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Consumer Insight Marketing Jobs in Ohio (NOW HIRING)

Gerolsteiner Brunnen

$58.62 - $87.93/hr

B. Umfragen oder Fokusgruppen sowie Konzepttests durch und arbeitest dabei eng mit Marketing ... Mindestens drei Jahre Berufserfahrung im Bereich Consumer oder Shopper Insights, Business ...

Hose Master LLC

Marketing Analyst

Euclid, OH · On-site

$55 - $75/hr

... consumer insights to other marketing and sales departments. + Provide data-driven insights to justify action in proposed marketing initiatives + Collaborate with cross-function teams to implement ...

Hose Master LLC

Marketing Analyst

Euclid, OH · On-site

Create PowerPoint presentations to provide market and consumer insights to other marketing and sales departments. * Provide data-driven insights to justify action in proposed marketing initiatives

Hose Master LLC

Marketing Analyst

Euclid, OH · On-site

Create PowerPoint presentations to provide market and consumer insights to other marketing and sales departments. * Provide data-driven insights to justify action in proposed marketing initiatives

Owens Corning

Product Research Specialist

Granville, OH · On-site

Bachelor's degree in Market Research, Consumer Insights, Marketing, Psychology, Sociology, Human Factors, Economics, Statistics, Data Analytics, Engineering, Product Design, User Experience (UX), or ...

Synchrony

SVP, Consumer Bank Analytics

Cincinnati, OH · On-site

... and insight generation across the Consumer Bank. This role serves as a strategic partner to Finance & Treasury, Marketing & Customer Experience, Product, Operations and Technology, transforming ...

J.M. Smucker Company

Director, Marketing

Orrville, OH · Hybrid

Translate consumer, category, cultural, competitive, and customer insights into clear strategies ... Minimum of 10 years of brand marketing experience, including significant experience in consumer ...

The J.M. Smucker Company

Director, Marketing

Orrville, OH · On-site

$180 - $240/hr

Translate consumer, category, cultural, competitive, and customer insights into clear strategies ... Minimum of 10 years of brand marketing experience, including significant experience in consumer ...

Westfield

Marketing Strategy Lead

Westfield Center, OH · Hybrid

Partnering directly with the business, this role leverages agent, consumer and customer information ... Uses customer and end-user insights, market and competitor analysis to identify target market and ...

Westfield

Marketing Strategy Lead

Westfield Center, OH · On-site

Partnering directly with the business, this role leverages agent, consumer and customer information ... Uses customer and end-user insights, market and competitor analysis to identify target market and ...

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Consumer Insight Marketing information

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What cities in Ohio are hiring for Consumer Insight Marketing jobs?

Cities in Ohio with the most Consumer Insight Marketing job openings:

Consumer Insight Marketing jobs near you

(Junior-) Shopper Insights & Marketing Manager (m/w/d)

Gerolsteiner Brunnen

On-site

$58.62 - $87.93/hr

Other

Posted 4 days ago

Job description

Diese Aufgaben erwarten dich.
  • In deiner Rolle bist du verantwortlich für die Planung und Steuerung von Marktforschungsanalysen und Studien in Zusammenarbeit mit externen Dienstleistern (Panels, Studien- und Marktforschungsinstitute).
  • Du führst qualitative und quantitative Studien wie z. B. Umfragen oder Fokusgruppen sowie Konzepttests durch und arbeitest dabei eng mit Marketing, Market Intelligence sowie Shopper- und Channel-Teams zusammen.
  • Durch die Analyse von Konsumenten- und Käuferverhalten (Needs, Motiven und Trends) leitest du umsetzbare Insights ab, identifizierst Wachstumspotenziale und Marktchancen und gehst damit weit über reines Reporting hinaus.
  • Du wertest Handels- und Haushaltspaneldaten aus, unter anderem mit NielsenIQ Discover und YouGov SimIT, und definierst sowie analysierst Markt-, Kunden- und Wettbewerbsdaten, um Maßnahmen zu planen und strategische Entscheidungen zu unterstützen.
  • Mit der Erstellung aussagekräftiger Markt- und Produktanalysen lieferst du interne Diskussions-, Verhandlungs- und Entscheidungsgrundlagen für Marketing und Vertrieb.
  • Du entwickelst Methoden und Prozesse zur systematischen Datensammlung und Datenaufbereitung über Märkte und Wettbewerber kontinuierlich weiter.
  • Eigenständig betreust du Projekte zur internen strategischen Weiterentwicklung und übernimmst eine Schnittstellenfunktion zu den übrigen Marketingbereichen sowie zum Vertrieb.
  • Die Position kann sowohl in Teilzeit (ab 25 Stunden/Woche) als auch in Vollzeit ausgeübt werden.
Das bringst du mit.
  • Du besitzt ein abgeschlossenes betriebswirtschaftliches Studium mit Schwerpunkt Konsumentenpsychologie, Marktforschung oder Marketing Research.
  • Mindestens drei Jahre Berufserfahrung im Bereich Consumer oder Shopper Insights, Business Intelligence oder Data Analytics – idealerweise im FMCG-Umfeld – zeichnen dich aus und ermöglichen dir ein sicheres Agieren in einem dynamischen Marktumfeld.
  • Analytische Fähigkeiten sowie ein ausgeprägtes strategisches Denkvermögen prägen deinen Arbeitsstil und unterstützen dich bei fundierten Entscheidungen.
  • Eine hohe soziale Kompetenz, Kommunikationsstärke und Teamfähigkeit gehören zu deinen Stärken und ermöglichen dir eine erfolgreiche Zusammenarbeit mit unterschiedlichen Schnittstellen.
  • Der routinierte Umgang mit MS‑Office‑Anwendungen ist für dich selbstverständlich und unterstützt eine strukturierte und effiziente Arbeitsweise.
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