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Consumer Research Analyst Jobs (NOW HIRING)

ProSidian Consulting

Operations Research Analyst

Charlotte, NC · On-site

$92K - $108K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Operations Research Analyst will provide in-depth research of consumer financial behavior and financial education using focus groups, surveys, and interviews and compile that research into ...

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ... Independently investigates and resolves data integrity, reporting and analytics challenges by ...

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ... Independently investigates and resolves data integrity, reporting and analytics challenges by ...

YipitData

Research Analyst

  • Retirement

  • PTO

Experience covering the consumer or consumer tech sectors is a plus. If you are passionate about ... As A Research Analyst, Your Key Responsibilities Will Include: * Data Driven Research : Create and ...

YipitData

Research Analyst

OR · On-site +1

  • Retirement

  • PTO

Experience covering the consumer or consumer tech sectors is a plus. If you are passionate about ... As A Research Analyst, Your Key Responsibilities Will Include: * Data Driven Research : Create and ...

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...

Smart and Final

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...

Harvey & Company, LLC

Research Analyst

Newport Beach, CA · On-site

$25/hr

  • Medical

  • Dental

  • Vision

  • Retirement

... consumer, and energy. For more information, visit our website at www.harveyllc.com Research Analyst Job Overview As a part of a world-class hard-working and energetic team, you will have a ground ...

Harvey and Company LLC

Research Analyst

Newport Beach, CA · On-site

$25/hr

  • Medical

  • Dental

  • Vision

  • Retirement

... consumer, and energy. For more information, visit our website at www.harveyllc.com Research Analyst Job Overview As a part of a world-class hard-working and energetic team, you will have a ground ...

1 point system

Data Research Analyst

Chicago, IL · On-site

You will support a Commercial Analytics team that is highly collaborative and passionate about our ... EXPERIENCE AND QUALIFICATIONS: * 3+ years of hands-on custom consumer research and insights ...

Numerator

$54K - $70K/yr

With the largest, most diverse consumer purchase panel, we can provide unmatched insight into consumer influencers, behaviors, and opinions. As a Research Analyst with Numerator's Survey Research ...

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Consumer Research Analyst information

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$38.5K

$74K

$99.5K

How much do consumer research analyst jobs pay per year?

As of Aug 13, 2026, the average yearly pay for consumer research analyst in the United States is $73,965.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What is a consumer research analyst?

Consumer Research Analysts are professionals who study consumer behaviors, preferences, and trends to help organizations understand their target markets. They collect and analyze data from surveys, focus groups, and market reports to provide insights that guide product development, marketing strategies, and sales approaches. Their work helps companies make informed decisions to better meet consumer needs and improve business performance.

What is the difference between Consumer Research Analyst vs Market Research Analyst?

AspectConsumer Research AnalystMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in data analysisBachelor's degree in marketing, business, or statistics; similar certifications
Work EnvironmentResearch firms, consumer goods companies, retailMarketing agencies, consulting firms, corporations
Industry UsageFocuses on consumer behaviors, preferences, and attitudesFocuses on market trends, competitive analysis, and industry data

Consumer Research Analysts primarily study consumer behaviors and preferences to help companies tailor products and marketing strategies. Market Research Analysts analyze broader market trends and industry data to inform business decisions. While both roles require similar skills and credentials, their focus areas differ, with Consumer Research Analysts concentrating on consumers and Market Research Analysts on market dynamics.

What skills and qualifications are needed to be a consumer research analyst?

To thrive as a Consumer Research Analyst, you need strong analytical skills, proficiency in statistics, and typically a degree in marketing, business, or a related field. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with market research methodologies, is essential. Attention to detail, critical thinking, and clear communication help analysts interpret data accurately and present actionable insights. These skills are crucial for understanding consumer behavior, guiding business decisions, and delivering value to clients or stakeholders.

What are common challenges faced by consumer research analysts when gathering and interpreting data?

Consumer Research Analysts often encounter challenges such as ensuring the accuracy and reliability of collected data, especially when dealing with diverse consumer segments or large sample sizes. Interpreting qualitative feedback can be subjective, requiring strong analytical skills to identify meaningful patterns and actionable insights. Additionally, balancing tight project deadlines with the need for thorough analysis and clear communication of findings to cross-functional teams is a frequent aspect of the role. Staying current with evolving research methodologies and digital tools is also key to maintaining effectiveness.
More about Consumer Research Analyst jobs
What cities are hiring for Consumer Research Analyst jobs? Cities with the most Consumer Research Analyst job openings:
What states have the most Consumer Research Analyst jobs? States with the most job openings for Consumer Research Analyst jobs include:
What job categories do people searching Consumer Research Analyst jobs look for? The top searched job categories for Consumer Research Analyst jobs are:
Consumer Research Analyst jobs near you
Infographic showing various Consumer Research Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 87% Full Time, 9% Part Time, and 2% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $73,965 per year, or $35.6 per hour.

Consumer Insights Analyst

Kontoor Brands, Inc.

Greensboro, NC • On-site

Full-time

Posted 8 days ago

Kontoor Brands rating

7.6

Company rating: 7.6 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

15th of 61 rated fashion and textile manufacturers

Job description

Who We Are:
Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.
Job Posting:
Consumer Insights Analyst
This position represents the 'voice of the consumer' and works closely with a variety of business partners (merchandising, marketing, design, retail, DTC) to use research and consumer insight to inform decisions and drive innovation.
Kontoor Brands is looking for someone who is passionate about the consumer. Who will develop research plans, utilize best-in-class methodologies, and analyze and translate data from a variety of sources into insights to help strengthen marketing communications and influence new products.
Responsibilities:
  • Co-manage and/or lead consumer research projects using DIY survey tools and insights community platforms inclusive of planning, executing, reporting, and presenting
  • Works in partnership with research agencies to implement a broad range of research studies and helps translate results into clear, compelling insights that will lead to tangible recommendations.
  • Champions for the consumer, based on objective consumer insights, during appropriate stages in the product and marketing development process.
  • Review and report out on shifts / trends in Harris Poll Syndicated brand health tracking
  • Adhoc analysis using syndicated data sources such as NPD and MRI-Simmons

Ideal Candidate and Work Experience:
  • Ability to synthesize data from all available sources to help address business issues.
  • Experience with managing a range of quantitative and qualitative consumer research such as Brand Health Tracking and Consumer Insights Communities.
  • Ability to design, execute, report, and deliver results using DIY Survey Tools such as Qualtrics.
  • Project management capabilities, motivated self-starter with ability to prioritize.
  • Demonstrated ability to proactively influence decisions through insight.
  • Capable presenter, comfortable in front of senior leadership.
  • Experience in developing and maintaining good working relationships with cross-functional business partners.
  • Comfortable 'flexing' based on shifting business priorities.
  • Strategic thinking capability - can see the big picture and translate to actionable recommendations.
  • Working familiarity with syndicated data sources, preferably NPD and MRI-Simmons.
  • 3+ years of work experience in a consumer insights or marketing research role preferred.
  • Experience partnering across multiple business functions including merchandising, sales, product development, Ecom, Retail, and marketing.

Education and Additional Skills:
  • Bachelor's or Graduate degree in Business, Marketing, Marketing Research, Psychology, or similar/related field.
  • Working knowledge of various quantitative and qualitative research techniques.
  • Strategic mindset with ability to analyze data and research results and deliver insights and actionable recommendations.
  • Solid written and oral communication skills, with an eye for detail.
  • Demonstrate strong project management and organizational skills to manage multiple projects independently.
  • Advanced proficiency with Microsoft Excel, PowerPoint, Word.

Leadership Competencies Expected for this Role:
Emerging Leader
Global Agility - Open to diverse views, adapts to new ways of working
Purposeful Integrity - Demonstrates ethical behavior, follows through on commitments
Strategic Foresight - Understands team goals, asks strategic questions
Customer Centric Innovation - Suggests improvements from customer feedback, tries new methods
Urgency for Impact - Act quickly and take ownership of outcomes
Bold Accountability - Own your work and deliver consistently strong results
Empowered Collaboration - Share ideas, listens well, collaborates with peers
Why Kontoor Brands?
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.
When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.
We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.

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