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Consumer Research Analyst Jobs in California (NOW HIRING)

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ... Independently investigates and resolves data integrity, reporting and analytics challenges by ...

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ... Independently investigates and resolves data integrity, reporting and analytics challenges by ...

Smart and Final

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...

Harvey & Company, LLC

Research Analyst

Newport Beach, CA · On-site

$25/hr

... consumer, and energy. For more information, visit our website at www.harveyllc.com Research Analyst Job Overview As a part of a world-class hard-working and energetic team, you will have a ground ...

Harvey and Company LLC

Research Analyst

Newport Beach, CA · On-site

$25/hr

... consumer, and energy. For more information, visit our website at www.harveyllc.com Research Analyst Job Overview As a part of a world-class hard-working and energetic team, you will have a ground ...

Socket.dev

Market Research Analyst

Cupertino, CA · On-site

$120 - $180/hr

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... If you have a passion for understanding consumer behavior and a proven track record of using data ...

Apple

Market Research Analyst

Cupertino, CA · On-site

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... If you have a passion for understanding consumer behavior and a proven track record of using data ...

MOTA

Market Research Analyst

Sunnyvale, CA · On-site

Frequently review consumer electronic websites such as KickStarter, Wired, and TechCrunch. * Assess ... Perform market research and build competitive landscape analysis. * Conduct consumer studies and ...

iHeartMedia

Research Analyst

Los Angeles, CA

The Research Analyst provides quantitative and qualitative research insights to support our sales ... audience metrics, consumer insights, competitive advertising spend, targeting, and overall ...

Apple

Market Research Analyst

Cupertino, CA · On-site

$149K - $280K/yr

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... If you have a passion for understanding consumer behavior and a proven track record of using data ...

Apple Inc.

Market Research Analyst

Cupertino, CA · On-site

$150 - $280/hr

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... If you have a passion for understanding consumer behavior and a proven track record of using data ...

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All JobsConsumer Research Analyst JobsConsumer Research Analyst Jobs in California

Consumer Research Analyst information

See California salary details

$38K

$73K

$98.2K

How much do consumer research analyst jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer research analyst in California is $72,996.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,300.00 and $97,200.00 per year, depending on experience, location, and employer.

What is a consumer research analyst?

Consumer Research Analysts are professionals who study consumer behaviors, preferences, and trends to help organizations understand their target markets. They collect and analyze data from surveys, focus groups, and market reports to provide insights that guide product development, marketing strategies, and sales approaches. Their work helps companies make informed decisions to better meet consumer needs and improve business performance.

What skills and qualifications are needed to be a consumer research analyst?

To thrive as a Consumer Research Analyst, you need strong analytical skills, proficiency in statistics, and typically a degree in marketing, business, or a related field. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with market research methodologies, is essential. Attention to detail, critical thinking, and clear communication help analysts interpret data accurately and present actionable insights. These skills are crucial for understanding consumer behavior, guiding business decisions, and delivering value to clients or stakeholders.

What are common challenges faced by consumer research analysts when gathering and interpreting data?

Consumer Research Analysts often encounter challenges such as ensuring the accuracy and reliability of collected data, especially when dealing with diverse consumer segments or large sample sizes. Interpreting qualitative feedback can be subjective, requiring strong analytical skills to identify meaningful patterns and actionable insights. Additionally, balancing tight project deadlines with the need for thorough analysis and clear communication of findings to cross-functional teams is a frequent aspect of the role. Staying current with evolving research methodologies and digital tools is also key to maintaining effectiveness.

What is the difference between Consumer Research Analyst vs Market Research Analyst?

AspectConsumer Research AnalystMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in data analysisBachelor's degree in marketing, business, or statistics; similar certifications
Work EnvironmentResearch firms, consumer goods companies, retailMarketing agencies, consulting firms, corporations
Industry UsageFocuses on consumer behaviors, preferences, and attitudesFocuses on market trends, competitive analysis, and industry data

Consumer Research Analysts primarily study consumer behaviors and preferences to help companies tailor products and marketing strategies. Market Research Analysts analyze broader market trends and industry data to inform business decisions. While both roles require similar skills and credentials, their focus areas differ, with Consumer Research Analysts concentrating on consumers and Market Research Analysts on market dynamics.

How much does a consumer research analyst get paid?

The average salary for a consumer research analyst in the United States is around $65,000 to $75,000 per year, depending on experience, education, and location. Entry-level positions typically start lower, while experienced analysts or those with specialized skills can earn over $90,000 annually. Many roles require proficiency in data analysis tools like SPSS or Excel and may include benefits such as health insurance and paid time off.

What cities in California are hiring for Consumer Research Analyst jobs?

Cities in California with the most Consumer Research Analyst job openings:

Consumer Research Analyst jobs near you
Infographic showing various Consumer Research Analyst job openings in California as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 87% Full Time, 9% Part Time, and 2% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $72,996 per year, or $35.1 per hour.

Analyst, Consumer Insights

Smart and Final

Commerce, CA

Full-time

Re-posted 27 days ago

Smart & Final rating

6.6

Company rating: 6.6 out of 10

Based on 168 frontline employees who took The Breakroom Quiz

35th of 124 rated grocery stores

Job description

SUMMARY
Responsible for consumer,market and competitive research efforts that will guide marketing initiativesand corporate strategies. The primary focus of this position will be to gain anexpert level of competence with two mobile data tools.  The successful candidate will lead the miningof data insights from these tools to support the CUSA retail banners variousdepartments including Marketing, Merchandising, Operations and Store Design andConstruction and Strategy.
ESSENTIAL DUTIES ANDRESPONSIBILITIES

  • Influences and gains approval of strategy development and structure around current consumer insights data and usage within the company with goal of deepening the understanding of company's target customers. 
  • Provides expert-level and statistically-sound qualitative research and methodology design that directly results in high-quality valid research studies, surveys, and analytics. 
  • Researches, compares, and acquires new sources of consumer information/insights and complementary data sets such as demographics, market share, and economic indices. 
  • Manages outside agencies, contracts, and partnerships, directly affecting marketing expenditures.  Directly oversees and independently acts upon quality of output from each partnership. 
  • Independently investigates and resolves data integrity, reporting and analytics challenges by partnering with vendors and/or directly accessing databases and systems of record.  
  • Develops, executes, and summarizes findings for all customer surveys and research points. 
  • Responsible for ongoing and ad hoc consumer research including market studies, consumer focus groups, customer intercepts, and mystery shops.  
  • Builds systemic depository of intelligence gathering efforts. Maintains knowledge base of relevant studies and published research that impacts business and/or signals potential changes in company's customer base.  
  • Continuously and at own discretion improves output value, by increasing effectiveness of research and analytics and the efficiencies related to their production. 
  • Supports the GVP in building and maintaining relationships as an insights partner across organization. 
  • Effectively and simply presents results and translates statistical and business terminology to senior members of management.  
  • Must be able to interact productively with key organizational decision makers. 
  • Leads cross-functional teams, as necessary. 

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