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Consumer Research Analyst Jobs in Florida (NOW HIRING)

Strategic Research Analysts

Miami, FL

$110K - $111K/yr

The Strategic Research Manager is a pivotal leader within the Consumer Insights and Business ... The ideal candidate is a strategic thinker with strong analytical skills and a proven track record ...

Director, Insights

Miami, FL · On-site

$120 - $160/hr

Stay current on evolving research methodologies, analytics capabilities, and consumer trends to continuously strengthen Frida's insights function. What You Will Need * Bachelor's degree in Marketing ...

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Showing results 1-20

Consumer Research Analyst information

See Florida salary details

$28.8K

$55.3K

$74.4K

How much do consumer research analyst jobs pay per year?

As of Sep 4, 2026, the average yearly pay for consumer research analyst in Florida is $55,273.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,600.00 and $73,600.00 per year, depending on experience, location, and employer.

What is a consumer research analyst?

Consumer Research Analysts are professionals who study consumer behaviors, preferences, and trends to help organizations understand their target markets. They collect and analyze data from surveys, focus groups, and market reports to provide insights that guide product development, marketing strategies, and sales approaches. Their work helps companies make informed decisions to better meet consumer needs and improve business performance.

What skills and qualifications are needed to be a consumer research analyst?

To thrive as a Consumer Research Analyst, you need strong analytical skills, proficiency in statistics, and typically a degree in marketing, business, or a related field. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with market research methodologies, is essential. Attention to detail, critical thinking, and clear communication help analysts interpret data accurately and present actionable insights. These skills are crucial for understanding consumer behavior, guiding business decisions, and delivering value to clients or stakeholders.

What are common challenges faced by consumer research analysts when gathering and interpreting data?

Consumer Research Analysts often encounter challenges such as ensuring the accuracy and reliability of collected data, especially when dealing with diverse consumer segments or large sample sizes. Interpreting qualitative feedback can be subjective, requiring strong analytical skills to identify meaningful patterns and actionable insights. Additionally, balancing tight project deadlines with the need for thorough analysis and clear communication of findings to cross-functional teams is a frequent aspect of the role. Staying current with evolving research methodologies and digital tools is also key to maintaining effectiveness.

What is the difference between Consumer Research Analyst vs Market Research Analyst?

AspectConsumer Research AnalystMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in data analysisBachelor's degree in marketing, business, or statistics; similar certifications
Work EnvironmentResearch firms, consumer goods companies, retailMarketing agencies, consulting firms, corporations
Industry UsageFocuses on consumer behaviors, preferences, and attitudesFocuses on market trends, competitive analysis, and industry data

Consumer Research Analysts primarily study consumer behaviors and preferences to help companies tailor products and marketing strategies. Market Research Analysts analyze broader market trends and industry data to inform business decisions. While both roles require similar skills and credentials, their focus areas differ, with Consumer Research Analysts concentrating on consumers and Market Research Analysts on market dynamics.

How much does a consumer research analyst get paid?

The average salary for a consumer research analyst in the United States is around $65,000 to $75,000 per year, depending on experience, education, and location. Entry-level positions typically start lower, while experienced analysts or those with specialized skills can earn over $90,000 annually. Many roles require proficiency in data analysis tools like SPSS or Excel and may include benefits such as health insurance and paid time off.
Infographic showing various Consumer Research Analyst job openings in Florida as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 84% Full Time, 12% Part Time, and 2% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $55,273 per year, or $26.6 per hour.

$110K - $111K/yr

Full-time

Re-posted 20 days ago


Key responsibilities

  • Lead and mentor a team of analysts and researchers to conduct research projects and derive actionable insights, while managing the budget effectively.

  • Lead the development and execution of research projects to understand consumer preferences, market trends, and the competitive landscape, ensuring deadlines are met and high-quality deliverables are produced.

  • Use findings from research and data analysis to inform business strategy, marketing, and product development.


Job description

Company Description
Jobs for Humanity is collaborating with Upwardly Global and with Royal Caribbean Cruises to build an inclusive and just employment ecosystem. We support individuals coming from all walks of life.
Company Name: Royal Caribbean Cruises
Job Description

Strategic Research Manager Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
The Royal Caribbean Group's Celebrity Cruises brand has an exciting career opportunity for a full time Strategic Research Manager on the Marketing Consumer Insights Team reporting to the Sr. Manager, Consumer Insights.
This position will work on-site in Miami, Florida
Position Summary:
The Strategic Research Manager is a pivotal leader within the Consumer Insights and Business Strategy department, responsible for managing projects and spearheading the development and planning of roadmaps that drive the company's strategic direction. This role is instrumental in planning research aimed at providing actionable insights, working with internal and external partners to ensure the value of the team's contributions are maximized for each engagement. The ideal candidate is a strategic thinker with strong analytical skills and a proven track record in managing teams to deliver impactful results.
Essential Duties and Responsibilities:
- Lead and mentor a team of analysts and researchers to conduct research projects and derive actionable insights, while managing the budget effectively.
- Lead the development and execution of research projects to understand consumer preferences, market trends, and competitive landscape, ensuring deadlines are met and deliverables are of high quality.
- Use findings from research and data analysis to inform business strategy, marketing and product development.
- Utilize storytelling techniques to communicate complex data and insights in a way that resonates with different audiences.
- Develop and maintain strong relationships with external research partners and vendors.
- Exploring and applying new technologies, including the development of business cases for potential investment.
Qualifications, Knowledge and Skills:
- Five-year Bachelor's or equivalent required.
- Minimum of 10 years of experience in consumer research, strategy, market analysis, or related field. Candidate must possess strong written and oral communication skills and be able to work effectively with all levels of personnel.
- Experience managing teams and projects. Collaborate with various teams to align and influence strategic decision-making process.
- Demonstrate strong attention to detail in all aspects of research and analysis.
- Apply strategic thinking to develop insights that drive business growth and profitability.
- Strong Attention to Detail: meticulous in ensuring data and insights presented are accurate.
- Technical Skills: Advanced Excel and PowerPoint required.
Physical Demands:
The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations. Operates a motor vehicle to travel within territory. While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a computer, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office locations, and may lift, push, pull or move 10 - 25 pounds. Visual requirements include distant, close and color vision, and ability to adjust focus. The employee is occasionally required to walk to the dock, ascend and descend the vessel.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. #LI-AZ1Nearest Major Market: Miami