Consumer Insight Marketing Jobs in Michigan (NOW HIRING)

Comfort starts with our 10,000+ team members across the globe, who are transforming the power of comfort every day. Our employees have the power to change lives, in our homes, work and communities. We foster an inclusive environment while honoring a legacy built on family, where everyone can be themselves.
 
If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you’re ready to take your seat at La-Z-Boy Incorporated. 
 
WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT

Job Description:

KEY RESPONSIBILITIES (other duties as assigned):

Research Execution 

• Manage assigned qualitative and quantitative research projects with guidance, from defining the business question through survey or discussion-guide development, fieldwork coordination, analysis, and reporting. 
• Conduct surveys, interviews, focus groups, concept tests, and ad hoc studies that address consumer behavior, attitudes, needs, and decision-making. 
• Coordinate with internal partners and external research suppliers to keep projects accurate, timely, and aligned with the business objective. 

Analysis and Insight Development 

• Analyze quantitative and qualitative results to identify patterns, performance drivers, consumer needs, and growth opportunities. 
• Connect findings across research, customer experience, retail performance, and existing internal data to build a more complete understanding of the business question. 
• Translate results into clear insights, implications, and recommended actions rather than simply reporting data. 
• Apply sound research practices, quality checks, and attention to detail across data collection, analysis, and reporting. 

Insight Platform Expertise 

• Develop advanced proficiency and become a super user of the Brand Health Tracker (BHT), DIY research platforms, and the CX platforms. 
• Use these platforms to answer business questions, identify key drivers of performance, and provide timely analysis to internal partners. 
• Support dashboard and reporting accuracy, investigate unexpected results, and help improve how teams access and use insights. 
• Build working knowledge of related tools and resources, including the Insights Gallery and emerging AI-enabled research and analytics capabilities. 

Insight Communication and Activation 

• Create clear, visually effective reports and presentations tailored to the business question and audience. 
• Share findings with cross-functional partners and help teams understand how consumer insights should influence priorities and decisions. 
• Proactively bring the voice of the consumer into business conversations by connecting evidence to practical implications. 

Market Intelligence and Knowledge Management 

• Monitor consumer, category, competitive, and market trends to provide context for current performance and future opportunities. 
• Mine foundational research and connect insights across key frameworks, including our consumer segmentation, Jobs to Be Done, Customer Journey Mapping, and other foundational projects. 
• Support the organization and maintenance of our knowledge management platform by ensuring accessibility, high usability before new research is commissioned. 

SCOPE & IMPACT: 

This position strengthens consumer understanding across the organization and partners cross-functionally to ensure the consumer perspective informs Retail, Marketing, Merchandising, Product, and Digital priorities.

MINIMUM REQUIREMENTS: 

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Social Sciences, or a related field with 2-4 years of experience in consumer insights, market research, customer experience analytics, or equivalent.

• Experience supporting or managing quantitative and qualitative research, including questionnaire development, fieldwork, analysis, and reporting. 

• Ability to analyze data, recognize meaningful patterns, and translate findings into clear business implications. 

• Strong written, verbal, and visual communication skills, with proficiency in Microsoft Excel and PowerPoint. 

• High attention to detail, intellectual curiosity, sound judgment, and a collaborative working style. 

PREFERRED REQUIREMENTS: 

• Demonstrated experience using AI, large language models, and other advanced analytics platforms to analyze large datasets, connect insights across disparate sources, and translate findings into clear business implications.
• Experience with survey platforms, insight communities, brand tracking, customer experience dashboards, or data-visualization tools. 

• Familiarity with statistical analysis techniques and tools used to interpret survey or customer experience data. 

• Interest in using AI and emerging analytics capabilities to improve the speed, depth, and quality of insight generation. 

• Experience working in retail, durable goods, home furnishings, or another consumer-focused category. 

SUPERVISORY RESPONSIBILITIES: None

PHYSICAL DEMANDS/WORK ENVIRONMENT:

Indicate any physical demands required to perform essential functions and/or work environments that the incumbent is subject to in performing the essential functions.

OTHER DUTIES:  Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this job.  Duties, responsibilities and activities may change at any time with or without notice.

Weekly Hours:

Benefit offerings to employees and their families include: Medical, Vision, Dental and Basic Life Insurance, available 401k retirement plan with company match of up to 6%. Paid time off includes: 9-11 paid holidays each year, two weeks’ prorated vacation as a new hire and either personal time (non-exempt only) or state mandated sick time.

More information can be found via: https://learn.bswift.com/la-z-boy

If this role requires travel / driving in order to perform the key responsibilities outlined above, candidates must be able to meet the qualifications noted in the company’s Driver Management Program to be considered for the role.

At La-Z-Boy Incorporated, we're an equal opportunity employer. We understand that our employees’ diverse backgrounds, experiences, perspectives, and viewpoints add value to our ability to create and deliver the best possible service, quality products, and is of utmost importance as we work together to build comfort. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

We are committed to fostering an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. If you are a qualified individual that may need a change or adjustment to the application/interviewing/hiring process as a result of your disability, you may request a reasonable accommodations by emailing our recruiting team at recruiting@la-z-boy.com or by calling 734-242-1444.