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Director Group Sales Jobs (NOW HIRING)

Summary The Director of Group Sales is responsible for training, mentoring, motivating and coaching the group sales staff. Develops and implements a Group Sales Strategic Plan designed to meet or ...

Are you a highly motivated sales leader with a passion for sports and a knack for creating unforgettable experiences? The Fayetteville Marksmen are seeking a dynamic Director, Group Tickets to drive ...

This role has direct oversight of all Group Sales Account Executives and Senior Account Executives focused on Brooklyn Nets games, events, and related programs. WHAT YOU WILL DO * Lead, manage, and ...

This position reports directly to the Director, Group Sales. Come share your expertise while learning more about this growing sports and entertainment organization that values your initiative and ...

This position reports directly to the Director, Group Sales. Come share your expertise while learning more about this growing sports and entertainment organization that values your initiative and ...

Overview The Director of Group Sales is responsible for leading and driving top line group and banquet revenue through defined strategies and tactics with focus on budget achievement. He/she is also ...

The Director of Group Sales is responsible for leading and driving top line group and banquet revenue through defined strategies and tactics with focus on budget achievement. He/she is also ...

Director of Group Sales

Manhattan, NY ยท On-site

$130K - $150K/yr

Overview The Director of Group Sales is responsible for leading and driving top line group and banquet revenue through defined strategies and tactics with focus on budget achievement. He/she is also ...

Team Member Hotel Rates, other discounts, perks and more Purpose As a Director of Group Sales, you will be responsible for cultivating and managing a diverse portfolio of corporate and association ...

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Director Group Sales information

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$36K

$108.5K

$159K

How much do director group sales jobs pay per year?

As of Jun 12, 2026, the average yearly pay for director group sales in the United States is $108,543.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,000.00 and $126,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Group Sales, and why are they important?

To thrive as a Director of Group Sales, you need extensive experience in sales management, strategic planning, and a strong record of achieving revenue targets, often supported by a bachelor's degree in business or hospitality. Familiarity with CRM systems, sales analytics tools, and revenue management software is typically required. Outstanding leadership, negotiation, and relationship-building skills help differentiate top performers in this role. These abilities are crucial for driving team success, securing large group contracts, and maximizing revenue for the organization.

What is a director of group sales?

A director of group sales is a professional responsible for developing and managing sales strategies to secure large group bookings for organizations such as hotels, event venues, or entertainment companies. They oversee sales teams, build client relationships, and often use CRM tools to track leads and sales performance. The role typically requires strong negotiation skills, industry knowledge, and experience in sales management.

What is the highest paid job in sales?

The highest paid jobs in sales are typically executive-level roles such as Vice President of Sales or Chief Sales Officer, with compensation often exceeding several hundred thousand dollars annually, including bonuses and commissions. These positions require extensive experience, strategic skills, and leadership abilities in managing large sales teams and revenue targets.

Is director or VP of sales higher?

In most organizations, the Vice President (VP) of Sales is a higher executive role than the Director of Sales. The VP typically oversees multiple sales teams or regions and reports to the C-suite, while the Director manages specific sales departments or territories. The VP position usually involves broader strategic responsibilities and higher seniority.

How much can a sales director make?

A sales director's salary typically ranges from $100,000 to $200,000 annually, with higher earnings possible based on industry, company size, and experience. Many sales directors also receive bonuses and commissions tied to sales performance. Strong leadership, strategic planning, and sales skills are essential for higher compensation in this role.

What does a Director of Group Sales do?

A Director of Group Sales is responsible for leading and managing the sales team that focuses on securing group business for an organization, typically in industries such as hospitality, events, or travel. Their main duties include developing sales strategies, building relationships with clients, setting sales targets, and ensuring customer satisfaction. They analyze market trends, negotiate contracts, and work closely with other departments to coordinate group bookings and events. The role requires strong leadership, communication, and analytical skills to drive revenue and achieve organizational goals.

What is the difference between Director Group Sales vs Sales Manager?

AspectDirector Group SalesSales Manager
ResponsibilitiesOversees large group sales strategies, manages teams, and develops high-level sales plansManages sales teams, executes sales tactics, and meets sales targets
Required CredentialsBachelor's degree, experience in sales leadership, industry-specific knowledgeBachelor's degree, sales experience, leadership skills
Work EnvironmentStrategic planning, high-level meetings, cross-department collaborationTeam management, client interactions, sales reporting

The main difference between a Director Group Sales and a Sales Manager lies in scope and strategic focus. Directors typically handle broader, high-level sales strategies and oversee multiple teams, while Sales Managers focus on executing sales plans and managing day-to-day team activities. Both roles require similar credentials and industry experience, but their responsibilities and impact levels differ.

How does a Director of Group Sales typically collaborate with other departments to achieve sales targets?

A Director of Group Sales regularly works cross-functionally with departments such as marketing, revenue management, operations, and event planning. This collaboration ensures group offerings align with both client needs and the company's capacity, as well as maximizing revenue opportunities. For example, they may coordinate with marketing to develop targeted promotional campaigns or work with operations to ensure seamless event execution for group bookings. Regular meetings and strategy sessions help maintain alignment and foster a unified approach to achieving sales goals.
More about Director Group Sales jobs
What cities are hiring for Director Group Sales jobs? Cities with the most Director Group Sales job openings:
What are the most commonly searched types of Group Sales jobs? The most popular types of Group Sales jobs are:
Who are the top companies hiring for Director Group Sales jobs? The top employers for Director Group Sales jobs are:
What states have the most Director Group Sales jobs? States with the most job openings for Director Group Sales jobs include:
Infographic showing various Director Group Sales job openings in the United States as of June 2026, with employment types broken down into 50% Full Time, 47% Part Time, and 3% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $108,543 per year, or $52.2 per hour.

Director, Group Sales

AEG

Columbus, OH โ€ข On-site

Full-time

Posted 8 days ago


Job description

Summary
The Director of Group Sales is responsible for training, mentoring, motivating and coaching the group sales staff. Develops and implements a Group Sales Strategic Plan designed to meet or exceed the annual sales goals set forth by senior management. Oversees the sales and service activities related to group tickets, group hospitality areas, nightly suite rentals and other group ticket products created in the future. Responsible for implementing effective systems to monitor the professional development and sales production of each member of the sales staff and the achievement of reaching or exceeding the overall sales goals set forth for each season.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
  • Provide overall leadership for group ticket sales and service initiatives
  • Oversee sales efforts involving group tickets, group hospitality areas and nightly suite rentals
  • Responsible for the recruiting, hiring and professional development of group sales staff
  • Provide ongoing training, coaching and mentoring for group sales staff
  • Lead regular staff meetings and facilitate discussion and sharing of ideas related to growing group sales revenue
  • Prepare and manage an annual Group Sales Strategic Plan and budget in concert with appropriate staff and senior management that encompasses the sales and retention of all our various group ticket buying customers
  • Effectively manage various group assets / experiences to maximize group ticket sales at all home games
  • Prepare timely and accurate sales reports that monitor the progress of the group sales team both individually and collectively and ensure that we maintain proper sales pacing to meet the goals set forth
  • Work with members of senior management to manage relationships with outside vendors and corporate partners related to the sale of group tickets, group hospitality areas and nightly suite rentals
  • Work closely with marketing staff on the promotion of the Club as it relates to driving group sales revenue
  • Work closely with Business Strategy Manager on CRM / Database initiatives including data collection, analytics and marketing directly related to generating incremental group sales revenue
  • Assist Marketing personnel with the development of sales and support materials

Supervisory Responsibilities
Directly supervises employees in the Group Sales Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
Performance Coaching - Defines responsibilities and expectations; sets goals and objectives; gives performance feedback; motivates for increased results; recognizes contributions; encourages training and development.
Managing People - Includes staff in planning, decision-making, facilitating and process improvement; takes responsibility for subordinates' activities; makes self available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services.; continually works to improve supervisory skills.
Achievement Focus - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.
Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor's Degree in Sports Administration or business field. Minimum of three (3) years of experience working in sales with a professional sports team and at least two (2) years of experience working in a ticket sales management role. Superior communication skills, collaborative with strong leadership and interpersonal skills. Results oriented leader with proven ability to motivate people and maximize revenue production. Proven track record in ticket sales - in terms of both personal accomplishments and leading successful sales teams. Must be enthusiastic, creative and able to think both strategically and tactically. Ability to work in a dynamic, high paced environment. Ability to handle multiple tasks at one time. Highest level of personal and professional integrity and ethics. Strong customer service skills. Demonstrated proficiency in Microsoft Office Suite. Experience working with Ticketmaster and Archtics ticketing system preferred. Experience working with SalesForce or similar CRM system. Willingness and ability to work long hours, including holidays and weekends as required
Computer Skills
To perform this job successfully, an individual should have knowledge of Microsoft Office, Microsoft CRM, Ticketmaster and Archtics software.
Physical Demands and Work Environment
While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand and walk. The noise level in the work environment is usually moderate.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
  1. How did you hear about us?
  2. Have you every been convicted of a misdemeanor/felony?
  3. Are you legally authorized to work in the United States?
  4. Do you have at least 2 years' experience leading a sales team?

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992