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Consumer Brand Manager Jobs in Appleton, WI (NOW HIRING)

US Bank

Co-brand; Senior Product Manager

Oshkosh, WI · On-site

$123K - $163K/yr

... in co-brand credit card programs, strong partner management skills, and a passion for delivering ... consumer and partner-facing roles Preferred Skills/Experience: * Experience working in financial ...

ITW Miller

Product Manager - Retail

Appleton, WI

Possess the aptitude to understand product capabilities and consumer needs. * Analytical ... brand management, merchandising, or commercialization experience supporting physical products sold ...

Fleet Farm

Social Media Manager

Appleton, WI · On-site

... consumer-facing brand, retailer, lifestyle brand, or marketing agency. * Experience with social media management platforms such as Hootsuite, Sprout Social, Sprinklr, Buffer, or similar tools.

Mobile Link

District Manager (63375)

Appleton, WI · On-site

$60K - $80K/yr

... brand. Your leadership will directly impact business success, team development, and customer ... consumer electronics, but open to retail leaders from QSR and other industries). * Multi-unit ...

Mobilelink USA LLC

District Manager (63375)

Appleton, WI · On-site

$80K - $100K/yr

... brand. Your leadership will directly impact business success, team development, and customer ... consumer electronics, but open to retail leaders from QSR and other industries). * Multi-unit ...

Firehouse Subs

Assistant Manager

Oshkosh, WI · On-site

$15 - $19/hr

Firehouse Subs is a brand built on decades of fire and police service, steaming hot subs piled ... In 2015, Firehouse Subs was ranked No. 1 consumer choice for welcoming and comfortable atmosphere ...

Firehouse Subs

Assistant Manager

Oshkosh, WI · On-site

$15 - $19/hr

Firehouse Subs is a brand built on decades of fire and police service, steaming hot subs piled ... In 2015, Firehouse Subs was ranked No. 1 consumer choice for welcoming and comfortable atmosphere ...

Amcor

Marketing Manager

Oshkosh, WI · On-site

... Brand Marketing Manager, you will be the architect of our market leadership strategy-creating a ... Consumer & Customer Insights * Lead B2B and B2C insight programs to inform market entry and ...

Amcor plc

Marketing Manager

Oshkosh, WI · On-site

... Brand Marketing Manager, you will be the architect of our market leadership strategy-creating a ... Consumer & Customer Insights * Lead B2B and B2C insight programs to inform market entry and ...

Carter's

Sales Manager (Part Time)

Appleton, WI · On-site

As a Part Time Sales Manager, you will be the first face of the brand for growing families. You'll ... Source: Circana/ Consumer Tracking service, U.S. dollar share, 12 months ending September 2023.

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All JobsConsumer Brand JobsConsumer Brand Manager JobsConsumer Brand Manager Jobs in Appleton, WI

Consumer Brand Manager information

See Appleton, WI salary details

$28.8K

$82.1K

$139.5K

How much do consumer brand manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for consumer brand manager in Appleton, WI is $82,117.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,200.00 and $106,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a consumer brand manager?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

Is a consumer brand manager entry level?

A consumer brand manager is typically an experienced role that requires several years of marketing or brand management experience. Entry-level positions in related fields may include assistant or coordinator roles, but the brand manager position usually demands a proven track record and relevant skills such as market analysis and strategic planning.

What does a consumer brand manager get paid?

A consumer brand manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher compensation, often including bonuses and benefits. The role often requires skills in marketing, data analysis, and brand strategy.

Is a consumer brand manager a high paying job?

Consumer brand managers typically earn salaries above the national average for marketing roles, with compensation increasing with experience, education, and company size. They often receive bonuses and benefits, and roles requiring strategic skills and brand management expertise tend to be well-compensated.

What does a consumer brand manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What are some common challenges consumer brand managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

Is a consumer brand manager a stressful job?

A consumer brand manager role can be stressful due to tight deadlines, managing multiple projects, and the need to meet sales and marketing targets. The job often requires strong organizational skills, strategic thinking, and the ability to handle pressure in a fast-paced environment.
What are popular job titles related to Consumer Brand Manager jobs in Appleton, WI? For Consumer Brand Manager jobs in Appleton, WI, the most frequently searched job titles are:
What job categories do people searching Consumer Brand Manager jobs in Appleton, WI look for? The top searched job categories for Consumer Brand Manager jobs in Appleton, WI are:
What cities near Appleton, WI are hiring for Consumer Brand Manager jobs? Cities near Appleton, WI with the most Consumer Brand Manager job openings:
Consumer Brand Manager jobs near you
Infographic showing various Consumer Brand Manager job openings in Appleton, WI as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $82,117 per year, or $39.5 per hour.

Associate Brand Manager

Trilliant Food & Nutrition, LLC

Little Chute, WI • On-site

$96K - $110K/yr

Full-time

Posted 14 days ago

Trilliant Food & Nutrition rating

6.0

Company rating: 6.0 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

324th of 435 rated food and drinks producers

Job description

Description
About Us:
Trilliant Food & Nutrition is a leading manufacturer of premium coffees products, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.
Horseshoe Beverage Company, Trilliant's sister company based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent, cutting-edge equipment, and a vertically integrated supply chain, we drive innovation and consistently deliver the highest quality products to our customers-first and fast.
Our brand portfolio includes Dutch Bros®, Victor Allen's®, and Nurri™, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.
Our Core Values:
Position Overview:
Trilliant Food & Nutrition is looking for an Associate Brand Manager to support strategic initiatives and day-to-day execution for our licensed Dutch Bros product portfolio. The ideal candidate is energized by uncovering consumer insights, contributing to category strategy, and working cross-functionally to bring winning ideas to market.
Key Responsibilities:
Strategic & Commercial Leadership
  • Support the development and execution of strategic plans that drive brand growth and equity within licensed categories and channels.
  • Assist in annual planning and forecasting to inform business strategies and product roadmaps.
  • Identify brand-building opportunities across new products, marketing initiatives, and emerging channels.
  • Ensure brand strategy and execution align with Dutch Bros' vision and Trilliant's commercial objectives.

Sales & Go-to-Market Execution
  • Assist with the development and execution of annual product line strategies and plans.
  • Collaborate with Sales and Marketing teams to execute go-to-market plans that maximize retail and e-commerce performance.
  • Develop retail activation strategies and support promotional execution to drive velocity.
  • Lead cross functional team on development and execution of sell sheets and merchandising playbooks.

Brand Stewardship
  • Manage brand approvals across packaging and marketing campaigns, ensuring adherence to brand guidelines.
  • Maintain a clear understanding of the licensor's brand tone, values, and visual identity-and uphold them in all executions.

Innovation & Product Development
  • Collaborate with Innovation, R&D, and Supply Chain teams to support new product development and commercialization.
  • Conduct competitive analysis and category research to identify consumer insights and whitespace opportunities.

Cross-Functional Collaboration
  • Support demand planning, packaging timelines, and product readiness in partnership with Ops and Supply Chain.
  • Assist cross functional partners with the development of project business cases.
  • Work with Creative Service team to manage packaging changes, new item graphics and testing.

Performance Tracking & Reporting
  • Analyze data and market trends to provide insights and concise recommendations through formal and informal updates.
  • Monitor brand KPIs. including sales, market share, distribution, and consumer sentiment.
  • Prepare regular performance summaries and dashboards for internal and licensor stakeholders.

Qualifications
  • 1-2 years of experience in CPG brand management
  • Exceptional leadership, communication, and stakeholder management skills.
  • Bachelor's degree required; MBA or advanced degree preferred.
  • Up to 25% travel required.

Preferred Experience
  • CPG coffee and/or beverage experience
  • Experience managing, launching or scaling licensed or joint venture brands.

Why Join Us
This is a rare opportunity to lead a fast-scaling business with the agility of a start-up and the brand power of a nationally recognized name. You'll have the platform, autonomy, and resources to build something lasting-while collaborating closely with one of the most beloved brands in the country.
Hours, Location and Pay:
We offer a competitive base pay rate and comprehensive benefits package for full-time employees. This role works standard business hours at our Little Chute, WI manufacturing facility. Travel up to 25% required.
Physical and Mental Demands:
  • While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone.
  • Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.

Safety Statement:
At Trilliant and Horseshoe, safety is every employee's first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.
Disclosures:
  • The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
  • Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.
  • Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.
  • Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.
  • EEO/AA including Vets and Disabled
  • If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.com and let us know the nature of your request and your contact information.
  • Trilliant Food and Nutrition is an Equal Opportunity Employer.
  • The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.

What Trilliant Food & Nutrition employees say

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