ABOUT THIS ROLEPatrick Ta Beauty is looking for a talented, passionate
VP, Creative to help shape the creative vision that will define the future of our rapidly growing brand. The
VP, Creative will be responsible for refining and championing the brandโs creative vision across all consumer touchpoints, including brand identity, packaging, visual merchandising, print collateral, social assets, digital and non-digital media content, and paid media assets. This role will collaborate closely with the brand founder and Creative Director, Patrick Ta, to develop strategic and disruptive campaigns that bring his creative vision and brand aesthetic to life and capitalize on our social-first, artistry POV.
The
VP, Creative will oversee brand storytelling, as well as work with best-in-class third party partners on video production, product and lifestyle shoots, casting, and creative agency and content creation partners, when warranted. This role will report to the CEO.
ABOUT PATRICK TA BEAUTYPatrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan.ย The brand is rooted in Patrickโs decades of artistry and his signature red-carpet glow.ย The brand launched with a mission to make red carpet artistry accessible to all โ creating luxurious, easy-to-use formulas designed for bothย professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing onย products that elevate and simplify makeup application.
Patrick Ta Beauty is best known for its award-winningย duoย blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries withย pro-inspired innovation that meets consumer-friendly functionality.
ROLES & RESPONSIBILITIES- Partner with Patrick Ta, our founder and Creative Director, to guide brandย evolution with an emphasis on elevating the brandโs aesthetic POV
- Champion the brandโs creative expression across all 360 marketingย touchpoints, including product launch campaigns, social, content, website,ย in-store signage, and visual merchandising
- Finalize Brand Book to reflect authentic and ownable creative aestheticย across photography, video and product editorial style and ensure that it isย used consistently across all consumer touchpoints
- Big idea generator, pushing the boundaries of what has โbeen doneโ byย traditional beauty brands toward โwhatโs possible,โ to keep the brand at theย forefront of cultural relevance, and ahead of competitors
- Lead campaign development and execution, including ideating and refiningย concepts in partnership with copywriter, developing content capture plans,ย planning shoot production with internal and external resources, andย delivering launch asset toolkit to support channel needs (field, retail, social,ย paid media, digital)
- Translate creative vision for retail-facing assets including visualย merchandising, Sephora โboothโ design (Sephoria, SMC), in-store events, asย well as consumer experiential events
- Lead casting, photo shoots, location selection/ stage setting, and final selectsย in partnership with Creative Director
- Lead collaborations with external creative partners like photographers,ย videographers, agencies, product designers, and freelancers
- Build new processes for ideation, refinement and approval of creative work to deliver the strongest, most disruptive ideas that will set the brand apart from competitors while delivering a consistent and recognizable visual identity for the brand
- Grow and mentor creative teamย to foster continuous growth and development
- Partner closely with CMO and VP of Sales to ensure strategic and competitively
- differentiated marketing assets rooted in channel best practices
WE THINK YOUโLL BE A GREAT FIT IFโฆ- Youโre a leader & a strong communicator. You have a strong point of view andย a vision to create the campaigns and assets that will shape the future of Patrickย Ta Beauty. You can clearly communicate your creative vision and get othersย motivated and onboard.
- Youโre passionate about the beauty industry, but also inspired by fashion,ย lifestyle, and pop culture. You love beauty, and stay abreast of the latest trends,ย but also take inspiration from the broader world of fashion and pop culture. Youย have your finger on the pulse of whatโs driving trend and culture and are excitedย to learn more about how to connect with our consumer in new ways.
- Youโre driven & resourceful. You are a self-motivator with the ability to work onย multiple projects, manage several partners and meet tight deadlines seamlessly.ย You are a natural problem solver and troubleshooter.
- Youโre deeply knowledgeable about your craft. You have hands-on experienceย and have successfully ideated, shot, and delivered multiple 360 creativeย campaigns for brands and/or products in the beauty industry.
- You have a network of creative experts and freelancers. You understandย companies in the โbuildโ stage and can call upon your network, as needed, forย special projects or during high volume time periods when greater contentย production throughput is required.
- Youโre entrepreneurial at heart. Youโre energized by small teams with bigย ideas, and obsessed with finding a way to make amazing things happen. Youย are excited by the prospect of solving unique creative challenges and energizingย a team to work nimbly and creatively to maximize opportunities.
PROFESSIONAL QUALIFICATIONS- 15+ years hands-on experience art directing and designing visuals, workingย closely with copy, and content as art director within an internal brandย creative team, bringing 360 brand and/or product launch campaigns to life
- Proven experience producing, organizing, leading, and art directingย photoshoots, video shoots, and other major production events
- Expert-level experience in design tools such as InDesign and Photoshop, asย well as creative project management tools
- Exceptional communication, organizational, project management andย presentation skills. Effective collaboration skills.
- Ability to manage timelines and fast-track schedules as needed.
- Creative problem solver, idea leadership, and desire to pioneer, comfortable withย pushing for remarkable and โfinding a wayโ across every project.
- 10+ years leading creative internally for a high-growth prestige beauty orย fashion brand
- 10+years leading and building creative teams
WHAT WE OFFER- Bonus Opportunity
- Health Benefits
- 401(k) With a Company Match
- Product Discount Program
- Flexibility & Wellness Stipend
- Paid Leave Programs
- Paid Holidays & Summer Fridays
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.ย
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