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Consumer Brand Manager Jobs (NOW HIRING)

As a Brand Manager, you will put the consumer at the center of every decision and influence a broad set of internal and external partners within a matrix organization-including Supply Chain, Finance ...

As a Brand Manager, you will put the consumer at the center of every decision and influence a broad set of internal and external partners within a matrix organization-including Supply Chain, Finance ...

As a Brand Manager, you will put the consumer at the center of every decision and influence a broad set of internal and external partners within a matrix organization-including Supply Chain, Finance ...

Brand Manager

Chicago, IL · Hybrid

$85K - $110K/yr

Brand Manager Experience level: 4-7 years Salary: $85,000 - $110,000 Work structure: Hybrid (2 days ... This role is highly creative, requiring a blend of strategic thinking, consumer insight, and the ...

Associate Brand Manager Location: Summit NJ 07901 Duration: 06 months Description: This position ... consumer needs and preferences to support everyday decisions and business actions • Partner with ...

Business Brand Manager

Los Angeles, CA · On-site

$110K - $150K/yr

Prior experience managing a premium, highly nutritious consumer brand is strongly preferred * Experience with premium-priced products in competitive categories, including an understanding of thin ...

The Brand Manager's primary responsibility is assisting the Director of Marketing in defining ... Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of ...

Brand Manager

Nashville, TN · Remote

$78K - $125K/yr

He/She will analyze market trends, consumer insights, and brand performance metrics to inform ... Own and manage the Nokian Tyres brand strategy in North America, ensuring alignment with global ...

Associate Brand Manager Location: Summit NJ 07901 Duration: 06 months Description: This position ... consumer needs and preferences to support everyday decisions and business actions • Partner with ...

The Brand Manager's primary responsibility is assisting the Director of Marketing in defining ... Utilize consumer insights in recommending and reviewing marketing programs. Lead the execution of ...

Business Brand Manager

Vernon, CA · Hybrid

$110K - $150K/yr

Prior experience managing a premium, highly nutritious consumer brand is strongly preferred * Experience with premium-priced products in competitive categories, including an understanding of thin ...

As the Brand Manager, you will be the day-to-day steward of how our brand shows up in the world ... Translate consumer insights into a clear understanding of who our consumer is, and turn that ...

As the Brand Manager, you will be the day-to-day steward of how our brand shows up in the world ... Translate consumer insights into a clear understanding of who our consumer is, and turn that ...

As the Brand Manager, you will be the day-to-day steward of how our brand shows up in the world ... Translate consumer insights into a clear understanding of who our consumer is, and turn that ...

We are a leading consumer good company and our brands are trusted to meet unique consumer needs. We ... The Brand Manager is responsible for, * The development of a comprehensive plan to profitably drive ...

As the Brand Manager, you will be the day-to-day steward of how our brand shows up in the world ... Translate consumer insights into a clear understanding of who our consumer is, and turn that ...

Success in this role requires an entrepreneurial spirit, a passion for great food, consumer ... Brand Management / Marketing: own the brand and drive marketing initiatives that contribute market ...

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Consumer Brand Manager information

See salary details

$29.5K

$84.2K

$143K

How much do consumer brand manager jobs pay per year?

As of May 30, 2026, the average yearly pay for consumer brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Consumer Brand Manager, and why are they important?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What are some common challenges Consumer Brand Managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

What does a Consumer Brand Manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

More about Consumer Brand Manager jobs
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What states have the most Consumer Brand Manager jobs? States with the most job openings for Consumer Brand Manager jobs include:
What job categories do people searching Consumer Brand Manager jobs look for? The top searched job categories for Consumer Brand Manager jobs are:
Brand Manager

Full-time

Retirement

Posted 21 days ago


Kimberly-Clark rating

8.6

Company rating: 8.6 out of 10

Based on 63 frontline employees who took The Breakroom Quiz

26th of 511 rated manufacturers


Job description

Brand ManagerJob Description

Join the team behind iconic brands like Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, Depend, and Kimberly-Clark Professional. At Kimberly-Clark, it's all here for you-innovation, growth, and the chance to make a real impact.

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:

In this Brand Manager role, you'll play a critical role in shaping the future of the Thinx brand in North America. This role is wellsuited for an experienced brand marketer who thrives in a fastpaced, collaborative environment and is motivated by building purposeled brands with cultural relevance and impact. The Brand Manager is accountable for driving business planning and marketing execution for the Thinx brand and the objective of this role is to deliver sustainable, organic growth grounded in deep consumer understanding, clear brand positioning, and strong innovation and marketing plans that drive sales, profit, share, and brand equity.

As a Brand Manager, you will put the consumer at the center of every decision and influence a broad set of internal and external partners within a matrix organization-including Supply Chain, Finance, Sales Operations, regional teams, and agency partners-to deliver strong DTC and brand outcomes. This role reports to the Senior Brand Manager. In this role, you will:

  • Develop and execute the Thinx brand strategy to drive awareness, loyalty, and profitable growth, ensuring consistent brand expression across all consumer touchpoints.

  • Define, track, and act on key brand health and performance metrics, including market share, penetration, and consumer loyalty.

  • Lead market analysis, competitive benchmarking, and consumer research in partnership with insights teams to identify trends and growth opportunities.

  • Translate consumer insights into clear brand claims, strong positioning, and product and innovation priorities.

  • Manage the local product portfolio, including innovation, pricing, and packaging, and lead integrated gotomarket planning for new product launches.

  • Partner closely with Trade Marketing and Sales to deliver effective shopper marketing, instore execution, and retailerspecific activations across retail and DTC channels.

  • Track and manage brand financial performance, identifying opportunities to improve profitability through pricing, portfolio, or efficiency initiatives.

  • Collaborate crossfunctionally with Supply Chain, Finance, Sales Operations, and regional teams to ensure seamless execution and market readiness.

  • Manage external agency partners, including Shopify and Publicis Sapient, to deliver strong DTC and brand outcomes.

To succeed in this role, you will need the following qualifications:

Required Qualifications

  • 7+ years of prior marketing experience in brand management or closely related roles.

  • Bachelor's degree in Marketing, Business, or a related field.

  • Strong understanding of all P&L management levers, with a proven track record of delivering business results and driving brand growth in a competitive environment.

  • Strong communication, presentation, and influencing skills, with the ability to clearly articulate ideas in English.

  • Strong analytical, problemsolving, decisionmaking, influencing, and storytelling/communication skills.

  • Entrepreneurial, cando mindset with the ability to break down growth barriers, keep projects on track, and perform effectively in changing circumstances.

  • Collaborative working style with the ability to bring diverse teams together, challenge the status quo, take initiative, and move ideas forward.

Preferred Qualifications

  • MBA or advanced degree.

  • Experience with DTCnative or highly eCommercedriven brands.

  • Handson experience with Shopify and managing external partners for DTC website/platform operations.

  • Familiarity with Conversion Rate Optimization (CRO), A/B testing, and user journey mapping.

  • Experience driving brand performance within eCommerce and/or DTC business models, including collaboration with digital, performance marketing, CX, or site merchandising teams.

  • Exposure to demand, volume, or digital channel forecasting, or Integrated Business Planning / S&OP processes.

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark
We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print....

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers.When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark's applicable mobility policies.The benefits/policy provided will be decided at Kimberly-Clark's sole discretion.

#LI-Hybrid

Salary Range: 140,320 - 173,360 USDAt Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.Primary LocationChicago Commercial CenterAdditional LocationsWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull time

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About Kimberly-Clark

Sourced by ZipRecruiter

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands--and so does the rest of the world. In fact, 25% of people in the world use Kimberly-Clark products every day. We know that these amazing Kimberly-Clark products wouldn't exist without skilled workers, like you. Here, you'll use your skills to make some of the most helpful things for billions of people all around the world - all in a safe, stable, and caring environment. While our products support better lives for billions of people around the world, our company passionately supports the ability for over 45,000 employees to do their best work and enjoy life.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

Irving, TX, US

Year founded

1872