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Consumer Brand Manager Jobs (NOW HIRING)

Rank 1 Marketing

Assistant Brand Manager

Wichita, KS · On-site

$37.10K - $46.10K/yr

... consumer population in the suburban territory. The Assistant Brand Manager plays an important ... leadership role on the multi-functional brand promotions team, and as a result, the successful ...

Rank 1 Marketing

Assistant Brand Manager

Wichita, KS

$37.10K - $46.10K/yr

... consumer population in the suburban territory. The Assistant Brand Manager plays an important ... leadership role on the multi-functional brand promotions team, and as a result, the successful ...

AllSTEM Connections

Brand Manager

Redwood City, CA · On-site

$118.60K/yr

As a results-driven Brand Management professional with a passion for delivering exceptional consumer products, you will play a pivotal role in advancing the client's mission. As part of the Brand ...

Windquest Group

Brand Manager

Ada, MI

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Windquest Group

Brand Manager

Grand Rapids, MI

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Windquest

Brand Manager

Holland, MI · On-site

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Windquest

Brand Manager

Ada, MI

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Woosh Beauty

Brand Manager

Holland, MI · On-site

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Crocs

Consumer & Brand Insights Manager

Broomfield, CO · On-site

$115K - $125K/yr

Overview At Crocs, Inc., we are seeking a Manager, Consumer & Brand Insights to lead and manage the development of a best-in-class consumer insights function across the Crocs and HEYDUDE brands. Help ...

Windquest

Brand Manager

Grand Rapids, MI

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Windquest Group

Brand Manager

Holland, MI

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Windquest

Brand Manager

Holland, MI · On-site

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

Overview At Crocs, Inc., we are seeking a Manager, Consumer & Brand Insights to lead and manage the development of a best-in-class consumer insights function across the Crocs and HEYDUDE brands. Help ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

Overview At Crocs, Inc., we are seeking a Manager, Consumer & Brand Insights to lead and manage the development of a best-in-class consumer insights function across the Crocs and HEYDUDE brands. Help ...

Tata Consumer Products

Brand Manager

Montvale, NJ · On-site

... consumer insights and key business issues, formulating brand strategies, and planning and executing ... • Manage the day-to-day business operations, including: o Execution of marketing programs ...

Ra

Brand Manager - Consumer Goods

Marysville, OH · On-site

$100K - $130K/yr

We are a leading consumer good company and our brands are trusted to meet unique consumer needs. We ... The Brand Manager is responsible for, * The development of a comprehensive plan to profitably drive ...

Kimberly-Clark

Brand Manager

Chicago, IL

As a Brand Manager, you will put the consumer at the center of every decision and influence a broad set of internal and external partners within a matrix organization-including Supply Chain, Finance ...

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Consumer Brand Manager information

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$29.5K

$84.2K

$143K

How much do consumer brand manager jobs pay per year?

As of May 29, 2026, the average yearly pay for consumer brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Consumer Brand Manager, and why are they important?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What are some common challenges Consumer Brand Managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

What does a Consumer Brand Manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

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Consumer Brand Manager jobs near you

Assistant Brand Manager

Rank 1 Marketing

Wichita, KS • On-site

$37.10K - $46.10K/yr

Full-time

Posted yesterday

Job description

Company Description
At Rank 1 Marketing, Inc., we have developed many successful marketing campaigns that can reach your ideal customers.
Rank 1 Marketing, Inc. works hand in hand with some of the biggest clients in the world. We offer customers a unique shopping experience that can not only help educate the customer but also give each customer the right information to help make the best decision for them or their family. These campaigns happen in-store and dramatically increase sales for our clients' products and services.
Job Description
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
Our client is looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference for each of our client's brands.
General Summary:
Rank 1 Marketing has an exciting opportunity in Wichita on behalf of our client's Marketing & Brand Promotions Team for an Assistant Brand Manager. This new full-time, permanent role will report to the Sr. Director of Marketing. The successful candidate will be responsible for the development, management and execution of marketing initiatives and strategies amongst the consumer population in the suburban territory. The Assistant Brand Manager plays an important leadership role on the multi-functional brand promotions team, and as a result, the successful individual must possess strong verbal and written communication skills, along with the ability to build and cultivate consumer relationships on all levels. This is a full-time position with flexible hours and our client offers a competitive, hourly base plus performance bonuses.
Accountabilities:
1. Project Leadership
• Responsible for leading key promotional sales & marketing elements to drive brand exposure, consumer brand perception and brand market share / consumer product revenue amongst the end-consumer.
2. Creative Problem Solving
• With a 'Can Do' attitude, the Assistant Brand Manager, will be a dynamic member of both the marketing team and the promotional sales team, using his/her strong analytical skills combined with breakthrough thinking to develop powerful insights and execute consumer focused marketing strategies designed to move each brand forward and deliver unparalleled results to our client.
3. Executing with Excellence
• The successful Assistant Brand Manager will possess the ability to increase consumer brand reach, build brand recognition and develop a viable client base for each brand and its consumer based products by proactively engaging with customers on a personal level.
Qualifications
  • At least six months experience in marketing and/or promotions and/or category management preferred.
  • Experience independently managing projects & overcoming obstacles to execute with excellence
  • Strong analytical and problem solving skills with the ability to translate key insights into compelling action
  • Experience generating creative ideas that have made a meaningful difference to the organization
  • Be an independent self-starter who thrives on tacking challenges
  • Excellent written/verbal communication skills
  • Ability to understand consumers and to empathize with those unlike themselves
  • A proven track record as a strong project leader and excellent communicator
  • Have a track record of challenging conventions and an ability to initiate action
  • Team player with strong people skills and a proven ability to build relationships at all levels of the organization
  • Demonstrates energetic leadership, using a 'can-do' attitude that positively influences and energizes their team
  • Previous advertising/marketing/sales/promotions experience an asset

This is a full-time, permanent position. If you are interested in this opportunity please submit your resume by replying to this posting online. Please note that only those candidates selected for an interview will be contacted.
Additional Information
All your information will be kept confidential according to EEO guidelines.

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