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Consumer Brand Manager Jobs (NOW HIRING)

ijwwhiskey

Brand Manager

Beverly Hills, CA

Reporting to the CMO, you will be responsible for ensuring a clear consumer target for each brand ... Agency Management: Lead the efforts of all Agencies that are partnering with IJW on the success of ...

Everyday Dose Inc.

Brand Manager

Austin, TX · Hybrid

As the Brand Manager, you will be the day-to-day steward of how our brand shows up in the world ... Translate consumer insights into a clear understanding of who our consumer is, and turn that ...

Ra

Brand Manager

Marysville, OH

$100K - $130K/yr

We are a leading consumer good company and our brands are trusted to meet unique consumer needs. We ... The Brand Manager is responsible for, * The development of a comprehensive plan to profitably drive ...

IJW Whiskey Company

Brand Manager

Beverly Hills, CA · On-site

$185K/yr

Reporting to the CMO, you will be responsible for ensuring a clear consumer target for each brand ... Agency Management: Lead the efforts of all Agencies that are partnering with IJW on the success of ...

Everyday Dose Inc.

Brand Manager

Austin, TX · On-site

As the Brand Manager, you will be the day-to-day steward of how our brand shows up in the world ... Translate consumer insights into a clear understanding of who our consumer is, and turn that ...

Cariloha

Brand Manager

Sandy, UT · On-site

Consumer Insights & Analytics * Analyze consumer behavior, brand health metrics, and campaign ... Budget Management * Manage assigned brand marketing budgets. * Track spending and campaign ROI.

Ruiz Food Products, Inc.

Brand Manager

Frisco, TX

Success in this role requires an entrepreneurial spirit, a passion for great food, consumer ... Brand Management / Marketing: own the brand and drive marketing initiatives that contribute market ...

Ruiz Food Products

Brand Manager

Frisco, TX · On-site

Success in this role requires an entrepreneurial spirit, a passion for great food, consumer ... Brand Management / Marketing: own the brand and drive marketing initiatives that contribute market ...

Ruiz Food Products, Inc.

Brand Manager

Frisco, TX · On-site

$130K - $155K/hr

Success in this role requires an entrepreneurial spirit, a passion for great food, consumer ... Brand Management / Marketing: own the brand and drive marketing initiatives that contribute market ...

Cariloha

Brand Manager

Sandy, UT

Consumer Insights & Analytics * Analyze consumer behavior, brand health metrics, and campaign ... Budget Management * Manage assigned brand marketing budgets. * Track spending and campaign ROI.

Big Green Egg, Inc.

Brand Manager

Atlanta, GA · On-site

The Brand Manager will report to the Director of Brand & Digital Growth. He or she will be ... This person will work to enhance consumer engagement, grow market share, and deliver measurable ...

sauerbrands

Brand Manager

Richmond, VA · On-site

We are looking for an experienced CPG Brand Manager with 5-7 years of experience in consumer-packaged goods (CPG). The ideal candidate will be responsible for developing and executing brand & e ...

System One

Brand Manager

Neptune City, NJ · On-site

$75K - $90K/yr

Partner cross-functionally to translate consumer insights into compelling propositions and support ... brand management, innovation marketing, or product marketing within CPG. * Hands-on experience ...

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Consumer Brand Manager information

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$29.5K

$84.2K

$143K

How much do consumer brand manager jobs pay per year?

As of Jul 15, 2026, the average yearly pay for consumer brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Consumer Brand Manager, and why are they important?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

What qualifications do I need to be a brand manager?

A brand manager typically needs a bachelor's degree in marketing, business, or a related field. Relevant skills include strong communication, analytical abilities, and experience with market research and branding strategies; some roles may prefer or require an MBA or professional certifications like the Certified Brand Manager (CBM).

How much do you get paid as a brand manager?

Consumer brand managers typically earn a median annual salary of around $85,000 to $130,000, depending on experience, location, and company size. Entry-level positions may start lower, while experienced managers or those in senior roles can earn higher compensation, often supplemented with bonuses and benefits.

What does a Consumer Brand Manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What are some common challenges Consumer Brand Managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

How much is a brand manager paid?

A consumer brand manager's average salary in the United States ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior or specialized brand managers can earn higher compensation, often including bonuses and benefits. Strong skills in marketing, data analysis, and brand strategy are typically required for higher-paying roles.

What is the highest salary for a brand manager?

The highest salaries for consumer brand managers can exceed $150,000 annually, especially for those with extensive experience, strong strategic skills, and working in large corporations or competitive markets. Senior or executive-level brand managers, such as Brand Directors or Vice Presidents, often earn significantly more, sometimes over $200,000 including bonuses and incentives.
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What cities are hiring for Consumer Brand Manager jobs? Cities with the most Consumer Brand Manager job openings:
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Consumer Brand Manager jobs near you
Infographic showing various Consumer Brand Manager job openings in the United States as of July 2026, with employment types broken down into 68% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.
Sr. Brand Manager

Sr. Brand Manager

Prestige Consumer Healthcare Inc.

Tarrytown, NY • On-site

Full-time

Posted 16 days ago

Job description

Prestige Consumer Healthcare is a company that focuses on product innovation and quality over-the-counter healthcare products to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are one of the largest independent providers of over-the counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.
JOB SUMMARY:
We are seeking a highly motivated, entrepreneurial Senior Brand Manager to act as a business owner for several leading eye and ear care brands. This individual will bring a self-starting mindset, strong analytical discipline, strategic thinking, and creative problem-solving to drive sustainable growth. The ideal candidate is comfortable operating in a fast-paced, hands-on environment; can move seamlessly from insight to strategy to execution; and is energized by building brands through consumer insights, media effectiveness, innovation, and strong cross-functional leadership.
MAJOR RESPONSIBILITIES/ACTIVITIES:
  1. Brand plan development and P&L management - Develop brand plans that achieve company P&L targets, including advertising, promotions, research, innovation, and other brand-building initiatives. Work collaboratively with internal and external partners to drive superior market results. General management capabilities, including forecasting, annual planning, and P&L ownership, are required.
  2. Program management and execution - Manage the day-to-day execution of brand programs, including timeline management, budget ownership, program analysis, and agency coordination. Experience with annual planning and executing digitally focused marketing campaigns, including paid social, SEM, SEO, influencer, organic social, content creation, connected TV/streaming TV, programmatic video, and display.
  3. Market analysis - Analyze consumption, shipment, financial, category, competitive, and marketplace data to identify trends, report on business performance, and uncover growth opportunities. Translate analysis into actionable insights and recommendations that support brand and enterprise decision making.
  4. Sales collaboration and support - Bring strong commercial and brand acumen across brick-and-mortar and ecommerce channels, specifically Amazon and Walmart.com. Partner closely with Sales and Category Management to develop best-in-class retailer presentation materials, selling stories, and customer support resources
QUALIFICATIONS: minimum required combination of education and experience, and knowledge, skills and
abilities that demonstrates proficiency in the above referenced duties:
  • Education: Bachelor's degree or MBA in Marketing, or equivalent work experience.
  • Experience Required: Minimum of 8 years of related brand marketing experience, including current or prior experience at the Senior Brand Manager level. Client-side brand management experience required; agency experience alone is not sufficient.
  • Preferred: CPG brand management experience with ownership of P&L or meaningful business results; OTC, personal care, HBA, home care, or other consumer healthcare experience preferred. Experience managing agency partners and leading cross-functional teams required. Media strategy, retail media, ecommerce, innovation, pricing, and commercialization experience strongly preferred. Open to DTC CPG experience, but not DTC-only backgrounds.
Required Skills/Abilities:
  • Demonstrated leadership and team skills - Delivers strong business results by working collaboratively with internal and external partners. Uses available resources effectively to overcome challenges, achieve business objectives, and take ownership where appropriate.
  • Media and agency management - Experience developing and evaluating integrated media plans acrossmodern media channels (digital, social, streaming/CTV, influencer, etc.). Ability to partnerwith agencies to set clear objectives, assess performance, optimize spend, and drive growth.
  • Strategic brand-building skills - Leads development of annual and long-range brand strategy; identifies growth opportunities through consumer, category, competitive, and financial analysis. Brings fresh thinking to brand strategy, consumer engagement, innovation, media activation, and problem solving, while grounding ideas in consumer insight and business objectives.
  • Consumer and category curiosity - Demonstrates curiosity about consumers, shoppers, competitors, culture, and marketplace trends. Proactively seeks out data, insights, and new ideas to uncover growth opportunities and challenge assumptions.
  • Analytical and problem-solving skills - Converts analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data, identify core issues, and develop clear action plans. Resourceful in achieving objectives and results despite obstacles.
  • Candidate should be comfortable with and have experience in the following areas:
    • Syndicated data / consumption data
    • P&L analysis
    • Forecasting
    • Pricing
    • Market share and velocity analysis
    • Marketing ROI / campaign performance
    • Retailer and ecommerce performance
  • Strong communication and influence skills - Communicates in a clear, concise, and persuasive style. Leads thinking across marketing, cross-functional partners, and agencies. Builds strong relationships with agencies, vendors, and internal teams, and inspires others to deliver against shared objectives.
  • Results and data orientation - Focuses on what needs to be achieved, how success will be measured, and how to deliver results in the right way.
  • Energized by an entrepreneurial environment - Comfortable in a hands-on environment and willing to roll up their sleeves to get things done. Able to make sound decisions with limited information and resources. Self-reliant, proactive, and resourceful, with a pioneering spirit and strong follow- through on commitments.
OTHER
  • High proficiency in computer skills, including Microsoft Office
  • Minor travel; up to 10%, mainly in North America.

LANGUAGE SKILLS:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY:
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
#HybridWork: We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).
Work Hours: 40 hours per week
Compensation Range: $160,000.00 - $185,000.00 annually

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