ZipRecruiter

Log In

1

Consumer Insight Marketing Jobs in Michigan (NOW HIRING)

Human8

Strategy & Implementation Lead

Royal Oak, MI

Identify brand and innovation territories through market, cultural, and consumer insight analysis ... A degree in a related field is beneficial (Marketing, Brand, Organizational Development, MBA) but ...

Lazboy1

Director of Product Design

Monroe, MI · On-site

$90 - $120/hr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

La-Z-Boy

Director of Product Design

Monroe, MI · On-site

$120 - $160/hr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

Wwwinc

Consumer Analytics Senior Manager

Rockford, MI · Hybrid

WWW) is one of the world's leading designers, marketers, and licensors of footwear and apparel ... The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine ...

Human8

Strategy & Implementation Lead

Royal Oak, MI · On-site +1

Identify brand and innovation territories through market, cultural, and consumer insight analysis ... A degree in a related field is beneficial (Marketing, Brand, Organizational Development, MBA) but ...

Merck & Co.

... Insights, Customer Strategy, Digital Consumer Engagement, Digital Marketing, Direct Marketing, Go-to-Market Strategies, Marketing, Marketing Management, Market Research, Market Segmentation ...

La-Z-Boy

Director of Product Design

Monroe, MI

$143K - $176K/yr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

La-Z-Boy

Director of Product Design

Monroe, MI · On-site

$143K - $176K/yr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

La-Z-Boy

Director of Product Design

Monroe, MI

$143K - $176K/yr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

La-Z-Boy

Director of Product Design

Monroe, MI

$143K - $176K/yr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

previous pagenext page

Showing results 21-40

All JobsConsumer Insight Marketing JobsConsumer Insight Marketing Jobs in Michigan

Consumer Insight Marketing information

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What cities in Michigan are hiring for Consumer Insight Marketing jobs?

Cities in Michigan with the most Consumer Insight Marketing job openings:

Consumer Insight Marketing jobs near you

Brand Manager: Avery & Mahou Imports

Founders Brewing Co.

Grand Rapids, MI • On-site

$85K - $105K/yr

Full-time

Medical, Dental, Retirement, PTO

Posted 3 days ago

New

Job description

SUMMARY
The Brand Manager: Avery amp; Mahou Imports is responsible for leading the planning, activation, and execution of the Avery Brewing Company portfolio amp; Mahou Import business. This role supports the Mahou USA Brand Director in setting long-range brand strategy with best-in-class commercial activation to drive sustainable brand growth across retail, on-premise, digital, experiential, and our iconic Boulder Taproom.
This individual will serve as the steward of the Avery amp; Mahou Import brand portfolios, translating consumer insights, marketplace dynamics, and business objectives into integrated marketing plans that strengthen brand equity and accelerate commercial performance.
The role will also lead the experiential marketing strategy, overseeing both third-party event partnerships and owned events, ensuring every consumer touchpoint delivers a memorable, relevant and compelling brand experience that allows the brand to retain and recruit consumers.
The ideal candidate is highly focused on the consumer, uber collaborative, creative, and passionate about building brands that consumers love.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Includes the following. Other duties may be assigned.
To perform this role successfully, candidates should possess a combination of strategic thinking, business acumen, creativity, event planning and executional excellence.
Brand Strategy amp; Campaign Execution
Create and execute annual marketing plans across retail, digital, social media, PR, and eCommerce.
Translate consumer insights into sharp brand positioning and creative campaign briefs.
Manage the marketing budget and tracking performance metrics to ensure a strong return on investment (ROI).
Experiential Marketing amp; Events
Own the strategy for festivals, third-party event partnerships, and owned brewery events.
Establish success metrics and spending priorities for all consumer-facing experiences.
Commercial amp; Cross-Functional Collaboration
Partner with Sales teams to build promotional tools, displays, and presentations that respect the 3-tier alcohol distribution system.
Collaborate with Finance, Production, Innovation, and Taproom teams to launch new projects smoothly.
QUALIFICATIONS, SKILLS, KNOWLEDGE amp; EXPERIENCE
Bachelor’s degree in Marketing, Business, or Communications (MBA is a plus).
4–6 years of progressive brand marketing experience.
Experience leading others / leading teams.
Proven track record in event planning, managing marketing budgets, leading cross-functional projects, and analyzing business metrics.
Background in the beverage alcohol industry with experience working in the 3-tier system preferred.
Experience in hospitality, taproom, or destination retail marketing preferred.
Experience launching new products or managing creative agencies preferred.
Compensation:
  • Salary Range: $85,000-$105,000 yearly.
  • Benefits include paid company holidays, health and dental coverage, generous food and beer perks, paid time off, paid sick time, 401(k) matching and more.
  • Additional health insurance coverage and additional paid time off benefits are available

Apply