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Vp Brand Jobs (NOW HIRING)

ADP

Vice President, Brand

Roseland, NJ · On-site

The VP, Brand will build and operate a modern brand, content, and social ecosystem that drives both long-term brand equity and measurable business growth. Success in this role means creating a brand ...

ADP

Vice President, Brand

Roseland, NJ

The VP, Brand will build and operate a modern brand, content, and social ecosystem that drives both long-term brand equity and measurable business growth. Success in this role means creating a brand ...

Vector Media

VP, Brand Partnerships

Manhattan, NY · On-site

$120K - $155K/yr

The VP, Brand Partnerships will monetize Vector's entire national portfolio directly to brands, including our fully wrapped Double Decker buses, public transit, experiential assets, Vector Sports ...

Vector Media

VP, Brand Partnerships

Manhattan, NY · On-site

$120K - $155K/yr

The VP, Brand Partnerships will monetize Vector's entire national portfolio directly to brands, including our fully wrapped Double Decker buses, public transit, experiential assets, Vector Sports ...

Day One Agency

VP, Brand

Manhattan, NY · On-site

$150/hr

VP, Brand Department: Brand Leadership Employment Type: Full Time Location: New York Description Looking for something fresh? Day One Agency is hiring. Day One is a creative agency committed to ...

Vector Media

VP, Brand Partnerships

New York, NY · On-site

$120K - $155K/yr

The VP, Brand Partnerships will monetize Vector's entire national portfolio directly to brands, including our fully wrapped Double Decker buses, public transit, experiential assets, Vector Sports ...

Omnicom Health

VP, Brand Consistency

New York, NY

$128K - $148K/yr

Ti tle: VP, Brand Consistency Company/Location: Biolumina / New York, NY Department/Discipline: Editorial The VP, Brand Consistency reports to the SVP, Director of Editorial and is charged with ...

Day One Agency

VP, Brand

Los Angeles, CA · On-site

$150/hr

VP, Brand Department: Brand Leadership Employment Type: Full Time Location: Los Angeles Description Looking for something fresh? Day One Agency is hiring. Day One is a creative agency committed to ...

Biolumina

VP, Brand Consistency

New York, NY · On-site

$128K - $148K/yr

Ti tle: VP, Brand Consistency Company/Location: Biolumina / New York, NY Department/Discipline: Editorial The VP, Brand Consistency reports to the SVP, Director of Editorial and is charged with ...

Biolumina

VP, Brand Consistency

New York, NY

$128K - $148K/yr

Ti tle: VP, Brand Consistency Company/Location: Biolumina / New York, NY Department/Discipline: Editorial The VP, Brand Consistency reports to the SVP, Director of Editorial and is charged with ...

Omnicom Health

VP, Brand Consistency

New York, NY · On-site

$128K - $148K/yr

Ti tle: VP, Brand Consistency Company/Location: Biolumina / New York, NY Department/Discipline: Editorial The VP, Brand Consistency reports to the SVP, Director of Editorial and is charged with ...

Day One Agency

VP, Brand

New York, NY · On-site

$150K - $190K/yr

We're looking to expand our team with a new VP, Brand overseeing integrated teams and client relationships. You'll become part of an award winning collective of cultural insiders* and industry ...

Day One Agency

VP, Brand

Los Angeles, CA · On-site

$150K - $190K/yr

We're looking to expand our team with a new VP, Brand overseeing integrated teams and client relationships. You'll become part of an award winning collective of cultural insiders* and industry ...

Weight Watchers

VP, Brand

New York, NY · On-site

The Role Reporting to the Chief Experience Officer , the VP of Brand is the orchestrator of our brand's vision and the master of organizational diplomacy. You play a critical role in the brand ...

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All JobsVp Brand Jobs

Vp Brand information

See salary details

$84.5K

$165.4K

$241K

How much do vp brand jobs pay per year?

As of Jun 10, 2026, the average yearly pay for vp brand in the United States is $165,372.00, according to ZipRecruiter salary data. Most workers in this role earn between $125,500.00 and $200,000.00 per year, depending on experience, location, and employer.

What is the difference between Vp Brand vs Brand Manager?

AspectVp BrandBrand Manager
CredentialsBachelor's degree, MBA often preferred; marketing or business backgroundBachelor's degree in marketing, business, or related field
Work EnvironmentStrategic leadership, executive meetings, cross-department collaborationDay-to-day brand management, campaign execution, market analysis
Industry UsageUsed in large corporations, overseeing multiple brands or regionsCommon in companies of all sizes, managing specific brands or products

The Vp Brand typically holds a higher strategic and leadership role, overseeing overall brand direction and aligning with corporate goals. In contrast, a Brand Manager focuses on executing marketing strategies, managing campaigns, and analyzing market performance. Both roles require marketing expertise, but the Vp Brand operates at a senior level with broader responsibilities.

What does a VP of Brand do?

A VP of Brand is responsible for overseeing and guiding the overall brand strategy of an organization. They ensure that the company's brand messaging, visual identity, and customer experience are consistent across all channels. Their duties include developing brand guidelines, managing brand campaigns, collaborating with marketing and creative teams, and analyzing market trends to strengthen brand positioning. The VP of Brand also works closely with senior leadership to align brand initiatives with business goals.

What are the key skills and qualifications needed to thrive as a VP Brand, and why are they important?

To thrive as a VP Brand, you need deep expertise in brand strategy, marketing, and leadership, usually supported by a relevant degree and significant industry experience. Familiarity with brand management platforms, market research tools, and data analytics systems is typically important. Exceptional communication, creative vision, and stakeholder management skills help set candidates apart in this role. These competencies are crucial for building strong brand identities, driving business growth, and leading cross-functional teams effectively.

How does a VP of Brand typically collaborate with other departments to ensure consistent brand messaging?

A VP of Brand works closely with marketing, product, sales, and communications teams to align on brand strategy and messaging across all channels. They often lead cross-functional meetings to review campaigns and materials, ensuring every touchpoint reflects the brand's vision and values. Regular collaboration helps identify gaps or inconsistencies and fosters a unified brand experience for customers and stakeholders. This role also involves providing guidance and training to other teams on brand guidelines and standards.
What cities are hiring for Vp Brand jobs? Cities with the most Vp Brand job openings:
What are the most commonly searched types of Brand jobs? The most popular types of Brand jobs are:
What states have the most Vp Brand jobs? States with the most job openings for Vp Brand jobs include:
Vp Brand jobs near you
Infographic showing various Vp Brand job openings in the United States as of June 2026, with employment types broken down into 71% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $165,372 per year, or $79.5 per hour.
Vice President, Brand

Vice President, Brand

ADP

Roseland, NJ • On-site

Full-time

Posted 29 days ago

Job description

ADP is seeking a visionary and execution-driven Vice President, Brand to define and lead the next chapter of ADP's brand evolution.
At this moment in our growth, ADP requires a brand leader who can elevate how we show up in the market-both in voice and in action. This executive will define a clear, emotionally resonant, and enduring brand platform that reflects the strength, innovation, and durability of ADP's business.
This role goes beyond traditional brand leadership. The VP, Brand will build and operate a modern brand, content, and social ecosystem that drives both long-term brand equity and measurable business growth.
Success in this role means creating a brand platform and operating model so compelling, scalable, and effective that it becomes as enduring as ADP's financial performance.
Key Responsibilities
Brand Strategy & Enterprise Narrative
  • Define ADP's enterprise brand positioning for this next phase of growth
  • Establish a differentiated brand platform that strengthens emotional connection while reinforcing trust, innovation, and leadership
  • Ensure a consistent, modern, and impactful brand voice across all channels and audiences
  • Translate business strategy into a compelling external narrative that resonates with clients, prospects, associates, and partners

Campaign Leadership & Operating Model
  • Stand up and institutionalize an enterprise-wide campaign development engine
  • Lead end-to-end brand campaign strategy and execution in close partnership with Business Units
  • Drive alignment across Marketing, Product Marketing, Corporate Communications, and BU stakeholders
  • Establish governance, creative standards, and performance benchmarks
  • Ensure campaigns measurably contribute to brand equity, demand generation, and revenue growth

Product Brand & Emotional Equity
  • Partner with Product Marketing to elevate the storytelling and emotional distinction of:
    • RUN Powered by ADP
    • ADP Workforce Now
    • ADP Lyric
  • Move beyond functional messaging to create clear, story-driven differentiation
  • Build enduring emotional equity that strengthens client loyalty and competitive separation
  • Align all product narratives under a cohesive master brand strategy

Content Strategy with Centralized Internal Creative Development & Social
  • Build and lead a modern, integrated content and social organization responsible for both creation and distribution
  • Establish an internal content agency responsible for enterprise content strategy, creative development, campaign execution, and thought leadership
  • Stand up and scale a high-performing social media team responsible for always-on content, audience engagement, and growth across priority platforms
  • Develop an owned audience strategy that increases reach, engagement, and brand influence while reducing reliance on paid channels
  • Create scalable content frameworks, editorial standards, and channel strategies that enable consistent, high-quality output
  • Ensure content is not only creatively excellent, but effectively deployed to drive measurable reach, engagement, and business impact

Agency Leadership & External Partnerships
  • Lead agency selection processes aligned to enterprise brand objectives.
  • Establish strong, accountable partnerships with creative, media, and strategic agencies.
  • Define clear performance expectations and governance models.
  • Ensure agency work reflects ADP's scale, ambition, and leadership position in the market.

Sponsorship Marketing - Global
  • Lead global sports sponsorship strategy, leveraging high profile partnerships to drive brand visibility, equity, and revenue growth across key markets
  • Activate sponsorship assets and premium hospitality programs to deepen client engagement and accelerate pipeline; contributed to over $30M in influenced sales tied to hospitality activations over the past two years
  • Develop integrated marketing, advertising, and content strategies utilizing sponsorship rights and athlete/ambassador IP to amplify brand storytelling and maximize partnership value

Leadership Expectations
The VP, Brand will:
  • Lead with clarity, conviction, humility and enterprise mindset.
  • Model a modern, decisive, and collaborative leadership style.
  • Inspire teams to think boldly while executing with discipline.
  • Champion creative excellence grounded in measurable business outcomes.
  • Elevate how ADP shows up, internally and externally, through both message and action.

Qualifications
  • 15+ years of brand leadership experience in enterprise B2B, technology, financial services, or similarly complex environments.
  • Proven track record building enduring brand platforms and large-scale campaigns.
  • Experience establishing or transforming internal creative/content organizations.
  • Demonstrated success partnering across Business Units in matrixed organizations.
  • Strong executive presence and ability to influence at the C-suite level.
  • Data-driven mindset with the ability to connect brand investment to business performance.

What Success Looks Like
  • ADP launches a unifying brand platform that is distinctive, emotionally resonant, and enduring
  • Campaigns operate through a repeatable, scalable engine across Business Units
  • RUN, Workforce Now, and Lyric have clear, differentiated, and emotionally compelling narratives
  • A high-performing internal content and social organization is established and driving consistent output and engagement
  • ADP builds a growing base of owned audience and increases its share of voice across key channels
  • Agency partnerships are strategic, accountable, and performance-driven
  • Brand investment demonstrably contributes to pipeline growth, revenue, and customer loyalty

Key Performance Indicators
Brand Metrics
  • Brand consideration and preference
  • Brand trust and reputation
  • Brand share of voice vs. competitors
  • Brand message association (are people linking ADP to the right ideas?)
  • LLM leadership defined by percent share of recommendation

Content Metrics
  • Follower and audience growth by platform
  • Reach and impressions (paid and organic)
  • Video completion rates
  • Content interaction depth (saves, shares, comments)

Efficiency & Execution Excellence
  • Operating model delivers content velocity (output targets)
    Number of client testimonials
  • Brand to Revenue Impact
  • Direct traffic growth (brand intent)
  • Campaign attributed revenue

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About ADP

Sourced by ZipRecruiter

We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE® Magazine, and recognized by DiversityInc® as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

Industry

Recruiting and staffing services

Company size

10,000+ Employees

Headquarters location

Roseland, NJ, US

Year founded

1949

Social media

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