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Consumer Insight Manager Jobs in Florida (NOW HIRING)

Partner with Consumer and Commercial Insights team to understand target local consumers and ... Manage and optimize an A&P budget assigned to you and placing bold bets on activities that ...

Partner with Consumer and Commercial Insights team to understand target local consumers and ... Manage and optimize an A&P budget assigned to you and placing bold bets on activities that ...

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

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Consumer Insight Manager information

See Florida salary details

$39.6K

$72.6K

$99.8K

How much do consumer insight manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for consumer insight manager in Florida is $72,589.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,800.00 and $81,100.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What cities in Florida are hiring for Consumer Insight Manager jobs? Cities in Florida with the most Consumer Insight Manager job openings:
Marketing Manager, Consumer Brands

Marketing Manager, Consumer Brands

Florida's Natural Growers, INC.

Lake Wales, FL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 26 days ago


Job description

Marketing Manager, Consumer Brands
Location: Lake Wales, FL
Position: Full-Time | Shift: Day Shift
Job Id: 26-54
Job Title: Marketing Manager, Away from Home
Department: Marketing
Reports To: Director of Marketing
Pay: Salaried
As the citrus industry changes, we do too. Our rich history is proof of our ability to evolve and face challenges head-on. Together-as one cooperative-we reflect on where we've been and look forward to where we're going. We are looking for a passionate brand manager who knows how to develop and execute brand strategies, consumer communications and growth opportunities. As the Marketing Manager, Consumer Brands for Florida's Natural Juices and Drinks, you'll lead new product launches, manage the execution of brand strategies and conduct in-market performance analysis for our flagship brand. You will work closely with our Director of Consumer Brands, Director of Digital Engagement, Advertising and Shopper Marketing agencies as well as cross functional partners in taking our Florida's Natural brand to new heights.
What you'll do:
  • Experience in developing and managing brand strategies, including positioning, messaging, and maintaining brand consistency across all channels
  • Proven experience creating project work plans, building excitement for a new project, and leading cross functional teams to complete assigned projects within specs, on time and on budget.
  • Ability to pull and analyze in market performance data from either Nielsen or IRI to track the business, key initiatives, competitive activity as well as to conduct deep dives on specific performance topics.
  • Experience in forecasting monthly and annual revenue by key product segment, identifying and quantifying the impact of new programs and competitive activity.
  • Lead the identification and execution from Feasibility to Launch for Florida's Natural line extensions, new products, formula renovations and package graphics updates. This includes relevant market research, product design, partnering with Finance on proforma P&L development, developing a project plan and leading cross functional team members in staying on track to key deliverables.
  • Collaborate with R&D in designing and fielding sensory studies, analyzing the learning, and providing recommended action steps.
  • Develop new item selling presentations for retailer presentations.
  • Partner with sales teams to provide up-to-date relevant information on brand support and market initiatives and information.

What we're looking for:
  • Master's degree in business administration required
  • 3-5 years of experience as an Assistant, Associate or Brand/Marketing Manager in a CPG company that markets and sells products in traditional retail including Walmart and national Grocery chains.
  • Strong project management skills with the ability to manage multiple priorities.
  • Proficient in analyzing business performance metrics and drawing data-driven insights.
  • Excellent communication and presentation skills.
  • Familiarity with digital marketing tools and strategies is a plus.
  • Must be able to work on-site two days per week.
  • Role is non-relocation eligible; candidates must reside within commuting distance

What we provide:
  • Medical, Dental and Vision benefits
  • 401k
  • PTO
  • And more!

About Florida's Natural
We are a farmer-owned cooperative of more than 1,000 citrus growers and over 800 employees. Since 1933, generations of growers have been dedicated to bringing the highest-quality citrus products to the homes of America. Our humble beginnings have kept us grounded as we've grown into the largest citrus cooperative in Florida, and the second-largest orange juice producer in the country. We're proud to say our juice is a premium blend from our Florida groves and the World's premier citrus-growing regions.
Apply to join our growing community and expand the possibilities of your career.
FLORIDA'S NATURAL CAREERS
Our cooperative keeps you growing

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability. Florida's Natural Growers also maintains affirmative action programs to implement our equal employment opportunity policy.