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Consumer Insight Marketing Jobs in Atlanta, GA (NOW HIRING)

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...

Hisense

Product Marketing Manager

Alpharetta, GA · On-site

$148K/yr

Overview: The Product Marketing Manager will support product marketing strategy and manage ... This is an individual contributor role responsible for turning product and consumer insights into ...

Hisense USA

Product Marketing Manager

Alpharetta, GA · On-site

$145K/yr

Product Marketing Manager The Product Marketing Manager will support product marketing strategy and ... This is an individual contributor role responsible for turning product and consumer insights into ...

Focus South

Marketing Associate

Atlanta, GA · On-site

The marketing team is responsible for how the consumer engages with the brand, heroing our product ... Through a clear understanding of trends, market dynamics, and consumer insights, you will ...

Focus South

Marketing Associate

Atlanta, GA · On-site

The marketing team is responsible for how the consumer engages with the brand, heroing our product ... Through a clear understanding of trends, market dynamics, and consumer insights, you will ...

Aramark

Director of Marketing

Stone Mountain, GA · On-site

The Director of Marketing is responsible for creating and implementing an effective marketing ... consumer insight learning. • Work closely with sales manager and team to determine business ...

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All JobsConsumer Insight Marketing JobsConsumer Insight Marketing Jobs in Atlanta, GA

Consumer Insight Marketing information

See Atlanta, GA salary details

$40.4K

$100.5K

$179.8K

How much do consumer insight marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer insight marketing in Atlanta, GA is $100,526.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,200.00 and $124,100.00 per year, depending on experience, location, and employer.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

Consumer Insight Marketing jobs near you
Infographic showing various Consumer Insight Marketing job openings in Atlanta, GA as of August 2026, with employment types broken down into 7% Internship, and 93% Full Time. Highlights an 93% In-person, and 7% Remote job distribution, with an average salary of $100,526 per year, or $48.3 per hour.

Consumer Insights Manager

GoTo Foods

Atlanta, GA • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

The Consumer Insights Manager is part of our Consumer Insights & Analytics team. The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for all phases of primary and/or tracking research, working with external research suppliers as needed, and analytics to inform strategic decision making. This individual will be a strategic partner in helping our brands leverage consumer insights and data-driven analysis to drive performance and brand preference.
"Education
Bachelor's Degree Business Administration, Business Analytics, Marketing, Finance, Mathematics/Statistics or related field. Pref
Work Experience
4-7 years 5+ years of experience in consumer research, marketing analytics, business intelligence, guest research. (Preferred candidates will have experience within the restaurant industry.) Pref
Skills and Abilities
Advanced Knowledge of Microsoft Excel and PowerPoint.
Experience managing quantitative research design and analysis.
Experience conducting a variety of quantitative analysis using consumer research, social listening, and syndicated behavioral data sources
Experience conducting a variety of quantitative analysis using consumer research, social listening, and syndicated behavioral data sources
Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources.
Ability to quickly navigate ambiguity and large amounts of data.
Ability to communicate complex information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing ""storytelling techniques"" to communicate a clear, compelling, and cohesive story.
Organization skills with detail-oriented project management.
Attention to detail with a focus on quality.
Experience organizing, prioritizing, and managing multiple tasks and requests.
Ability to quickly build trust and partnerships across various stakeholder groups.
Ability to learn new software and/or web-based tools quickly.
"

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