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Consumer Insight Marketing Jobs (NOW HIRING)

Kent Precision Foods Group

$120 - $180/hr

Lead the global consumer insights strategy, establishing research priorities, methodologies, and ... Partner with senior leaders across Brand Management, Marketing, Innovation, and other cross ...

Tyson Foods

Manager Consumer Insights

Springdale, AR · On-site

The Manager Consumer Insights will own the development and delivery of consumer learning plans for ... Bachelors Degree in Marketing, Psychology, Marketing Research or related field required. Masters ...

New

SharkNinja

Consumer Insights Manager

Needham, MA · On-site

We're seeking an exceptional Consumer Insights Manager to join our high-performance team and make a ... Bachelor's degree in Marketing, Psychology, or a relevant quantitative field. * 5-10 years of ...

Ninjakitchen

Consumer Insights Manager

Needham, MA · On-site

$94 - $135/hr

We'reseeking an exceptional Consumer Insights Manager to join our high-performance team and make a ... Bachelor's degree in Marketing, Psychology, or a relevant quantitative field. * 5-10 years of ...

Ninjakitchen

Manager - Consumer Insights

Needham, MA · On-site

$94 - $135/hr

We'reseeking an exceptional Consumer Insights Manager to join our high-performance team and make a ... Bachelor's degree in Marketing, Psychology, or a relevant quantitative field. * 5-10 years of ...

SharkNinja

Consumer Insights Manager

Needham, MA

Present complex insights to SharkNinja executives, including the CEO , CCO , and EVPs , using expert storytelling to influence product development and marketing strategies. * Be the Consumer Advocate

Swisher

Consumer Insights Manager

Jacksonville, FL · On-site

Partner with Brand, Product, Marketing, Sales, Business Analytics, Digital, and Trade teams to ... consumer insights or market research, preferably within the Consumer Packaged Goods (CPG/FMCG ...

AEG

VP, Consumer Insights & Content Analytics

Brooklyn, NY · On-site

$190K - $200K/yr

VP of Consumer Insights & Content Analytics Location: Brooklyn, NY Hybrid: This position has a ... You'll set the vision for how insights inform strategy across content, product, marketing, commerce ...

Swisher

Consumer Insights Manager

Jacksonville, FL · On-site

Partner with Brand, Product, Marketing, Sales, Business Analytics, Digital, and Trade teams to ... consumer insights or market research, preferably within the Consumer Packaged Goods (CPG/FMCG ...

Perdue Farms

Consumer Experience Manager

Salisbury, MD · On-site +1

$89K - $133K/yr

As part of the marketing organization, you will partner closely with teams across Marketing, Consumer Insights, Research and Development, Quality Assurance, Food Safety, Sales, Operations, Digital ...

Perdue Farms

Consumer Experience Manager

Salisbury, MD · On-site

$89K - $133K/yr

As part of the marketing organization, you will partner closely with teams across Marketing, Consumer Insights, Research and Development, Quality Assurance, Food Safety, Sales, Operations, Digital ...

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Consumer Insight Marketing information

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$42K

$104.5K

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How much do consumer insight marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer insight marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What cities are hiring for Consumer Insight Marketing jobs?

Cities with the most Consumer Insight Marketing job openings:

What states have the most Consumer Insight Marketing jobs?

States with the most job openings for Consumer Insight Marketing jobs include:

Consumer Insight Marketing jobs near you

SR CONSUMER INSIGHTS MANAGER

Kent Precision Foods Group

On-site

$120 - $180/hr

Other

Posted 4 days ago

Key responsibilities

  • Lead the global consumer insights strategy by establishing research priorities, methodologies, and analytical approaches.

  • Partner with cross-functional teams and external agencies to evaluate opportunities, interpret market trends, and support business growth.

  • Translate consumer and market intelligence into strategic recommendations and provide leadership throughout the innovation lifecycle.

Job description

MCKEE BUILDING
1000 Hershey Ave
Muscatine, IA 52761, USA

MCKEE BUILDING
1000 Hershey Ave
Muscatine, IA 52761, USA

KENT Consumer Brands Americas, LLC, a member of the KENT WORLDWIDEâ„¢ family of companies, is looking for someone ready to build, contribute, and grow in a space that connects great products with the people and customers who rely on them. This is an opportunity to bring your skills to a team that values collaboration, curiosity, and doing work that makes a visible difference across our consumer brands portfolio. If you're energized by solving challenges, working alongside talented people, and making an impact that extends beyond your desk, we'd love to hear from you!

  • This position is designed and intended to be performed on-site in Muscatine, IA.
PRIMARY DUTIES & RESPONSIBILITIES
  • Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
  • Partner with senior leaders across Brand Management, Marketing, Innovation, and other cross-functional teams to evaluate opportunities, influence decisions, and support brand, portfolio, and market growth strategies.
  • Monitor and interpret consumer, competitive, category, and cultural trends to identify emerging opportunities, potential risks, and strategic implications for the business.
  • Integrate insights from primary research, syndicated data, social listening, sales performance, and other market intelligence sources to solve complex business challenges and guide investment decisions.
  • Translate complex consumer and market intelligence into clear, executive-level recommendations that inform strategic planning, resource allocation, and business priorities.
  • Provide strategic leadership throughout the innovation lifecycle, including opportunity identification, concept evaluation, product and marketing development, testing strategies, and post-launch performance assessment.
  • Lead and optimize relationships with external research agencies and consulting partners, including vendor selection, project prioritization, scope management, and evaluation of deliverables to maximize return on investment.
  • Champion a consumer-centric culture by ensuring customer insights are embedded across business decisions, innovation initiatives, and long-term growth strategies.
EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS
  • 10+ years of global experience in consumer insights, market research, or related roles within the CPG industry.
  • Strong knowledge of consumer research methodologies, including developing research strategies aligned to business objectives, designing qualitative and quantitative studies, creating effective research instruments, and selecting the appropriate tools, platforms, and frameworks to generate actionable consumer insights.
  • Core technical skill set in research methodology expertise, statistical methods and analysis, survey design, and data visualizations. Familiarity with tools such as Nielsen IQ, Circana, Numerator a plus.
  • Proven ability to influence cross-functional teams and senior stakeholders.
  • Excellent communication, storytelling, and presentation skills.
  • Curious, emphatic, proactive, and adaptable mindset with a strong sense of ownership.
  • Highly analytical with a passion for understanding consumer behavior.
TRAVEL
  • Up to 25% - trainings, meetings, and conferences
QualificationsSkillsBehaviors

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Motivations

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EducationExperienceLicenses & Certifications

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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