Brand Manager
Houston, TX · On-site
The Brand Manager (BM) is a key participant in the management of brand portfolio. The Brand Manager's primary responsibility is assisting the Director of Marketing in defining business strategies and ...
Brand Manager
Houston, TX · On-site
The Brand Manager (BM) is a key participant in the management of brand portfolio. The Brand Manager's primary responsibility is assisting the Director of Marketing in defining business strategies and ...
The Brand Manager is a key member of the Passages team responsible for advancing and stewarding the Passages brand, ensuring it is strategically positioned, creatively expressed, and effectively ...
The Brand Manager is a key member of the Passages team responsible for advancing and stewarding the Passages brand, ensuring it is strategically positioned, creatively expressed, and effectively ...
Brand Manager
Richmond, VA · On-site
$86K - $129K/yr
In addition to Kernel Season's, this Brand Manager will oversee Spice Hunter - a premium, gourmet spice brand with a broad portfolio of spices and distribution in natural and traditional channels (e ...
Brand Manager
Richmond, VA · On-site
$86K - $129K/yr
In addition to Kernel Season's, this Brand Manager will oversee Spice Hunter - a premium, gourmet spice brand with a broad portfolio of spices and distribution in natural and traditional channels (e ...
Brand Manager
Verona, NY · On-site
$75K/yr
The brand manager collaborates across the organization, leading agencies and teams to execute marketing campaigns that support business goals and objectives. The Brand Manager will have the ...
Brand Manager
Verona, NY · On-site
$75K/yr
The brand manager collaborates across the organization, leading agencies and teams to execute marketing campaigns that support business goals and objectives. The Brand Manager will have the ...
BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we truly love is living life to the fullest. At Woosh, we believe that makeup should be simple ...
BRAND MANAGER ABOUT US Welcome to Woosh! We're a team who appreciate the joy of makeup, but what we truly love is living life to the fullest. At Woosh, we believe that makeup should be simple ...
Brand Manager
New Orleans, LA · On-site
The Marketing Brand Manager will strengthen supplier relations through development, communication, and monitoring of their business plans * As a Marketing Brand Manager, you will communicate our ...
New
Brand Manager
New Orleans, LA · On-site
The Marketing Brand Manager will strengthen supplier relations through development, communication, and monitoring of their business plans * As a Marketing Brand Manager, you will communicate our ...
New
Brand Manager
Fairfax, VA · On-site
$45K - $65K/yr
Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...
New
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Brand Manager
Fairfax, VA · On-site
$45K - $65K/yr
Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...
New
Brand Manager
Henrico, VA · On-site
$45K - $65K/yr
Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...
Quick apply
Brand Manager
Henrico, VA · On-site
$45K - $65K/yr
Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...
Brand Manager
Richmond, VA · On-site
$45K - $65K/yr
Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...
Brand Manager
Richmond, VA · On-site
$45K - $65K/yr
Brand Manager | NOVA Tastings NOVA Tastings is a rapidly growing experiential marketing company leading high-impact activations across Virginia, DC, and Maryland. We're looking for a Brand Manager to ...
Brand Manager
Boston, MA · On-site
$82K - $103K/yr
Brand Manager Salary: yes FLSA Classification: Exempt Travel Required: Yes Position Summary The Brand Manager will lead the strategy and execution of integrated marketing initiatives to elevate ...
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Brand Manager
Boston, MA · On-site
$82K - $103K/yr
Brand Manager Salary: yes FLSA Classification: Exempt Travel Required: Yes Position Summary The Brand Manager will lead the strategy and execution of integrated marketing initiatives to elevate ...
The Brand Manager (BM) is a key participant in the management of brand portfolio. The Brand Manager's primary responsibility is assisting the Director of Marketing in defining business strategies and ...
The Brand Manager (BM) is a key participant in the management of brand portfolio. The Brand Manager's primary responsibility is assisting the Director of Marketing in defining business strategies and ...
Brand Manager
Washington, DC · On-site
$83K - $90K/yr
The Brand Manager is a member of Truth Initiative's Marketing Department, a team which directs all marketing initiatives for the organization and EX Program - our industry leading resource that helps ...
Quick apply
Brand Manager
Washington, DC · On-site
$83K - $90K/yr
The Brand Manager is a member of Truth Initiative's Marketing Department, a team which directs all marketing initiatives for the organization and EX Program - our industry leading resource that helps ...
Brand Manager
Boston, MA · On-site
Core Responsibilities Franchise/Brand Marketing Planning, Implementation, & Project Management (60%) * Collaborate with Global Marketing teams & Our LEGO ® Agency to develop communication strategies ...
Brand Manager
Boston, MA · On-site
Core Responsibilities Franchise/Brand Marketing Planning, Implementation, & Project Management (60%) * Collaborate with Global Marketing teams & Our LEGO ® Agency to develop communication strategies ...
In addition to Kernel Season's, this Brand Manager will oversee Spice Hunter - a premium, gourmet spice brand with a broad portfolio of spices and distribution in natural and traditional channels (e ...
In addition to Kernel Season's, this Brand Manager will oversee Spice Hunter - a premium, gourmet spice brand with a broad portfolio of spices and distribution in natural and traditional channels (e ...
Brand Manager
Bolingbrook, IL · Hybrid
Brand Manager Department: Marketing Reports to: CEO & GM of eCommerce Business Unit Location: Bolingbrook / Chicago Area -Hybrid Position Overview: We are seeking a creative and strategic eCommerce ...
Brand Manager
Bolingbrook, IL · Hybrid
Brand Manager Department: Marketing Reports to: CEO & GM of eCommerce Business Unit Location: Bolingbrook / Chicago Area -Hybrid Position Overview: We are seeking a creative and strategic eCommerce ...
Brand Manager
Washington, DC · On-site
$83K - $90K/yr
The Brand Manager is a member of Truth Initiative's Marketing Department, a team which directs all marketing initiatives for the organization and EX Program - our industry leading resource that helps ...
Brand Manager
Washington, DC · On-site
$83K - $90K/yr
The Brand Manager is a member of Truth Initiative's Marketing Department, a team which directs all marketing initiatives for the organization and EX Program - our industry leading resource that helps ...
Brand Manager
Frisco, TX · On-site
As Brand Manager, you will translate long-term priorities and insights into winning strategies and annual brand plans. You'll partner cross-functionally to build compelling, data-driven go-to-market ...
Brand Manager
Frisco, TX · On-site
As Brand Manager, you will translate long-term priorities and insights into winning strategies and annual brand plans. You'll partner cross-functionally to build compelling, data-driven go-to-market ...
Brand Manager
Chicago, IL · On-site
$60K - $70K/yr
If you are a passionate and innovative Brand Manager, we invite you to apply and contribute to the success and growth of our restaurant brand. Join our team and help create a memorable dining ...
Quick apply
Brand Manager
Chicago, IL · On-site
$60K - $70K/yr
If you are a passionate and innovative Brand Manager, we invite you to apply and contribute to the success and growth of our restaurant brand. Join our team and help create a memorable dining ...
In addition to Kernel Season's, this Brand Manager will oversee Spice Hunter - a premium, gourmet spice brand with a broad portfolio of spices and distribution in natural and traditional channels (e ...
In addition to Kernel Season's, this Brand Manager will oversee Spice Hunter - a premium, gourmet spice brand with a broad portfolio of spices and distribution in natural and traditional channels (e ...
As Brand Manager, you will translate long-term priorities and insights into winning strategies and annual brand plans. You'll partner cross-functionally to build compelling, data-driven go-to-market ...
Quick apply
As Brand Manager, you will translate long-term priorities and insights into winning strategies and annual brand plans. You'll partner cross-functionally to build compelling, data-driven go-to-market ...
Brand Manager information
See salary details
$29.5K - $39.8K
11% of jobs
$39.8K - $50.1K
11% of jobs
$54.4K is the 25th percentile. Wages below this are outliers.
$50.1K - $60.5K
9% of jobs
$60.5K - $70.8K
8% of jobs
The median wage is $78K / yr.
$70.8K - $81.1K
16% of jobs
$81.1K - $91.4K
13% of jobs
$91.4K - $101.7K
7% of jobs
$102.1K is the 75th percentile. Wages above this are outliers.
$101.7K - $112K
7% of jobs
$112K - $122.4K
9% of jobs
$122.4K - $132.7K
6% of jobs
$132.7K - $143K
2% of jobs
$29.5K
$84.2K
$143K
How much do brand manager jobs pay per year?
As of Jun 12, 2026, the average yearly pay for brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.
What is the difference between Brand Manager vs Marketing Manager?
| Aspect | Brand Manager | Marketing Manager |
|---|---|---|
| Primary Focus | Brand development, positioning, and long-term brand strategy | Marketing campaigns, lead generation, and promotional activities |
| Required Skills | Brand strategy, market research, communication | Advertising, digital marketing, analytics |
| Work Environment | Brand teams, creative agencies, cross-functional departments | Marketing teams, advertising agencies, sales departments |
| Common Certifications | Brand management certifications, marketing degrees | Digital marketing certifications, MBA in marketing |
While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.
What are the key skills and qualifications needed to thrive as a Brand Manager, and why are they important?
To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.
What is the job of a brand manager?
A brand manager is responsible for developing and implementing strategies to build and maintain a company's brand image, ensuring consistent messaging across marketing channels. They analyze market trends, oversee advertising campaigns, and collaborate with creative teams to enhance brand recognition and customer loyalty.
What Is a Brand Manager?
A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.
How does a Brand Manager typically collaborate with other departments to execute brand strategies?
Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.
What are Brand Managers?
Brand Managers are professionals responsible for developing and implementing strategies that enhance a company's brand image, awareness, and market presence. They oversee brand marketing, manage campaigns, and ensure that all messaging aligns with the organization's values and goals. Brand Managers often collaborate with marketing, product development, and sales teams to create a consistent and appealing brand experience for customers. Their work helps to differentiate products or services in competitive markets and drives customer loyalty.
How much is a brand manager paid?
The average salary for a brand manager varies by location and experience but typically ranges from $70,000 to $130,000 annually. Senior brand managers or those in large companies may earn higher salaries, and additional compensation can include bonuses and benefits.
What skills do you need to be a brand manager?
A brand manager needs strong communication, strategic thinking, and leadership skills to develop and execute branding strategies. They should have a good understanding of marketing principles, data analysis, and proficiency with tools like Adobe Creative Suite or marketing analytics software. Additionally, skills in market research, project management, and cross-functional collaboration are essential.
Is a brand manager higher than a marketing manager?
A brand manager typically focuses on developing and maintaining a company's brand identity, while a marketing manager oversees broader marketing strategies and campaigns. In many organizations, a marketing manager may have a higher or more senior role, but the hierarchy can vary depending on the company's structure and size.
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Other
Posted 24 days ago
Job description
The Brand Manager (BM) is a key participant in the management of brand portfolio. The Brand Manager's primary responsibility is assisting the Director of Marketing in defining business strategies and creating and executing marketing plans to meet short and long-term sales, share and profit goals. As a portfolio manager, the BM helps to define, protect and deliver upon the brand's positioning and equity to achieve financial well-being for their brands. This position requires the ability to work independently to provide analyses of sales and industry trends. It also requires leadership of cross functional teams consisting of members from Sales, Customer Marketing, Operations, R&D and Finance in identifying and innovating solutions to business issues and opportunities. This position has shared responsibility with the Director for $270MM in sales and for managing our consumer investment budget. This role will require ~10% annual travel.
MAJOR DUTIES/RESPONSIBILITIES/SKILLS:
Business Analysis (40%) - Work with marketing director for guidance to create reports and provide analyses of sales trends by brand, SKU and customer. Proactively mine data to anticipate problems, identify opportunities and to understand competitive activity and its impact on the brands. Create situational assessments and go forward recommendations for the brands as a key input into Riviana Food's annual planning process.
Marketing Program Development and Execution (40%) - Work with Director to become an expert on the Rice consumer, to include: demographics, purchase behavior, market segmentation, product positioning, current trends and need gaps by reviewing existing marketing research and by participating in the design and execution of new research. Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of marketing programs including digital, e-commerce, generating quotes, managing timelines, project management oversight to keep moving forward, as well as, handling agency and providing feedback on creative ventures. The BM's role also requires the ability to partner with external suppliers including advertising, social media, digital and PR agencies, graphics and promotion firms. The BM shall also create purchase requisitions and manage payment of invoices for marketing programs.
Customer Marketing, Sales and Category Management Liaison (20%) - Partner with marketing Director and Trade Marketing to ensure brand strategies and plans are clearly communicated throughout the sales organization. Lead the creation of sales materials for new items and programs. Create Shopper Marketing programs with meaningful consumer insights and incremental ROI.
MINIMUM KNOWLEDGE/SKILLS/ABILITIES REQUIRED TO SUCCESSFULLY PERFORM MAJOR DUTIES/RESPONSIBILITIES:
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
Education:
Bachelor's degree in Marketing with MBA (preferred) or other Bachelor's degree with MBA
2 - 4 years of marketing-related experience.
MAJOR DUTIES/RESPONSIBILITIES/SKILLS:
Business Analysis (40%) - Work with marketing director for guidance to create reports and provide analyses of sales trends by brand, SKU and customer. Proactively mine data to anticipate problems, identify opportunities and to understand competitive activity and its impact on the brands. Create situational assessments and go forward recommendations for the brands as a key input into Riviana Food's annual planning process.
Marketing Program Development and Execution (40%) - Work with Director to become an expert on the Rice consumer, to include: demographics, purchase behavior, market segmentation, product positioning, current trends and need gaps by reviewing existing marketing research and by participating in the design and execution of new research. Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of marketing programs including digital, e-commerce, generating quotes, managing timelines, project management oversight to keep moving forward, as well as, handling agency and providing feedback on creative ventures. The BM's role also requires the ability to partner with external suppliers including advertising, social media, digital and PR agencies, graphics and promotion firms. The BM shall also create purchase requisitions and manage payment of invoices for marketing programs.
Customer Marketing, Sales and Category Management Liaison (20%) - Partner with marketing Director and Trade Marketing to ensure brand strategies and plans are clearly communicated throughout the sales organization. Lead the creation of sales materials for new items and programs. Create Shopper Marketing programs with meaningful consumer insights and incremental ROI.
MINIMUM KNOWLEDGE/SKILLS/ABILITIES REQUIRED TO SUCCESSFULLY PERFORM MAJOR DUTIES/RESPONSIBILITIES:
- Take brand ownership and provide the vision, mission, goals and strategies.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Strong analytical skills to mine data and create analyses
- In-depth understanding of the company's current products to help drive future product development.
- Familiarity with the latest trends, technologies and methodologies in graphic & web design.
- Strong interpersonal and communication skills to work cross-functionally.
- Good leadership and project management skills to build effective teams and keep tasks on track.
- Good strategic thinking skills and ability to recommend focused plans to capitalize on opportunities.
- General understanding of consumer research methodologies.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- General financial acumen to understand P&L statements and ROI analysis.
- Excellent written and verbal communication skills
- Ability to use Microsoft Excel and Powerpoint.
- Ability to use Nielsen and IRI (or other syndicated data source).
- Ability to use SAP & One-World Sync preferred
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
- Proven working experience as brand manager or senior associate brand manager.
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
- Comfortable working with numbers, metrics and spreadsheets
- Excellent understanding of the full marketing mix.
- Preferred experience in consumer promotions, package design and new product projects.
- Preferred understanding of US retail food trade classes through cross-functional relationships
- Accountable, results-oriented, analytical, trustworthy, good leader, persuasive, team player, proactive and innovative.
Education:
Bachelor's degree in Marketing with MBA (preferred) or other Bachelor's degree with MBA
2 - 4 years of marketing-related experience.