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Consumer Brand Manager Jobs (NOW HIRING)

CornerStone Staffing

Senior Brand Manager

Irving, TX · Hybrid

$135K - $145K/yr

CornerStone Professional Placement is partnering with an established national consumer products organization to identify a Senior Brand Manager . This highly visible role will lead brand strategy ...

New

Rank 1 Marketing

Assistant Brand Manager

Wichita, KS · On-site

$37K - $46K/yr

... consumer population in the suburban territory. The Assistant Brand Manager plays an important ... leadership role on the multi-functional brand promotions team, and as a result, the successful ...

Rank 1 Marketing

Assistant Brand Manager

Wichita, KS · On-site

$37K - $46K/yr

... consumer population in the suburban territory. The Assistant Brand Manager plays an important ... leadership role on the multi-functional brand promotions team, and as a result, the successful ...

Miller Cooper

Brand Manager

Chicago, IL · On-site

$120K - $145K/yr

Develop and execute consumer-relevant, actionable marketing plans that contribute to sales growth, brand health, and profit objectives for the Chocolove brand. * Research: Leverage research ...

AllSTEM Connections

Brand Manager

Redwood City, CA · On-site

$118K/yr

As a results-driven Brand Management professional with a passion for delivering exceptional consumer products, you will play a pivotal role in advancing the client's mission. As part of the Brand ...

North of Lovely, LLC

Brand Manager

Ada, MI · On-site

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Windquest

Brand Manager

Holland, MI

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Windquest

Brand Manager

Ada, MI

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Windquest

Brand Manager

Holland, MI · On-site

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

North of Lovely, LLC

Brand Manager

Holland, MI

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Woosh Beauty

Brand Manager

Holland, MI · On-site

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Windquest Group

Brand Manager

Grand Rapids, MI · On-site

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Windquest Group

Brand Manager

Ada, MI

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

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Consumer Brand Manager information

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$29.5K

$84.2K

$143K

How much do consumer brand manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for consumer brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a consumer brand manager?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

Is a consumer brand manager entry level?

A consumer brand manager is typically an experienced role that requires several years of marketing or brand management experience. Entry-level positions in related fields may include assistant or coordinator roles, but the brand manager position usually demands a proven track record and relevant skills such as market analysis and strategic planning.

What does a consumer brand manager get paid?

A consumer brand manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher compensation, often including bonuses and benefits. The role often requires skills in marketing, data analysis, and brand strategy.

Is a consumer brand manager a high paying job?

Consumer brand managers typically earn salaries above the national average for marketing roles, with compensation increasing with experience, education, and company size. They often receive bonuses and benefits, and roles requiring strategic skills and brand management expertise tend to be well-compensated.

What does a consumer brand manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What are some common challenges consumer brand managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

Is a consumer brand manager a stressful job?

A consumer brand manager role can be stressful due to tight deadlines, managing multiple projects, and the need to meet sales and marketing targets. The job often requires strong organizational skills, strategic thinking, and the ability to handle pressure in a fast-paced environment.
More about Consumer Brand Manager jobs
What cities are hiring for Consumer Brand Manager jobs? Cities with the most Consumer Brand Manager job openings:
What states have the most Consumer Brand Manager jobs? States with the most job openings for Consumer Brand Manager jobs include:
What job categories do people searching Consumer Brand Manager jobs look for? The top searched job categories for Consumer Brand Manager jobs are:
Consumer Brand Manager jobs near you
Infographic showing various Consumer Brand Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Senior Brand Manager

CornerStone Staffing

Irving, TX • Hybrid

$135K - $145K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

New

Job description

Senior Brand Manager

Location: Irving, TX (Hybrid: Monday-Thursday in office, Friday remote)
Employment Type: Direct Hire
Compensation: $135,000-$145,000 (+/- based on experience) + Comprehensive Benefits + Relocation Assistance for the right candidate


Lead the Strategy Behind an Iconic Consumer Brand

Are you passionate about building brands that drive consumer loyalty and business growth?

CornerStone Professional Placement is partnering with an established national consumer products organization to identify a Senior Brand Manager. This highly visible role will lead brand strategy, shape integrated marketing initiatives, and collaborate with executive leadership to drive long-term brand growth.

This is an opportunity to own brand strategy-not just execute campaigns. You'll work across research, creative, media, commercial, and digital teams to develop insight-driven marketing strategies that influence business decisions and strengthen market position.


What You'll Do
  • Develop and execute long-term brand strategy aligned with business objectives.
  • Lead annual brand planning, positioning, messaging, and go-to-market strategy.
  • Translate consumer insights and market trends into actionable marketing initiatives.
  • Partner with external creative agencies to develop compelling integrated campaigns.
  • Oversee creative development and production from concept through execution.
  • Collaborate closely with Research, Media, Commercial, and Digital teams to ensure brand consistency across all consumer touchpoints.
  • Present strategic recommendations and performance insights to senior leadership.
  • Manage multiple initiatives simultaneously while balancing strategic planning with hands-on execution.
  • Monitor campaign performance and identify opportunities to optimize brand growth.

What We're Looking For
  • 8+ years of client-side Brand Management or Brand Strategy experience.
  • Consumer Packaged Goods (CPG) experience required; experience in fast-moving consumer products strongly preferred.
  • Demonstrated success building, evolving, or repositioning brands.
  • Experience leading integrated marketing campaigns, including television and large-scale creative productions.
  • Strong background in consumer insights, brand positioning, and market research.
  • Proven ability to influence executive stakeholders through data-driven recommendations.
  • Experience managing agency relationships and cross-functional marketing initiatives.
  • Excellent communication, presentation, organization, and project management skills.
  • Bachelor's degree required.
  • MBA and bilingual Spanish skills are a plus.
  • Ability to travel approximately 15% including international travel

Success in This Role Looks Like

We're looking for someone who is:

  • Strategic yet willing to roll up their sleeves.
  • Comfortable working in a lean, fast-paced environment.
  • Confident presenting recommendations supported by data.
  • Highly organized and able to manage shifting priorities.
  • An independent self-starter who thrives with ownership and accountability.
  • Collaborative, adaptable, and naturally curious about consumer behavior.

Why You'll Love This Opportunity
  • Own and influence the direction of a nationally recognized consumer brand.
  • High visibility with senior leadership and meaningful input into strategic business decisions.
  • Opportunity to lead high-profile integrated marketing initiatives.
  • Collaborative, cross-functional environment with significant autonomy.
  • Comprehensive benefits package, including:
    • Competitive medical, dental, and vision plans
    • 401(k) with company match
    • Company-paid disability and life insurance
    • Generous paid time off and holidays
    • Relocation assistance available for qualified candidates