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Consumer Insight Marketing Jobs in California (NOW HIRING)

ASUS

Senior Product Marketing Specialist

Fremont, CA · On-site

$132K - $173K/yr

S. product launch plans from consumer insight and positioning through execution, measurement, and ... Develop integrated marketing strategies across paid, owned, earned, experiential, retail, and ...

Chedraui USA

Analyst, Consumer Insights

Commerce, CA

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ... The successful candidate will lead the miningof data insights from these tools to support the CUSA ...

Socket.dev

Community Manager, Consumer

San Francisco, CA · On-site

$95 - $152/hr

Partner closely with Brand, B2B Social, Comms, and Product Marketing to keep the two brands ... Share insights and learnings with Consumer Growth, Brand, and Product partners to inform strategy ...

Chedraui USA

Analyst, Consumer Insights

Commerce, CA

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ... The successful candidate will lead the miningof data insights from these tools to support the CUSA ...

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Consumer Insight Marketing information

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What cities in California are hiring for Consumer Insight Marketing jobs?

Cities in California with the most Consumer Insight Marketing job openings:

Consumer Insight Marketing jobs near you

Sr. Mgr., Marketing Analytics & Consumer Insights

AEG

Woodland Hills, CA • On-site

$105K - $120K/yr

Full-time

Re-posted 15 days ago

Key responsibilities

  • Develop and lead the marketing, media analytics, and consumer insights strategy for the Los Angeles Rams.

  • Own the analytics roadmap, prioritizing initiatives that generate measurable business value across marketing, media, and revenue functions.

  • Partner with senior leaders and teams to produce models, performance and market analysis, and presentation materials to support data-driven decision making.

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
The Los Angeles Rams are seeking an innovative and strategic Sr. Manager, Marketing Analytics & Consumer Insights to lead the organization's marketing and media analytics function, transforming data into a competitive advantage through sophisticated methodologies that produce meaningful insights and recommendations. This leader will define and execute the Rams analytics vision, develop a multi-year analytics roadmap that includes capitalizing on AI investment, and partner with senior leadership to drive data-informed decision making that improves fan engagement, operational effectiveness, and revenue growth. In addition, they will partner with ticketing, sponsorship, and community teams to produce models, performance and market analysis, and presentation materials. Key Responsibilities:
  • Develop and lead the marketing + media analytics and consumer insights strategy for the Los Angeles Rams, including performance analysis, consumer research, fan segmentation, brand measurement, media evaluation, and market intelligence.
  • Own the analytics roadmap, prioritizing initiatives that generate measurable business value across marketing, media, and revenue functions.
  • Develop advanced analytical frameworks, predictive models, forecasting capabilities, segmentation strategies, attribution methodologies, and incorporate AI that improves sophistication and efficiency.
  • Lead, mentor, and develop a high-performing analytics and consumer insights team by training on advanced techniques, prioritizing team's workload, creating methods to ensure quality deliverables, and multiplying the department's impact on the org.
  • Establish executive KPI frameworks, reporting standards, dashboards, and self-service analytics solutions.
  • Partner with senior leaders to influence strategic decisions through data-driven recommendations and business insights.
  • Collaborate with Marketing Technology on data governance, data quality, audience identity resolution, and fan data strategy initiatives.
  • Evaluate and implement analytics technologies and vendor solutions that will bring a trajectory change in capabilities.
  • Champion analytics adoption and data literacy across the organization.
Key Performance Indicators (KPIs):
  • Incremental revenue, brand affinity, and fan growth influenced by analytics-driven initiatives.
  • Forecast accuracy for revenue, event, digital, and annual projections.
  • Improvement in retention, renewal, engagement, and lifetime value metrics.
  • Executive dashboard adoption and self-service analytics utilization.
  • Stakeholder satisfaction with analytics services and decision support.
  • Data accuracy and quality of deliverables.
  • Percentage of analytics roadmap initiatives delivered on time and on budget.
  • Adoption of segmentation, personalization, and advanced analytics across campaigns.
  • Team engagement, development, and retention.
Qualifications:
  • Bachelor's degree in Analytics, Statistics, Business, Marketing, Economics, Mathematics, Computer Science, or a related field; advanced degree preferred.
  • 10+ years of experience in analytics, consumer insights, business intelligence, and related disciplines.
  • 5+ years of experience leading analytics, consumer insights, or business intelligence teams.
  • Expertise in SQL, Python, R, Power BI, Tableau, and modern data visualization platforms.
  • Strong experience building measurement frameworks, executive dashboards, forecasting models, segmentation strategies, and AI capabilities related to brand marketing, performance marketing, and owned & operated media.
  • Proven history of generating significant insights that lead to successful new business strategies.
  • Strong understanding of CRM, fan data ecosystems, data warehouses and platforms, and digital analytics.
  • Experience developing market surveys and guiding qualitative + quantitative first-party data collection.
  • Proven ability to influence executive stakeholders and lead cross-functional initiatives.
  • Exceptional communication skills with experience presenting to executive leadership.

Salary: $105,000/yr. - $120,000/yr.
The Los Angeles Rams are proud to be an Equal Opportunity Employer. We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their true selves.
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About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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