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Brand Manager Jobs in Michigan (NOW HIRING)

Midwest Communications

Brand Manager

Kalamazoo, MI · On-site

The Brand Manager is the leader, champion and guardian of the WIN 98.5 brand, responsible for developing and executing a compelling programming strategy that connects with listeners, grows ratings ...

Founders Brewing Co.

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other ...

Avery Brewing

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other ...

Founders Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other ...

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other ...

Carhartt

Brand Manager II

Dearborn, MI · On-site

Brand Manager II Department: Marketing Reports to: Director of Brand Marketing Location: Dearborn Job Classification: Hybrid FLSA Status: Exempt Job Band: Professional Job Summary The Brand Manager ...

Amway

Assistant Brand Manager - Beauty (Corp)

Ada, MI · On-site

$91K - $113K/yr

Assistant Brand Manager - Beauty (Corp) Posting Start Date: 5/28/26 Posting Location: Ada (Grand Rapids), MI Requisition ID: 42746 Job title: Assistant Brand Manager - Beauty Department / Division:

Amway Inc.

Assistant Brand Manager - Beauty (Corp)

Ada, MI · On-site

$91K - $113K/yr

Assistant Brand Manager - Beauty Department / Division: Marketing / Global Beauty & Personal Care Management Salary Grade: EXA 16 Salary Range: $91,429.40 - $113,156 Location: Ada, MI *Note: This ...

Air Lift Company

MI · On-site

$120 - $160/hr

Brand Creative Sr. Manager Full Time Management Lansing, MI, US 3 days ago Requisition ID: 1164 Brand Creative Sr. Manager Air Lift, a third-generation family-owned company, was founded in 1949 in ...

Meijer, Inc.

Associate Manager, Brand Voice

Grand Rapids, MI · On-site

$83K - $108K/yr

The Associate Manager of Brand Voice is responsible for shaping and stewarding how Meijer communicates across all customer touchpoints, ensuring every message reflects clarity, consistency, and a ...

Air Lift Company

Brand Creative Sr. Manager

Lansing, MI · On-site

$110 - $160/hr

Brand Creative Sr. Manager Full Time Management Lansing, MI, US Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive ...

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All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Michigan

Brand Manager information

See Michigan salary details

$25.7K

$73.4K

$124.6K

How much do brand manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for brand manager in Michigan is $73,354.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,400.00 and $95,000.00 per year, depending on experience, location, and employer.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual wages often ranging from $70,000 to $130,000. Senior or specialized brand managers can earn higher compensation, especially in large companies or competitive markets. Strong skills in marketing, strategic planning, and data analysis can contribute to higher earnings in this role.

Is a brand manager higher than a marketing manager?

A brand manager typically focuses on developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. In many organizations, a brand manager reports to a marketing director or vice versa, and the hierarchy can vary; sometimes, a marketing manager holds a higher or equivalent position depending on the company's structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer insights, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.
More about Brand Manager jobs

What are the most commonly searched types of Brand jobs in Michigan?

The most popular types of Brand jobs in Michigan are:

What are popular job titles related to Brand Manager jobs in Michigan?

For Brand Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Brand Manager jobs in Michigan look for?

The top searched job categories for Brand Manager jobs in Michigan are:

What cities in Michigan are hiring for Brand Manager jobs?

Cities in Michigan with the most Brand Manager job openings:

Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Michigan as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $73,354 per year, or $35.3 per hour.

Brand Manager

Kalamazoo, MI

Midwest Communications, Inc.
Broadcasting • 501 - 1,000 employees
Learn more about Midwest Communications, Inc.external

Full-time

Posted 14 days ago

Job description

Description

WNWN-FM | Battle Creek, MI


WIN 98.5 and Midwest Communications, Inc is looking for a passionate, creative, and results-driven Brand Manger to lead the station's country music brand in the Battle Creek market.

The Brand Manager is the leader, champion and guardian of the WIN 98.5 brand, responsible for developing and executing a compelling programming strategy that connects with listeners, grows ratings, strengthens the station's position in the community and delivers results for our audience, clients and company.

This is a highly visible leadership position for someone who understands that successful radio is about much more than what comes out of the speakers. The Brand Manager will oversee the station's on-air product while also driving its presence across digital platforms, social media, promotions, events and the community.

The ideal candidate is a strong communicator and leader who can motivate talent, develop compelling content, identify opportunities, make decisions and hold themselves and others accountable. They should have a genuine passion for country music, local radio and the listeners we serve.


We are asking you to...

Have previous experience in radio programming, preferably as a Brand Manager, Program Director, Assistant Program Director or similar leadership role.

Have strong knowledge of country music and the country radio audience.

Be able to develop and execute a successful radio brand.

Have a strong understanding of ratings, audience research, and programming strategy.

Have a strong connection to the local community and a desire to make WIN 98.5 a meaningful part of listeners' lives.

Have a valid Michigan Driver License and an acceptable Motor Vehicle Record Check


We offer a great work environment along with a competitive wage and a comprehensive benefits package. 


Midwest Communications, Inc. is proud to be an equal opportunity employer by choice.

Apply