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Consumer Insight Marketing Jobs (NOW HIRING)

INCPG

Consumer Insights Manager

New York, NY

... marketing, sales, product, and operations-to ensure our offerings are aligned with evolving ... Translate insight into strategic recommendations and storytelling; present findings to senior ...

Tatcha

Manager, Consumer Insights

San Francisco, CA · On-site

$100K - $115K/yr

Partner closely with Brand Marketing, Product Marketing, Innovation, and Commercial teams to ensure initiatives are grounded in consumer insight and market understanding * Translate complex consumer ...

Mike's Hard

Manager, Consumer Insights

Chicago, IL · On-site

$100K - $125K/yr

Provide strategic thought leadership to the marketing organization, including development ... Provide innovation insight support as needed and support new launch performance measurement Key ...

General Motors

Sr. Consumer Insight Analyst

Warren, MI · Hybrid

$82K - $109K/yr

Deliver consumer and market insights to stakeholders across Marketing, Planning, Engineering, Program Management, Vehicle Experience, and Design. * Tool & Data Expertise: Build expertise in ...

loco

Consumer Insights Manager

Costa Mesa, CA · Hybrid

Work closely with cross-functional teams, including marketing, product development, operations, and store development to integrate consumer insights into strategic initiatives. * Oversee the ...

El Pollo Loco

Consumer Insights Manager

Costa Mesa, CA · On-site

$109K - $125K/yr

Work closely with cross-functional teams, including marketing, product development, operations, and store development to integrate consumer insights into strategic initiatives. * Oversee the ...

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

Jockey is seeking a Consumer Insights Manager to join our Marketing team! JOB SUMMARY The Consumer ... marketing, and/or brand insight needs. * Bachelor's degree in related field (i.e. Research, Data ...

General Motors

Sr. Consumer Insight Analyst

Warren, MI · On-site

$82K - $109K/yr

Deliver consumer and market insights to stakeholders across Marketing, Planning, Engineering, Program Management, Vehicle Experience, and Design. * Tool & Data Expertise: Build expertise in ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

... consumer insight across both brands -from segmentation and behaviors to brand and competitive positioning-and turn it into clear actions that guide strategy, product, marketing, and commercial ...

Dart Container

Sr Consumer Insight Analyst

Chicago, IL

$90K - $120K/yr

Work closely with Sales, Product Line Management Marketing, Customer Success, and Pricing teams to ... insights/consumer insights roles with demonstrated results * Demonstrated experience connecting ...

Dart Container

Sr Consumer Insight Analyst

Chicago, IL · On-site

$88K - $109K/yr

Work closely with Sales, Product Line Management Marketing, Customer Success, and Pricing teams to ... insights/consumer insights roles with demonstrated results * Demonstrated experience connecting ...

Crocs

Consumer & Brand Insights Manager

Broomfield, CO

$115K - $125K/yr

... consumer insight across both brands -from segmentation and behaviors to brand and competitive positioning-and turn it into clear actions that guide strategy, product, marketing, and commercial ...

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Consumer Insight Marketing information

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$42K

$104.5K

$187K

How much do consumer insight marketing jobs pay per year?

As of Jul 2, 2026, the average yearly pay for consumer insight marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

How does a Consumer Insight Marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What is Consumer Insight Marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What are the key skills and qualifications needed to thrive as a Consumer Insight Marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.
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Consumer Insight Marketing jobs near you

Consumer Insights Manager

INCPG

New York, NY

Other

Posted 16 days ago

Job description

Consumer Insights Manager

Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of commercial growth strategies. The ideal candidate will work across multiple categories and collaborate with cross-functional teams-marketing, sales, product, and operations-to ensure our offerings are aligned with evolving consumer behaviors and market trends.

Key Responsibilities

  • Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive strategy.

  • Analyze large datasets (e.g. IRI, Nielsen, Numerator, retail POS, e-commerce metrics) to identify growth opportunities, margin levers, and areas for product innovation or assortment optimization.

  • Translate insight into strategic recommendations and storytelling; present findings to senior leadership, driving alignment and influencing decisions.

  • Partner with marketing, category management, digital, and sales teams to ensure that insights are integrated into campaign planning, product launches, shelf planning, and omni-channel promotional activities.

  • Monitor consumer behavior, market shifts, and competitive activity on an ongoing basis; identify risks and opportunities and propose proactive adjustments to address them.

  • Maintain clear dashboards and reporting systems for tracking performance, KPIs, consumer feedback, and market share; provide forecasts and scenario planning when required.

Qualifications & Skills

  • 5+ years of experience in consumer insights, market research, analytics, or a related field-preferably within CPG, retail, or shopper marketing.

  • Proficiency in working with syndicated data sources (e.g., IRI, Nielsen, Numerator) and internal sales/retail/point-of-sale data; strong quantitative skills.

  • Highly skilled in survey design, qualitative research methods, segmentation, and competitive intelligence.

  • Strong business acumen-able to connect insights to commercial outcomes (sales, margin, conversion, distribution, etc.).

  • Excellent communication and presentation skills with the ability to influence cross-functional teams and senior leadership.

  • Creative problem solver with curiosity, ability to think strategically, and experimental mindset.

  • Comfortable working in a fast-paced environment with multiple priorities; strong project management skills.

Preferred

  • Experience in both in-store and digital/shopping experiences.

  • Track record of driving innovation-new product development, assortment resets, shelf planning, or omni-channel promotional programs.

  • Familiarity with forecast modeling, scenario analysis, and financial impact estimation.

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