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Consumer Insight Analyst Jobs in Florida (NOW HIRING)

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Consumer Insights Analyst

Cape Canaveral, FL · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Pensacola, FL · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Fruitland Park, FL · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Alachua, FL · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Tampa, FL · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Homestead, FL · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Spring Hill, FL · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Oldsmar, FL · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Punta Gorda, FL · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Macclenny, FL · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Ocala, FL · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Miami, FL · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insight Analyst information

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $60,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn over $100,000.

What jobs in the US pay 300,000 a year?

For a Consumer Insight Analyst, earning $300,000 annually is uncommon and typically requires senior-level experience, advanced skills in data analysis and market research, and often a leadership role within a large organization. High-paying roles in related fields may include senior market research directors, data science executives, or management positions in consumer insights at major corporations. Such salaries are usually achieved through a combination of experience, specialized expertise, and sometimes performance bonuses or stock options.

What Is the Job of a Consumer Insight Analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What does a consumer insights analyst do?

A consumer insights analyst studies consumer behavior and preferences to help companies understand their target market. They analyze data from surveys, focus groups, and sales to identify trends and inform marketing strategies, often using tools like Excel, SPSS, or Tableau. Their work supports product development, branding, and customer engagement efforts.

What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What do you need to be a consumer insights analyst?

To become a consumer insights analyst, you typically need a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SPSS, and the ability to interpret consumer data are essential for this role.

What are some common challenges Consumer Insight Analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.

What does a Consumer Insight Analyst do?

A Consumer Insight Analyst is responsible for collecting, analyzing, and interpreting data about consumers' behaviors, preferences, and attitudes. Their primary goal is to help companies understand their target audience to improve products, services, and marketing strategies. They use various research methods, such as surveys, focus groups, and data analytics, to uncover trends and insights. These findings are then communicated to stakeholders to guide business decisions and strategy.
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Consumer Insight Analyst jobs near you

Analyst, Consumer & Category Insights

cokeflorida

Tampa, FL • On-site

Other

Posted 24 days ago

Job description

Coke Florida is looking for a Consumer & Category Insights Analyst based out of our Tampa HQ location. We’re currently looking for 8:00am- 5:00pm, Monday- Friday. 

About the Role

Coca-Cola Beverages Florida (Coke Florida) is looking for an analyst who's genuinely curious about why consumers buy and motivated to turn that curiosity into commercial impact. You'll sit on the Marketing team within Category Management and work across consumer insights, beverage segmentation, and category analytics to help shape how we go to market across retail, convenience, and foodservice channels in Florida.

 

Key Responsibilities

Consumer Insights

  • Support Commercial Operation Marketing Team and Coke Florida system with program, asset and brand shopper insights to further Coke Florida availability and SOVI.
  • Mine Nielsen Discover and internal data to surface category trends, shopper behavior shifts, and portfolio performance opportunities across CCBF's Florida territory.
  • Build localized, insight-driven selling stories that support Sales, Shopper Marketing, and Category Management teams - translating data into clear, decision-ready narratives.
  • Assess innovation performance and evaluate how new products and packages resonate with Florida shoppers at the channel and retail partner level.
  • Embed shopper insights into end-to-end commercial planning including digital media, POS, and seasonal programming.

Beverage Segmentation

  • Work with Coke North America to ensure Coke Florida receives the latest beverage segmentation data, insights, and capabilities from the Coke system.
  • Support front line sales team to sell with beverage segmentation via maintenance of frameworks and related sales aides. Partner with Sales capability to provide training and develop tools for field sales organization and customer teams and ensure segmentation is operationalized and integrated in the field.
  • Partner with Marketing Director and FSOP team to develop and maintain insights and framework for food service and on-premise channel.
  • Partner with Segmentation Integration to commercialize beverage segmentation, maintain tools and training aids.

Category Analytics & Insights

  • Support the Manager, Category Management in developing and maintaining category reviews, assortment recommendations, and shelf strategies for key retail partners including Publix, Walmart, 7-Eleven and more.
  • Analyze retailer and syndicated data to identify gaps, white space, and growth opportunities at the category and SKU level.
  • Prepare data-driven presentations for customer-facing category reviews and internal trimester planning cycles.

 

What We're Looking For

  • Bachelor's degree in Marketing, Business, or related field; 3+ years in consumer insights, category management, or shopper analytics - CPG/beverage preferred but not required.
  • Hands-on proficiency with Nielsen Discover and Nielsen Spectra preferred; additional syndicated data tools (Circana/IRI) a plus.
  • Strong Excel and PowerPoint skills required; Power BI or Tableau experience preferred.
  • Ability to translate complex data into a clear business story and present confidently to senior stakeholders and retail partners.
  • Proactive, detail-oriented, and comfortable managing multiple workstreams under tight deadlines.

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