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Consumer Insight Marketing Jobs (NOW HIRING)

Tatcha

Manager, Consumer Insights

San Francisco, CA · On-site

$100K - $115K/yr

Partner closely with Brand Marketing, Product Marketing, Innovation, and Commercial teams to ensure initiatives are grounded in consumer insight and market understanding * Translate complex consumer ...

Mike's Hard

Manager, Consumer Insights

Chicago, IL · On-site

$100K - $125K/yr

Provide strategic thought leadership to the marketing organization, including development ... Provide innovation insight support as needed and support new launch performance measurement Key ...

SpaceX

Consumer Insights Lead (Starlink)

Bastrop, TX · On-site

$95K - $120K/yr

Partner closely with Product, Design, Engineering, Marketing, and Operations to translate consumer insights into improved landing pages, pre-purchase education content, checkout flows, and post ...

Potbelly Corporate

Manager, Consumer Insights

Chicago, IL · Remote

$95K - $105K/yr

Marketing Location: Support Center ( Full Remote) Reports to: Director, Consumer Insights & Innovation Job Band: Manager Full-Time Exempt Travel Requirements: Rarely Summary The Manager, Consumer ...

Potbelly

Manager, Consumer Insights

Chicago, IL · On-site +1

$95K - $105K/yr

Marketing Location: Support Center ( Full Remote) Reports to: Director, Consumer Insights & Innovation Job Band: Manager Full-Time Exempt Travel Requirements: Rarely Summary The Manager, Consumer ...

titans

Manager, Consumer Insights

Saint Thomas, ND

The Manager of Consumer Insights will report to the Vice President of Marketing - Advertising & Analytics and will be responsible for conducting market research as well as analyzing fan and customer ...

loco

Consumer Insights Manager

Costa Mesa, CA · Hybrid

Work closely with cross-functional teams, including marketing, product development, operations, and store development to integrate consumer insights into strategic initiatives. * Oversee the ...

SpaceX

Consumer Insights Manager (Starlink)

Bastrop, TX · On-site

$115K - $150K/yr

Partner closely with Product, Design, Engineering, Marketing, and Operations to translate consumer insights into improved landing pages, pre-purchase education content, checkout flows, and post ...

El Pollo Loco

Consumer Insights Manager

Costa Mesa, CA · On-site

$109K - $125K/yr

Work closely with cross-functional teams, including marketing, product development, operations, and store development to integrate consumer insights into strategic initiatives. * Oversee the ...

SpaceX

Consumer Insights Lead (Starlink)

Bastrop, TX · On-site

Partner closely with Product, Design, Engineering, Marketing, and Operations to translate consumer insights into improved landing pages, pre-purchase education content, checkout flows, and post ...

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All JobsConsumer Insight Marketing Jobs

Consumer Insight Marketing information

See salary details

$42K

$104.5K

$187K

How much do consumer insight marketing jobs pay per year?

As of Jun 8, 2026, the average yearly pay for consumer insight marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

How does a Consumer Insight Marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What is Consumer Insight Marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What are the key skills and qualifications needed to thrive as a Consumer Insight Marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.
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Consumer Insight Marketing jobs near you
Manager, Consumer Insights

Manager, Consumer Insights

Tatcha

San Francisco, CA • On-site

$100K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Job description

Who We Are
Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means "skin-mind same root"-an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.
Job Summary
In this role, you will be a key champion of the consumer within the organization, leveraging a range of data sources to surface actionable insights that help business units deliver growth and build strong client relationships.
You will serve as a bridge between consumer data and strategy, translating findings into clear frameworks for marketing, innovation, and commercial teams. Your ability to identify what truly matters from the data will help ensure that business decisions are grounded in insight and designed to drive meaningful growth.
Key Responsibilities
Consumer & Market Research
  • Lead the execution of custom quantitative and qualitative research studies to uncover consumer needs, validate hypotheses, test concepts and claims, and identify whitespace opportunities
  • Manage end-to-end research projects, including methodology development, survey design, vendor management, analysis, and synthesis of findings into actionable recommendations
  • Identify emerging consumer, category, and cultural trends to help inform innovation, messaging, and future growth opportunities
  • Leverage syndicated research, social listening, panel data, and primary research to identify evolving consumer behaviors and unmet needs
  • Support the development of consumer segmentation, journey mapping, and audience understanding initiative

Insights & Business Strategy
  • Partner closely with Brand Marketing, Product Marketing, Innovation, and Commercial teams to ensure initiatives are grounded in consumer insight and market understanding
  • Translate complex consumer data into clear insights and recommendations that support marketing, innovation, and commercial decision-making
  • Identify the "so what" behind the data and communicate findings in a clear, concise, and actionable way to cross-functional stakeholders
  • Apply insights to support decisions around positioning, messaging, targeting, product launches, and campaign strategy
  • Develop presentations, dashboards, and reporting tools that help make consumer insights accessible and actionable across teams
  • Support strategic growth initiatives by uncovering opportunities to strengthen acquisition, retention, and consumer engagement

Measurement & Analytics
  • Monitor brand health, consumer sentiment, and performance metrics to identify opportunities, risks, and shifts in consumer behavior
  • Support the development of KPI frameworks and measurement plans tied to marketing and business objectives
  • Partner with analytics and external partners to help interpret MMM, attribution, and performance measurement outputs
  • Help connect consumer insights to measurable business and marketing outcomes

Qualifications
  • 6+ years of experience managing performance marketing channels. Experience in beauty or luxury a plus - passion for beauty a must
  • Experience conducting custom research studies including concept, claims, and message testing
  • Experience with social listening and trend identification tools such as Brandwatch, Synthesio, or Meltwater
  • Familiarity with brand health tracking, purchase panel data, and syndicated research tools
  • Comfortable presenting insights and recommendations to cross-functional stakeholders and senior leadership
  • Strong project management skills with experience managing external research vendors and agency partners
  • Must be based in the San Francisco Bay Area and willing to work from our San Francisco HQ a minimum of two days per week

The Details
The expected base salary range for this position is $100,000 to $115,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.
This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1
Tatcha is committed to inclusion and belonging to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com.
Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.
Equal Opportunity Employer/Protected Veterans/Individuals with Disability.
Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com.
Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.

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