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Consumer Insight Marketing Jobs in Ohio (NOW HIRING)

Keybank

Head of Consumer Marketing

Brooklyn, OH

Marketing Analytics & Insights * Establish measurement frameworks and key performance indicators ... Lead the consumer marketing control environment and ensure adherence to enterprise policies and ...

Keybank

Head of Consumer Marketing

Columbus, OH · On-site

Marketing Analytics & Insights * Establish measurement frameworks and key performance indicators ... Lead the consumer marketing control environment and ensure adherence to enterprise policies and ...

KeyBank

Head of Consumer Marketing

Brooklyn, OH · On-site

Marketing Analytics & Insights * Establish measurement frameworks and key performance indicators ... Lead the consumer marketing control environment and ensure adherence to enterprise policies and ...

KeyCorp

Head of Consumer Marketing

Brooklyn, OH · On-site

$128 - $268/hr

Marketing Analytics & Insights * Establish measurement frameworks and key performance indicators ... Lead the consumer marketing control environment and ensure adherence to enterprise policies and ...

Aquent

Marketing Specialist- Beauty

Reynoldsburg, OH · On-site

$36.62 - $40.69/hr

Experience using performance results or consumer insights to inform marketing recommendations. * Experience supporting promotional storytelling and product launches across multiple customer ...

Alphabe Insight Inc

Marketing Specialist

Cleveland, OH · On-site

$64K - $69K/yr

Based in Cleveland, OH, our team combines creative strategy, data-driven insights, and a deep ... Conduct market research and analyze consumer behavior trends * Collaborate with design and content ...

Solomon Page

Brand Marketing Specialist

Columbus, OH · On-site

$40/hr

Category Growth & Marketing Strategy * Support the development and execution of marketing ... Strong interest in consumer insights, market trends, and cultural moments. * Ability to think ...

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Consumer Insight Marketing information

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What cities in Ohio are hiring for Consumer Insight Marketing jobs?

Cities in Ohio with the most Consumer Insight Marketing job openings:

Consumer Insight Marketing jobs near you

Senior Director Marketing, Americas

Goodyear

Akron, OH

Full-time

Re-posted 19 days ago

Key responsibilities

  • Define and execute the regional marketing strategy for the Americas aligned with global priorities and plans.

  • Oversee digital assets, social platforms, and website content across the region to ensure effective consumer engagement.

  • Lead the development of consumer insights, analytics, and market trends to inform marketing strategies and drive growth.

Goodyear Tire & Rubber rating

6.3

Company rating: 6.3 out of 10

Based on 385 frontline employees who took The Breakroom Quiz

492nd of 545 rated manufacturers

Job description

The Senior Director Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics.

Job Duties / Responsibilities may include, but are not limited to:

  • Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the region
  • Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends
  • Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences
  • Oversee digital assets, social platforms and communities, and product website content across the region
  • Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across Americas markets and hubs
  • Partner with country teams to translate regional consumer (B2C) and commercial (B2B) strategies into winning local marketing plans and executions
  • Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics
  • Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience and make Goodyear easier to buy, own, and recommend
  • Lead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and Analytics
  • Translate global brand strategy into effective regional and local executions
  • Ensure integrated marketing delivery aligned with product and regional plans
  • Provide Americas input into Global Marketing strategy
  • Lead segmentation, targeting, and consumer trend analysis
  • Oversee propensity modeling and first party research
  • Deliver actionable insights to drive growth and satisfaction
  • Lead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve ROI
  • Analyze commercial, product, pricing, and network performance
  • Deliver competitive and strategic insights to support decision making

Key Experience

  • Degree in Business, Marketing, Analytics, or related field preferred
  • Minimum 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teams
  • Proven track record in developing and executing regional or global marketing and analytics strategies
  • Experience across brand marketing, media, digital, analytics, or insights strongly preferred

Key Skills

  • Expertise in brand, digital, and consumer marketing supported by advanced analytics
  • Strong strategic, analytical, and commercial judgment
  • Proven leader with ability to influence senior stakeholders and collaborate cross functionally
  • Deep understanding of data and insight generation, translating analytics into business actions
  • Clear, effective communicator and leader in multi-cultural, multi market environments

#LI-FA1


Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 48 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate


If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.


Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

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