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Consumer Brand Manager Jobs (NOW HIRING)

Ruiz Food Products

Brand Manager

Frisco, TX · On-site

Success in this role requires an entrepreneurial spirit, a passion for great food, consumer ... Brand Management / Marketing: own the brand and drive marketing initiatives that contribute market ...

Ruiz Food Products, Inc.

Brand Manager

Frisco, TX · On-site

$130K - $155K/hr

Success in this role requires an entrepreneurial spirit, a passion for great food, consumer ... Brand Management / Marketing: own the brand and drive marketing initiatives that contribute market ...

Risewell Homes

Brand Manager

Dallas, TX

The Brand Manager at Risewell Homes is a highly visible, cross-functional role responsible for stewarding and growing the Risewell brand across all markets, neighborhoods, and consumer touchpoints.

Big Green Egg, Inc.

Brand Manager

Atlanta, GA · On-site

The Brand Manager will report to the Director of Brand & Digital Growth. He or she will be ... This person will work to enhance consumer engagement, grow market share, and deliver measurable ...

Big Green Egg

Brand Manager

Atlanta, GA

The Brand Manager will report to the Director of Brand & Digital Growth. He or she will be ... This person will work to enhance consumer engagement, grow market share, and deliver measurable ...

Swisher

Brand Manager

Jacksonville, FL · On-site

The Brand Manager is responsible for the development and execution of marketing strategies and ... Translate consumer insights into strategies that strengthen brand equity and drive demand * Align ...

Risewell Homes

Brand Manager

Dallas, TX · On-site

The Brand Manager at Risewell Homes is a highly visible, cross-functional role responsible for stewarding and growing the Risewell brand across all markets, neighborhoods, and consumer touchpoints.

Riviana Foods

Brand Manager, Success

Houston, TX · Hybrid

Brand Manager, Success ID: 1583 Location: Houston, TX Department: Marketing More about this job ... Become an expert on consumer insights: demographics, purchase behavior, market segmentation ...

General Mills

Brand Manager

Minneapolis, MN · On-site

$106.80K - $178.10K/yr

Brand Management at General Mills is the engine of our success. We're looking for dynamic, data ... Lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural ...

System One Holdings, LLC

Brand Manager

Neptune, NJ · On-site

$85K - $100K/yr

Partner cross-functionally to translate consumer insights into compelling propositions and support ... brand management, innovation marketing, or product marketing within CPG. * Hands-on experience ...

Risewell Homes

Brand Manager

Dallas, TX

The Brand Manager at Risewell Homes is a highly visible, cross-functional role responsible for stewarding and growing the Risewell brand across all markets, neighborhoods, and consumer touchpoints.

Hain Celestial

Brand Manager, Innovation

This role connects brand strategy, consumer insight, and market opportunity to define the next sources of growth for the portfolio. The Brand Manager, Innovation will identify emerging consumer needs ...

General Mills

Brand Manager

Minneapolis, MN

$106.80K - $178.10K/yr

Brand Management at General Mills is the engine of our success. We're looking for dynamic, data ... Lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural ...

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Consumer Brand Manager information

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$29.5K

$84.2K

$143K

How much do consumer brand manager jobs pay per year?

As of May 30, 2026, the average yearly pay for consumer brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Consumer Brand Manager, and why are they important?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What are some common challenges Consumer Brand Managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

What does a Consumer Brand Manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

More about Consumer Brand Manager jobs
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What job categories do people searching Consumer Brand Manager jobs look for? The top searched job categories for Consumer Brand Manager jobs are:
Consumer Brand Manager jobs near you
Brand Manager

Brand Manager

Ruiz Food Products

Frisco, TX • On-site

Full-time

Posted 12 days ago

Job description

Ruiz Foods-family owned since 1964 and one of the largest Hispanic-owned companies in the U.S.-is seeking a high-impact Brand Manager to lead growth for El Monterey, the #1 frozen Mexican food brand in the US. This role owns end-to-end strategy of a key business segment, blending strategic thinking with hands-on execution to drive market share and profitable growth.
As Brand Manager, you will translate long-term priorities and insights into winning strategies and annual brand plans. You'll partner cross-functionally to build compelling, data-driven go-to-market strategies that fuel customer growth while leading innovation and renovation product initiatives from concept to launch. This role requires a strong operator who can manage portfolio performance, deliver against financial targets, all while ensuring brand consistency and impact across touchpoints. Success in this role requires an entrepreneurial spirit, a passion for great food, consumer curiosity and the ability to lead projects and people to deliver results in a fast-paced environment.
Are you looking for career development opportunities in an exciting company that cares about its team members and consumers alike? Come join our team and help us continue our industry-leading track record of growth, quality, and delicious food!
COMPENSATION: 130,000 - 155,000/year Depending on Experience, Bonus Eligible
RESPONSIBILITIES:
  • Strategy & Insights: analyze market trends, consumer research, and customer performance to guide both our short and long-term strategy; make recommendations to increase consumer preference and grow the business rooted in insights; assist with marketing research as needed
  • Annual Brand Planning: translate long-term priorities into actionable brand initiatives; lead creation of the annual marketing / brand plan for your assigned segments of the business to accomplish company goals.
  • Brand Management / Marketing: own the brand and drive marketing initiatives that contribute market share and profitable growth for your assigned segments; track performance and adjust plans to achieve results
  • Product Innovation & Renovation: lead I&R product development from idea to launch and optimize the portfolio for assigned segments; contribute to the development of the long-term innovation pipeline and price pack architecture for the brand; build strong partnership with R&D, Sales, Operations, Supply Chain and Finance leads for best-in-class execution.
  • Go to Market: Work in close collaboration with sales, category management, e-commerce, and other commercial partners to develop fact based / data-driven selling stories that position the brand, our products, and various key initiatives as growth propositions to our customers.
  • Project Management: strong organizational skills and demonstrated experience managing cross-functional teams and outside agencies to commercialize new ideas; Smartsheets experience a plus.
  • Data Analysis & Reporting: proven ability to use consumer research, syndicated / market data, and financial analysis to identify profitable growth opportunities; actively monitor category and competitive activity to inform business decisions and reporting for leadership.
  • Budget Management: manage annual budget to ensure business units meet financial goals; P&L experience a plus.
  • People Management: ability to coach and develop direct reports to get the best from them; contribute to building their marketing capabilities and leadership skills

QUALIFICATIONS:
  • Proven 5+ years experience in marketing, preferably within the consumer packaged goods (CPG) of food / beverage industry.
  • Bachelor's degree in Marketing, Communications, or related field; MBA a plus.
  • Highly curious and a strategic thinker with P&L understanding.
  • Strong analytical skills with ability to translate data into actionable insights and brand performance narratives; IRI/Nielsen/Circana experience required.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate with other departments and outside agencies to accomplish objectives
  • Must have strong organizational skills, ability to navigate ambiguity, and a bias for action

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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