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Vp Brand Jobs (NOW HIRING)

The Marzetti Company

VP Brand Marketing

Columbus, OH · On-site

$180 - $260/hr

Overview The Vice President, Brand Marketingis responsible fordefining the strategic direction and businessobjectivesfor an assigned brand portfolio within the Retail business. This role owns ...

BGBx

VP, Brand Strategy

New York, NY · On-site

$185K - $220K/yr

Position Overview VP, Brand Strategy Healthcare is a uniquely powerful category, where complex science meets high-stakes decisions and real human impact. In this space, extraordinary storytelling isn ...

Canvas Worldwide

VP, Brand Media Strategy

El Segundo, CA

$175K - $200K/yr

THE ROLE The VP, Brand Strategy, leads the evolution of Genesis brand communications by modernizing traditional brand strategy for today's digital media ecosystem. This role elevates brand planning ...

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Showing results 21-40

All JobsVp Brand Jobs

Vp Brand information

See salary details

$84.5K

$165.4K

$241K

How much do vp brand jobs pay per year?

As of Aug 8, 2026, the average yearly pay for vp brand in the United States is $165,372.00, according to ZipRecruiter salary data. Most workers in this role earn between $125,500.00 and $200,000.00 per year, depending on experience, location, and employer.

What is the difference between Vp Brand vs Brand Manager?

AspectVp BrandBrand Manager
CredentialsBachelor's degree, MBA often preferred; marketing or business backgroundBachelor's degree in marketing, business, or related field
Work EnvironmentStrategic leadership, executive meetings, cross-department collaborationDay-to-day brand management, campaign execution, market analysis
Industry UsageUsed in large corporations, overseeing multiple brands or regionsCommon in companies of all sizes, managing specific brands or products

The Vp Brand typically holds a higher strategic and leadership role, overseeing overall brand direction and aligning with corporate goals. In contrast, a Brand Manager focuses on executing marketing strategies, managing campaigns, and analyzing market performance. Both roles require marketing expertise, but the Vp Brand operates at a senior level with broader responsibilities.

What does a VP of Brand do?

A VP of Brand is responsible for overseeing and guiding the overall brand strategy of an organization. They ensure that the company's brand messaging, visual identity, and customer experience are consistent across all channels. Their duties include developing brand guidelines, managing brand campaigns, collaborating with marketing and creative teams, and analyzing market trends to strengthen brand positioning. The VP of Brand also works closely with senior leadership to align brand initiatives with business goals.

What are the key skills and qualifications needed to thrive as a VP Brand?

To thrive as a VP Brand, you need deep expertise in brand strategy, marketing, and leadership, usually supported by a relevant degree and significant industry experience. Familiarity with brand management platforms, market research tools, and data analytics systems is typically important. Exceptional communication, creative vision, and stakeholder management skills help set candidates apart in this role. These competencies are crucial for building strong brand identities, driving business growth, and leading cross-functional teams effectively.

How does a VP of Brand typically collaborate with other departments to ensure consistent brand messaging?

A VP of Brand works closely with marketing, product, sales, and communications teams to align on brand strategy and messaging across all channels. They often lead cross-functional meetings to review campaigns and materials, ensuring every touchpoint reflects the brand's vision and values. Regular collaboration helps identify gaps or inconsistencies and fosters a unified brand experience for customers and stakeholders. This role also involves providing guidance and training to other teams on brand guidelines and standards.
What cities are hiring for Vp Brand jobs? Cities with the most Vp Brand job openings:
What are the most commonly searched types of Brand jobs? The most popular types of Brand jobs are:
What states have the most Vp Brand jobs? States with the most job openings for Vp Brand jobs include:
Vp Brand jobs near you
Infographic showing various Vp Brand job openings in the United States as of August 2026, with employment types broken down into 74% Full Time, 25% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $165,372 per year, or $79.5 per hour.

VP Brand Marketing

The Marzetti Company

Columbus, OH • On-site

$180 - $260/hr

Other

Posted 16 days ago

Job description

Overview

The Vice President, Brand Marketingis responsible fordefining the strategic direction and businessobjectivesfor an assigned brand portfolio within the Retail business. This role owns category strategy, portfolio performance, brand positioning, and financial results to deliver sustainable growth, strong brand health, and long-term value creation.

Reporting to the Group Vice President, Retail & Innovation, this role translates consumer, customer, and marketplace insights into winning strategies, leads execution across the portfolio, and develops organizational capability to deliver profitable growth while contributing to the overall Retail portfolio strategy.

Responsibilities
  • Define category strategy, long-term growth priorities, and businessobjectivesfor an assigned portfolio.
  • Own category P&L, including revenue, profitability, financial performance, forecasting, and long-range business planning.
  • Lead portfolio strategy, including brand positioning, product portfolio, pricing, and growth priorities.
  • Identifyconsumer, customer, competitive, and marketplace opportunities to inform strategic direction and business decisions.
  • Lead annual operating plans and long-range category strategies aligned with enterprise priorities.
  • Champion innovation and commercialization initiatives within the assigned portfolio to drive profitable growth.
  • Lead cross-functional teams to successfully execute strategic initiatives and achieve businessobjectives.
  • Make business decisions that balance short-term performance with long-term brand and category growth.
  • Build strong organizational capability by developing leaders, strengthening succession, and fostering a culture of accountability, collaboration, and continuous improvement.
  • Present business performance, growth strategies, and recommendations to executive leadership.
Qualifications
  • Bachelor's degree in Marketing, Business, or related fieldrequired; MBA preferred.
  • 12+ years of progressive Brand Marketing, Brand Management, Marketing, or Consumer Packaged Goods leadership experience.
  • Demonstrated success leading brands, categories, or portfolios with full P&L accountability.
  • Proven experience developing growth strategies, managing brand portfolios, and delivering business results.
  • Experience leading cross-functional teams and influencing strategic business decisions.
  • Strong financial acumen, strategic thinking, and decision-making capabilities.
  • Exceptional leadership, communication, and executive presence.
Competencies
  • Strategic Mindset-Defines long-term category strategies that balance immediate performance with sustainable growth,anticipatemarket trends, and position the portfolio for long-term competitive advantage.
  • Consumer & Customer Focus-Shapes portfolio, positioning, and go-to-market strategies based on evolving consumer, customer, and marketplace insights to strengthen brand relevance and drive business growth.
  • CultivatesInnovation-Leads innovation and commercialization within the portfolio, ensuring initiatives are aligned to strategic priorities and deliver meaningful value for consumers, customers, and the business.
  • Drives Results-Owns category performance end-to-end, makes disciplined business decisions, and delivers profitable growth through strong financial, brand, and operational results.
  • Manages Ambiguity-Makes confident, well-reasoned decisions amid complexity and change, providing clear direction whilemaintainingfocus on strategic priorities and business outcomes.
  • Cross-Functional Leadership-Builds alignment across functions, influences without direct authority, and removes barriers to successfully execute category strategy and achieve businessobjectives.
  • Retail Execution Excellence-Ensures brand strategies translate into effective marketplace execution by driving alignment from strategy through commercialization and in-market activation.
  • Agility & Decision Making-Balances speed with thoughtful, data-informed decision making, adapting priorities as business needs evolve whilemaintainingfocus on long-termobjectives.
Working Conditions/Environment

Works in a normal office environment where the employeeis regularly required tospeak, see, hear, sit, stand, talk, type,walkand bend while moving about the facility.The noise level in the office is quiet. Occasional travel to plants or meetings isrequired.

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