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Consumer Insight Marketing Jobs (NOW HIRING)

Molson Coors

Consumer Insights Manager

Chicago, IL · Hybrid

Design robust, best-in-class consumer insights learning plans that meet the needs of marketing ... teams * You will help determine the appropriate research methodologies to address key strategic ...

New

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

Own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders ...

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

Jockey is seeking a Consumer Insights Manager to join our Marketing team! JOB SUMMARY The Consumer ... marketing, and/or brand insight needs. * Bachelor's degree in related field (i.e. Research, Data ...

VASA Fitness

Consumer Insights Manager

CO · On-site

$92K - $106K/yr

Consumer Insights Manager REPORTS TO: Director of Consumer Insights LOCATION: Corporate -- CO ... insight informs marketing strategy, operations, product launches, and long-term planning. KEY ...

Jockey International

Consumer Insights Manager

Kenosha, WI · On-site

$75 - $95/hr

Jockey is seeking a Consumer Insights Manager to join our Marketing team! JOB SUMMARY The Consumer ... marketing, and/or brand insight needs. * Bachelor's degree in related field (i.e. Research, Data ...

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Consumer Insight Marketing information

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$42K

$104.5K

$187K

How much do consumer insight marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer insight marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What cities are hiring for Consumer Insight Marketing jobs?

Cities with the most Consumer Insight Marketing job openings:

What states have the most Consumer Insight Marketing jobs?

States with the most job openings for Consumer Insight Marketing jobs include:

Consumer Insight Marketing jobs near you

Manager, Sensory & Consumer Insights

Panera Bread

Newton, MA • On-site

$104K - $125K/yr

Full-time

Posted 25 days ago

Panera Bread rating

5.4

Company rating: 5.4 out of 10

Based on 1,467 frontline employees who took The Breakroom Quiz

9th of 16 rated cafes

Job description

Manager, Sensory & Consumer Insights
The Manager of Sensory & Consumer Insights is a strategic leader responsible for shaping the future of the brand's food and beverage portfolio through deep sensory/product insights. This role combines research expertise, culinary curiosity, and business acumen to guide food and beverage innovation. The Manager ensures that guest needs, behaviors, preferences, and emerging trends are translated into actionable insights that drive menu development.
Reporting to the Vice President, Consumer Insights, this role serves as a key partner to Culinary, Marketing, and cross-functional teams to identify opportunities, validate innovation, and build a guest-centered product pipeline.
Scope of Responsibilities
  • Sensory & Consumer Insights

  • Lead all sensory and consumer research initiatives supporting food and beverage innovation, optimization, and performance.

  • Design and execute quantitative and qualitative research studies, including sensory evaluations and product testing.

  • Develop research objectives, questionnaires, discussion guides, and reporting frameworks that deliver actionable insights.

  • Partner closely with Culinary and Marketing teams to inform long-term menu strategy, innovation priorities, and product development decisions.

  • Identify white space opportunities, emerging food and beverage trends, competitive learnings, and unmet guest needs to fuel future innovation.

  • Translate guest insights into clear recommendations that improve product quality, guest satisfaction, and business performance.

  • Cross-Functional Collaboration

  • Collaborate closely with Culinary teams to translate insights into prototypes and optimize products.

  • Serve as a trusted advisor to Marketing, Culinary, Operations, and Leadership teams by providing strategic recommendations grounded in data and consumer understanding.

  • Present findings and business implications to senior leadership with clarity, confidence, and influence.

  • Champion a consumer-first mindset across the organization and advocate for guest insights throughout the product development process.

  • Research Excellence & Methodology

  • Design and oversee custom research programs utilizing a range of qualitative and quantitative methodologies, including focus groups, in-depth interviews, surveys, and sensory panels.

  • Moderate focus groups and qualitative sessions as needed.

  • Execute in-house testing initiatives and work collaboratively with cross-functional partners to ensure seamless study implementation.

  • Apply advanced analytical techniques and sensory evaluation tools to uncover meaningful insights and opportunities.

  • Manage external research agencies and suppliers, ensuring high-quality deliverables, methodological rigor, timelines, and budget efficiency.

  • Continuously evolve research practices by incorporating innovative methodologies, technologies, and best practices.

Qualifications
  • Experience & Expertise

  • 5+ years of experience in consumer insights, sensory research, market research, or product innovation, preferably within the restaurant, foodservice, food and beverage, or consumer packaged goods industries.

  • Demonstrated success influencing product development and menu innovation

  • through consumer-driven insights.

  • Experience managing sensory testing programs and translating findings into actionable recommendations.

  • Skills & Competencies

  • Strong understanding of sensory research methodologies and consumer research techniques.

  • Experience designing, conducting and analyzing both qualitative and quantitative studies.

  • Exceptional storytelling, presentation, and communication skills.

  • Strong project management skills with the ability to manage multiple priorities in a fast-paced, highly collaborative environment.

  • Proven ability to build relationships and influence stakeholders across functions and organizational levels.

  • Proficiency with research, survey, and data visualization tools.

  • Willingness and ability to travel as needed to support testing.

  • Performance & Success Measures

Success in this role will be demonstrated through:
  • A food and beverage innovation pipeline rooted in deep guest understanding.

  • Tangible impact on menu performance, guest satisfaction, and innovation success rates.

  • Clear, influential insights that shape critical culinary and marketing decisions.

  • Strong partnerships across Culinary, Marketing, and Operations teams.

  • Efficient and effective execution of sensory and consumer research programs.

  • Identification of emerging trends and opportunities that support long-term brand growth.

Competitive Pay-$104,942 to $125,930 annually.
The actual pay offered will be determined by multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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About Panera Bread

Sourced by ZipRecruiter

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, Clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.

Industry

Restaurants

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

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