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Consumer Insight Marketing Jobs in Ohio (NOW HIRING)

Procter & Gamble

Marketing Technologist

Cincinnati, OH · On-site

Has differing percentages of work across analytics & insights, data strategy & activation, platform ... CPG (Consumer Package Goods) Marketing knowledge * Paid Search or Social Media Campaign experience

Solomon Page

Marketing Manager

Columbus, OH · On-site

$39.35/hr

Identify and leverage social, cultural, consumer, and industry trends to drive engagement and ... Measure campaign performance, analyze KPIs, provide actionable insights, and recommend optimization ...

Libbey

Director, Product Marketing

Toledo, OH · On-site

Translate customer, consumer, and market insights into actionable strategies that drive demand and ... Partner with Sales and Channel Marketing to create tools, programs, and customer-facing materials ...

New

libbey

Director, Product Marketing

Toledo, OH · On-site

Translate customer, consumer, and market insights into actionable strategies that drive demand and ... Partner with Sales and Channel Marketing to create tools, programs, and customer-facing materials ...

New

libbey

Director, Product Marketing

Toledo, OH

Translate customer, consumer, and market insights into actionable strategies that drive demand and ... Partner with Sales and Channel Marketing to create tools, programs, and customer-facing materials ...

New

Timken

Vertical Market Insights Specialist

Canton, OH · On-site

$85 - $110/hr

Build customer and segment insight * Conduct customer discovery to understand jobs to be done ... Bachelor's degree in Business, Economics, Engineering, Marketing, or related field; MBA or advanced ...

Libbey

Director, Product Marketing

Toledo, OH · On-site

$120 - $190/hr

Translate customer, consumer, and market insights into actionable strategies that drive demand and ... Partner with Sales and Channel Marketing to create tools, programs, and customer-facing materials ...

New

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Consumer Insight Marketing information

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What cities in Ohio are hiring for Consumer Insight Marketing jobs?

Cities in Ohio with the most Consumer Insight Marketing job openings:

Consumer Insight Marketing jobs near you

Marketing Operations & Brand Projects Lead

Printwell

Westerville, OH • On-site

Other

Posted 4 days ago

Key responsibilities

  • Manage end-to-end execution of marketing, print, packaging, and branded collateral projects.

  • Coordinate project timelines, resources, and deliverables across various teams and stakeholders.

  • Support product launches and marketing initiatives through project planning, workflow management, and execution.

Job description

MARKETING MANAGER | CREATIVE OPERATIONS | BRAND MARKETING

MBA graduate with a concentration in Marketing and experience leading marketing operations, creative production, brand execution, and cross-functional project management. Proven ability to manage campaigns, product launches, print and packaging initiatives, vendor relationships, and marketing workflows from concept through execution. Combines strategic marketing knowledge with hands-on operational expertise to deliver projects on time, maintain brand consistency, and improve business processes. Seeking opportunities in Marketing Management, Brand Marketing, Marketing Operations, Creative Operations, or Marketing Program Management.

CORE COMPETENCIES

  • Brand Marketing
  • Marketing Management
  • Marketing Operations
  • Creative Operations
  • Marketing Project Management
  • Integrated Marketing Communications
  • Campaign Planning & Execution
  • Cross-Functional Collaboration
  • Product Launch Support
  • Marketing Communications
  • Promotional Marketing
  • Event Marketing
  • Stakeholder Management
  • Process Improvement
  • Workflow Optimization
  • Print & Packaging Production
  • Marketing Analytics
  • Budget Tracking

PROFESSIONAL EXPERIENCE

Creative Operations & Brand Production Specialist
September 2024 – March 2026
  • Manage end-to-end execution of marketing, print, packaging, and branded collateral projects for a diverse client portfolio.
  • Coordinate project timelines, resources, and deliverables across sales, creative, production, and client teams.
  • Ensure brand consistency and quality standards across marketing materials, packaging programs, and promotional campaigns.
  • Partner with vendors and internal stakeholders to deliver projects on schedule while maintaining budget and production requirements.
  • Support product launches and marketing initiatives through project planning, workflow management, and execution.
  • Track project performance, production schedules, inventory, and operational metrics using Excel and ERP systems.
  • Identify process improvements that increase efficiency, visibility, and collaboration across departments.
  • Manage multiple concurrent projects while maintaining strong client service and attention to detail.
Kirkwood Printing

Production Planning & Client Services Coordinator
January 2021 - March 2023

  • Acted as a liaison between customers, sales teams, and production personnel to ensure successful project execution.
  • Coordinated timelines, specifications, proofs, and deliverables for marketing and print production projects.
  • Assisted with project estimating, production planning, scheduling, and customer communications.
  • Maintained quality control standards while supporting high-volume project workflows.
  • Built strong relationships with clients through proactive communication and problem resolution.

EDUCATION

Master of Business Administration (MBA), Marketing

Southern New Hampshire University
Graduated January 2026

Bachelor of Science, Media Arts & Technology

Rochester Institute of Technology December 2020

MBA PROJECT HIGHLIGHTS

Integrated Marketing Communications Plan

Developed a comprehensive go-to-market strategy for a plant-based restaurant concept, including:

  • Market segmentation and audience targeting
  • Media planning and channel strategy
  • Budget allocation and campaign recommendations
  • Creative execution and brand positioning
Brand & Marketing Strategy Projects
  • Conducted brand audits and competitive analyses for national brands.
  • Developed strategic marketing recommendations based on consumer insights and market research.
  • Presented executive-level marketing plans focused on growth, positioning, and customer engagement.
  • Built data-driven dashboards and business performance analyses using Power BI and Excel.
  • Utilized marketing and operational data to support decision-making and strategic planning.

Marketing & Creative Tools

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Figma
  • WordPress
  • Bynder
  • SharePoint

Business & Analytics

  • Microsoft Excel (Advanced Functions, Pivot Tables)
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