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Consumer Insight Marketing Jobs (NOW HIRING)

Crocs

Consumer & Brand Insights Manager

Broomfield, CO · On-site

$115K - $125K/yr

... consumer insight across both brands -from segmentation and behaviors to brand and competitive positioning-and turn it into clear actions that guide strategy, product, marketing, and commercial ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

... consumer insight across both brands -from segmentation and behaviors to brand and competitive positioning-and turn it into clear actions that guide strategy, product, marketing, and commercial ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

... consumer insight across both brands -from segmentation and behaviors to brand and competitive positioning-and turn it into clear actions that guide strategy, product, marketing, and commercial ...

FanDuel

Consumer Insights Manager

New York, NY · On-site

Proactively identify insight opportunities tied to launch performance, promotional strategy, player ... Experience partnering with marketing, commercial, lifecycle, or promotional teams * Strong ...

Expedia

Consumer Insights Manager

Seattle, WA · On-site

$177K/yr

Consumer Insights Manager We create and deliver tailored marketing strategies for Expedia Group's brands, focusing onestablishingstrong connections and cohesive experiences for travelers and partners.

FanDuel

Consumer Insights Manager

New York, NY

Proactively identify insight opportunities tied to launch performance, promotional strategy, player ... Experience partnering with marketing, commercial, lifecycle, or promotional teams * Strong ...

Yum! Brands

Dir., Consumer Insights

Plano, TX · On-site

$165K - $185K/yr

Your mission will be to ensure the consumer is at the center of all we do - gleaning critical ... guide insight-driven execution by our digital marketing teams. * Optimize ROI across spending on ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to ... Bachelor's Degree in related fields such as psychology, marketing, anthropology, statistics and an ...

Wendy's

Associate Manager - Consumer Insights

Dublin, OH · On-site

$81K - $138K/yr

Integrate consumer insights into actionable business strategies that ultimately result in short ... S. or M.A. in business, marketing research, statistics, or the social sciences * Expertise in ...

Molson Coors

Sr Manager Consumer Insights

Chicago, IL

In this role, you will partner with brand marketing teams and other cross-functional partners to ... Research and insights expertise: * Plan, design and conduct various consumer research studies. This ...

Wendy's

Associate Manager - Consumer Insights

Dublin, OH · On-site

$81K - $138K/yr

Integrate consumer insights into actionable business strategies that ultimately result in short ... S. or M.A. in business, marketing research, statistics, or the social sciences * Expertise in ...

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Consumer Insight Marketing information

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$42K

$104.5K

$187K

How much do consumer insight marketing jobs pay per year?

As of Jun 9, 2026, the average yearly pay for consumer insight marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

How does a Consumer Insight Marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What is Consumer Insight Marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What are the key skills and qualifications needed to thrive as a Consumer Insight Marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.
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Consumer Insight Marketing jobs near you
Associate Consumer Insights Manager

Associate Consumer Insights Manager

Molson Coors

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

Requisition ID: 38767
Cheers to creating an incredible tomorrow!
At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.
We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other's successes.
Here's to crafting careers and creating new legacies.
Crafted Highlights:
In the role of Associate Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help support the development of consumer learning plans that support Molson Coors' iconic brands, embedding consumer-first thinking and delivering actionable insights. You will champion brand growth through human-led insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader Molson Coors business, while advancing a more forward-looking insights strategy.
You'll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the "voice of the consumer" within the brand teams.
This position reports to the Senior Insights Manager of Above Premium Beer and works closely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers.
What You'll Be Brewing:
  • Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams
  • You will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs
  • Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights
  • Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact
  • You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic direction
  • You are expected to have influence on the direction of the company's brand strategy by always keeping the consumer first and operating with a growth mindset

Key Ingredients:
  • Bachelor's degree in Marketing, Business, Psychology or similar, or better yet MBA (ideally with social science, research focus)
  • You have at least 3 years of consumer research experience (supplier, client or agency)
  • Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
  • Working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approaches
  • Ability to identify and synthesize consumer information to provide insights to key customers
  • Excellent time management and organizational skills
  • Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)

Beverage Bonuses:
  • Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
  • We care about our communities, and play our part to make a difference - from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.
Pay and Benefits:
At Molson Coors, we're committed to paying people fairly and equitably for the work they do.
Job Posting Total Rewards Offerings: $83,200.00 - $109,200.00 (posting salary range) + 10% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).
The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.
Molson Coors logo

About Molson Coors

Sourced by ZipRecruiter

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Denver, CO, US

Year founded

1786

Social media

Twitter

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