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Consumer Brand Manager Jobs (NOW HIRING)

Windquest

Brand Manager

Grand Rapids, MI · On-site

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Windquest Group

Brand Manager

Holland, MI · On-site

Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities * Partner with leadership on strategic growth initiatives and long-term brand planning P&L ...

Kinder's

Brand Manager

Walnut Creek, CA · Hybrid

Identify untapped consumer opportunities by leveraging consumer and market research and performance ... consumer brand management or product management. Food and/or product innovation experience is a ...

Kinder's

Brand Manager

Walnut Creek, CA · On-site

Identify untapped consumer opportunities by leveraging consumer and market research and performance ... consumer brand management or product management. Food and/or product innovation experience is a ...

Kinder's

Brand Manager

Walnut Creek, CA · On-site

Identify untapped consumer opportunities by leveraging consumer and market research and performance ... consumer brand management or product management. Food and/or product innovation experience is a ...

Ra

Brand Manager - Consumer Goods

Marysville, OH · On-site

$100K - $130K/yr

We are a leading consumer good company and our brands are trusted to meet unique consumer needs. We ... The Brand Manager is responsible for, * The development of a comprehensive plan to profitably drive ...

Tata Consumer Products

Brand Manager

Montvale, NJ · On-site

Why we have this job The Brand Manager will serve as the brand steward to drive growth as part of ... Work across the NPD/innovation development process: identify consumer insights, develop concepts ...

Post Consumer Brands

Associate Brand Manager

Lakeville, MN · On-site

$89K - $116K/yr

Business Unit Overview Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of ... Responsibilities Associate Brand Manager Location: Lakeville, MN (Hybrid - 3 days/week in office:

Post Consumer Brands

Associate Brand Manager

Lakeville, MN · Hybrid

$89K - $116K/yr

Location Description Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about ... Responsibilities Associate Brand Manager Location: Lakeville, MN (Hybrid - 3 days/week in office:

McCormick & Company

Sr. Brand Manager

Hunt Valley, MD · Hybrid

$121K - $219K/yr

Responsible for consumer and business strategies for long-term, transformational growth in line with company strategies. Partners to deliver Frank's RedHot Brand Plans across Consumer & Branded Food ...

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Consumer Brand Manager information

See salary details

$29.5K

$84.2K

$143K

How much do consumer brand manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for consumer brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a consumer brand manager?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

Is a consumer brand manager entry level?

A consumer brand manager is typically an experienced role that requires several years of marketing or brand management experience. Entry-level positions in related fields may include assistant or coordinator roles, but the brand manager position usually demands a proven track record and relevant skills such as market analysis and strategic planning.

What does a consumer brand manager get paid?

A consumer brand manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher compensation, often including bonuses and benefits. The role often requires skills in marketing, data analysis, and brand strategy.

Is a consumer brand manager a high paying job?

Consumer brand managers typically earn salaries above the national average for marketing roles, with compensation increasing with experience, education, and company size. They often receive bonuses and benefits, and roles requiring strategic skills and brand management expertise tend to be well-compensated.

What does a consumer brand manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What are some common challenges consumer brand managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

Is a consumer brand manager a stressful job?

A consumer brand manager role can be stressful due to tight deadlines, managing multiple projects, and the need to meet sales and marketing targets. The job often requires strong organizational skills, strategic thinking, and the ability to handle pressure in a fast-paced environment.
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What job categories do people searching Consumer Brand Manager jobs look for? The top searched job categories for Consumer Brand Manager jobs are:
Consumer Brand Manager jobs near you
Infographic showing various Consumer Brand Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Brand Manager

Windquest

Grand Rapids, MI • On-site

Full-time

Re-posted 18 days ago

Job description

BRAND MANAGER

 

 

ABOUT US

Welcome to Woosh! We’re a team who appreciate the joy of makeup, but what we truly love is living life to the fullest.

At Woosh, we believe that makeup should be simple, affordable, and quick—never a burden. That's why we've created sophisticated but easy-to-use makeup that helps you look and feel your best. Our products are designed for everyone from busy moms and globetrotters to CEOs, students, makeup newbies, and beauty enthusiasts. No matter what life throws your way, a Fold Out Face and a positive attitude are all you need to tackle your day like the boss you are.

 

We're Woosh, and we've got your back. Join us and discover makeup that fits seamlessly into your life, not the other way around.

 

ABOUT THE POSITION

 

The Brand Manager will play a critical role in driving the overall growth, performance, and execution of the Woosh Beauty brand across marketing, retail, operations, and distribution. This individual will serve as a key connector between internal teams and external partners to ensure the brand is positioned for long-term growth and profitability.

This role is highly cross-functional and business-oriented, requiring a balance of brand management, commercial strategy, operational coordination, and financial ownership. The Brand Manager will help oversee key areas of brand performance including revenue growth, gross margin improvement, promotional effectiveness, retail execution, and overall P&L performance.

The ideal candidate is both strategic and execution-focused, comfortable managing relationships with retailers, vendors, agencies, and distribution partners, including maintaining ongoing communication and alignment with the distribution center (DC) regarding inventory flow, fulfillment, timelines, and operational performance.

This role is ideal for someone who enjoys driving business results, building relationships, and helping scale a growing consumer brand in a fast-paced entrepreneurial environment.

 

RESPONSIBILITIES AND DUTIES

 

Brand Strategy & Business Growth

  • Help develop and execute the overall Woosh Beauty brand strategy aligned with company growth goals
  • Ensure consistent brand positioning, messaging, voice, and visual identity across all consumer touchpoints
  • Identify opportunities to grow market share, improve customer engagement, and strengthen brand awareness
  • Monitor beauty industry trends, competitor activity, consumer insights, and emerging opportunities
  • Partner with leadership on strategic growth initiatives and long-term brand planning

P&L & Commercial Performance

  • Support ownership and management of brand P&L performance including revenue, gross margin, promotional spend, and operating expense tracking
  • Analyze financial performance across products, channels, and retail partners to identify risks, opportunities, and growth strategies
  • Collaborate with leadership and finance resources on forecasting, budgeting, pricing strategies, and profitability planning
  • Monitor ROI on marketing campaigns, promotions, launches, and retail initiatives
  • Recommend actions to improve sales performance, inventory efficiency, and overall brand profitability

Retail, Distribution & Partner Management

  • Serve as a primary point of coordination across marketing, retail, operations, distribution, and external partners
  • Maintain strong communication and relationships with vendors, agencies, retail accounts, and distribution partners, including the DC
  • Coordinate inventory planning, fulfillment alignment, promotional timing, and operational readiness with the DC and supply chain partners
  • Support retail launches, merchandising initiatives, promotional planning, and account-specific marketing efforts
  • Analyze sales trends and customer feedback to identify opportunities and recommend action plans
  • Assist in forecasting discussions and inventory planning coordination as needed

Cross-Functional Collaboration

  • Coordinate cross-functional initiatives to ensure alignment on campaigns, promotions, launches, and retail priorities
  • Partner closely with marketing on campaigns, influencer partnerships, social media strategy, and brand storytelling
  • Collaborate with operations and supply chain partners to proactively identify and resolve issues related to logistics, inventory, and fulfillment
  • Support communication and relationship management with agencies, vendors, and strategic partners

Reporting & Analytics

  • Track and report on key brand performance metrics including sales growth, gross margin, campaign performance, retailer feedback, and customer engagement
  • Build and present business reviews, forecasts, and performance updates for leadership and key stakeholders
  • Use financial and operational data to evaluate business health and recommend strategic actions
  • Prepare presentations and reporting materials for internal and external stakeholders

EDUCATION AND EXPERIENCE

  • 3–6 years of experience in brand management, product management, or a related role within consumer goods or beauty
  • Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience
  • 5+ years of experience in brand management, beauty, consumer products, retail, or related industries
  • Strong understanding of brand growth strategy, retail operations, and financial business management
  • Experience managing or influencing brand P&L performance, budgets, forecasting, or profitability initiatives preferred
  • Experience working cross-functionally with marketing, retail, operations, and distribution teams
  • Experience managing relationships with external vendors, retailers, agencies, or supply chain partners
  • Excellent communication, presentation, and relationship management skills
  • Strong organizational and project management abilities
  • Analytical mindset with the ability to translate insights into action
  • Comfortable operating in a fast-paced, entrepreneurial environment
  • Passion for beauty, consumer products, and brand storytelling

WHY JOIN US

At Woosh, you will be part of a passionate and dedicated team committed to making a difference in the beauty industry. We offer a supportive and collaborative work environment where your contributions will be valued, and your professional growth will be nurtured. If you are ready to take on a challenging and rewarding role in a dynamic start-up, we would love to hear from you.

Apply