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Consumer Insight Marketing Jobs in California (NOW HIRING)

By partnering cross-functionally with eCommerce, Fulfillment, IT, Marketing, Operations and Quality ... You have established reporting and insights that transform consumer feedback into meaningful ...

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ... The successful candidate will lead the miningof data insights from these tools to support the CUSA ...

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ... The successful candidate will lead the miningof data insights from these tools to support the CUSA ...

The Director, Brand Marketing will shape the future of sweetgreen by architecting the strategy for ... Partnering closely with Culinary, Consumer Insights, Creative, Digital, and Operations, you will ...

The Director, Brand Marketing will shape the future of sweetgreen by architecting the strategy for ... Partnering closely with Culinary, Consumer Insights, Creative, Digital, and Operations, you will ...

THE ROLE The Manager, Marketing Innovation will play an important role in shaping the future growth ... Consumer & Market Insights Analyze and synthesize consumer insights, market trends, and competitive ...

Showing results 21-40

Consumer Insight Marketing information

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What cities in California are hiring for Consumer Insight Marketing jobs?

Cities in California with the most Consumer Insight Marketing job openings:

Manager, Consumer Experience

Torani, Inc

San Leandro, CA • On-site

$140 - $190/hr

Other

Posted 29 days ago


Job description

We’re looking for a Consumer Experience Manager to lead our Consumer Experience function and serve as the voice of our valued consumer across the business. In this role, your leadership of the team and engaging way of working with partners will drive success. You excel when defining processes and when solving the problems that arise – big and small!

You will oversee our contact center partnerships and consumer support strategies across multiple consumer touchpoints, including eCommerce, foodservice, retail consumers, and product quality inquiries. By partnering cross-functionally with eCommerce, Fulfillment, IT, Marketing, Operations and Quality teams, you ensure every interaction reflects Torani's commitment to radical hospitality.

Responsibilities
  • Success Factors (First 12–24 Months) You have developed a deep understanding of Torani's consumer support ecosystem and identified opportunities to improve service delivery, operational efficiency, and consumer satisfaction. Through strong partnerships with internal stakeholders and external vendors, you have optimized contact center processes, staffing models, training programs, and performance expectations. You are comfortable evaluating future-state opportunities, including vendor assessments, contact center transitions, and RFP initiatives as business needs evolve.
  • Consumer Experience Leader: You have built a culture of accountability, engagement, and continuous improvement across the Consumer Experience team. Through coaching, development, and performance management, team members understand expectations and consistently deliver exceptional consumer experiences. Service levels, quality metrics, and consumer satisfaction scores meet or exceed established goals.
  • Voice of the Consumer Champion: You have established reporting and insights that transform consumer feedback into meaningful business action. By identifying trends across eCommerce, foodservice, retail consumers, and consumer support interactions, you provide recommendations that improve consumer satisfaction, reduce recurring issues, and strengthen cross-functional decision-making.
  • Consumer Experience Systems & Process Owner: You have become highly proficient in the systems and tools that power our consumer experience organization, including Salesforce Service Cloud, Zendesk, Five9, and related platforms. Through process improvements, workflow optimization, and enhanced reporting, you have increased team efficiency while maintaining a high-quality customer experience.
  • Master of Flow & Function: You have successfully integrated support across all consumer touchpoints, including direct-to-consumer eCommerce consumers, foodservice operators, retail consumers, and product quality inquiries. Consumer complaints, quality concerns, and food safety escalations are addressed through clear processes and strong partnerships with Fulfillment, IT, Marketing, Operations and Quality teams, ensuring a consistent consumer experience regardless of how consumers engage with Torani.
  • And Yes – You Make It Fun: You bring energy, optimism, and a sense of shared purpose to the team. You celebrate progress, lift others up, and remind people why this work matters.

What You’ll Bring:

  • 8+ years of experience in customer experience, contact center operations, managing outsourced contact center partners, third-party service providers, or BPO relationships.
  • Experience supporting customer experience across eCommerce, direct-to-consumer, foodservice, retail, or consumer products businesses
  • Advanced knowledge & experience with CX tools: Salesforce Service Cloud, Zendesk, Five9, or similar CRM/contact center platforms
  • Proven ability to work independently, navigate ambiguity, and effectively manage competing priorities in a fast-paced environment.
  • Strong verbal and written communication skills, with the ability to influence stakeholders and communicate business issues, recommendations, and action plans.
  • Flexibility to adapt to the evolving needs of a growing business and lead through change with resilience and a positive attitude.
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