ZipRecruiter

Log In

1

Consumer Brand Manager Jobs in Michigan (NOW HIRING)

Founders Brewing Co.

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other ...

Avery Brewing

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other ...

Founders Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other ...

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

SUMMARY The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other ...

Carhartt

Brand Manager II

Dearborn, MI · On-site

Professional Job Summary The Brand Manager II is responsible for delivering a unified, cross-functional, consumer led approach to our brand stories that support the corporate initiatives and overall ...

Amway

Assistant Brand Manager - Beauty (Corp)

Ada, MI · On-site

$91K - $113K/yr

... and consumer insights into commercially viable products and successful global launches. What ... brand management, product marketing, or skincare / beauty product development. • Hands-on ...

The People Brand

Art Director

Detroit, MI

$130K - $160K/yr

Confidential Premium Consumer Brand Overview Our client is seeking a highly creative and strategic ... Agency & Partner Management * Build and maintain strong relationships with external agencies ...

The People Brand

Art Director

Detroit, MI · On-site

$130K - $160K/yr

Confidential Premium Consumer Brand Overview Our client is seeking a highly creative and strategic ... Agency & Partner Management * Build and maintain strong relationships with external agencies ...

The People Brand

Art Director

Detroit, MI

$130K - $160K/yr

Drive innovative storytelling that strengthens brand equity and consumer engagement. Campaign ... Agency & Partner Management * Build and maintain strong relationships with external agencies ...

Stellantis

Jeep Brand Marketing

Auburn Hills, MI · On-site

... consumer engagement strategies, and branded partnership execution * Demonstrated ability to manage ... brand standards and delivering exceptional customer experiences Preferred Requirements: * MBA * ...

MiBrand

Event Manager

Troy, MI

In this position, you will be responsible for organizing and managing virtual, in-person, and hybrid events that enhance a growth-driven brand, drive demand generation, support ongoing consumer brand ...

MiBrand

Event Manager

Troy, MI · On-site

In this position, you will be responsible for organizing and managing virtual, in-person, and hybrid events that enhance a growth-driven brand, drive demand generation, support ongoing consumer brand ...

2020 Companies

Brand Ambassador

Dearborn, MI · On-site

$25/hr

... store management * Accurately document activity results, consumer interactions, and survey ... Previous experience in brand ambassador, retail sales, customer service, hospitality, event ...

2020 Companies

Brand Ambassador

Sturgis, MI · On-site

$25/hr

... store management * Accurately document activity results, consumer interactions, and survey ... Previous experience in brand ambassador, retail sales, customer service, hospitality, event ...

2020 Companies

Brand Ambassador

Dearborn, MI · On-site

$25/hr

... store management * Accurately document activity results, consumer interactions, and survey ... Previous experience in brand ambassador, retail sales, customer service, hospitality, event ...

2020 Companies, Inc.

Brand Ambassador

Dearborn, MI · On-site

$25/hr

... store management * Accurately document activity results, consumer interactions, and survey ... Previous experience in brand ambassador, retail sales, customer service, hospitality, event ...

next page

Showing results 1-20

All JobsConsumer Brand JobsConsumer Brand Manager JobsConsumer Brand Manager Jobs in Michigan

Consumer Brand Manager information

What does a consumer brand manager do?

A Consumer Brand Manager is responsible for developing and executing strategies to build and maintain a strong brand image for consumer products. They conduct market research, oversee advertising and promotional campaigns, and analyze consumer trends to ensure the brand meets customer needs and stands out in the marketplace. Their role often involves collaborating with product development, sales, and marketing teams to create a consistent brand experience. Ultimately, their goal is to increase brand awareness, loyalty, and market share.

What are the key skills and qualifications needed to thrive as a consumer brand manager?

To thrive as a Consumer Brand Manager, you need expertise in marketing strategy, brand development, market research, and a relevant degree such as marketing, business, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and experience using CRM systems are typically required. Strong creativity, leadership, and communication skills help drive effective brand messaging and cross-functional collaboration. These abilities are crucial for building strong brand identities, increasing market share, and ensuring alignment with consumer expectations.

What are some common challenges consumer brand managers face when launching a new product?

Consumer Brand Managers often encounter challenges such as differentiating their product in a crowded market, coordinating cross-functional teams, and ensuring consistent brand messaging across multiple channels. They must also navigate tight launch timelines and adapt quickly to consumer feedback or market changes. Successfully overcoming these challenges requires strong project management skills, market insight, and effective communication with stakeholders such as marketing, sales, and product development teams.

What is the difference between Consumer Brand Manager vs Product Manager?

AspectConsumer Brand ManagerProduct Manager
Primary FocusBrand image, consumer perception, marketing strategiesProduct development, features, lifecycle management
Work EnvironmentMarketing teams, advertising agencies, consumer researchEngineering, design, cross-functional teams
Required SkillsBrand strategy, market research, communicationProduct design, project management, technical knowledge

While both roles involve product understanding, Consumer Brand Managers focus on building and maintaining the brand image and consumer loyalty, whereas Product Managers concentrate on the development and lifecycle of specific products. The roles often collaborate but serve different strategic purposes within a company.

Is a consumer brand manager a high paying job?

Consumer brand managers typically earn salaries above the national average for marketing roles, with compensation increasing with experience, education, and company size. They often receive bonuses and benefits, and roles requiring strategic skills and brand management expertise tend to be well-compensated.

Is a consumer brand manager a stressful job?

A consumer brand manager role can be stressful due to tight deadlines, managing multiple projects, and the need to meet sales and marketing targets. The job often requires strong organizational skills, strategic thinking, and the ability to handle pressure in a fast-paced environment.

What does a consumer brand manager get paid?

A consumer brand manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in major markets can earn higher compensation, often including bonuses and benefits. The role often requires skills in marketing, data analysis, and brand strategy.

What are popular job titles related to Consumer Brand Manager jobs in Michigan?

For Consumer Brand Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Consumer Brand Manager jobs in Michigan look for?

The top searched job categories for Consumer Brand Manager jobs in Michigan are:

What cities in Michigan are hiring for Consumer Brand Manager jobs?

Cities in Michigan with the most Consumer Brand Manager job openings:

Consumer Brand Manager jobs near you
Infographic showing various Consumer Brand Manager job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution.

Brand Manager

Founders Brewing Co.

Grand Rapids, MI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 8 days ago

Job description

SUMMARY
The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other marketing and company functions. The BM will also support data analysis to arrive at business insights that lead to actionable business decisions and actions. Responsible for creating marketing and sales materials and the communication of available assets. The BM will ensure brand activation, sponsorships, and partnerships are aligned with brand priorities. The BM must possess strong critical thinking and problem-solving skills, project management skills to juggle multiple priorities at once, initiative and capacity to work independently, clear and articulate communication skills, and the ability to develop strong cross-functional relationships.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Includes the following. Other duties may be assigned.
  • Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix including pricing, promotion, new product development, advertising, PR, digital marketing, and market and consumer research.
  • Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing strategies that are consistent with the brand DNA and grow the business.
  • Assisting in oversight of marketing budget. Responsible for delivering year-end budget at prescribed number and ownership of media budget.
  • Collaborate with Creative Manager of outside creative and media agency to achieve brand objectives.
  • Report to Senior BM with monthly updates on key business trends and provide analysis.
  • Have an in-depth understanding of key marketing and sales programming that can impact the business.
  • Work closely with sales to ensure execution of marketing programs in the field and identify opportunities to grow the business in the trade.
  • Interact cross-functionally with finance, sales, retail, and production to proactively identify and address problems or opportunities. Prioritize solutions and opportunities that will have the greatest impact.
  • Represent the brand at trade events, consumer promotions, sales meetings, and with distributors and customers as needed.
  • Fully exploit and deploy existing sponsorship opportunities, maximizing the full value and utilization of our contracts to drive ROI and align with brand priorities.
  • Be an active participant in the Founders culture, living our principles and inspiring others to do the same.
QUALIFICATIONS, SKILLS, KNOWLEDGE amp; EXPERIENCE
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Bachelor's degree (B. A.) from four-year College or University in Marketing, MBA preferred.
  • Two to four years related marketing experience, alcohol/beverage industry experience a plus.
  • Ability to thrive in a complex, fast-paced environment and adaptable to change.
  • Strong analytical, critical thinking, and strategic skills. Make complex ideas simple.
  • Demonstrated ability in taking initiative to seek out opportunities and solve problems.
  • Distinguished written and verbal communication skills including strong presentation skills
  • Effective leadership and interpersonal skills. Must have the confidence and ability to communicate and influence at all levels and across functions, outside and inside the company.
  • Strong organizational skills with the ability to manage time and correctly prioritize multiple projects.
  • A valued team player that is a role model for collaboration.
  • Knowledgeable of and active within consumer trends.
  • Consistently achieves desired outcomes on time and with a minimum of avoidable errors and issues.
  • Experience with public relations and digital marketing a plus.
  • Experience with partnership and sponsorship negotiation a plus.
  • Proficient in Microsoft Office suite.
Compensation amp; Benefits:
  • Competitive Salary.
  • Health, dental, vision, and other coverage for all employees starts date of hire.
  • 401(k) matching
  • Paid time off, volunteer time, and floating holidays
  • Employee Assistance Program
  • Paid sabbaticals with tenure
  • Paid parental leave for all employee

Apply