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Athlete Marketing Manager Jobs (NOW HIRING)

Red Bull

Manager, Athlete Marketing

Atlanta, GA · On-site

$85K - $128K/yr

In this role, the Athlete Marketing Manager (AMM) plays a pivotal part in supporting athletes' advancement in their sports and helping them achieve their aspirations. The AMM is responsible for ...

Red Bull

Manager, Athlete Marketing

Atlanta, GA

In this role, the Athlete Marketing Manager (AMM) plays a pivotal part in supporting athletes' advancement in their sports and helping them achieve their aspirations. The AMM is responsible for ...

Red Bull

Sr. Director, Athlete Marketing

Santa Monica, CA · On-site

$149K - $224K/yr

You will manage all phases of the process from ideation - feasibility to implementation. Identify ... Create streamlined athlete marketing tools for training, tracking, evaluating, reporting, and ...

Red Bull

Sr. Manager, Sports Marketing

Santa Monica, CA · On-site

$115K - $172K/yr

Through the strategic management of events, athlete programs, and team partnerships, the Senior Sports Marketing Manager drives brand relevance, consumer engagement, and cultural impact within the ...

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through (Athlete Marketing Managers), Event Marketing through (Event Marketing Managers), Gaming through ...

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through (Athlete Marketing Managers), Event Marketing through (Event Marketing Managers), Gaming through ...

Mondo

Senior Manager, Partnership Marketing

Boston, MA · On-site

Manage relationships with athletes, agents, agencies, and strategic partners. * Develop and execute integrated marketing campaigns across product launches and seasonal initiatives. * Partner cross ...

Baden Sports Inc.

Marketing Manager

Kent, WA · On-site

$85K - $110K/yr

Support athlete, coach, league, and organizational partnerships that strengthen brand visibility ... Manage marketing budgets and prioritize spending to maximize impact and efficiency. * Analyze ...

Baden Sports Inc

Marketing Manager

Kent, WA · On-site

$85K - $110K/yr

Support athlete, coach, league, and organizational partnerships that strengthen brand visibility ... Manage marketing budgets and prioritize spending to maximize impact and efficiency. * Analyze ...

Baden Sports Inc

Marketing Manager

Kent, WA · On-site

$85K - $110K/yr

Support athlete, coach, league, and organizational partnerships that strengthen brand visibility ... Manage marketing budgets and prioritize spending to maximize impact and efficiency. * Analyze ...

Gondola

Director, Partner Marketing

Los Angeles, CA · On-site

$130 - $150/hr

This role owns post sale client management, executional excellence, and long-term success of OneTeam's sponsorship, athlete marketing and event activations programs, ensuring best-in-class delivery ...

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Athlete Marketing Manager information

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$33K

$83.5K

$145.5K

How much do athlete marketing manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for athlete marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does an athlete marketing manager do?

An Athlete Marketing Manager oversees the promotion and branding of athletes by creating sponsorship opportunities, managing endorsements, and developing marketing campaigns. They collaborate with brands, agencies, and event organizers to enhance an athlete's public image and commercial value. This role requires strong relationship-building skills, industry knowledge, and strategic thinking to maximize an athlete's marketability.

What are the key skills and qualifications needed to thrive as an athlete marketing manager?

To thrive as an Athlete Marketing Manager, you need expertise in sports marketing, brand partnerships, campaign development, and a bachelor's degree in marketing or a related field. Familiarity with customer relationship management (CRM) systems, analytics tools, social media platforms, and sponsorship management software is highly valuable. Exceptional interpersonal skills, creativity, and the ability to build strong relationships with both athletes and sponsors set top candidates apart. These competencies ensure effective brand representation, maximize partnership opportunities, and drive successful marketing initiatives in a competitive sports environment.

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Athlete Marketing Manager jobs near you
Infographic showing various Athlete Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 96% In-person, 2% Hybrid, and 2% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Manager, Athlete Marketing

Red Bull

Atlanta, GA • On-site

$85K - $128K/yr

Full-time

Re-posted 3 days ago

Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

17th of 52 rated marketing agency

Job description

Red Bull inspires individuals and ideas by empowering them. In this role, the Athlete Marketing Manager (AMM) plays a pivotal part in supporting athletes' advancement in their sports and helping them achieve their aspirations. The AMM is responsible for bringing the global Red Bull brand to life at the regional level through strategic athlete partnerships, athlete-driven projects, and targeted marketing initiatives. This role involves establishing and maintaining Red Bull's presence by utilizing branded athletes and product-placement opportunities to widen the consumer base and establish distinct brand differentiation. Furthermore, the Athlete Marketing Manager must possess both strategic vision and executional prowess, enabling the management and promotion of athletes at national and global levels beyond the regional scope.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
  • ATHLETE MARKETING
    Collaborate with the Regional Marketing and National Athlete Marketing teams to develop a comprehensive athlete marketing strategy for athletes within your designated region and focus areas.
    Establish individual athlete goals and target outcomes aligned with the international and national sports marketing strategy.
    Identify and recruit new talent, ensuring that the most promising U.S. athletes are recognized and in a position to join the roster.
    Develop tailored marketing, communication, and performance plans for each managed athlete.
    Ensure athletes and key opinion leaders have a deep understanding of product efficacy and effective communication strategies.
    Create customized branding solutions for each managed athlete, driving innovative design, visibility, and execution consistently.
    Negotiate athlete agreements and contracts, encompassing performance expectations, goals, retainer fees, bonuses, branding rights, availability, scheduling, and usage rights.
    Conceive and implement groundbreaking, transformative athlete projects that showcase the athlete's personality and align with the brand identity, ensuring meaningful consumer engagement.
    Utilize existing national and international athlete assets to create targeted outcomes and engagement touchpoints within your region or focus areas.
    Facilitate the external communication of product and branded athlete stories through collaboration with internal teams, such as Communications, Digital, and Red Bull Media House.
    Strategically leverage international athletes traveling and competing in the region to enhance brand visibility and impact.
    Collaborate with Regional Sports Marketing and Sports Event Marketing teams to establish authentic connections between the product, brand, and local athletes.
    Work closely with athletes' support networks and partners to create additional opportunities to amplify the product and brand message.
    Assist athletes in bringing their project ideas to fruition by managing project workflows, budgets, operations, schedules, cross-functional team meetings, stakeholder coordination, and content output.
  • ATHLETE PERFORMANCE MANAGEMENT
    Facilitate goal setting, strategic planning, and performance management for each athlete under management.
    Monitor, assess, and manage the performance and marketing objectives of each athlete biannually.
    Conduct individual assessments and evaluations of each managed athlete's career plan and professional environment, including trainers, coaches, agents, family, other team managers, training conditions, off-season/on-season schedules, equipment, and innovative practices.
    Incorporate relevant and cutting-edge performance solutions into each athlete's program.
    Ensure every athlete under management has a thorough understanding of product usage and brand representation.
    Establish realistic performance benchmarks for the duration of each athlete's contract and continuously monitor and evaluate progress.
    Identify and assess any performance-related issues affecting an athlete and develop appropriate solutions or termination plans if necessary.
  • DAY TO DAY ADMINISTRATION
    Collaborate and work in team environment with other sports and marketing team members
    Own and manage assigned athlete projects and associated budgets
    Support region's Sports Marketing Manager and team, as well as HQ Director of Athlete Marketing in building annual business plans

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
  • A minimum of 3-5 years of experience in sports marketing
  • Extensive knowledge of sports management and the sports industry
  • Outstanding communication skills, including the ability to train and deliver presentations
  • Demonstrated success in planning, organization, and project management
  • Strategic and creative mindset
  • Receptiveness to new environments, ideas, processes, innovations, and opportunities
  • Entrepreneurial spirit - independent, proactive, results-driven, and consumer-focused
  • Employees may be required to lift and or move up to 25 pounds or more as needed
  • Travel 20-30%
  • Permanent
  • Benefits eligible

WHERE YOU'LL BE BASED
AtlantaGeorgia, United States
United StatesRed Bull North America
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