Director of Sales, Beach Club

Summary

The Director of Sales, Beach club is responsible for overseeing Sales to optimize revenue opportunities for the property under the guidance and leadership of the Executive Director of Resort Sales and continues to sell against a quarterly goal and quarterly bonus plan.

Essential Functions

Job duties include, although are not limited to:

 Lead the revenue process assuring that the property is taking the “right mix” of business to maximize the high demand periods and lay in the base required for the distressed periods.

 Monitor revenue pace of Sales and lead the Team in meeting and exceeding budgeted revenues.

 Work cooperatively between PR and Marketing to establish strategic goals for attaining budgets.

 Direct, organize and supervise departmental activities including, but not limited to, prospecting and qualifying potential leads, soliciting viable leads, and preparing and presenting written proposals/contracts and oral presentations.

 Direct and develop team member’s performance with the guidance of the GM to include, but not limited to, providing supervision and professional development, scheduling, coaching and counseling, timely evaluations, improving performance and delivering recognition and reward.

 Recruit, interview and onboard new team members.

 Assist in compiling sales forecasts and budgets, collect and report sales data and manage the department budget.

 Develop target lists and action plans for account solicitation; assist in assignment and distribution of leads and inquiries.

 Conduct tours of property to meeting planners and other potential customers while informing of all hotel services available; entertain customers on property during site inspections, pre-planning trips, and program operation when appropriate. Complete required site forms to alert the hotel of site tours in advance.

 Direct maintenance of sales files, accounts and additional administrative duties.

 Develop and maintain relationships with competitive set and actively participate in community organizations and professional associations to maintain visibility and market share.

 Excellent knowledge of the hotel's surroundings including the history, culture and points of interest.

 Qualify incoming leads, send proposals, contracts and addendums when needed to negotiate group business using marketing and sales resources.

 Negotiate guest room rates, meeting room rental, function space, and hotel services within approved booking guidelines.

 Establish method of payment, collect initial deposit and/or begin the direct bill application process prior to turnover to Event Services Manager.

 Follow up on outstanding proposals and contracts to effectively close business.

 Process definite contracts and route information appropriately to the following Grand Performers using the turnover process: Group Coordinator, Event Services Manager, Controller

 Monthly review and support to team members in creating and achieving quarterly sales goals.

 Analyze competition, market trends and customer needs to continually assess the productivity against established goals and budgets.

 Analyze historical, current and future hotel performance to capture the maximum amount of revenue and meet/exceed his/her individual sales goals and sales budget.

 Maximize revenue by selling all facets of the hotel to include restaurant, spa, gallery and outlets.

 Manage account details so all pertinent aspects of solicitation and closing are complete and documented in required sales and catering system.

 Track monthly production towards quarterly sales goals set forth by management using required documentation.

 Competently utilizes the required systems/equipment and platforms to effectively evaluate availability, profitability and track the progress of groups from proposal through execution.

 Maintain accurate, organized and up-to-date files including computer filing and sales platform records (attachments, traces, activities, etc.).

 Complete business evaluation process to maximize revenues for rooms with the Revenue Manager.

 Participate in monthly revenue meetings to stay abreast of strategies and to assist in making decisions for the benefit of the hotel.

 Conduct and participate in weekly department meeting to review group and catering pace, systems reports, company/department updates.

 Actively participate in all sales/operational meetings

 Travel is required to attend customer events, conduct outside sales calls and participate in trade shows.

 As complete required reporting and documentation.

 Use logic, integrity and sound judgment when making business decisions by considering the big picture, operational needs and impact on other departments.

 Participate in weekly staff and group resume meetings with operations.

 Perform other duties assigned to meet business needs.

 Conduct and participate daily business review meeting with sales team to review current prospects, site tours, and previous day’s business activity.

Internal Relationships

Reports to the Executive Director of Resort Sales. Works closely with sales colleagues and administrative support staff, as well as various members of the resort leadership and operations teams.

External Relationships

Has regular contact with clients. Maintains appropriate relationships with these and other constituencies to enhance the business of the Resort and the attainment of its objectives.

Qualifications

 Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.

 Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.

 Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.

 Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

 Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.

 Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.

 Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.

 Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.

 Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.

 Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.

 Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.

 Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

 Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.

 Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.

 Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.

 Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.

 Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.

 Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.

 Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.

 Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

Education/Experience Requirements

 Associate degree - preferred

 Hospitality or related industry experience - required

 Previous sales experience – required

 Valid Driver’s License – required

 Knowledgeable of Top-Accounts for the Hotel - preferred

Physical Requirements

Most work tasks are performed indoors. Position requires walking and giving direction most of the working day. Must be able to exert well-paced ability to maneuver between functions occurring simultaneously. Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening and hearing ability and visual acuity. Must be able to lift trays of food or food items weighing up to 30 lbs. frequently. Must be able to push and pull carts and equipment weighing up to 250 lbs. occasionally.

In the United States we are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.