Director of Marketing Analytics

Job Title: Director of Marketing Analytics

Location: Beverly Hills

Hybrid position (Remote and in-person)

Salary: $148,000 to $160,000

Now Hiring | Director of Marketing Analytics, Bosley, in Beverly Hills, CA

Do you want to work in an exciting, growing industry? The aesthetic medicine and telemedicine industries continue to expand, as more and more people are seeking ways to improve their appearance and confidence.

Bosley, the world's leader in medical hair restoration is offering an outstanding opportunity for the right candidate. With 70 offices across the nation and five decades of experience, we can offer you an exceptional work environment.

Bosley is the leading hair restoration expert, changing our patients’ lives using the latest, most advanced technology for surgical and non-surgical hair restoration. Bosley’s corporate culture is filled with passionate team members who enjoy helping people and love what they do. If you want a rewarding career in the fast-growing aesthetics industry, then Bosley is the right place for you!

Why Bosley?

At our practice, we value unparalleled personalized patient experience, and technical expertise to give our patients the best possible results.

We are seeking an experienced and creative Director of Marketing to join our team. As Director of Marketing, you will be responsible for planning and directing the marketing of Bosley products and services by performing a variety of duties individually and/or through a team of direct supports and outside agencies. This position provides strong leadership in all aspects of marketing by establishing, developing, and executing comprehensive marketing plans and programs. This role is responsible for and actively involved in research, analysis, budgeting, development, advertisement, promotions, industry trends, profit/loss analysis, production, products, campaigns, brand quality assurance/continuity, and key relationship building. The role designs, analyzes, and prepares reports directly for executive management.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Establish budget to achieve corporate objectives for products and services.
• Oversee all digital marketing including but not limited to: paid search, paid social (Facebook, Instagram, YouTube, TikTok, Reddit etc).
• Manage outside marketing agencies for digital marketing, Amazon sales, reputation management, and TV advertising.
• Lead the development and implementation of a comprehensive marketing analytics strategy, aligned with Bosley's overall marketing goals and objectives.
• Oversee media measurement and attribution across all channels, including TV, digital advertising (paid search, display, social media), and other marketing initiatives managed by external agencies.
• Work collaboratively with media agencies to ensure proper campaign tracking, data collection, and reporting.
• Analyze marketing data to identify trends, measure campaign performance, and optimize marketing spend for maximum return on investment (ROI).
• Develop and maintain marketing dashboards and reports that provide clear insights to senior management on the effectiveness of marketing programs.
• Stay up-to-date on the latest marketing analytics tools, technologies, and best practices.
• Communicate complex marketing analytics concepts to a variety of stakeholders, including executives, marketing managers, and agency partners.
• Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
• Plan and oversee advertising and promotional materials presented on texts, email, social media and direct mail.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Manage online business information (Google My Business, Bing, and other listings) and reputation including Google reviews, Yelp, and other review platforms. Plus, internal surveys.

Qualifications:

To perform this job successfully, a team member must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable team members with disabilities to perform the essential functions.

Education/Experience:

MA or equivalent; or 6-12 years related experience and/or training; or equivalent combination of education and experience.

Language Ability:

Ability to read, analyze, and interpret common scientific and technical journals, financial and performance reports, and legal documents. Ability to respond to common inquiries from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format.

Reasoning Ability:

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Data Analysis & Visualization: Proficiency in tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools like Tableau, Power BI, or Looker.

Marketing Automation: Expertise in marketing automation platforms like Salesforce Marketing Cloud, HubSpot, Pardot, or Marketo.

Project Management: Familiarity with project management tools like Asana, Trello, or Monday.com.

Office Suite: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) or Google Workspace (Docs, Sheets, Slides).

Supervisory Responsibilities:

Directly supervise some team members in the Marketing Department. Carry out supervisory responsibilities in accordance with Bosley’s policies and applicable laws. Responsibilities include interviewing, hiring, and training team members, planning, assigning, and directing work, appraising performance, rewarding and disciplining team members, addressing complaints, and resolving problems.