... marketing, innovation, and experience development. This position is responsible for independently managing research workstreams and serving as a consumer insights consultant to business partners ...
New
... marketing, innovation, and experience development. This position is responsible for independently managing research workstreams and serving as a consumer insights consultant to business partners ...
New
Strategy Director
Detroit, MI · On-site
$58 - $85/hr
Uncover deep consumer, owner, and shopper insights using quantitative data, qualitative research ... Serve as the senior strategic lead and trusted advisor to C-suite, CMO, and retail marketing leads ...
New
Strategy Director
Detroit, MI · On-site
$58 - $85/hr
Uncover deep consumer, owner, and shopper insights using quantitative data, qualitative research ... Serve as the senior strategic lead and trusted advisor to C-suite, CMO, and retail marketing leads ...
New
A key focus of this role is to translate data into actionable insights, define clear strategies ... Define the role of each channel within the consumer journey and overall brand strategy * Translate ...
A key focus of this role is to translate data into actionable insights, define clear strategies ... Define the role of each channel within the consumer journey and overall brand strategy * Translate ...
A key focus of this role is to translate data into actionable insights, define clear strategies ... Define the role of each channel within the consumer journey and overall brand strategy * Translate ...
A key focus of this role is to translate data into actionable insights, define clear strategies ... Define the role of each channel within the consumer journey and overall brand strategy * Translate ...
A key focus of this role is to translate data into actionable insights, define clear strategies ... Define the role of each channel within the consumer journey and overall brand strategy * Translate ...
A key focus of this role is to translate data into actionable insights, define clear strategies ... Define the role of each channel within the consumer journey and overall brand strategy * Translate ...
Identify brand and innovation territories through market, cultural, and consumer insight analysis ... A degree in a related field is beneficial (Marketing, Brand, Organizational Development, MBA) but ...
Identify brand and innovation territories through market, cultural, and consumer insight analysis ... A degree in a related field is beneficial (Marketing, Brand, Organizational Development, MBA) but ...
A key focus of this role is to translate data into actionable insights, define clear strategies ... Define the role of each channel within the consumer journey and overall brand strategy * Translate ...
A key focus of this role is to translate data into actionable insights, define clear strategies ... Define the role of each channel within the consumer journey and overall brand strategy * Translate ...
Marketing Manager
Wixom, MI · On-site
$90 - $150/hr
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. * Create, maintain, and conduct analytics reporting across multiple platforms ...
Marketing Manager
Wixom, MI · On-site
$90 - $150/hr
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. * Create, maintain, and conduct analytics reporting across multiple platforms ...
Strategy & Implementation Lead
Royal Oak, MI · On-site +1
Identify brand and innovation territories through market, cultural, and consumer insight analysis ... A degree in a related field is beneficial (Marketing, Brand, Organizational Development, MBA) but ...
Strategy & Implementation Lead
Royal Oak, MI · On-site +1
Identify brand and innovation territories through market, cultural, and consumer insight analysis ... A degree in a related field is beneficial (Marketing, Brand, Organizational Development, MBA) but ...
Marketing Data Analyst II
Detroit, MI · Remote
$81K - $101K/yr
In this role, you'll bridge the gap between tactical execution and strategic insight. You'll ... We aim to deliver a frictionless consumer experience, from the initial engagement to a final ...
New
Quick apply
Marketing Data Analyst II
Detroit, MI · Remote
$81K - $101K/yr
In this role, you'll bridge the gap between tactical execution and strategic insight. You'll ... We aim to deliver a frictionless consumer experience, from the initial engagement to a final ...
New
WWW) is one of the world's leading designers, marketers, and licensors of footwear and apparel ... The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine ...
WWW) is one of the world's leading designers, marketers, and licensors of footwear and apparel ... The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine ...
... marketing, innovation, and experience development. This position is responsible for independently managing research workstreams and serving as a consumer insights consultant to business partners ...
... marketing, innovation, and experience development. This position is responsible for independently managing research workstreams and serving as a consumer insights consultant to business partners ...
WWW) is one of the world's leading designers, marketers, and licensors of footwear and apparel ... The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine ...
WWW) is one of the world's leading designers, marketers, and licensors of footwear and apparel ... The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine ...
Translate consumer research, segment trends, competitive intelligence, and marketing data into actionable insights and recommendations. * Define product messaging from key vehicle attributes and ...
Translate consumer research, segment trends, competitive intelligence, and marketing data into actionable insights and recommendations. * Define product messaging from key vehicle attributes and ...
Translate consumer research, segment trends, competitive intelligence, and marketing data into actionable insights and recommendations. * Define product messaging from key vehicle attributes and ...
Translate consumer research, segment trends, competitive intelligence, and marketing data into actionable insights and recommendations. * Define product messaging from key vehicle attributes and ...
The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined ...
The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined ...
Marketing Analyst
Troy, MI · On-site
Marketing Data Management Platform: Serves as subject matter expert (SME) for MSGCU's Marketing ... Business Insight: Applies knowledge of the credit union business and the consumer marketplace to ...
Marketing Analyst
Troy, MI · On-site
Marketing Data Management Platform: Serves as subject matter expert (SME) for MSGCU's Marketing ... Business Insight: Applies knowledge of the credit union business and the consumer marketplace to ...
Senior Manager, Brand Management
Benton Harbor, MI · On-site
$140 - $190/hr
... Marketing Managers and 2 Senior Brand Analysts) while driving the voice of the brand across cross functional teams alongside Product, Project Management, and Consumer Insights, amongst others. Your ...
Senior Manager, Brand Management
Benton Harbor, MI · On-site
$140 - $190/hr
... Marketing Managers and 2 Senior Brand Analysts) while driving the voice of the brand across cross functional teams alongside Product, Project Management, and Consumer Insights, amongst others. Your ...
... Marketing Managers and 2 Senior Brand Analysts) while driving the voice of the brand across cross functional teams alongside Product, Project Management, and Consumer Insights, amongst others. Your ...
... Marketing Managers and 2 Senior Brand Analysts) while driving the voice of the brand across cross functional teams alongside Product, Project Management, and Consumer Insights, amongst others. Your ...
Collaborate with Marketing to leverage consumer insights and market data to strengthen brand performance. * Evaluate advertising effectiveness and recommend strategies to maximize return on ...
Collaborate with Marketing to leverage consumer insights and market data to strengthen brand performance. * Evaluate advertising effectiveness and recommend strategies to maximize return on ...
Consumer Insight Marketing information
What is consumer insight marketing?
Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.
How does a consumer insight marketing professional typically collaborate with product development teams?
Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.
What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?
To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.
What is the difference between Consumer Insight Marketing vs Market Research Analyst?
| Aspect | Consumer Insight Marketing | Market Research Analyst |
|---|---|---|
| Required Credentials | Bachelor's degree in marketing, psychology, or related field; often certifications in consumer behavior | Bachelor's degree in marketing, statistics, or related field; often certifications in data analysis |
| Work Environment | Marketing departments, consumer-focused agencies, retail companies | Research firms, consulting agencies, corporate marketing teams |
| Employer & Industry Usage | Used to develop targeted marketing strategies based on consumer insights | Used to analyze market data and trends to inform business decisions |
Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.
What cities in Michigan are hiring for Consumer Insight Marketing jobs?
Cities in Michigan with the most Consumer Insight Marketing job openings:
Meijer rating
6.2
Based on 1,650 frontline employees who took The Breakroom Quiz
21st of 39 rated national retailers
Job description
As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!
Meijer Rewards
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Weekly pay
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Scheduling flexibility
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Paid parental leave
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Paid education assistance
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Team member discount
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Development programs for advancement and career growth
Please review the job profile below and apply today!
As part of the Marketing organization, the Insights team plays a key role in infusing customer insights into business strategy, marketing, innovation, and experience development.This position is responsible for independently managing research workstreams and serving as a consumer insights consultant to business partners across the organization. Responsible for translating business needs into sound research plans, designing and programming customer surveys and other studies, applying analytic principles to interpret results, and synthesizing findings across multiple data sources into timely, actionable insights. Combines a passion for customers with an analytic approach to examining problems and identifying areas of opportunity.
What You'll Be Doing:
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Leads the development and execution of learning plans for ad hoc and ongoing customer research to understand and promote the voice of the customer and achieve business objectives.
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Interprets business needs and designs research plans that answer both straightforward and complex problems, including studies that combine multiple methods (e.g., quantitative and qualitative).
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Applies proficiency across a range of research methods – from foundational quantitative and qualitative techniques to more advanced methodologies – in the design, analysis, interpretation and application of consumer research.
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Executes analysis and interpretation using established and advanced analytical frameworks to identify patterns, implications, and opportunities, with awareness of the broader business context.
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Synthesizes multiple data sources to draw out insights and drivers of business performance.
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Serves as a customer insights consultant to business partners.
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Owns research projects end to end, from smaller-scale, structured studies through the execution of complex studies – including scoping, objectives, deliverables, timeline, and communication.
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Collaborates with other data and analytics teams and procures internal resources as needed to support research objectives.
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Informs ongoing brand tracking, trend watching, competitive intelligence, and consumer perception studies.
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Crafts cohesive narratives with clearly identified business implications and adjusts communication style to suit stakeholder needs.
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Performs qualitative customer research, including focus group moderation, customer interviews and intercepts, textual analysis, and in-store ethnography.
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Operates skillfully within established software platforms, adapts quickly to new tools when introduced, and develops expert-level proficiency in at least one tool within the team's portfolio.
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Continuously learns and applies new tools and technologies to interpret customer feedback, proactively seeking advantage from new capabilities.
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Keeps customers at the center of the analytic approach, analysis and solutions, and partners with cross-functional teams to drive a customer-centered focus at Meijer.
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This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.
What You Bring with You (Qualifications):
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Bachelor's Degree in market research, business, psychology, social sciences, or related field. Master's Degree is preferred.
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3+ years of experience in Customer Insights, Voice of Customer, Market Research, Innovation, UX Research, or related field.
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Previous CPG, merchandising, and/or retail experience is a plus.
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Proficiency across a wide array of quantitative and qualitative research tools and methods.
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Ability to independently scope, design and manage multi-phased or multi-method customer insights engagements.
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Demonstrated ability with advanced analytics tools.
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Strong analytical skills to assess, interpret, and translate multiple data sources into actionable shopper/category insights.
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Experience tailoring communications to different audiences and communicating to multiple brand leadership, cross-functional team members, agency and retail partners, etc.
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Ability to consult with business partners, clarify ambiguous needs, and connect insights to business objectives.
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Effective creative problem-solving skills.
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Enjoys working in a fast-paced, innovative environment.
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Imaginative, enthusiastic and courageous, comfortable with change.
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Actively curious about what drives an exceptional customer experience.
About Meijer
Sourced by ZipRecruiter
Meijer is a family business. We believe in treating each other with dignity and respect. We are committed to strengthening the communities we serve. Retailing is a fast-paced business that demands continuous improvement. Meijer is committed to keeping our competitive spirit strong and staying nimble and flexible to win in the marketplace.
Industry
Retail
Company size
10,000+ Employees
Headquarters location
Grand Rapids, MI, US