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Consumer Brand Manager Jobs in Appleton, WI (NOW HIRING)

Alta Resources

Social Media Specialist

Neenah, WI · On-site

... following brand strategies and helping the team to achieve brand objectives. It requires ... consumer comments * Escalates any applicable contacts (as defined in SOPs) to management as ...

altaresourceshcm

Social Media Specialist

Neenah, WI · On-site

... following brand strategies and helping the team to achieve brand objectives. It requires ... consumer comments * Escalates any applicable contacts (as defined in SOPs) to management as ...

Alta Resources

Social Media Specialist

Neenah, WI · On-site

... following brand strategies and helping the team to achieve brand objectives. It requires ... consumer comments * Escalates any applicable contacts (as defined in SOPs) to management as ...

U-Haul

Area Field Manager

Green Bay, WI · On-site

As an Area Field Manager, you will be responsible for actively promoting the U-Haul brand and ... Savvy consumer-wellness programs - from health-care tips to financial wellness * Dave Ramsey ...

U-Haul

Area Field Manager

Green Bay, WI · On-site

As an Area Field Manager, you will be responsible for actively promoting the U-Haul brand and ... Savvy consumer-wellness programs - from health-care tips to financial wellness * Dave Ramsey ...

U-Haul

Area Field Manager

Green Bay, WI · On-site

As an Area Field Manager, you will be responsible for actively promoting the U-Haul brand and ... Savvy consumer-wellness programs - from health-care tips to financial wellness * Dave Ramsey ...

Firehouse Subs

Team Member-Night shift

Green Bay, WI · On-site

$11.50 - $15.25/hr

... consumer data, Firehouse Subs was named the No.1 brand in the restaurant industry that "Supports ... management of this franchise restaurant. All inquiries about employment at this franchise ...

SD Wheel

Marketing Lead

Wrightstown, WI · On-site

The Marketing Lead is responsible for managing the execution of the marketing & brand strategy to ... consumer insights * Previous experience in cross-functional leadership Experience Position Type ...

SD WHEEL CORP

Marketing Lead

Wrightstown, WI

Description The Marketing Lead is responsible for managing the execution of the marketing & brand ... consumer insights * Previous experience in cross-functional leadership Experience Position Type ...

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Showing results 41-60

All JobsConsumer Brand JobsConsumer Brand Manager JobsConsumer Brand Manager Jobs in Appleton, WI

Consumer Brand Manager information

See Appleton, WI salary details

$28.8K

$82.1K

$139.5K

How much do consumer brand manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for consumer brand manager in Appleton, WI is $82,117.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,200.00 and $106,400.00 per year, depending on experience, location, and employer.

What does a consumer brand manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What are the key skills and qualifications needed to thrive as a consumer brand manager?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What are some common challenges consumer brand managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

Is a consumer brand manager a high paying job?

Consumer brand managers typically earn salaries above the national average for marketing roles, with compensation increasing with experience, education, and company size. They often receive bonuses and benefits, and roles requiring strategic skills and brand management expertise tend to be well-compensated.

Is a consumer brand manager a stressful job?

A consumer brand manager role can be stressful due to tight deadlines, managing multiple projects, and the need to meet sales and marketing targets. The job often requires strong organizational skills, strategic thinking, and the ability to handle pressure in a fast-paced environment.

What does a consumer brand manager get paid?

A consumer brand manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher compensation, often including bonuses and benefits. The role often requires skills in marketing, data analysis, and brand strategy.

What are popular job titles related to Consumer Brand Manager jobs in Appleton, WI?

For Consumer Brand Manager jobs in Appleton, WI, the most frequently searched job titles are:

What job categories do people searching Consumer Brand Manager jobs in Appleton, WI look for?

The top searched job categories for Consumer Brand Manager jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for Consumer Brand Manager jobs?

Cities near Appleton, WI with the most Consumer Brand Manager job openings:

Consumer Brand Manager jobs near you
Infographic showing various Consumer Brand Manager job openings in Appleton, WI as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $82,117 per year, or $39.5 per hour.

Social Media Specialist

Alta Resources

Neenah, WI • On-site

Other

Re-posted 14 days ago

Alta Resources rating

7.1

Company rating: 7.1 out of 10

Based on 32 frontline employees who took The Breakroom Quiz

18th of 72 rated call and contact centers

Job description

Alta Resources is Hiring!
Summary
The Social Media Specialist position provides professional, quality, and "best in class" service (and sales support) for existing or prospective customers by using a consultative approach that reflects the culture and philosophies of Alta and our clients. This position will be responsible for ensuring overall company compliance is met for all social media activities across all programs. This includes monitoring social media activities for appropriateness, as well as potential adverse events and product quality complaints.
This position is also responsible for engaging with consumers on social media; responding to inquiries and addressing any questions received. This position requires a critical thinker who can multi-task through multiple applications while following brand strategies and helping the team to achieve brand objectives. It requires individuals to have a creative side as well as confidence in writing in an open consumer forum. This may include, but is not limited to, monitoring and moderation of Instagram, Facebook, Twitter, and TikTok content.
Essential Duties & Responsibility
  • Monitor social media activities and have the ability to identify adverse events, product quality complaints, and inappropriate content per defined procedures and guidelines
  • Fuel discussions around product-related news, tips, and insights as well as provide client with consumer insights that could assist in innovation, improvement, or product development
  • Multi-task in various websites and software platforms, each with its own objective
  • Follows all applicable Standard Operating Procedures (SOP) and Work Instructions (WI).
  • Use guidelines established by the client to moderate and reply to consumer comments
  • Escalates any applicable contacts (as defined in SOPs) to management as appropriate.
  • Handles sensitive and private information in accordance with SOPs and regulatory requirements.
  • Completes daily tasks within pre-established timelines by appropriately prioritizing multiple tasks within or across projects or cross functional teams with minimal direction from management.
  • Meets all identified team and client performance metrics, goals and deadlines in a fast paced, ever changing, high performing team based environment. Provides back up support to other teams as needed.
  • Takes the initiative to obtain and consistently upgrade product knowledge.
  • Builds relationships and works closely with Alta co-workers and all levels of the organization in a positive manner to supply necessary updates and reporting as needed.
  • Recommends improvements to management in service, product, procedures, and/or packaging to support operational excellence or to prevent future issues of a similar nature.
  • Report any training needs or system error/discrepancies to the supervisor.
  • Complete other tasks as deemed appropriate by supervisor.
  • Regular attendance, punctuality and adherence to agreed-upon schedule of availability are conditions of employment and essential function of this position.
  • Other duties may be assigned.

Qualifications
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Displays a high level of confidence, enthusiasm and a positive attitude with the desire to succeed and exceed customer expectations. Has a passion to serve others.
  • Demonstrates written communicator skills, i.e. excellent interpersonal, verbal and written communication skills. Ability to establish rapport, builds relationships and loyalty with external and internal customers and coworkers, and remains tactful when communicating negative information.
  • Demonstrates knowledge of engagement on one or more of the following platforms: Instagram, Facebook, Twitter, TikTok, Snapchat, YouTube, and Pinterest.
  • Demonstrate an ability to display patience, empathy, and strong listening skills while ensuring customer needs are fulfilled in a timely and satisfactory fashion.
  • Demonstrate an ability to maintain composure while diffusing and professionally negotiating a high-tension situation on a routine basis. Strong retention skills with the ability to follow a process flow and/or script as needed.
  • Highly self-motivated with the ability to prioritize complex, diversified responsibilities, multi task effectively and execute tasks with minimum supervision. Strong organization and time management skills.
  • Ability to remain focused and productive with tasks that may be repetitive. Strong attention to detail and accuracy.
  • Solid logical decision making and troubleshooting skills with the ability to problem solve in a timely and effective manner. Exercises good judgment. Takes ownership of issues or questions and will escalate problems to the appropriate person and follow up accordingly to the customer. Knows when to involve supervisors.
  • Ability to maintain a high level of confidentiality by handling sensitive and private client and customer information in accordance to Alta Resources and Client's policies and regulatory requirements. Understands and appreciates the risks and consequences of inappropriate communication in a virtual environment.
  • Embraces change and is flexible to the needs of the business and team.
  • Proven ability to meet deadlines and key metrics, work independently, as a team player, and drive results in a fast paced, team based environment. Must be willing to assist teammates and build strong relationships to achieve company and department goals.
  • Ability to accept and apply coaching and feedback from leadership.
  • Proven track record of reliability and a strong work ethic is a must.

EDUCATION and/or EXPERIENCE
  • High school diploma or equivalent (GED, HSED) is required; Bachelor's degree from four-year college or university preferred.
  • Two years of customer service, public relations, or professional writing experience required. Industry experience or other service related industry within a corporate environment is desired.
  • Working knowledge of computer technology that includes: Social Media platforms is required.

TECHNOLOGY SKILL BASE
This position requires a working knowledge of computer technology that includes:
Intermediate MS Word, Social Media software and sites. Ability to quickly learn complex program and product knowledge, work on a PC, accessing and navigating multiple software applications in a Windows environment. Intermediate to Advanced knowledge and use of Microsoft Suite, primarily in Word, Excel, PowerPoint, and Outlook is desired.
Keying data entry efficiently and accurately with proficiency in typing/keyboard is required. Individuals must possess the ability to learn and understand new software and other technology applications as introduced by the Client and Alta
LANGUAGE SKILLS
Ability to read and comprehend simple instructions, short correspondence, and memos in English. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
MATHEMATICAL SKILLS
Basic addition, subtraction, multiplication, and division skills.
Work Environment
Alta Resources is an equal employment opportunity employer.
Depending on role and business needs, employees will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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