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Consumer Insight Manager Jobs in Florida (NOW HIRING)

This individual will leverage consumer insights, market and competitive intelligence, business ... The Senior Brand Manager, Innovation will thrive in a dynamic, fast-paced, and entrepreneurial ...

This individual will leverage consumer insights, market and competitive intelligence, business ... The Senior Brand Manager, Innovation will thrive in a dynamic, fast-paced, and entrepreneurial ...

This individual will leverage consumer insights, market and competitive intelligence, business ... The Senior Brand Manager, Innovation will thrive in a dynamic, fast-paced, and entrepreneurial ...

You place consumer insights at the heart of your work, translating them into breakthrough ideas ... Excellent stakeholder management and cross-functional collaboration across Marketing, Commercial ...

Partner with Consumer and Commercial Insights team to understand target local consumers and ... Manage and optimize an A&P budget assigned to you and placing bold bets on activities that ...

Partner with Consumer and Commercial Insights team to understand target local consumers and ... Manage and optimize an A&P budget assigned to you and placing bold bets on activities that ...

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Consumer Insight Manager information

See Florida salary details

$39.6K

$72.6K

$99.8K

How much do consumer insight manager jobs pay per year?

As of Jul 10, 2026, the average yearly pay for consumer insight manager in Florida is $72,589.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,800.00 and $81,100.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What cities in Florida are hiring for Consumer Insight Manager jobs? Cities in Florida with the most Consumer Insight Manager job openings:
Manager, Category Management, Tim Hortons, US

Manager, Category Management, Tim Hortons, US

Restaurant Brands International, Inc.

Miami, FL

Full-time

Re-posted 25 days ago


Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of buildingthe most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly$45 billionin annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Our Opportunity:

Restaurant Brands International is looking for a Manager, Category Management to join the Tim Hortons US Marketing Team in Miami, FL. This role reports directly into the Sr. Manager, Category Management.

This is a category ownership role. You will own a defined product portfolio end-to-end, from competitive and consumer analysis through innovation development, testing, and national launch, in close partnership with the Sr. Manager who sets the overall pipeline strategy.

The right candidate is analytically sharp, curious about the QSR competitive landscape, and eager to build product instincts through hands-on ownership. You need the drive to develop a point of view, the rigor to back it up with data, and the judgment to know when to escalate and when to execute.
RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week in our Miami, FL office.

Roles And Responsibilities:

Portfolio Ownership

  • Own a defined product portfolio within the Tim Hortons US menu, responsible for the performance, pipeline health, and innovation roadmap of your categories.
  • Track category sales trends, product mix, and margin performance on an ongoing basis, surfacing insights and recommendations to the Sr. Manager.
  • Identify gaps and opportunities within your portfolio based on consumer behavior, competitive activity, and sales data.

Innovation Development

  • Support the full stage gate process for your portfolio categories, from concept development and consumer research through test market execution, launch, and post-test read.
  • Build innovation briefs that are grounded in consumer insight and competitive context, and clear enough for operations, culinary, and marketing to execute against.
  • Partner with the Sr. Manager to ensure your portfolio innovations are sequenced appropriately and ready for calendar placement.

Competitive & Consumer Intelligence

  • Monitor competitive activity in your categories on an ongoing basis, tracking LTO launches, value plays, and product positioning from key QSR competitors.
  • Leverage Circana, internal sales data, and consumer research to build a working knowledge of your categories that goes beyond surface-level trends.
  • Bring competitive and consumer observations to the Sr. Manager proactively, flag opportunities in a timely manner.

Cross-Functional Execution

  • Collaborate with Brand Marketing, Analytics, Operations, and Media to move innovations from development to launch without losing quality or momentum.
  • Prepare briefing materials and executive-ready presentations for innovation projects within your portfolio.

Required Skills & Experience

Required:

  • Bachelor's degree in Business, Marketing, Finance, or related field.
  • 4+ years of work experience in QSR, fast-casual, food & beverage, or related field.
  • Experience working with sales data and consumer research to generate category insights and actionable recommendations.
  • Ability to build clear, well-structured briefs and presentations for cross-functional and senior audiences.
  • Strong analytical skills, comfortable working in Excel, Circana or equivalent syndicated data tools, and internal sales reporting.
  • Highly organized with strong attention to detail and the ability to manage multiple workstreams simultaneously.
  • Strong communicator who can work across functions and build trust with operations and marketing partners.

Preferred:

  • Direct QSR or food & beverage experience, with familiarity of how menu innovation translates to restaurant-level traffic.
  • Experience working within a stage gate or structured innovation process.
  • Exposure to franchisee environments or an understanding of operator economics.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.