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Consumer Insight Manager Jobs in Florida (NOW HIRING)

WGI

BIM Manager

West Palm Beach, FL

We are currently seeking a BIM Manager to join our growing Buildings team. This individual would work in our West Palm Beach, FL, Austin, TX, Dallas, TX, or Indianapolis, IN office. WGI is seeking a ...

Avenue Z

Associate Director - Consumer PR

Miami, FL · On-site

$90K - $110K/yr

Oversee high-profile client accounts focused on consumer brands and personal image management, ensuring the development and execution of sophisticated, insight-driven communications strategies.

Alphalion

Market & Consumer Insights Lead

Miami, FL · Remote

This is hands-on intelligence work, not managing analysts. You'll build and run the research ... A hands-on researcher who is also a clear thinker, you generate insight and know what to do with it

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Consumer Insight Manager information

See Florida salary details

$39.6K

$72.6K

$99.8K

How much do consumer insight manager jobs pay per year?

As of Jun 15, 2026, the average yearly pay for consumer insight manager in Florida is $72,589.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,800.00 and $81,100.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How much does an insights manager earn?

An insights manager typically earns between $70,000 and $120,000 annually, depending on experience, industry, and location. They often have skills in data analysis, market research, and tools like SQL or Tableau, which can influence salary levels.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

How much does a consumer insight manager make at Disney?

A consumer insight manager at Disney typically earns between $80,000 and $120,000 annually, depending on experience, location, and level within the company. The role often requires skills in data analysis, market research, and familiarity with tools like SQL or Tableau.

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $55,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn higher salaries.

What does a consumer insights manager do?

A consumer insights manager analyzes data from surveys, focus groups, and market research to understand consumer behaviors and preferences. They use this information to help companies develop marketing strategies, improve products, and identify new market opportunities, often utilizing tools like statistical software and data visualization. Strong analytical skills and knowledge of market research methods are essential for this role.
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Consumer Insight Manager jobs near you

Consumer Journey Activation Manager

Japan Tobacco International

Miami, FL

Other

Posted 23 days ago

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

 

What will your story be? Apply now!  

Learn more: jti.com

 

 

 

Global Travel Retail is a strategic channel that follows our consumers whenever and wherever they travel. With a volume of more than 13bn sticks planned for 2026, we are the fastest-growing JTI market year to date with a presence in more than 160 markets. We also play a critical role in supporting GFB's brand equity building and Ploom Geo expansion.

We are one of the most diverse teams within JTI, with 220 employees from 41 nationalities spread across more than 29 locations and 6 Regional Hubs.

 

 

 

 

Consumer Journey Activation Manager

We need someone with an exceptional level of proactivity and drive - someone who naturally makes things happen and can inject new momentum into the current team.

This role will be key in helping us build a deep understanding of the American (as a focus) and other key nationalities' traveler:

  • Help SI to map where they go, what drives them, and where we can most effectively engage them
  • Activate across those touchpoints (in close collaboration with SI leadership and the USLA Director).

So we are looking at the rare combination:

  • Strategic enough to understand the insights and translate them into clear hypotheses
  • Hands-on enough to be on the ground - whether in a Miami terminal or on a cruise ship - making things happen

Position:

Focus on the American Traveler and other key nationalities) Journey 


Understand the intelligence layer before any activation happens:

  • Build and continuously evolve a clear view of US/ other's outbound travel flows - where they go, how often, in what mindset, and what they buy in duty free.
  • Identify the most valuable touchpoints by combining traveler data, brand exposure potential, and access.
  • Track behaviors across GTR: what drives trial, repeat, and brand memory.
  • Translate insights into clear activation briefs for 1-2-1 / stuff.

Design Strategic Activation Programs


This is not generic trade activation - every program is built around a precise traveler moment:

  • Awareness: visibility, shelf presence, POS tailored to the traveler.
  • Trial: sampling, price propositions linked to duty-free value vs US domestic / other markets.
  • Engagement: storytelling, education, experiential formats (especially in high-dwell environments like cruise ships and lounges).
  • Ensure every activation is hypothesis-driven: which traveler, at which moment, with which proposition, expecting which outcome.

 Execute with Precision


Strategy only matters if it lands:

  • End-to-end project execution - from idea to in-market delivery.
  • Work closely with GTR marketing and agencies/operators on creative (POS, experiential, digital at point of sale).
  • Train and brief staff at key touchpoints - strong promoters multiply impact.
  • Measure results: reach, trial, and brand recall.

Connect GTR to the US Domestic (and other markets) Ambition

  • Act as a bridge between GTR seeding and future domestic success. 

Requirements:

  • University degree or equivalent (required)
  • 4 - 5 years in FMCG brand marketing experience incl. consumer/trade promotions management would be an advantage
  • Cross functional/cultural experience is an advantage
  • Travel retail experience is an advantage
  • Computer literate: Microsoft Office and SAP
  • Brand Communication (ATL / BTL), Trade Segmentation, Merchandizing Management, Key Account Management
  • Fluent English (required)
  • Spanish a strong advantage
  • Other languages are a plus

What to expect:

Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Expert. 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

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