directly inform product development, go-to-market strategies, and overall business performance.

MAJOR DUTIES AND RESPONSIBLITIES

  • Establish and lead Flexsteel’s consumer insights efforts including frameworks, processes, governance, and an enterprise-wide research roadmap aligned to strategic priorities.
  • Build and champion a consumer-centric culture by embedding insights into decision-making and driving organizational adoption of a consumer-led business model.
  • Develop and manage standardized intake, prioritization, and knowledge-sharing processes, including maintaining a centralized insights repository to maximize enterprise value.
  • Design and lead qualitative and quantitative consumer research through external partners, including brand health tracking, segmentation, concept testing, pricing, and customer journey analysis.
  • Translate complex research findings into clear, actionable recommendations (“so what” / “now what”) that inform product development, marketing strategy, and business decisions.
  • Partner cross-functionally with Product Management and Engineering to identify unmet consumer needs and validate innovation opportunities.
  • Collaborate with Marketing to develop insight-driven positioning, messaging, and value propositions, and with Sales to understand shopper behavior and retail dynamics.
  • Lead cross-functional alignment, executive presentations, and workshops to activate insights and ensure adoption across the organization.
  • Manage external research vendors and partners, ensuring methodological rigor, strong outcomes, and cost-effective use of research budgets.
  • Evaluate and implement new research tools, methodologies, and technologies to continuously enhance insights capabilities.
  • Travel Required.
  • All other duties as assigned.

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