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Consumer Research Analyst Jobs (NOW HIRING)

ektello

Consumer Research Analyst

Plano, TX · On-site

Bilingual/Korean Is Preferred Not Required Consumer Research Analyst Top Skill Sets 5+ years of experience in consumer research with a strong focus on qualitative research methods, including research ...

Columbia Sportswear

Sr. Consumer Research Analyst

Portland, OR · Hybrid

$123K - $123K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

As a Sr. Consumer Research Analyst, you will independently lead mid- to large-scale research initiatives that deliver actionable consumer insights and strategic recommendations. You will collaborate ...

Columbia

Sr. Consumer Research Analyst

Portland, OR · Hybrid

$123K - $123K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

As a Sr. Consumer Research Analyst, you will independently lead mid- to large-scale research initiatives that deliver actionable consumer insights and strategic recommendations. You will collaborate ...

Columbia Sportswear Company

Sr. Consumer Research Analyst

Portland, OR · On-site

$123K - $123K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

As a Sr. Consumer Research Analyst, you will independently lead mid- to large-scale research initiatives that deliver actionable consumer insights and strategic recommendations. You will collaborate ...

General Motors

GMI Customer Research Sr. Analyst

Warren, MI · On-site

$109K - $109K/yr

Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field. * 5+ years of experience in consumer research, insights, analytics ...

General Motors

GMI Customer Research Sr. Analyst

Warren, MI · Hybrid

$109K - $109K/yr

Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field. * 5+ years of experience in consumer research, insights, analytics ...

Purple Strategies

Research Analyst

Alexandria, VA

... and/or consumer research. Experience with corporate reputation or crisis work is a plus ... A passion for exploring and analyzing data, and uncovering hidden insights or trends. * Proficiency ...

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...

Purple Strategies

Research Analyst

Alexandria, VA

... and/or consumer research. Experience with corporate reputation or crisis work is a plus ... A passion for exploring and analyzing data, and uncovering hidden insights or trends. * Proficiency ...

Purple Strategies

Research Analyst

Alexandria, VA · On-site

... and/or consumer research. Experience with corporate reputation or crisis work is a plus ... A passion for exploring and analyzing data, and uncovering hidden insights or trends. * Proficiency ...

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Consumer Research Analyst information

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$99.5K

How much do consumer research analyst jobs pay per year?

As of Aug 13, 2026, the average yearly pay for consumer research analyst in the United States is $73,965.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What is a consumer research analyst?

Consumer Research Analysts are professionals who study consumer behaviors, preferences, and trends to help organizations understand their target markets. They collect and analyze data from surveys, focus groups, and market reports to provide insights that guide product development, marketing strategies, and sales approaches. Their work helps companies make informed decisions to better meet consumer needs and improve business performance.

What is the difference between Consumer Research Analyst vs Market Research Analyst?

AspectConsumer Research AnalystMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in data analysisBachelor's degree in marketing, business, or statistics; similar certifications
Work EnvironmentResearch firms, consumer goods companies, retailMarketing agencies, consulting firms, corporations
Industry UsageFocuses on consumer behaviors, preferences, and attitudesFocuses on market trends, competitive analysis, and industry data

Consumer Research Analysts primarily study consumer behaviors and preferences to help companies tailor products and marketing strategies. Market Research Analysts analyze broader market trends and industry data to inform business decisions. While both roles require similar skills and credentials, their focus areas differ, with Consumer Research Analysts concentrating on consumers and Market Research Analysts on market dynamics.

What skills and qualifications are needed to be a consumer research analyst?

To thrive as a Consumer Research Analyst, you need strong analytical skills, proficiency in statistics, and typically a degree in marketing, business, or a related field. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with market research methodologies, is essential. Attention to detail, critical thinking, and clear communication help analysts interpret data accurately and present actionable insights. These skills are crucial for understanding consumer behavior, guiding business decisions, and delivering value to clients or stakeholders.

What are common challenges faced by consumer research analysts when gathering and interpreting data?

Consumer Research Analysts often encounter challenges such as ensuring the accuracy and reliability of collected data, especially when dealing with diverse consumer segments or large sample sizes. Interpreting qualitative feedback can be subjective, requiring strong analytical skills to identify meaningful patterns and actionable insights. Additionally, balancing tight project deadlines with the need for thorough analysis and clear communication of findings to cross-functional teams is a frequent aspect of the role. Staying current with evolving research methodologies and digital tools is also key to maintaining effectiveness.
More about Consumer Research Analyst jobs
What cities are hiring for Consumer Research Analyst jobs? Cities with the most Consumer Research Analyst job openings:
What states have the most Consumer Research Analyst jobs? States with the most job openings for Consumer Research Analyst jobs include:
What job categories do people searching Consumer Research Analyst jobs look for? The top searched job categories for Consumer Research Analyst jobs are:
Consumer Research Analyst jobs near you
Infographic showing various Consumer Research Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 87% Full Time, 9% Part Time, and 2% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $73,965 per year, or $35.6 per hour.

Consumer Research Analyst

ektello

Plano, TX • On-site

Other

Re-posted 26 days ago

Job description

Bilingual/Korean Is Preferred Not Required
Consumer Research Analyst
Top Skill Sets
5+ years of experience in consumer research with a strong focus on qualitative research methods, including research design, participant recruiting, interviewing, analysis, and reporting
Hands-on experience with online research and survey platforms such as dscout, Pollfish, and Qualtrics
Bachelor’s degree in a related field required; experience or demonstrated technical aptitude in consumer electronics preferred
Key Responsibilities
Design and execute primary consumer research using both qualitative and quantitative methodologies
Analyze research data and deliver clear, actionable insights and reports
Partner with the product research team to define research objectives and lead research initiatives
Synthesize findings from primary, secondary, and public research sources to support business decisions
Collaborate with external vendors and cross-functional teams to develop effective research plans and ensure actionable deliverables
Conduct competitive analysis of applications and products, identifying strengths, weaknesses, user perspectives, and improvement opportunities
Evaluate new product concepts, usability, and UX design documents to identify user experience issues and feature enhancements
Required Skills & Qualifications
5+ years of consumer research experience with emphasis on qualitative research techniques
Strong experience with research platforms and online survey tools including dscout, Pollfish, and Qualtrics
Excellent communication, interviewing, and presentation skills
Strong analytical, reporting, and data interpretation abilities
Experience creating influential written reports and delivering actionable recommendations
Bilingual English/Korean is a plus
Consumer Electronics Industry Experience Preferred
Education & Experience
Bachelor’s degree in a related field required
MBA or advanced degree preferred
Demonstrated technical aptitude and experience working with technology or consumer electronics products preferred

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