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Consumer Insight Marketing Jobs (NOW HIRING)

Crocs

Consumer & Brand Insights Manager

Westwood, MA

$115K - $125K/yr

... consumer insight across both brands -from segmentation and behaviors to brand and competitive positioning-and turn it into clear actions that guide strategy, product, marketing, and commercial ...

Dart Container

Sr Consumer Insight Analyst

Chicago, IL

$90K - $120K/yr

Work closely with Sales, Product Line Management Marketing, Customer Success, and Pricing teams to ... insights/consumer insights roles with demonstrated results * Demonstrated experience connecting ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

... Marketing, Psychology, Sociology, Business Management or associated field Preferred. Experience ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

... Marketing, Psychology, Sociology, Business Management or associated field Preferred. Experience ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

Yum! Brands

Dir., Consumer Insights

Plano, TX · On-site

$165K - $185K/yr

Your mission will be to ensure the consumer is at the center of all we do - gleaning critical ... guide insight-driven execution by our digital marketing teams. * Optimize ROI across spending on ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

... Marketing, Psychology, Sociology, Business Management or associated field Preferred. Experience ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to ... Bachelor's Degree in related fields such as psychology, marketing, anthropology, statistics and an ...

Molson Coors

Sr Manager Consumer Insights

Chicago, IL · On-site

In this role, you will partner with brand marketing teams and other cross-functional partners to ... Research and insights expertise: * Plan, design and conduct various consumer research studies. This ...

Wendy's

Associate Manager - Consumer Insights

Dublin, OH · On-site

$81K - $138K/yr

Integrate consumer insights into actionable business strategies that ultimately result in short ... S. or M.A. in business, marketing research, statistics, or the social sciences * Expertise in ...

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Consumer Insight Marketing information

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$42K

$104.5K

$187K

How much do consumer insight marketing jobs pay per year?

As of Jul 2, 2026, the average yearly pay for consumer insight marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

How does a Consumer Insight Marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What is Consumer Insight Marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What are the key skills and qualifications needed to thrive as a Consumer Insight Marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.
More about Consumer Insight Marketing jobs
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Consumer Insight Marketing jobs near you
Consumer & Brand Insights Manager

Consumer & Brand Insights Manager

Crocs

Westwood, MA

$115K - $125K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

Crocs rating

6.8

Company rating: 6.8 out of 10

Based on 63 frontline employees who took The Breakroom Quiz

25th of 102 rated fashion retailers

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

At Crocs, Inc., we are seeking a Manager, Consumer & Brand Insights to lead and manage the development of a best-in-class consumer insights function across the Crocs and HEYDUDE brands.

Help us put the consumer at the center of everything we do. In this role, you'll build and evolve deep consumer insight across both brands-from segmentation and behaviors to brand and competitive positioning-and turn it into clear actions that guide strategy, product, marketing, and commercial choices. You'll partner with teams across the business and continuously improve how we gather and use insights globally.

What You'll Do
  • Fuel Strategy: Own and evolve the global consumer and brand insights ecosystem-brand tracking, segmentation, and behavior analysis-to inform longterm strategy and nearterm decisions.
  • Drive Impact: Build a clear, enterprisewide understanding of consumers' needs, motivations, barriers, and purchase drivers, turning insight into practical actions that move the business forward.
  • Lead Change: Design and continuously improve dashboards, reporting, and insight tools that drive adoption, clarity, and measurable impact across teams.
  • Think Ahead: Proactively identify trends, opportunities, and risks across consumer segments, brand health, and competitive dynamics, translating them into clear strategic recommendations.
  • Connect & Influence: Act as a trusted thought partner to marketing, product, and commercial teams-embedding insights into planning, decisionmaking, and execution.
  • Act with Ownership: Lead external research partners and platforms, ensuring strong methodologies, high data quality, and effective use of modern and AIenabled tools.
  • Raise the Bar: Drive innovation and continuous improvement in how consumer insights are captured, analyzed, and activated across the organization.
  • Enable Others: Serve as the central point of contact for consumer and brand insights, supporting key initiatives such as campaign measurement, product innovation, and gotomarket strategy.
What You'll Bring to the Table
  • Five (5)+ years of experience in market research with a focus on brand health tracking; with previous experience in retail/consumer products/footwear
  • Bachelor's degree or equivalent experience in business, marketing, or related field; Advanced degree in mathematics or statistics and/or extensive experience in market research/consumer insights within research firms, agencies, or brands preferred. Proficient in MS office (Word, Excel and PowerPoint)
  •  Turn complex data into clear, practical insights that shape real business decisions
  • Deep experience with consumer research (surveys, segmentation, analytics) and knowing when to use the right approach
  • Comfortable using modern insights and visualization tools, including AIenabled platforms (e.g., Excel, Tableau, Power BI)
  • Selfstarter with a bias for action-takes ownership, moves work forward, and navigates ambiguity with confidence
  • Strong storyteller and collaborator who partners across teams and influences senior leaders

#LI-MK1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Consumer & Brand Insights Manager 

Salary or Pay Range: $115,000 - $125,000 

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program. 

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. 

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration.  The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate 

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