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Director Group Sales Jobs (NOW HIRING)

Golden State

Manager, Group Sales

San Francisco, CA · On-site

$70K/yr

This position reports directly to the Director, Group Sales. Come share your expertise while learning more about this growing sports and entertainment organization that values your initiative and ...

Park Lane

Director of Group Sales

Manhattan, NY

Overview The Director of Group Sales is responsible for leading and driving top line group and banquet revenue through defined strategies and tactics with focus on budget achievement. He/she is also ...

Park Lane

Director of Group Sales

Manhattan, NY · On-site

$130K - $150K/yr

Overview The Director of Group Sales is responsible for leading and driving top line group and banquet revenue through defined strategies and tactics with focus on budget achievement. He/she is also ...

Hilton Albany

Director of Group Sales

Albany, NY · On-site

$110K/yr

Director of Group Sales - Hotel Position Summary The Director of Group Sales is responsible for generating and managing group room revenue for the hotel through the development and execution of ...

HILTON ALBANY

Director of Group Sales

Albany, NY

$110K/yr

Director of Group Sales - Hotel Position Summary The Director of Group Sales is responsible for generating and managing group room revenue for the hotel through the development and execution of ...

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Hilton Albany

Director of Group Sales

Albany, NY · On-site

$110K/yr

Director of Group Sales - Hotel Position Summary The Director of Group Sales is responsible for generating and managing group room revenue for the hotel through the development and execution of ...

Hilton Albany

Director of Group Sales

Albany, NY

$110K/yr

Director of Group Sales - Hotel Position Summary The Director of Group Sales is responsible for generating and managing group room revenue for the hotel through the development and execution of ...

Loews Hotels

Director of Group Sales

Kansas City, KS · On-site

Team Member Hotel Rates, other discounts, perks and more Purpose As a Director of Group Sales, you will be responsible for cultivating and managing a diverse portfolio of corporate and association ...

Marriott

Assistant Director of Group Sales

Irving, TX · On-site

Participates on the sales leadership team with Director of Sales and Marketing (DOSM), Director of Group Sales (DOGS) and Revenue teams. Achieves group revenue goals by responding to incoming group ...

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Director Group Sales information

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$36K

$108.5K

$159K

How much do director group sales jobs pay per year?

As of Jul 5, 2026, the average yearly pay for director group sales in the United States is $108,543.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,000.00 and $126,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Group Sales, and why are they important?

To thrive as a Director of Group Sales, you need extensive experience in sales management, strategic planning, and a strong record of achieving revenue targets, often supported by a bachelor's degree in business or hospitality. Familiarity with CRM systems, sales analytics tools, and revenue management software is typically required. Outstanding leadership, negotiation, and relationship-building skills help differentiate top performers in this role. These abilities are crucial for driving team success, securing large group contracts, and maximizing revenue for the organization.

What is the highest paid job in sales?

The highest paid jobs in sales are typically executive-level roles such as Vice President of Sales or Chief Sales Officer, with annual compensation often exceeding $200,000 including bonuses and commissions. These positions require extensive experience, strategic skills, and often involve managing large teams or key client relationships.

How much is the salary of a sales director?

The salary of a sales director typically ranges from $100,000 to $200,000 annually, depending on the industry, company size, location, and experience. Many sales directors also receive performance-based bonuses and benefits as part of their compensation package.

Can you make $500,000 a year in sales?

A Director of Group Sales can potentially earn $500,000 annually through a combination of base salary, commissions, and bonuses, especially in industries with high-value contracts such as hospitality, events, or corporate sales. Achieving this level typically requires extensive experience, strong negotiation skills, and a track record of securing large accounts. Compensation varies widely based on industry, company size, and individual performance.

How much can a sales director make?

A sales director's salary typically ranges from $100,000 to $200,000 annually, with higher earnings possible based on industry, company size, and experience. Many sales directors also receive bonuses and commissions tied to sales performance. Compensation can vary significantly depending on the organization and geographic location.

What does a Director of Group Sales do?

A Director of Group Sales is responsible for leading and managing the sales team that focuses on securing group business for an organization, typically in industries such as hospitality, events, or travel. Their main duties include developing sales strategies, building relationships with clients, setting sales targets, and ensuring customer satisfaction. They analyze market trends, negotiate contracts, and work closely with other departments to coordinate group bookings and events. The role requires strong leadership, communication, and analytical skills to drive revenue and achieve organizational goals.

What is the difference between Director Group Sales vs Sales Manager?

AspectDirector Group SalesSales Manager
ResponsibilitiesOversees large group sales strategies, manages teams, and develops high-level sales plansManages sales teams, executes sales tactics, and meets sales targets
Required CredentialsBachelor's degree, experience in sales leadership, industry-specific knowledgeBachelor's degree, sales experience, leadership skills
Work EnvironmentStrategic planning, high-level meetings, cross-department collaborationTeam management, client interactions, sales reporting

The main difference between a Director Group Sales and a Sales Manager lies in scope and strategic focus. Directors typically handle broader, high-level sales strategies and oversee multiple teams, while Sales Managers focus on executing sales plans and managing day-to-day team activities. Both roles require similar credentials and industry experience, but their responsibilities and impact levels differ.

How does a Director of Group Sales typically collaborate with other departments to achieve sales targets?

A Director of Group Sales regularly works cross-functionally with departments such as marketing, revenue management, operations, and event planning. This collaboration ensures group offerings align with both client needs and the company's capacity, as well as maximizing revenue opportunities. For example, they may coordinate with marketing to develop targeted promotional campaigns or work with operations to ensure seamless event execution for group bookings. Regular meetings and strategy sessions help maintain alignment and foster a unified approach to achieving sales goals.
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Director Group Sales jobs near you
Infographic showing various Director Group Sales job openings in the United States as of June 2026, with employment types broken down into 2% As Needed, 66% Full Time, 30% Part Time, and 2% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $108,543 per year, or $52.2 per hour.

Director of Group Sales

The Hotel at Auburn University

Auburn, AL

Full-time

Posted 6 days ago

Job description

Position Summary

The Director of Group Sales is responsible for leading the group sales strategy and revenue generation efforts for a multi-property hospitality portfolio that includes a 236-room conference hotel with 25,000 square feet of meeting space, a 26-room Five Diamond luxury boutique hotel with a full-service spa, chef-driven food hall and Michelin Recommended restaurant.

This role oversees a focused sales team of three, including two Group Sales Managers responsible for Association and Corporate market segments, while personally managing Auburn University-related business, strategic partnerships, and the hotel portfolio's top-producing accounts.

The Director of Group Sales is responsible for driving group room nights, banquet and catering revenue, market share growth, and long-term client relationships while ensuring alignment with the overall commercial strategy of the hotels. The ideal candidate is a strategic and relationship-driven sales leader with strong experience in conference hotel sales, luxury hospitality positioning, complex negotiations, and market development.

Reporting Structure

Reports To

  • Regional Director of Sales & Marketing

Direct Reports

  • Group Sales Manager – Association Market
  • Group Sales Manager – Corporate Market

Key Internal Partnerships

  • General Manager
  • Director of Catering & Event Management
  • Revenue Management
  • Marketing
  • Banquet Operations
  • Rooms Division
  • Finance

Key Responsibilities

Strategic Group Sales Leadership

  • Develop and execute comprehensive group sales strategies to maximize occupancy, ADR, total revenue, and market share.
  • Lead proactive solicitation efforts targeting association, corporate, university, SMERF, and luxury group segments.
  • Personally develop and manage Auburn University group business relationships and strategic top accounts.
  • Identify and cultivate new business opportunities locally, regionally, and nationally.
  • Work with the Regional Director of Sales & Marketing to establish annual group sales goals, market action plans, and account development strategies.
  • Partner with Revenue Management to optimize group pricing, inventory management, and displacement analysis.
  • Collaborate with Marketing to position the conference hotel and luxury boutique hotel, effectively in the marketplace.

Account Management & Business Development

  • Maintain strong relationships with key meeting planners, university stakeholders, corporate decision-makers, third-party planners, and industry influencers.
  • Conduct high-level sales presentations, client entertainment, networking events, and site inspections.
  • Lead contract negotiations and ensure favorable business terms.
  • Develop strategic partnerships that enhance visibility and drive incremental revenue opportunities in the group market.
  • Increase market penetration within key group demand generators connected to Auburn University and regional business sectors.
  • Drive cross-selling opportunities between the conference hotel, luxury boutique hotel, spa, restaurant, and event venues.

Team Leadership & Performance Management

  • Recruit, mentor, and develop a high-performing group sales team.
  • Provide coaching on prospecting strategies, account management, negotiations, and closing techniques.
  • Establish clear accountability and performance expectations.
  • Conduct regular pipeline reviews, sales strategy meetings, and one-on-one development sessions.
  • Foster a collaborative, results-driven, and customer-focused sales culture.
  • Support career growth and succession planning initiatives.

Financial Management, Forecasting & Reporting

  • Develop annual group sales revenue budgets and monthly forecasting projections.
  • Monitor booking pace, production trends, market segmentation, and need periods.
  • Analyze sales performance metrics to identify opportunities and risks.
  • Prepare weekly, monthly, and quarterly sales reports for on-property, regional and executive level leadership.
  • Partner with Revenue Management to maximize profitability through strategic group pricing, business mix and pattern optimization.
  • Manage sales expenses and travel budgets responsibly.

Luxury & Brand Experience Oversight

  • Ensure the luxury positioning and service standards of the boutique hotel, spa, and restaurant are reflected throughout the sales process.
  • Align client expectations with operational capabilities to ensure exceptional guest experiences.
  • Maintain strong understanding of luxury travel trends and high-end group expectations.
  • Collaborate with operational leaders to ensure seamless turnover and execution of booked business.

Key Skill Sets & Competencies

Strategic Sales Expertise

  • Strong group sales and negotiation skills
  • Experience selling conference hotels and luxury hospitality experiences
  • Market segmentation and business development expertise
  • Ability to drive market share growth and account penetration

Relationship Management

  • Exceptional networking and relationship-building capabilities
  • Strong presentation and communication skills
  • High-level client management and executive presence
  • Ability to manage complex and high-value accounts

Financial & Commercial Acumen

  • Forecasting and budgeting expertise
  • Understanding of hotel revenue management principles
  • Ability to analyze displacement and profitability
  • Strong business planning capabilities

Leadership & Team Development

  • Proven ability to motivate and develop sales talent
  • Strong coaching and accountability skills
  • Collaborative leadership style
  • Results-oriented management approach

Luxury Hospitality Understanding

  • Understanding of luxury guest expectations and service standards
  • Ability to position premium experiences and amenities effectively
  • Knowledge of corporate, association, and university markets

Technical & Systems Knowledge

  • Delphi or comparable Sales & Catering platform proficiency
  • CRM systems experience
  • Microsoft Office Suite proficiency
  • Sales reporting and analytics tools

Key Performance Metrics (KPIs)

Revenue & Sales Metrics

  • Group Room Revenue
  • Group Room Nights Produced
  • Average Daily Rate (ADR)
  • Total Group Revenue
  • Market Share Penetration
  • Year-over-Year Revenue Growth
  • New Account Production
  • Top Account Retention & Growth
  • Group Pace vs. Budget and Forecast
  • Revenue Mix Optimization

Productivity Metrics

  • Lead Response Time
  • Conversion Ratio (RFP to Definite)
  • Prospecting Activity Levels
  • Sales Call Activity
  • Site Inspection Conversion
  • Account Production by Segment
  • Pipeline Growth & Accuracy

Profitability Metrics

  • Revenue per Available Room (RevPAR) Contribution
  • Average Group Profitability
  • Displacement Analysis Performance
  • Group ADR Index Performance
  • Expense Management vs. Budget

Client Experience Metrics

  • Meeting Planner Satisfaction Scores
  • Repeat Client Percentage
  • Client Retention Rate
  • Net Promoter Score (NPS)
  • Guest Experience Scores Related to Group Business

Leadership Metrics

  • Team Goal Achievement
  • Employee Engagement Scores
  • Team Retention
  • Performance Review Completion
  • Training & Development Participation
  • Sales Productivity per Team Member

Preferred Qualifications

  • Bachelor's degree in Hospitality Management, Business, Marketing, or related field preferred
  • 7+ years of progressive hotel sales leadership experience
  • Experience in conference hotels and luxury hospitality environments preferred
  • Proven success in association, corporate, and university market segments
  • Strong understanding of group revenue optimization and hotel operations
  • Existing relationships within university, association, or regional corporate markets preferred
  • CMP, CHSP, or similar hospitality certifications preferred

Success Profile

The successful candidate will be:

  • A strategic and proactive sales leader
  • Highly relationship-oriented and visible in the market
  • Skilled at balancing aggressive sales goals with long-term client partnerships
  • Financially disciplined and data-driven
  • Comfortable operating in both conference and luxury hospitality environments
  • A collaborative leader who drives accountability and performance
  • Passionate about delivering exceptional guest and client experiences while maximizing revenue opportunities

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

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