Collaborates with cross-functional Innovation, Marketing, R&D, and Commercial teams to provide ... Synthesizes consumer insights into clear stories and recommendations that influence innovation ...
Collaborates with cross-functional Innovation, Marketing, R&D, and Commercial teams to provide ... Synthesizes consumer insights into clear stories and recommendations that influence innovation ...
Associate Manager, Consumer Insights
$80K - $133K/yr
Collaborates with cross-functional Innovation, Marketing, R&D, and Commercial teams to provide ... Synthesizes consumer insights into clear stories and recommendations that influence innovation ...
Associate Manager, Consumer Insights
$80K - $133K/yr
Collaborates with cross-functional Innovation, Marketing, R&D, and Commercial teams to provide ... Synthesizes consumer insights into clear stories and recommendations that influence innovation ...
Collaborates with cross-functional Innovation, Marketing, R&D, and Commercial teams to provide ... Synthesizes consumer insights into clear stories and recommendations that influence innovation ...
Collaborates with cross-functional Innovation, Marketing, R&D, and Commercial teams to provide ... Synthesizes consumer insights into clear stories and recommendations that influence innovation ...
Sr. Manager, Consumer Insights, Foresight & UX
Brea, CA · On-site
$110K - $140K/yr
Partner closely with Marketing and R&D to drive iteration cycles * Maintain innovation knowledge repository and foresight inputs Requirements: * 7-12+ years in consumer insights, UX research, or ...
Quick apply
Sr. Manager, Consumer Insights, Foresight & UX
Brea, CA · On-site
$110K - $140K/yr
Partner closely with Marketing and R&D to drive iteration cycles * Maintain innovation knowledge repository and foresight inputs Requirements: * 7-12+ years in consumer insights, UX research, or ...
... lift) and Consumer Insight (audience segmentation, online communities, consumer behavior ... marketing effectiveness. * Oversees research vendors, tools, budgets, and processes to ensure ...
... lift) and Consumer Insight (audience segmentation, online communities, consumer behavior ... marketing effectiveness. * Oversees research vendors, tools, budgets, and processes to ensure ...
... lift) and Consumer Insight (audience segmentation, online communities, consumer behavior ... marketing effectiveness. * Oversees research vendors, tools, budgets, and processes to ensure ...
... lift) and Consumer Insight (audience segmentation, online communities, consumer behavior ... marketing effectiveness. * Oversees research vendors, tools, budgets, and processes to ensure ...
Mining deep consumer insights * Turning consumer insights into actionable BIG ideas * Develop the marketing strategy and plans and leading the team to execute the plans Developing promotion strategy ...
Mining deep consumer insights * Turning consumer insights into actionable BIG ideas * Develop the marketing strategy and plans and leading the team to execute the plans Developing promotion strategy ...
Manager, Consumer Experience
San Leandro, CA · On-site
$130K - $145K/yr
By partnering cross-functionally with eCommerce, Fulfillment, IT, Marketing, Operations and Quality ... You have established reporting and insights that transform consumer feedback into meaningful ...
Manager, Consumer Experience
San Leandro, CA · On-site
$130K - $145K/yr
By partnering cross-functionally with eCommerce, Fulfillment, IT, Marketing, Operations and Quality ... You have established reporting and insights that transform consumer feedback into meaningful ...
This leader serves as a strategic advisor to Marketing, Sales, Innovation and Executive Leadership ... Translate insight into clear strategic recommendations that balance consumer needs, commercial ...
This leader serves as a strategic advisor to Marketing, Sales, Innovation and Executive Leadership ... Translate insight into clear strategic recommendations that balance consumer needs, commercial ...
By partnering cross-functionally with eCommerce, Fulfillment, IT, Marketing, Operations and Quality ... You have established reporting and insights that transform consumer feedback into meaningful ...
By partnering cross-functionally with eCommerce, Fulfillment, IT, Marketing, Operations and Quality ... You have established reporting and insights that transform consumer feedback into meaningful ...
Director, Consumer Insights
West Hills, CA · On-site
$169K - $281K/yr
This leader serves as a strategic advisor to Marketing, Sales, Innovation and Executive Leadership ... Translate insight into clear strategic recommendations that balance consumer needs, commercial ...
Director, Consumer Insights
West Hills, CA · On-site
$169K - $281K/yr
This leader serves as a strategic advisor to Marketing, Sales, Innovation and Executive Leadership ... Translate insight into clear strategic recommendations that balance consumer needs, commercial ...
This leader serves as a strategic advisor to Marketing, Sales, Innovation and Executive Leadership ... Translate insight into clear strategic recommendations that balance consumer needs, commercial ...
This leader serves as a strategic advisor to Marketing, Sales, Innovation and Executive Leadership ... Translate insight into clear strategic recommendations that balance consumer needs, commercial ...
Mining deep consumer insights * Turning consumer insights into actionable BIG ideas * Develop the marketing strategy and plans and leading the team to execute the plans Developing promotion strategy ...
Mining deep consumer insights * Turning consumer insights into actionable BIG ideas * Develop the marketing strategy and plans and leading the team to execute the plans Developing promotion strategy ...
Mining deep consumer insights * Turning consumer insights into actionable BIG ideas * Develop the marketing strategy and plans and leading the team to execute the plans Developing promotion strategy ...
Mining deep consumer insights * Turning consumer insights into actionable BIG ideas * Develop the marketing strategy and plans and leading the team to execute the plans Developing promotion strategy ...
With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the ...
With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the ...
With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the ...
With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the ...
With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the ...
With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the ...
Analyst, Consumer Insights
Commerce, CA · On-site
$70K - $90K/yr
Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...
Analyst, Consumer Insights
Commerce, CA · On-site
$70K - $90K/yr
Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...
Director, Brand & Consumer Insights
Woodland, CA · On-site
$146.93 - $249.70/hr
... lift) and Consumer Insight (audience segmentation, online communities, consumer behavior ... marketing effectiveness. * Oversee research vendors, tools, budgets, and processes to ensure ...
Director, Brand & Consumer Insights
Woodland, CA · On-site
$146.93 - $249.70/hr
... lift) and Consumer Insight (audience segmentation, online communities, consumer behavior ... marketing effectiveness. * Oversee research vendors, tools, budgets, and processes to ensure ...
Analyst, Consumer Insights
Commerce, CA · On-site
$70K - $90K/yr
Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...
Analyst, Consumer Insights
Commerce, CA · On-site
$70K - $90K/yr
Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...
Consumer Insight Marketing information
How does a consumer insight marketing professional typically collaborate with product development teams?
What is consumer insight marketing?
What is the difference between Consumer Insight Marketing vs Market Research Analyst?
| Aspect | Consumer Insight Marketing | Market Research Analyst |
|---|---|---|
| Required Credentials | Bachelor's degree in marketing, psychology, or related field; often certifications in consumer behavior | Bachelor's degree in marketing, statistics, or related field; often certifications in data analysis |
| Work Environment | Marketing departments, consumer-focused agencies, retail companies | Research firms, consulting agencies, corporate marketing teams |
| Employer & Industry Usage | Used to develop targeted marketing strategies based on consumer insights | Used to analyze market data and trends to inform business decisions |
Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.
What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?
What cities in California are hiring for Consumer Insight Marketing jobs?
Cities in California with the most Consumer Insight Marketing job openings:
Full-time
Medical, Dental, Vision, Retirement
Posted 15 days ago
Pharmavite rating
9.2
Based on 9 frontline employees who took The Breakroom Quiz
Job description
HELP US BRING THE GIFT OF HEALTH TO LIFE.
Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.
This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.
Position Summary
The Associate Manager, Innovation Insights plays a key role in bringing the consumer to life in Nature Made's innovation pipeline, executing qualitative and quantitative consumer research that delivers actionable insights to inform innovation strategy and business decisions. Reporting to the Manager, Innovation Insights, this individual partners closely with cross-functional teams to identify consumer needs, evaluate new ideas, and support the development of breakthrough products and experiences. The role is ideal for a curious, collaborative insights professional who enjoys translating consumer understanding into business action within a fast-paced innovation environment.
Key Responsibilities
- Critical contributions this role is counted on to deliver include:
- Executes qualitative and quantitative research projects to answer key innovation business questions and uncover actionable consumer insights.
- Supports the development of learning plans grounded in clear hypotheses and iterative testing, synthesizing findings into compelling business recommendations.
- Partners with internal teams and external research agencies to conduct consumer co-creation, ethnographies, focus groups, concept testing, product testing, and other innovation research methodologies.
- Collaborates with cross-functional Innovation, Marketing, R&D, and Commercial teams to provide consumer input throughout the innovation process, from opportunity identification through concept refinement.
- Leverages multiple sources of information-including primary research, syndicated data, social listening, trends, and secondary research-to identify emerging consumer needs and innovation opportunities.
- Synthesizes consumer insights into clear stories and recommendations that influence innovation decisions and inspire action.
- Supports the evaluation and optimization of product concepts, positioning, claims, packaging, and consumer experiences throughout development.
- Contributes to the continuous improvement of innovation research approaches by identifying efficient, agile methodologies and emerging research tools.
Ideal Candidate Profile
The ideal candidate is passionate about understanding consumers and translating insights into innovation opportunities. They are comfortable managing research projects, collaborating across functions, and balancing multiple priorities in a fast-paced environment. They are naturally curious, analytical, and motivated to grow as an innovation insights professional while contributing to broader business objectives.
Critical Success Factors
You'll be most successful in this role if you have:
- Curiosity about consumer attitudes, behaviors, and emerging trends.
- Passion for innovation and consumer-centered problem solving.
- Strong analytical thinking with the ability to translate research into actionable recommendations.
- Experience managing multiple research projects simultaneously in a dynamic environment.
- Excellent communication, storytelling, and presentation skills.
- Ability to collaborate effectively across cross-functional teams and external research partners.
- Comfort working with ambiguity and iterative learning approaches.
Capabilities & Skills Required
To be successful in this role, you'll bring:
- Bachelor's degree required; Master's degree in Marketing, Market Research, Business, Psychology, or related field preferred.
- 3+ years of experience in Consumer Insights, Market Research, Shopper Insights, Consumer Strategy, or related field (or 5+ years without an advanced degree).
- Experience supporting innovation-related consumer research projects.
- Experience with qualitative and quantitative research methodologies, including research design, execution, analysis, and synthesis (e.g. Qualtrics, MyTake, etc.)
- Experience working with research suppliers and external agencies (e.g. Nielsen IQ)
- Strong analytical skills and familiarity with syndicated data sources (Circana, Nielsen, IRI, etc.) is preferred.
- Experience in a CPG company is preferred. Experience within Health & Wellness or at a consumer research agency is a plus.
- Strong business acumen with the ability to connect consumer insights to business recommendations.
- Proficiency in PowerPoint and Excel, with strong written and verbal communication skills.
OUR OFFER
Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.
Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
National Target Base Pay Range: $80,000 - $133,000. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $88,000 - $146,000, to reflect the cost of living and market conditions in those areas.
Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.
Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.
Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.
Pharmavite is an equal opportunity employer. Weprohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Pharmaviterecruits, hires, employs, trains, promotes, and compensatesindividuals solely based on job-related qualifications and abilities.
Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email recruiter@pharmavite.com.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
CALIFORNIA FAIR CHANCE ACT:
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
JOB ALERT FRAUD:
We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.
Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com's Careers section.
If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to:recruiter@pharmavite.com.
DISCLOSURE:
Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.
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Benefits
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About Pharmavite
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
Los Angeles, CA, US
Year founded
1971