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Consumer Insight Marketing Jobs in Dearborn, MI (NOW HIRING)

Whisker

Integrated Marketing Director

Auburn Hills, MI · On-site

Whisker Marketing: We are building the world's first great cat brand. Not simply a marketing ... We do this by operating full-stack-from deep consumer insight to breakthrough brand expression to ...

Whisker

Integrated Marketing Director

Auburn Hills, MI · On-site

Whisker Marketing: We are building the world's first great cat brand. Not simply a marketing ... We do this by operating full-stack-from deep consumer insight to breakthrough brand expression to ...

Slate Auto

Product Marketing Manager

Troy, MI · On-site

$146K/yr

Monitor market trends, competitor activity, and consumer insights to continuously sharpen product marketing strategy. Qualifications * 5-8+ years of experience in product marketing, preferably within ...

Recar

Product Marketing Manager

Troy, MI · On-site

$146K/yr

Monitor market trends, competitor activity, and consumer insights to continuously sharpen product marketing strategy. Qualifications * 5-8+ years of experience in product marketing, preferably within ...

Marmon

Product Supervisor

Troy, MI · On-site

$146K/yr

Show initiative and desire to learn by staying up to date with industry trends, consumer insights, marketing technology and applying this information to actionable solutions and thought leadership ...

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All JobsConsumer Insight Marketing JobsConsumer Insight Marketing Jobs in Dearborn, MI

Consumer Insight Marketing information

See Dearborn, MI salary details

$38.6K

$96K

$171.8K

How much do consumer insight marketing jobs pay per year?

As of Sep 4, 2026, the average yearly pay for consumer insight marketing in Dearborn, MI is $96,037.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,000.00 and $118,500.00 per year, depending on experience, location, and employer.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What cities near Dearborn, MI are hiring for Consumer Insight Marketing jobs?

Cities near Dearborn, MI with the most Consumer Insight Marketing job openings:

Consumer Insight Marketing jobs near you

Integrated Marketing Director

Whisker

Auburn Hills, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 25 days ago

Whisker rating

7.7

Company rating: 7.7 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

79th of 161 rated electronics manufacturers

Job description

Job Type
Full-time
Description
Whisker is redefining what it means to live with cats-designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what's possible for cats and the people who love them. We believe the future is feline. And we're imagining that future today.
We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend.
Whisker Marketing: We are building the world's first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack-from deep consumer insight to breakthrough brand expression to world-class growth execution. And we're just getting started.
What You'll Do:
The Integrated Marketing Director is the operational heartbeat of Whisker's marketing engine-driving go-to-market excellence across every product, channel, and region. This role connects brand strategy to market execution, ensuring every campaign lands with precision, efficiency, and measurable impact. You'll own the integrated marketing calendar, coordinate complex cross-functional initiatives, and ensure each launch delivers business results while advancing the Whisker brand. Equal parts strategist, operator, and integrator, you bring order to creativity and momentum to the marketplace.
Essential Duties and Responsibilities:
  • Leads go-to-market strategy and execution across product launches, campaigns, and seasonal initiatives
  • Translates brand and business priorities into integrated, data-informed marketing plans that drive measurable outcomes
  • Manages the annual marketing calendar and ensures alignment across Creative, Performance, PR, Retail, and International teams
  • Partners with Insights to identify opportunities, set KPIs, and evaluate brand performance post-launch
  • Builds and optimizes systems for cross-functional collaboration and campaign tracking
  • Manages agency partners and internal resources to ensure timely, high-quality delivery
  • Oversees creative brief development and ensures messaging consistency across all touchpoints
  • Connects marketing investment to impact-reporting on brand performance metrics and ROI
  • Partners with the eCommerce and Product Marketing teams to align storytelling with conversion strategy
  • Continuously improves GTM frameworks for speed, clarity, and repeatability
  • Leads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across all channels
  • Drives accountability and performance through clear goal-setting and measurement
  • Builds strong cross-functional relationships with Product, Creative, Insights, and Performance leaders
  • Fosters a culture of operational excellence, collaboration, and continual learning
  • Will perform additional duties as required

Leadership Responsibilities:
Directly supervises department Teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines.
Requirements
What You'll Bring:
  • BA in Marketing, Statistics, or Communications and / or equivalent years of experience
  • 10+ years of experience in brand, integrated, or advertising account management with 4+ years in leadership
  • Deep experience managing go-to-market processes and complex cross-functional campaigns
  • Strong commercial acumen with the ability to connect creative storytelling to measurable growth
  • Proficiency in marketing analytics, planning, and performance reporting
  • Exceptional organizational and communication skills; adept at managing multiple concurrent priorities
  • Experience in DTC, CPG, or consumer brands
  • Must have a cat-your ability to understand our cats and cat parent users is critical to success
  • Demonstrated success in building scalable systems and marketing operations frameworks.
  • Maintains confidentiality of proprietary information
  • Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
  • A high degree of initiative, self-motivation, and ability to motivate others
  • Ability to establish and maintain cooperative working relationships with Team Members and colleagues
  • Comfortable with office pets (cats, dogs)

Not Required but Nice to Have!
  • Experience in global or multi-market brand management
  • Familiarity with subscription, connected device, or eCommerce ecosystems
  • Passion for building brands that combine design, technology, and lifestyle-and maybe a cat (or two) of your own

Benefits & Purrks:
Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the "why", and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow's pet products-plus a whole lot of extras. You will also be provided with:
  • Premium Medical/Dental/Vision insurance
  • Paid parental leave
  • Whisker Parents Program
  • 1 day "pawternity" leave for new pet adoption
  • Pet Insurance Discount
  • 401K match
  • Flexible spending accounts
  • Company-paid short-term disability and life insurance
  • Employee Assistance Program (EAP)
  • Generous paid time off
  • 14 Paid Holidays
  • Top of the line equipment
  • Pet-friendly office
  • Whisker products and swag
  • Continuing education Support
  • On-site gym with Peloton
  • Referral program

Statement of Inclusivity:
We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.
Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.
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