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Tourism Marketing Jobs (NOW HIRING)

The position develops and implements tourism marketing strategies, manages the Welcome Center operations, supervises tourism staff, and coordinates initiatives that promote Douglasville as a visitor ...

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Tourism Marketing information

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$18

$43

$59

How much do tourism marketing jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for tourism marketing in the United States is $43.63, according to ZipRecruiter salary data. Most workers in this role earn between $36.06 and $53.12 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a tourism marketing professional?

To excel in Tourism Marketing, you need expertise in market research, digital marketing strategies, and an understanding of the tourism industry, often supported by a degree in marketing, tourism, or a related field. Familiarity with tools like Google Analytics, social media platforms, content management systems, and customer relationship management (CRM) software is crucial. Creativity, strong communication, and cultural awareness are standout soft skills that help engage diverse audiences and build effective campaigns. These abilities are vital for attracting tourists, enhancing brand visibility, and driving business growth in a competitive market.

What are the main challenges faced by professionals in tourism marketing roles?

Professionals in tourism marketing often encounter challenges such as adapting marketing strategies to seasonal demand fluctuations, staying current with rapidly changing digital marketing trends, and effectively promoting destinations in a highly competitive market. Additionally, they must be sensitive to cultural differences and global events that can impact travel behavior. Collaborating closely with local businesses, tourism boards, and international partners is key to creating compelling campaigns that attract and engage travelers.

What is the difference between Tourism Marketing vs Travel Marketing?

AspectTourism MarketingTravel Marketing
FocusPromoting destinations, attractions, and tourism experiencesPromoting travel services, packages, and transportation options
Work EnvironmentTourism boards, destination marketing organizations, hospitality industryTravel agencies, tour operators, transportation companies
CredentialsMarketing degrees, tourism certificationsMarketing degrees, travel industry certifications

Tourism Marketing primarily focuses on promoting destinations and attractions to attract visitors, often working with tourism boards and hospitality providers. Travel Marketing, on the other hand, emphasizes selling travel services and packages through agencies and transportation providers. While both roles involve marketing skills and industry knowledge, their target audiences and promotional strategies differ.

What careers are in the tourism marketing industry?

Careers in tourism marketing include roles such as marketing coordinator, digital marketing specialist, social media manager, content creator, and brand manager. These positions involve promoting travel destinations, services, or attractions through advertising, social media, and market research, often requiring skills in communication, analytics, and familiarity with marketing tools.

What does tourism marketing do?

Tourism marketing involves promoting travel destinations, attractions, and services to attract visitors. Professionals in this field develop advertising campaigns, manage social media, and analyze market trends to increase tourism and support local economies.
More about Tourism Marketing jobs

What cities are hiring for Tourism Marketing jobs?

Cities with the most Tourism Marketing job openings:

What are the most commonly searched types of Tourism Marketing jobs?

The most popular types of Tourism Marketing jobs are:

What states have the most Tourism Marketing jobs?

States with the most job openings for Tourism Marketing jobs include:

Infographic showing various Tourism Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $90,741 per year, or $43.6 per hour.

Grand County Tourism Board Seeks Marketing & Social Media Contractors

Grand County Colorado Tourism Board

Brookings, SD

Full-time

Posted 12 days ago


Job description

Two Separate Tourism Contract Opportunities Grand County Colorado Tourism Board

The Grand County Colorado Tourism Board (GCCTB) invites qualified agencies, companies, and firms to submit proposals for two separate professional service contracts beginning January 2027:

1. Tourism Marketing Agency Seeking a qualified agency to provide destination marketing, brand marketing, advertising, campaign development, and brand management services for Grand County.

2. Tourism Social Media Contractor Seeking a qualified contractor or agency to provide social media strategy, content development, platform management, engagement, and promotion of Grand County as a visitor destination.

These are two separate contracts and RFP processes. Interested firms may submit a proposal for one or both opportunities. Separate proposals are required for each contract. Selected contractors must meet all required insurance and liability coverage requirements.

Contract Start Date: January 2027

For complete RFP requirements, deadlines, and submission information, visit: https://www.visitgrandcounty.com/about/career-opportunities/


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