1

Consumer Insight Marketing Jobs (NOW HIRING)

Sr Consumer Insight Analyst

Chicago, IL · On-site

$90K - $120K/yr

Work closely with Sales, Product Line Management Marketing, Customer Success, and Pricing teams to ... insights/consumer insights roles with demonstrated results * Demonstrated experience connecting ...

The Consumer Insights Manager will join the Welch's Brand & Innovation team on the journey to ... Bachelor's Degree in related fields such as psychology, marketing, anthropology, statistics and an ...

Partner with Brand, Product, Marketing, Sales, Business Analytics, Digital, and Trade teams to ... consumer insights or market research, preferably within the Consumer Packaged Goods (CPG/FMCG ...

Partner with Brand, Product, Marketing, Sales, Business Analytics, Digital, and Trade teams to ... consumer insights or market research, preferably within the Consumer Packaged Goods (CPG/FMCG ...

Showing results 21-40

Consumer Insight Marketing information

See salary details

$42K

$104.5K

$187K

How much do consumer insight marketing jobs pay per year?

As of Aug 14, 2026, the average yearly pay for consumer insight marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What cities are hiring for Consumer Insight Marketing jobs?

Cities with the most Consumer Insight Marketing job openings:

What states have the most Consumer Insight Marketing jobs?

States with the most job openings for Consumer Insight Marketing jobs include:

$95K/yr

Full-time

Posted 15 days ago


Job description

Make an impact through consumer insights.
We are looking for a strategic, curious, and data-driven Consumer Insights Lead to help shape business decisions by turning consumer behavior into actionable insights. In this role, you will partner closely with Marketing, Sales, Innovation, and Leadership to identify opportunities, influence strategy, and champion the voice of the consumer across the organization.

What You'll Do

  • Lead qualitative and quantitative consumer research projects from design through execution.
  • Analyze consumer, market, and competitive trends to identify opportunities and risks.
  • Translate complex data into clear, actionable recommendations for business leaders.
  • Partner cross-functionally to support innovation, product development, brand strategy, and commercial initiatives.
  • Develop presentations and executive-ready reports that influence strategic decisions.
  • Manage external research vendors and research budgets as needed.
  • Champion a consumer-first mindset throughout the organization.

What We're Looking For

  • Bachelor's degree in Marketing, Business, Psychology, Market Research, or a related field.
  • 5+ years of experience in consumer insights, market research, or customer analytics.
  • Strong analytical skills with experience interpreting qualitative and quantitative data.
  • Excellent presentation, storytelling, and communication skills.
  • Experience with survey platforms, syndicated data, and consumer research methodologies.
  • Advanced proficiency in Microsoft Excel and PowerPoint.

Why this role?
You'll have the opportunity to influence key business decisions, collaborate with talented cross-functional teams, and help shape the future of our brands through meaningful consumer insights

Why Silgan?
Join a global organization where innovation, teamwork, inclusion, and continuous improvement drive everything we do. You'll have the opportunity to grow your HR technology career while supporting employees around the world.
Ready to build your future with us? Apply today!

The anticipated starting salary for this position is $95,000. Final compensation may be higher and will be commensurate with the selected candidate's experience, qualifications, and overall value they bring to the organization.

Equal Employment Opportunity

Silgan Dispensing is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, or any other characteristic protected by applicable federal, state, or local law.

LIMITATIONS AND DISCLAIMER

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an "at-will" basis.

Silgan is an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, marital status, or the presence of a disability, which would not prevent the performance of essential job duties with, or without reasonable accommodation of any other protective status.

Silgan is a drug-free workplace.